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Jon Holloway - Socialvation the wrap up
This document outlines 6 questions to consider when wrapping up a community: who and where is the community located, what is the community saying and doing, what can be contributed to the community, how to give the community's culture a voice, how to involve the community in a business, and what tools can be created to help spread ideas in the community. The document ends by inviting the reader to ask any additional questions.
Jon Holloway - Socialvation the wrap up
- 1. Wrap it allupJon Holloway • Hurricane
- 2.
- 3. 1. Who &where is our community?
- 4. 2. What isthis community saying & doing?
- 5. 3. What arewe going to contribute?
- 6. 4. How canwe give our culture a voice?
- 7. 5. How dowe involve our community in our business?
- 8. 6. What toolscan we create to enable our ideas to spread?
- 9. Ask anything youlike
- 10.
Editor's Notes
- #3 The socialvation framework has been designed to answer an immutable set of questions about the social world that we all need to ask and answer right now..
- #4 A community could be 2 it could be 1 million, each of them will be individuals!Do you really understand your customers?Who are they, what do they like?Where are they digitally? Where are they communicating?
- #5 What are they talking about, products, brands, issue, life?What content are they using, consuming?More importantly, what are they sharing and how?
- #6 The main word here is contribute, if broadcast is no longer allowed, take yourself back to the areas ofEducation, entertainment and conversation, what as a business can we take and utilise in the community?
- #7 Culture a voice, now this is interesting, and confuses some people.. But this is one of the biggest things.How can I take the spirit of the business and create a communication channel to the outside world?How can I take the talent, innovation and experience and allow it to communicate with our customer base..How can we handle customer service through digital direct communication
- #8 Crowdsourcing, customer collaboration