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The document introduces LOUD, a new software-based record label with a mission to make the music industry more accessible to artists. LOUD aims to eliminate barriers like manufacturing, talent recruitment and distribution costs by leveraging technology. Artists will be able to record in affordable micro studios and share their music through the LOUD app, where users can upvote songs to curate trending lists. The LOUD label will provide tools, investment and opportunities for artists to reach larger audiences globally.
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LOUD Project Brief
LOUD is a proposed software-based record label and platform that aims to empower artists from disadvantaged communities and give music lovers more control over what they listen to. It will function like a traditional record label by providing artists studio space and funding their music production, tours, and promotions. The LOUD app will allow artists to share their work and users to upvote their favorite content, determining what becomes popular. LOUD expects to generate revenue from endorsements of popular artists on the platform as well as advertising sales on the app.
Jonathan Shakhovskoy: Digital R&D in the Arts Annual Forum
Jonathan Shakhovskoy, the co-founder of the Script, a music and content agency, share their learnings from being one of the first projects funded through the Digital R&D Fund.
This presentation was delivered at the Digital R&D in the Arts Annual Forum at Vinopolis on 3 July 2014. For more information, visit: http://www.nesta.org.uk/event/digital-rd-arts-annual-forum
Innovation - Soundcloud
SoundCloud is an online audio distribution platform that allows users to easily upload, share, and discover music. It has become a popular platform for emerging artists and DJs to publish their work, connect with collaborators, and gain exposure. While originally free for all users, SoundCloud has recently launched paid subscription services to help monetize content and compensate artists as the music industry shifts to streaming models.
#artistTRANSFORM Overview
#artistTRANSFORM is an idea collectively, that we can have a greater impact, and transform ourselves as well as others, as a collective of independent artists.
What began this summer as a project called #artistENGAGE, we set out to develop a short workshop series designed to spark collaboration, dialogue and action within the local community of independent artists. We suspected and knew that independent artists faced significant challenges in today’s music environment.
#artistTRANSFORM is the next step in revolution of independent artists. This project specifically, is the first collaboration between Spectrum City B-Side Radio and #MassivelyEpic.
“One of the biggest challenges of being an independent artist, always has been and still is today, promotion and distribution of releases.”
#artistTRANSFORM is an outlet for artists, djs, producers and musicians to get involved with a larger crew through collaboration and creation of content.
The idea will launch on both Spectrum City B-Side Radio and #MassivelyEpic Radio Shows, with each show featuring mix sets of artists, producers and DJs from across boarders and generations. As we gain support and funding, we will continue to grow the platform to expand beyond digital radio, into events, showcases and mobile.
The goal of this collaboration is to bridge the gap between the generations of independent hip hop artists and fans through discovery and education around the culture, heritage, technology and progression of the art form.
Spectrum City B-Side Radio and Massively Epic Radio are weekly digital streaming shows on RAPstation.com, the worlds loudest rap station, hosted by independent artists – Keith Shocklee, DJ Journey and Ravin Dave.
Visit: http://artistTRANSFORM.com
Frettknot, a music learning app
This document proposes an app called FRETTKNOT to help people learn music instruments. The app would provide basic tutorials, notations, and a discussion forum. It would collaborate with local artists who would create educational videos. The free version offers basic content while the premium version for $0.125/month includes community features and lessons. Payments would be through secure gateways. The app aims to build a social platform to help people learn music and support artists. Success will be evaluated based on user traffic, registrations, and forum participation.
Music industry Essay Plan - (A Starting Point)
Sony Music Entertainment is a large conglomerate label, while Domino Records is independent. Sony has various departments to handle each stage of music production in-house, while independent labels outsource production. Sony can promote new artists through collaborations and has subsidiaries for different genres, while independents rely more on internet promotion. Both produce CDs and videos, but Sony has more distribution channels through its size, while independents rely more on local shows and online promotion.
Dr Rubberfunk – Independent case study - Music industry G322
Dr. Rubberfunk is an independent soul/funk/hip hop artist who produces music primarily in his home studio using digital technology. For his last album, he used State 51 Conspiracy for digital distribution and physical distribution through CD and vinyl. This gives him more creative control over his career compared to artists signed to major labels. He generates revenue through digital downloads, licensing, live performances, merchandising, and royalties. Dr. Rubberfunk actively uses social media and online platforms to connect with fans and other musicians, which is important for an independent artist to build an audience and promote his music without a major label's marketing resources.
Improvise Presentation
This document provides an overview of Improvise, a fictional record label with an innovative approach to music promotion. Improvise lets users discover new artists by watching short sections of music videos and voting for their favorites. The most popular video will be fully funded, giving that band resources to launch their career. This gives credibility to Improvise as a destination for discovering new artists while also generating revenue. Improvise targets young music consumers between ages 18-35 who are socially connected, have disposable income, and use mobile devices. The brand and design of Improvise are also outlined.
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LOUD Project Brief
LOUD is a proposed software-based record label and platform that aims to empower artists from disadvantaged communities and give music lovers more control over what they listen to. It will function like a traditional record label by providing artists studio space and funding their music production, tours, and promotions. The LOUD app will allow artists to share their work and users to upvote their favorite content, determining what becomes popular. LOUD expects to generate revenue from endorsements of popular artists on the platform as well as advertising sales on the app.
Jonathan Shakhovskoy: Digital R&D in the Arts Annual Forum
Jonathan Shakhovskoy, the co-founder of the Script, a music and content agency, share their learnings from being one of the first projects funded through the Digital R&D Fund.
This presentation was delivered at the Digital R&D in the Arts Annual Forum at Vinopolis on 3 July 2014. For more information, visit: http://www.nesta.org.uk/event/digital-rd-arts-annual-forum
Innovation - Soundcloud
SoundCloud is an online audio distribution platform that allows users to easily upload, share, and discover music. It has become a popular platform for emerging artists and DJs to publish their work, connect with collaborators, and gain exposure. While originally free for all users, SoundCloud has recently launched paid subscription services to help monetize content and compensate artists as the music industry shifts to streaming models.
#artistTRANSFORM Overview
#artistTRANSFORM is an idea collectively, that we can have a greater impact, and transform ourselves as well as others, as a collective of independent artists.
What began this summer as a project called #artistENGAGE, we set out to develop a short workshop series designed to spark collaboration, dialogue and action within the local community of independent artists. We suspected and knew that independent artists faced significant challenges in today’s music environment.
#artistTRANSFORM is the next step in revolution of independent artists. This project specifically, is the first collaboration between Spectrum City B-Side Radio and #MassivelyEpic.
“One of the biggest challenges of being an independent artist, always has been and still is today, promotion and distribution of releases.”
#artistTRANSFORM is an outlet for artists, djs, producers and musicians to get involved with a larger crew through collaboration and creation of content.
The idea will launch on both Spectrum City B-Side Radio and #MassivelyEpic Radio Shows, with each show featuring mix sets of artists, producers and DJs from across boarders and generations. As we gain support and funding, we will continue to grow the platform to expand beyond digital radio, into events, showcases and mobile.
The goal of this collaboration is to bridge the gap between the generations of independent hip hop artists and fans through discovery and education around the culture, heritage, technology and progression of the art form.
Spectrum City B-Side Radio and Massively Epic Radio are weekly digital streaming shows on RAPstation.com, the worlds loudest rap station, hosted by independent artists – Keith Shocklee, DJ Journey and Ravin Dave.
Visit: http://artistTRANSFORM.com
Frettknot, a music learning app
This document proposes an app called FRETTKNOT to help people learn music instruments. The app would provide basic tutorials, notations, and a discussion forum. It would collaborate with local artists who would create educational videos. The free version offers basic content while the premium version for $0.125/month includes community features and lessons. Payments would be through secure gateways. The app aims to build a social platform to help people learn music and support artists. Success will be evaluated based on user traffic, registrations, and forum participation.
Music industry Essay Plan - (A Starting Point)
Sony Music Entertainment is a large conglomerate label, while Domino Records is independent. Sony has various departments to handle each stage of music production in-house, while independent labels outsource production. Sony can promote new artists through collaborations and has subsidiaries for different genres, while independents rely more on internet promotion. Both produce CDs and videos, but Sony has more distribution channels through its size, while independents rely more on local shows and online promotion.
Dr Rubberfunk – Independent case study - Music industry G322
Dr. Rubberfunk is an independent soul/funk/hip hop artist who produces music primarily in his home studio using digital technology. For his last album, he used State 51 Conspiracy for digital distribution and physical distribution through CD and vinyl. This gives him more creative control over his career compared to artists signed to major labels. He generates revenue through digital downloads, licensing, live performances, merchandising, and royalties. Dr. Rubberfunk actively uses social media and online platforms to connect with fans and other musicians, which is important for an independent artist to build an audience and promote his music without a major label's marketing resources.
Improvise Presentation
This document provides an overview of Improvise, a fictional record label with an innovative approach to music promotion. Improvise lets users discover new artists by watching short sections of music videos and voting for their favorites. The most popular video will be fully funded, giving that band resources to launch their career. This gives credibility to Improvise as a destination for discovering new artists while also generating revenue. Improvise targets young music consumers between ages 18-35 who are socially connected, have disposable income, and use mobile devices. The brand and design of Improvise are also outlined.
Latest SoundCloud Market Research on Vertical Expansion
This document discusses expanding SoundCloud's market by focusing on online radio. It identifies two main user types - audio creators and audiences. Research shows online radio is growing, with Pandora being the major competitor. Pandora's weaknesses include a lack of social features and custom playlists. SoundCloud could target radio creators by making it easy to set up online radio stations and audiences by integrating radio and music discovery. Tests are proposed to validate this hypothesis, including surveys, focus groups and prototype interviews. Insights would inform features like radio widgets, DJ tagging and local recommendations. Marketing would promote the radio community while partnerships could expand reach. The goal is to make all radio and music discovery accessible within SoundCloud.
From your desktop to your wrist: How UX is shaping the way we experience music
These are the slides for a talk I gave in UX Cambridge 2015.
A case study about the considerations that need to be taken into account when designing experiences that involve music delivered through multiple channels, working with a geographically dispersed team.
I focus on a variety of products that aim to provide a range of services - from streaming and downloading digital music to creating new radio experiences, all delivered through different platforms: radio, responsive, mobile and wearables.
2015 dr rubberfunk updated
Dr. Rubberfunk is an independent soul/funk/hip hop artist who produces music primarily in his home studio using digital technology. For his last album, he used State 51 Conspiracy for digital distribution and physical distribution through CD and vinyl. This gives him more creative control over his career compared to artists signed to major labels. He generates revenue through digital downloads, licensing, live performances, merchandising, and royalties. Dr. Rubberfunk actively uses social media and online platforms to connect with fans and other musicians, which is important for an independent artist to build an audience and promote his music.
History of the Technology Used by DJs and VJs
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Httpool Spotify 2016
Spotify is a digital music streaming platform that provides various advertising opportunities for brands. It offers targeted display, audio, and video ads. Spotify ads receive exclusive attention from actively engaged users. Case studies show ads on Spotify can increase brand awareness and purchase intent. Spotify is a strong platform for brands to connect with audiences through music.
Universal music group
Universal Music Group is a major record label that owns and controls various aspects of the music industry including ownership of artists' recordings, production of music, marketing, distribution, and exchange of music. It signs popular artists like AFI, Blink-182, Lady Gaga, and Rise Against. UMG uses various online platforms and media technologies to find and promote new artists, market albums and singles, and distribute music to fans through both physical and digital means. Media convergence across industries has been important for maximizing exposure of artists signed to the label.
Outloudd
ShiftyourMusic is a mobile app that allows users to play their music preferences in public spaces. It analyzes users' music tastes and plays suitable songs for those nearby. The app faces challenges in handling multiple users and filtering by music genre. It targets individuals and businesses, and plans to generate revenue from app download fees and monthly business subscriptions, while offering reduced iTunes prices. The founder's vision is to personalize music even in offline venues.
Introducing Songdew- The fastest growing music network in India
Songdew provides India's first of its kind platform to artists for collaborating, creating, publishing, promoting and distributing their music. As an artist on Songdew you can take advantage of the following benefits:
1) Create your profile and increase your reach by sharing your music with thousands of fans, listeners, artists and music community.
2) Network and Collaborate with other artists to share projects and to create more music.
3) Promote your music for FREE using personalized e mailers , widgets and banners to spread your music.
4) Upload and Promote your events for free and connect with other events for opportunities to perform.
5) Sell and monetize your CDs, digital albums, ringtones and merchandise on your personalized store and Songdew store.
For more information, log on to www.songdew.com and register for free!i
For any specific information , please get in touch on contact@songdew.com
Universal music group
This document discusses synergistic marketing practices used by large music conglomerates like Universal Music Group. It defines synergy as the integration of institutions for mutual benefit, such as releasing a film soundtrack and movie at the same time to promote both. The document provides examples of Universal Music artists whose music was used synergistically in films, advertisements, and other media to help promote their albums. It also discusses how Universal Music Publishing Group licenses artists' music for secondary uses to further promotion.
The Music Streaming Industry
The document analyzes different music streaming services based on their positioning in the market. It segments the market into categories of "Artist Driven" services like SoundCloud that promote underground artists, "Carefree Listening" services like Pandora for passive background music, "Discounted Listening" services like Apple Music that offer family plans, and "Music Discovery" leaders like Spotify for exploring new music. Through associations and positioning statements, it evaluates the brand personalities of each service. A perceptual map shows how services are perceived along dimensions of new music discovery and carefree listening. It concludes with a quote advocating for a service that promotes full album experiences and music discovery through human interaction rather than algorithms.
Azumi deck (patterns of entrepreneurship)
The document proposes a new subscription-based social media platform called Azumi that allows artists to monetize exclusive content and interactions with fans through "Tribes". It notes that the music industry needs a new model as physical sales decline and streaming grows. Azumi would let fans subscribe directly to their favorite artists to access behind-the-scenes content and perks, addressing pain points around monetization and exclusivity. The founders believe fans would pay up to $2.6 billion annually for this type of access.
Independent Record Companies
Independent record companies have existed since the 1940s and 1950s. They specialize in genres that major labels often overlook like punk, reggae, and hip-hop. Independent labels are run by enthusiasts and musicians rather than large corporations. They have advantages like developing sustainable business models and working closely with artists to maintain their vision. However, they also have disadvantages like lacking strong international distribution networks and marketing power compared to major labels.
Independent Music Labels
Domino Records is an independent record label founded in London in 1993. The label gained mainstream success in the early 2000s through bands like Franz Ferdinand and Arctic Monkeys, scoring #1 albums in the UK. While achieving commercial success, Domino has maintained independence by retaining UK rights to these bands. In addition to mainstream indie rock on the main label, Domino's subsidiary Geographic Records releases more experimental music like world music and jazz. Overall, Domino has demonstrated that independent labels can find large audiences while preserving their independent ethos.
Independent labels vs major labels
The document provides information about Domino Recording Company, an independent UK-based record label founded in 1993. It discusses some of the artists promoted by Domino, including Arctic Monkeys, who are one of their most famous signings. The document also examines how Domino benefits from new technology in areas like marketing, distribution, and exchanging music. Key points are that Domino uses websites, social media, streaming services and other online platforms to promote its artists but receives less mainstream radio airplay than major labels.
Music 1
The document discusses how new technologies have changed the music industry and how audiences consume music, moving from physical to digital formats. It outlines how major and independent record labels operate in targeting audiences and how file sharing and social media have impacted the industry. Students will be assessed on their knowledge and analysis of examples, evidence, and industry terminology related to the music industry and audiences.
The Spotify Brand
An analysis of Spotify's competitiveness as a brand in the Australian market. A project created by University of Sydney students.
Universal music group
Universal Music Group owns various record labels and media companies involved in the production, marketing, distribution, and sale of music. It represents many popular artists that appear on radio playlists like AFI, Blink-182, Lady Gaga, and Rise Against. UMG uses various online and social media platforms to promote its artists, find new talent, and distribute music in both physical and digital formats through various retailers and online stores. Media convergence across different channels has been important for increasing music sales and exposure for UMG's artists.
Production and distribution
The document discusses different options for artists to produce and distribute their work: major labels, independent labels, or self-producing. Major labels like Sony, Universal, and EMI have greater resources for publicity but artists have less control. Independent labels have fewer resources but focus more on the artistic vision and allow artists more ownership. Self-producing gives artists full control but limits their audience reach. The document also provides details on the history and operations of some major labels like Sony Music and Universal Music Group.
Snippet for Sounds Five Minute Pitch
Snippet is an app that allows users to preview and discover new music through 20 second snippets of songs packaged into a personalized feed based on their favorite genres and artists. The target audience is 15-25 year olds with little time who enjoy sharing music daily. Emerging artists can pay to promote their songs on the app. The founders plan to create the app, talk to record labels, and eventually expand Snippet to support all forms of sound content.
Soundcloud
Soundcloud is a social networking website focused on allowing artists to share, release, and promote their music. It solves the problem of how artists can share music online without risking piracy or loss of revenue. Artists use Soundcloud to generate hype for upcoming releases by sharing works in progress. Labels use it to discover new artists and engage with fans. Soundcloud has been successful, ranking highly on investment lists and gaining popularity through integration with Facebook and apps.
How Does The Music Industry Operate?
The music industry involves the process of creating, recording, and selling music made by various artists. It includes musicians, producers, artists, distributors, advertisers, and technicians. There are various music genres like pop, rap, jazz, rock, dance, and R&B. Record labels sign artists and help promote their music and albums. Music is recorded, videos are produced, and the songs are marketed and released. Profits depend on sales. Streaming has increased while purchases have decreased, impacting industry profits. The industry has adapted by focusing on tours, merchandise, and creative marketing. Reaching audiences now involves sharing videos on YouTube and social media like Facebook and Twitter.
The Music Industry
The music industry is now dominated by three major global recording labels - Warner Music, Universal, and Sony - which control around 95% of the worldwide music distribution. Independent labels also exist but have smaller audiences. Digital downloads and streaming on platforms like YouTube have largely replaced CDs, causing industry revenue from album sales to drop significantly from 2008-2010. Artists now rely heavily on social media like Twitter to promote their music directly to large fanbases. The industry combats illegal downloading by promoting legal platforms like Vevo, iTunes, and AmazonMP3 for high-quality, paid music access.
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This document discusses expanding SoundCloud's market by focusing on online radio. It identifies two main user types - audio creators and audiences. Research shows online radio is growing, with Pandora being the major competitor. Pandora's weaknesses include a lack of social features and custom playlists. SoundCloud could target radio creators by making it easy to set up online radio stations and audiences by integrating radio and music discovery. Tests are proposed to validate this hypothesis, including surveys, focus groups and prototype interviews. Insights would inform features like radio widgets, DJ tagging and local recommendations. Marketing would promote the radio community while partnerships could expand reach. The goal is to make all radio and music discovery accessible within SoundCloud.
From your desktop to your wrist: How UX is shaping the way we experience music
These are the slides for a talk I gave in UX Cambridge 2015.
A case study about the considerations that need to be taken into account when designing experiences that involve music delivered through multiple channels, working with a geographically dispersed team.
I focus on a variety of products that aim to provide a range of services - from streaming and downloading digital music to creating new radio experiences, all delivered through different platforms: radio, responsive, mobile and wearables.
2015 dr rubberfunk updated
Dr. Rubberfunk is an independent soul/funk/hip hop artist who produces music primarily in his home studio using digital technology. For his last album, he used State 51 Conspiracy for digital distribution and physical distribution through CD and vinyl. This gives him more creative control over his career compared to artists signed to major labels. He generates revenue through digital downloads, licensing, live performances, merchandising, and royalties. Dr. Rubberfunk actively uses social media and online platforms to connect with fans and other musicians, which is important for an independent artist to build an audience and promote his music.
History of the Technology Used by DJs and VJs
This document is a thesis presented to Cornell University about the development of DJ mixer features from a sociological perspective. It discusses how DJ culture has evolved over the past 25 years from just playing music on the radio to DJs becoming superstar celebrities. It explores some unique aspects of DJ culture like their continued reliance on vinyl records and loud volume levels. The document focuses on analyzing the DJ mixer using theories from Science and Technology Studies, specifically looking at how social groups like manufacturers and users helped shape the development of mixer features over time.
Httpool Spotify 2016
Spotify is a digital music streaming platform that provides various advertising opportunities for brands. It offers targeted display, audio, and video ads. Spotify ads receive exclusive attention from actively engaged users. Case studies show ads on Spotify can increase brand awareness and purchase intent. Spotify is a strong platform for brands to connect with audiences through music.
Universal music group
Universal Music Group is a major record label that owns and controls various aspects of the music industry including ownership of artists' recordings, production of music, marketing, distribution, and exchange of music. It signs popular artists like AFI, Blink-182, Lady Gaga, and Rise Against. UMG uses various online platforms and media technologies to find and promote new artists, market albums and singles, and distribute music to fans through both physical and digital means. Media convergence across industries has been important for maximizing exposure of artists signed to the label.
Outloudd
ShiftyourMusic is a mobile app that allows users to play their music preferences in public spaces. It analyzes users' music tastes and plays suitable songs for those nearby. The app faces challenges in handling multiple users and filtering by music genre. It targets individuals and businesses, and plans to generate revenue from app download fees and monthly business subscriptions, while offering reduced iTunes prices. The founder's vision is to personalize music even in offline venues.
Introducing Songdew- The fastest growing music network in India
Songdew provides India's first of its kind platform to artists for collaborating, creating, publishing, promoting and distributing their music. As an artist on Songdew you can take advantage of the following benefits:
1) Create your profile and increase your reach by sharing your music with thousands of fans, listeners, artists and music community.
2) Network and Collaborate with other artists to share projects and to create more music.
3) Promote your music for FREE using personalized e mailers , widgets and banners to spread your music.
4) Upload and Promote your events for free and connect with other events for opportunities to perform.
5) Sell and monetize your CDs, digital albums, ringtones and merchandise on your personalized store and Songdew store.
For more information, log on to www.songdew.com and register for free!i
For any specific information , please get in touch on contact@songdew.com
Universal music group
This document discusses synergistic marketing practices used by large music conglomerates like Universal Music Group. It defines synergy as the integration of institutions for mutual benefit, such as releasing a film soundtrack and movie at the same time to promote both. The document provides examples of Universal Music artists whose music was used synergistically in films, advertisements, and other media to help promote their albums. It also discusses how Universal Music Publishing Group licenses artists' music for secondary uses to further promotion.
The Music Streaming Industry
The document analyzes different music streaming services based on their positioning in the market. It segments the market into categories of "Artist Driven" services like SoundCloud that promote underground artists, "Carefree Listening" services like Pandora for passive background music, "Discounted Listening" services like Apple Music that offer family plans, and "Music Discovery" leaders like Spotify for exploring new music. Through associations and positioning statements, it evaluates the brand personalities of each service. A perceptual map shows how services are perceived along dimensions of new music discovery and carefree listening. It concludes with a quote advocating for a service that promotes full album experiences and music discovery through human interaction rather than algorithms.
Azumi deck (patterns of entrepreneurship)
The document proposes a new subscription-based social media platform called Azumi that allows artists to monetize exclusive content and interactions with fans through "Tribes". It notes that the music industry needs a new model as physical sales decline and streaming grows. Azumi would let fans subscribe directly to their favorite artists to access behind-the-scenes content and perks, addressing pain points around monetization and exclusivity. The founders believe fans would pay up to $2.6 billion annually for this type of access.
Independent Record Companies
Independent record companies have existed since the 1940s and 1950s. They specialize in genres that major labels often overlook like punk, reggae, and hip-hop. Independent labels are run by enthusiasts and musicians rather than large corporations. They have advantages like developing sustainable business models and working closely with artists to maintain their vision. However, they also have disadvantages like lacking strong international distribution networks and marketing power compared to major labels.
Independent Music Labels
Domino Records is an independent record label founded in London in 1993. The label gained mainstream success in the early 2000s through bands like Franz Ferdinand and Arctic Monkeys, scoring #1 albums in the UK. While achieving commercial success, Domino has maintained independence by retaining UK rights to these bands. In addition to mainstream indie rock on the main label, Domino's subsidiary Geographic Records releases more experimental music like world music and jazz. Overall, Domino has demonstrated that independent labels can find large audiences while preserving their independent ethos.
Independent labels vs major labels
The document provides information about Domino Recording Company, an independent UK-based record label founded in 1993. It discusses some of the artists promoted by Domino, including Arctic Monkeys, who are one of their most famous signings. The document also examines how Domino benefits from new technology in areas like marketing, distribution, and exchanging music. Key points are that Domino uses websites, social media, streaming services and other online platforms to promote its artists but receives less mainstream radio airplay than major labels.
Music 1
The document discusses how new technologies have changed the music industry and how audiences consume music, moving from physical to digital formats. It outlines how major and independent record labels operate in targeting audiences and how file sharing and social media have impacted the industry. Students will be assessed on their knowledge and analysis of examples, evidence, and industry terminology related to the music industry and audiences.
The Spotify Brand
An analysis of Spotify's competitiveness as a brand in the Australian market. A project created by University of Sydney students.
Universal music group
Universal Music Group owns various record labels and media companies involved in the production, marketing, distribution, and sale of music. It represents many popular artists that appear on radio playlists like AFI, Blink-182, Lady Gaga, and Rise Against. UMG uses various online and social media platforms to promote its artists, find new talent, and distribute music in both physical and digital formats through various retailers and online stores. Media convergence across different channels has been important for increasing music sales and exposure for UMG's artists.
Production and distribution
The document discusses different options for artists to produce and distribute their work: major labels, independent labels, or self-producing. Major labels like Sony, Universal, and EMI have greater resources for publicity but artists have less control. Independent labels have fewer resources but focus more on the artistic vision and allow artists more ownership. Self-producing gives artists full control but limits their audience reach. The document also provides details on the history and operations of some major labels like Sony Music and Universal Music Group.
Snippet for Sounds Five Minute Pitch
Snippet is an app that allows users to preview and discover new music through 20 second snippets of songs packaged into a personalized feed based on their favorite genres and artists. The target audience is 15-25 year olds with little time who enjoy sharing music daily. Emerging artists can pay to promote their songs on the app. The founders plan to create the app, talk to record labels, and eventually expand Snippet to support all forms of sound content.
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Similar to LOUD Behance Project Board
Soundcloud
Soundcloud is a social networking website focused on allowing artists to share, release, and promote their music. It solves the problem of how artists can share music online without risking piracy or loss of revenue. Artists use Soundcloud to generate hype for upcoming releases by sharing works in progress. Labels use it to discover new artists and engage with fans. Soundcloud has been successful, ranking highly on investment lists and gaining popularity through integration with Facebook and apps.
How Does The Music Industry Operate?
The music industry involves the process of creating, recording, and selling music made by various artists. It includes musicians, producers, artists, distributors, advertisers, and technicians. There are various music genres like pop, rap, jazz, rock, dance, and R&B. Record labels sign artists and help promote their music and albums. Music is recorded, videos are produced, and the songs are marketed and released. Profits depend on sales. Streaming has increased while purchases have decreased, impacting industry profits. The industry has adapted by focusing on tours, merchandise, and creative marketing. Reaching audiences now involves sharing videos on YouTube and social media like Facebook and Twitter.
The Music Industry
The music industry is now dominated by three major global recording labels - Warner Music, Universal, and Sony - which control around 95% of the worldwide music distribution. Independent labels also exist but have smaller audiences. Digital downloads and streaming on platforms like YouTube have largely replaced CDs, causing industry revenue from album sales to drop significantly from 2008-2010. Artists now rely heavily on social media like Twitter to promote their music directly to large fanbases. The industry combats illegal downloading by promoting legal platforms like Vevo, iTunes, and AmazonMP3 for high-quality, paid music access.
Finbar m usic industry vision 2014
The document provides a vision for the future of the music industry from the perspective of Finbar O'Hanlon based on his 15 years of experience in digital music and media. It analyzes problems facing the industry like declining revenues despite increased consumption. It argues that measuring and controlling access to music is key, and proposes a solution of removing music data from files to make them access tokens that can track every play. This would make access universal, controlled, measurable and valuable again while protecting artists' works and IP. The solution is to build a system with these principles in mind.
How to Make so Much money Using Ai DeepSong
The DeepSong Creator app stands as a revolutionary tool in the realm of music composition, offering a unique blend of creativity and convenience that resonates with musicians of all levels. Its significance lies in its ability to democratize the creative process, empowering users to effortlessly generate original compositions with depth and emotion.
One of the app's most compelling features is its utilization of advanced AI algorithms, which analyze vast repositories of music data to inspire and guide users in crafting their own melodies, harmonies, and rhythms. By harnessing the power of machine learning, DeepSong Creator provides a limitless wellspring of musical ideas, transcending traditional barriers of inspiration and allowing users to explore new genres and styles with ease.
Moreover, the app fosters collaboration and community engagement through its intuitive interface and seamless sharing capabilities. Musicians can collaborate in real-time, exchanging ideas and refining compositions regardless of geographical constraints. This interconnectedness not only enriches the creative process but also cultivates a vibrant community of artists who inspire and support one another.
Beyond its creative potential, DeepSong Creator also serves as a valuable educational tool, offering insights into the intricacies of music theory and composition. Novice musicians can learn by doing, experimenting with different musical elements and gaining practical experience in the art of songwriting.
In essence, the importance of DeepSong Creator lies in its transformative impact on the music industry, redefining how music is created, shared, and experienced. As technology continues to evolve, tools like DeepSong Creator pave the way for a new era of musical innovation and expression, ensuring that creativity knows no bounds.
Contemporary issues
The document discusses how technology has made the relationship between artists and record labels almost unnecessary, as it is now easier for independent artists to upload their music online and build an audience without a label. While record labels provide benefits like marketing, distribution and access to expensive production resources, they also influence the music produced and can limit an artist's creative freedom. As a result, some artists like Ed Sheeran and Ludacris have gained mainstream success through independent releases online before signing with major labels.
Institution of Music Videos
The document discusses the production, distribution, and exhibition of music videos. It defines the roles of executive producers, music producers, directors, and record labels in the production process. Executive producers manage the business aspects while music producers focus on the music. Directors oversee the entire production. Record labels distribute the music and promote the video. Distribution methods include music channels, iTunes, YouTube, websites, and independent labels. Videos can be viewed on platforms like YouTube and VEVO, at festivals, and on some music channels, though censorship may restrict certain content.
Universal music group
Universal Music Group is a major record label that owns and controls various aspects of the music industry including ownership of artists' recordings, production of music, marketing, distribution, and exchange of music. It signs popular artists like AFI, Blink-182, Lady Gaga, and Rise Against. UMG uses various online platforms and media technologies to find and promote new artists, market albums and singles, and distribute music to fans through both physical and digital means. Media convergence across industries has been important for maximizing exposure of artists signed to the label.
Music industry theory work
There is an oligopoly in the music industry, with the top four record labels (Universal Music Group, Sony Music Entertainment, Warner Music Group, and Independent Labels) controlling around 88% of the market. The internet has transformed music production by enabling easy importing and exporting of music and sounds online, though some aspects like magazines and TV music channels remain popular. While the internet makes illegal music downloads easy, encouraging unlawful behavior, sites like YouTube pay artists for streams. Younger audiences are becoming "prosumers" by both consuming and producing their own music. Media convergence affects the music industry through shared ownership of media companies, production that considers other mediums, and wider audiences through cross-promotion.
Institution of music videos
The document discusses the production, distribution, and exhibition of music videos. It describes the roles of executive producers, music producers, directors, and record labels in the production process. Preproduction considerations include budgeting, storyboarding, casting, locations, and wardrobe. Distribution methods include online platforms like iTunes, YouTube, VEVO, and music channels. Music videos can also be viewed at festivals but some face censorship on certain platforms due to explicit content.
Social Media
The document discusses how social media has become an important tool for music marketing and promotion. It allows artists and record companies to easily reach global audiences and analyze fan behavior online. Popular social media sites discussed include YouTube, SoundCloud, Twitter, Facebook, and Instagram. They allow artists to share music, videos, interviews and keep fans updated on new content and live shows. While powerful for connecting with fans worldwide, social media also requires a significant time commitment to create and publish content regularly.
4 a&r, the artist and marx
The music market in the UK has changed significantly in recent years. Younger people aged 14-25 rarely buy CDs and no longer use record shops to purchase music. Many in this age group will only download music illegally or listen to music on their phones. While downloading is still preferred to streaming, the music industry is trying to prevent illegal downloading. New media technologies have given artists more freedom and control over how they market and distribute their music, bypassing the traditional record label system. This represents a major shift in how the music industry operates.
Universal music group
Universal Music Group owns many record labels and music artists. It uses a variety of marketing techniques like social media, websites and apps to promote its artists. It distributes music through both physical and digital stores. Media technology has greatly impacted the music industry by making it easier for fans to access music online through streaming and by helping labels find new artists on platforms like Myspace.
App and service ui
The document discusses several music and design-related services:
1. Spotify allows users to stream music and see what their friends are listening to. It uses preference-based radio and personalization features.
2. DesignersMX is a community site for graphic designers to share music playlists and design album cover images. It focuses on sharing creative inspiration.
3. SoundCloud lets users record and share sounds online. It has an interactive interface where users can comment on specific points in a track.
The document also discusses future directions like more personalized music discovery and new ways for average users to create and share music. Overall it analyzes trends in how people discover, consume, and engage with music through different online
'I WANT MY MTV' Music Video Powerpoint
The document provides an overview of the history and development of music videos. It discusses how music videos started in the 1980s with the rise of MTV and have since evolved to include various techniques like animation, documentaries, and abstract film. Music videos serve several purposes like promoting artists and songs to generate more sales and publicity. They can also expand the income from songs through DVD/CD sales and partnerships with other companies. The styles of music videos vary widely depending on the genre of music and the vision of the artist and producer. Techniques discussed include narratives, live footage, animation, and parodies. Censorship also plays a key role in determining what content is appropriate for music channels.
Universal music group
Universal Music Group owns many record labels and music companies. It uses various techniques to market, distribute, and profit from its artists. Media convergence and new technologies have radically changed the music industry by allowing free streaming and easier discovery of music online, though this has negatively impacted sales of CDs and digital downloads for major labels.
Creative Sound and Music 2010
The document outlines the curriculum for a degree program in creative sound and music. The program focuses on developing musical skills and abilities for a career in the modern music industry. Students take courses in music practice, musicology, music and media, and music business. They also gain experience in recording, performance, composition, and using creative tools. The goal is to help students understand the current music market and build a career in areas like music performance, production, video, sound engineering, and music business.
Columbia Records Research
Columbia Records is one of the oldest record labels, founded in 1901. It is now owned by Sony Music Entertainment. The document discusses Columbia Records' business model, including its key activities like A&R, marketing, and sales. It also covers customer segments, value propositions, revenue streams, and key partners. Overall, the document provides an overview of Columbia Records' history and current operations as a major record label within the music industry.
Making It: Modern Music
Mr. Bersick will be giving a presentation on modern music titled "Making It: Modern Music" in two sessions at 1:30pm and 2:40pm. The presentation will include an introduction to modern music structure, modern music production using Ableton Live 8, and how to market and distribute music to become a successful professional musician. Mr. Bersick has 29 years of experience as a DJ, record store owner, and record label owner. The presentation will provide tips on crafting an artistic identity, promotion through social media and performances, and digital and vinyl distribution.
'I Want My MTV' Powerpoint
The document provides an overview of music videos, including their history, purposes, and various styles. It discusses how music videos started in the 1980s with the rise of MTV and how they are used to promote artists and make money. The document also examines different types of music video styles such as narratives, live footage, animation, and parodies/pastiches. Censorship and the roles of producers, major labels, and independent labels are also covered.
Similar to LOUD Behance Project Board (20)
LOUD Behance Project Board
- 2. History of the Music industry manufacturing Production Talent Recruitment Promotion Distribution Expenses: Record Sales Performances AppearancesRevenue: Then
- 3. Now Manufacturing Production Talent Recruitment Promotion Distribution Expenses: Record Sales Performances AppearancesRevenue: What does a record Label of the 21st cent look like?
- 4. A 21 century RECOrD Label Main expenses Production AND Promotion Main revenues Performances AND Appearances Uses technology to eliminate Manufacturing, Talent recruitment and distribution $
- 5. artists will be able to create music free of charge at a LOUD studio and then share it to music lovers by uploading it to the LOUD app on the LOUD app, music lovers decide what’s trending by upvoting the songs they like most allowing them to curate the list of top songs the LOUD record label will give every artist the tools they need to create and the investment they need to reach larger audiences Loud Is the world’s first software based record label on a mission to erode the barriers artists face when trying to enter the music industry and that’s revolutionary.
- 6. the LOUD record label will provide every single artist with the opportunity to bring their music to the world be LOUD
- 7. The LOUD app is a platform designed to get the music LOUD artists create directly to an audience. On the platform you’ll be able to upload music, upvote music, and like, share and comment on artists and their music. A place to share
- 8. LOUD will start by releasing affordable and easy to assemble micro studio kits that allow LOUD artists to create at home studios Tools for A revolution micro studio kits partnership studios portable studios LOUD studios LoUD studio LoUD Truck 1 2 3 4
- 9. LOUD specifically seeks to empower artists from disadvantaged and marginalized communities with a focus set on the black community. It’s also a mission to liberate music lovers by being a platform where they curate the best content by upvoting the songs they love bringing democracy to the music world. stay updated add Loud on snapchat be the first to know. follow LOUD on snapchat and share on social media for exclusive launch perks Also need programmers designers/creatives business students marketing students sound engineers bloggers/journalism students priority to POC Connect ONYXisLOUD.ca @ONYXisLOUD ONYX is LOUD ONYXisLOUD@gmail.com ONYXisLOUD Kimani Peter 905 872 6747 w w w 4 share & mention @ONYXisLOUD @ONYXisLOUD 1 open snapchat 3 save to your photos 2 snap our snapcode Snapchat