Location, Location, Location discusses geolocation services and applications. It outlines how understanding location applications, integrating them with social platforms, engaging customers through rewards can help businesses get value from geolocation. The document provides 4 tips for businesses - understand location applications, identify key social platforms for integration, make customers aware of location strategy, and reward customers for sharing location.

1. Location, Location, LocationJon Holloway • Hurricanetwitter.com/socialvationlinkedin.com/in/jonehollowaywww.bethehurricane.com

2. Hands up if you checked in here?

3. What is geolocation?

4. Who are the major players

5. Location services for employees

6. Location services for customers

7. What’s the future?

8. 4 tips for getting startedApplicationsUnderstand the location applications and how they work, who is using them and what added benefits they can offer you above just the ‘check in’.IntegrationIdentify the key social platforms to integrate with and make sure the social interaction has a purpose beyond just shouting ‘I am here’.EngagementMake your visitors and customers aware of your location strategy, combine with the rewards strategy to get the most out of your usage.RewardFind ways of rewarding your visitors for sharing the message; make it competitive, fun or financial.