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Jonathan Ralton 
BlueMetal 
Architects 
Trusting Your 
KM & ECM Strategy 
to SharePoint
Agenda 
 KM & ECM Strategy 
 SharePoint Capabilities 
 Governance
KM & ECM 
Strategy 
Trusting Your KM & ECM Strategy to SharePoint
-M 
KM 
ECM 
RM 
DM
Knowledge Management 
Capture Distribute Use
Enterprise Content Management 
Create Control Protect
A content management 
system can enable your 
KM & ECM strategy
Content Management System 
SharePoint 2010 SharePoint 2013
SharePoint 
Capabilities 
Trusting Your KM & ECM Strategy to SharePoint
Farms 
Web 
Application 
Content 
Database 
Site Collection Site 
List Library Folder Document Set Site Column 
Content Type 
External 
Content Type 
Managed 
Metadata 
Crawled 
Property 
Managed 
Property 
Search Navigation Workflow 
Content 
Organizer 
Records Center
Challenge 
Can SharePoint effectively support 
the demands of an enterprise’s large-scale 
content management activities?
Argument 
SharePoint natively provides a 
rich feature set that can 
help solve a multitude of 
critical business problems.
Positioning 
Microsoft has successfully positioned 
SharePoint as a strategic 
information management platform for 
mission critical business applications.
The “Information 
Operating System” 
Topic 1
Steve Ballmer 
CEO (Former) 
Microsoft 
“The Information Operating System”
Reducing Costs 
 Represents a new evolution in application 
development and delivery 
 Allows business solutions to be created in an 
accelerated fashion
Reducing Costs 
 By leveraging the foundational capabilities of 
SharePoint, it is now possible to deliver solutions with 
an advanced starting point. 
 As a platform with feature-rich capabilities, 
SharePoint greatly reduces costs when used to 
deploy mission critical business applications.
Scalable for 
Global Operations 
Topic 2
Volume Isn’t an Issue 
Scalability 
Volume
Volume Isn’t an Issue 
2001 
(10) 
2003 
(11) 
2007 
(12) 
2010 
(14) 
2013 
(15)
Rich Data 
Structures 
Topic 3
Adapting to Complex Needs 
 Provides a platform for a consistent metadata 
construct 
 Administratively allows for additional flexibility
SharePoint Capabilities 
Content 
Types 
Site 
Columns
Content Type 
“a reusable collection of metadata (columns), 
workflow, behavior, and other settings for 
a category of items or documents in a… 
list or document library” 
– Microsoft
Site Column 
“a reusable column definition, or template, 
that you can assign to multiple lists across 
multiple SharePoint sites” 
– Microsoft
SharePoint Capabilities 
Content Types Site Columns 
 Use to… 
 Maintain consistency across 
libraries and lists 
 Isolate workflow, policies, 
and other settings 
 Information Management 
(Records Management) 
 Etc. 
 Use to… 
 Drive views 
 Expose via search 
 Drive reports 
 Preserve information 
 Trigger workflow 
 Etc.
Metadata 
Content 
Types 
Site 
Columns 
Metadata
Context 
Farm 
Web 
Application 
Content 
Database 
Site 
Collection 
Site List/Library 
Item 
Item 
Site 
Collection 
Site List/Library Item 
Site List/Library Item 
Content 
Database 
Site 
Collection 
Site List/Library Item 
Web 
Application 
Content 
Database 
Site 
Collection 
Site 
List/Library 
Item 
Item 
Site List/Library Item 
Collection 
Site
Information Architecture 
Context 
Content 
Types 
Site 
Columns 
Taxonomy
SharePoint Capabilities 
Taxonomy 
 Use to… 
 Leverage security 
 Differentiate list-based workflows 
 Segregate content 
 Facilitate geographic placement 
 Control versioning 
 Account for alternate authentication method(s) 
 Account for encryption 
 Etc.
Strong Security 
Topic 4
Supporting Confidentiality 
 Secured Content Made Available by Role 
 Full Audit Trail and Version History 
 Secured Sockets Layer (SSL) Protection 
 Authentication Provider Support 
 Microsoft Based Security Firewalls
Basic Workflow 
Design Tools 
Topic 5
Common Routing Easily Facilitated 
 SharePoint Designer 
 Actions 
 Conditions 
 Visual Studio 
 Custom Code 
 Versatile Deployment
Full Text and Field 
Based Searching 
Topic 6
Common Routing Easily Facilitated 
 Ability to search on specific columns 
 Full text indexing 
 iFilters for other file formats 
 Federated searching capability 
 FAST Search
Line of Business 
Systems 
Integration 
Topic 7
Powerful Capabilities Within 
 Business Connectivity Services (BCS) 
 Data validation in SharePoint 
 Integrate workflow and data 
 Retrieve SharePoint content in LoB systems 
 Surface LoB data in SharePoint
Multi-Lingual 
Topic 8
Suitable for Global Use 
 38 Languages 
 Multiple Currencies 
 Language Conversion Workflows 
Machine Translation Service
Suitable for Global Use 
As the largest provider of business 
productivity software, Microsoft is the most 
well equipped vendor to accommodate the 
demands and rigor associated with multiple 
languages and localization support.
Unprecedented 
Adoption 
Topic 9
Toby Bell 
Vice President, Research (Former) 
Gartner 
“More inquiries have come into 
Gartner for SharePoint than any 
other product since Gartner’s 
inception.”
Business, End, and IT Users Alike 
 Adoption is being fueled by 
 Business Users 
 Executives 
 IT Professionals
Governance 
Trusting Your KM & ECM Strategy to SharePoint
Accelerate with Standard Adoption 
Governance in SharePoint cannot stop 
after it has been defined.
Accelerate with Standard Adoption 
Control 
Flexibility
Trust 
SharePoint is one of the most widely 
deployed repositories, given its 
showcase characteristics: 
being highly scalable, 
searchable, and secure.
Jonathan Ralton 
Email jonathanr@bluemetal.com 
Twitter @jonralton 
Blog blog.jonralton.net

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Jonathan Ralton - Trusting Your KM & ECM Strategy To SharePoint

  • 1. Jonathan Ralton BlueMetal Architects Trusting Your KM & ECM Strategy to SharePoint
  • 2. Agenda  KM & ECM Strategy  SharePoint Capabilities  Governance
  • 3. KM & ECM Strategy Trusting Your KM & ECM Strategy to SharePoint
  • 4. -M KM ECM RM DM
  • 6. Enterprise Content Management Create Control Protect
  • 7. A content management system can enable your KM & ECM strategy
  • 8. Content Management System SharePoint 2010 SharePoint 2013
  • 9. SharePoint Capabilities Trusting Your KM & ECM Strategy to SharePoint
  • 10. Farms Web Application Content Database Site Collection Site List Library Folder Document Set Site Column Content Type External Content Type Managed Metadata Crawled Property Managed Property Search Navigation Workflow Content Organizer Records Center
  • 11. Challenge Can SharePoint effectively support the demands of an enterprise’s large-scale content management activities?
  • 12. Argument SharePoint natively provides a rich feature set that can help solve a multitude of critical business problems.
  • 13. Positioning Microsoft has successfully positioned SharePoint as a strategic information management platform for mission critical business applications.
  • 14. The “Information Operating System” Topic 1
  • 15. Steve Ballmer CEO (Former) Microsoft “The Information Operating System”
  • 16. Reducing Costs  Represents a new evolution in application development and delivery  Allows business solutions to be created in an accelerated fashion
  • 17. Reducing Costs  By leveraging the foundational capabilities of SharePoint, it is now possible to deliver solutions with an advanced starting point.  As a platform with feature-rich capabilities, SharePoint greatly reduces costs when used to deploy mission critical business applications.
  • 18. Scalable for Global Operations Topic 2
  • 19. Volume Isn’t an Issue Scalability Volume
  • 20. Volume Isn’t an Issue 2001 (10) 2003 (11) 2007 (12) 2010 (14) 2013 (15)
  • 22.
  • 23. Adapting to Complex Needs  Provides a platform for a consistent metadata construct  Administratively allows for additional flexibility
  • 24. SharePoint Capabilities Content Types Site Columns
  • 25. Content Type “a reusable collection of metadata (columns), workflow, behavior, and other settings for a category of items or documents in a… list or document library” – Microsoft
  • 26. Site Column “a reusable column definition, or template, that you can assign to multiple lists across multiple SharePoint sites” – Microsoft
  • 27. SharePoint Capabilities Content Types Site Columns  Use to…  Maintain consistency across libraries and lists  Isolate workflow, policies, and other settings  Information Management (Records Management)  Etc.  Use to…  Drive views  Expose via search  Drive reports  Preserve information  Trigger workflow  Etc.
  • 28. Metadata Content Types Site Columns Metadata
  • 29. Context Farm Web Application Content Database Site Collection Site List/Library Item Item Site Collection Site List/Library Item Site List/Library Item Content Database Site Collection Site List/Library Item Web Application Content Database Site Collection Site List/Library Item Item Site List/Library Item Collection Site
  • 30. Information Architecture Context Content Types Site Columns Taxonomy
  • 31. SharePoint Capabilities Taxonomy  Use to…  Leverage security  Differentiate list-based workflows  Segregate content  Facilitate geographic placement  Control versioning  Account for alternate authentication method(s)  Account for encryption  Etc.
  • 33. Supporting Confidentiality  Secured Content Made Available by Role  Full Audit Trail and Version History  Secured Sockets Layer (SSL) Protection  Authentication Provider Support  Microsoft Based Security Firewalls
  • 34. Basic Workflow Design Tools Topic 5
  • 35. Common Routing Easily Facilitated  SharePoint Designer  Actions  Conditions  Visual Studio  Custom Code  Versatile Deployment
  • 36. Full Text and Field Based Searching Topic 6
  • 37. Common Routing Easily Facilitated  Ability to search on specific columns  Full text indexing  iFilters for other file formats  Federated searching capability  FAST Search
  • 38. Line of Business Systems Integration Topic 7
  • 39. Powerful Capabilities Within  Business Connectivity Services (BCS)  Data validation in SharePoint  Integrate workflow and data  Retrieve SharePoint content in LoB systems  Surface LoB data in SharePoint
  • 41. Suitable for Global Use  38 Languages  Multiple Currencies  Language Conversion Workflows Machine Translation Service
  • 42. Suitable for Global Use As the largest provider of business productivity software, Microsoft is the most well equipped vendor to accommodate the demands and rigor associated with multiple languages and localization support.
  • 44. Toby Bell Vice President, Research (Former) Gartner “More inquiries have come into Gartner for SharePoint than any other product since Gartner’s inception.”
  • 45. Business, End, and IT Users Alike  Adoption is being fueled by  Business Users  Executives  IT Professionals
  • 46. Governance Trusting Your KM & ECM Strategy to SharePoint
  • 47. Accelerate with Standard Adoption Governance in SharePoint cannot stop after it has been defined.
  • 48. Accelerate with Standard Adoption Control Flexibility
  • 49. Trust SharePoint is one of the most widely deployed repositories, given its showcase characteristics: being highly scalable, searchable, and secure.
  • 50. Jonathan Ralton Email jonathanr@bluemetal.com Twitter @jonralton Blog blog.jonralton.net

Editor's Notes

  1. GOOD AFTERNOON My name’s Jonathan and I’m with a company up in Boston called BlueMetal Architects, a Microsoft partner; I’ve had going on nine years of hands-on SharePoint experience Let’s get a show of hands. Who’s using SharePoint? Who is doing KM/ECM in SharePoint now? Who is thinking about it?
  2. I’m going to be talking to you about how I think KM/ECM relate to SharePoint and how you can trust SharePoint to handle your strategy We’re going to discuss what SharePoint gives you to support your KM/ECM strategy And what you might want to consider as far as approaching governance
  3. You may have heard… SharePoint does this big thing called Content Management
  4. I work a lot with the ‘Ms’ We’ve got… Essentially boil down to a common set of capabilities
  5. For those who don’t deal with KM, a very high-level illustration might look like this You need to capture people’s knowledge in an effective, appropriate, and timely manner Later, distribute it to those who didn’t already have that knowledge This could be in advance or just-in-time, proactive or just waiting there to be found And then you want people to employ that knowledge—it’s all for nothing if they don’t
  6. With ECM, I’ve got a three-pronged idea here as well… We consider content at its inception—how it’s created And how we may need to control and protect that information throughout its life ACROSS THE ENTERPRISE, aligned with the organization’s needs and goals This is one way you can differentiate CM from ECM
  7. So, I think, a content management system like SharePoint can bring either of these strategies to life
  8. Both SharePoint 2010 and 2013 (Online as well) really provide for a ‘modern’ CMS 2007 had some key capability introductions but it wasn’t quite there yet Who’s on 2010? Who’s on 2013? Who’s on Office 365?
  9. So, what does SharePoint give us to work with across KM/ECM?
  10. We have ALL these things to build with in SharePoint, and more… Can all of this support your KM/ECM endeavor?
  11. Here’s the question for our session…
  12. And here’s my argument…
  13. I think that… We’re there with the latest versions of SharePoint, and that SharePoint is ready and worthy. You can trust SharePoint. I’ve got nine topics for us to think about… So let’s dive in.
  14. First is this notion of “The Information Operating System”
  15. Steve Ballmer coined this phrase while he was CEO SharePoint isn’t just an application; it’s a platform for building things on top of it This is very important to understand
  16. With SharePoint, we can actually realize cost savings We can configure (develop) business applications that are critical to operations much faster than from scratch
  17. This is because we get the underpinnings of SharePoint’s CMS as a starting point These are going to include not just methods for wrangling our content but a workflow engine, ways to connect to other enterprise systems, translation services, things like this… We save money because Microsoft already built all these things; we just have to put the right componentry together in the right way to get what we need. I’m making it sound easy—of course your results may vary. You may need to custom develop something.
  18. Secondly, let’s talk about scalability.
  19. In its infancy, we had some concerns with SharePoint scaling as it handled more volume; they were opposing forces
  20. We’ve got things like RBS now, larger databases, SQL 2012… Volume isn’t an issue; SharePoint can handle what you throw at it IF you have the supporting infrastructure in place!
  21. I’m going to spend a little extra time on this third topic, because it’s so important to the mechanics of planning for KM/ECM within SharePoint.
  22. This is an actual content map that I drew with a client for an application to be built on top of SharePoint. If this doesn’t count as a rich data structure, I’d like to see yours. These are types of documents Some groups of them have similar characteristics, similar workflows, similar policies—and they’re arranged in a hierarchy
  23. At first glance, SharePoint’s metadata construct may appear to be inappropriately simplistic to support complex KM/ECM requirements However, looking in-depth at the hierarchical structure demonstrates that it has exceptional versatility This is a modern structure with inheritance What are the components that provide for that versatility?
  24. Who is familiar with what is provided in SharePoint for metadata? Site Columns Content Types I spoke a bit about this an hour or so ago in the other room…
  25. This is Microsoft’s definition right off of TechNet of a content type in SharePoint Big word here: REUSABLE A content type is not just a tag It’s a set of defined characteristics One of those definitions is how we associate site columns with content types
  26. Again, we’ve got TechNet to tell us the medical explanation Again, notice the word REUSABLE Simply, this is a field
  27. Why do we care about these? We can use these two capabilities together to not only track metadata… But to do things like promote consistency Isolate settings Set up retention policies Slice and dice Many important tasks that help to stand up a KM/ECM solution
  28. Putting these things two together gives us the ability to differentiate content in SharePoint This carries through with content at rest as well as active content, through to search, reports, workflows… Very robust. This is why you gotta plan ahead and craft this properly—Having a solid metadata structure impacts many areas of SharePoint and can make or break your KM/ECM effort
  29. Let’s talk about the containers that we put content into within SharePoint SharePoint gives us several layers to work with from the farm all the way down to individual items. This should be mapped our considering both your organizational structure as well as your processes. Again, very robust ways to segregate our KM/ECM content.
  30. With SharePoint, we’re able to establish context for our content in a much more robust way than we can in a folder hierarchy on a shared network drive, for example. It may not be easier to construct, but it can provide a better user experience. We combine these components to give us the context that maps to our KM/ECM strategy For example we might have a particular site for a project and a different site for another project, or organize by teams and departments but take into account cross-functional groups as well
  31. With those different containers, mapping out a taxonomy in SharePoint, we can… Get granular with security Start to set up different workflows that work on content that is in the same container Split up content appropriately Put stuff in other countries for legal reasons Control what versions are maintained during that content creation phase Perhaps allow external users to collaborate with us Encrypt our content in transit
  32. Ok, fourth topic. Who wants to open up all of their content to everyone?  No, we want to lock stuff down and go with least privilege
  33. What’s important here? We get the granularity and versatility we need with managing security with SharePoint. We can secure all the way down to the individual document There is an inheritance model SharePoint stands up to audits. If we set it up right. We can encrypt content in transit and support different authentication providers. We can put SharePoint effectively behind a variety of protective layers. Sometimes this does present problems; work with your network team
  34. I love workflows. They really bring tangible value to users.
  35. Very briefly, we get both ends of the spectrum with SharePoint We’re able to design workflows in a user-approachable tool which can be wielded simply or quite complex, actually AND we get to construct highly customized intricate workflows in a developer-centric tool that is standard across the globe.
  36. We get both kinds of searches with SharePoint—Google-like, and faceted search. That’s like looking for a washing machine on Home Depot’s website
  37. We can search everything—the whole document Results are always security trimmed SharePoint can search other websites, file systems, databases, and Microsoft Exchange FAST Search/SharePoint 2013 search Visual Best Bets User context-based search enhancements Metadata extraction Relevance tuning Refiners Document previews
  38. If you’re a small business then #7 probably doesn’t matter to you.
  39. In order to really get value out of our KM/ECM implementation within a large-scale organization, we may need to connect to other systems To get a list of customers for example To validate certain data off of a master database To kick off other processes in other systems, perhaps an HR management solution To receive data at certain points in time SharePoint can also just be a more accessible front end for these kinds of systems
  40. We live in a global economy, of course Who’s organization deals with multiple languages?
  41. For larger organizations with a global footprint, either with themselves as in their employees or their constituencies, we need this ability these days We have out of the box workflow capability for managing the translation of content New in SharePoint 2013 is the ability to actually automatically translate Now I know in the beginning I said you can trust SharePoint, but on this particular aspect, I would be careful Navigation Labels
  42. So here’s a plug for Microsoft… They are the biggest player Happen to be the best This isn’t a small job for a public-facing website, but companies are building sites in SharePoint and presenting them to their customers on a daily basis, across continents
  43. Lastly, SharePoint is everywhere these days
  44. While Toby Bell was at Gartner, he revealed to us that: Companies wanted to know about it and they’ve embraced it
  45. Everyone knows what SharePoint is at this point—not just IT folks Different Perspectives
  46. Well this is InfoGovCon… We’ve gotta fit in the ‘gov’ somewhere, and I will briefly This viral adoption has quickly driven the need for governance at the corporate level
  47. I think the most important takeaway when I talk about governance and SharePoint, and especially with KM/ECM is that your governance effort cannot be finished. A way to get off the ground is to roll out some standards But you must evolve your governance as the system grows and how people use it changes
  48. These standards are going to help balance your desire to control what’s going on within your KM/ECM implementation in SharePoint while ideally at the same time allowing the appropriate level of flexibility for your business users.
  49. So to wrap this up, can we trust SharePoint like I claimed earlier? SharePoint is out there. It’s here to stay, on-premise or in the cloud Why? It scales, you can index and search it well, and you can maintain confidentiality, which are crucial to being successful with KM or ECM. If you understand where it excels and what to consider when you’re planning out a SharePoint-based CM strategy, I think you can be very successful. You’ve got to be meticulous as you build a foundation and use governance as a way to help ensure positive growth and evolution.
  50. Thanks so much for your interest in this and find me later on if you have some questions; I’d love to meet you and talk about what thoughts came up for you as we discussed all this. Reach out to me and check out my blog.