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John Paul Fischbach Masterclass

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Museum & Gallery Services Qld
Museum & Gallery Services Qld

This document discusses how to effectively use social marketing on various platforms. It recommends starting with the most comfortable platform and focusing on building relationships through transparency, collaboration and meeting audiences where they are online. Key platforms discussed are Facebook, YouTube, email marketing and Twitter. Best practices include regularly posting engaging content and linking all efforts back to a central location to build an online presence.

TechnologyBusiness
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So You Wanna… Effectively Use Social Marketing
Network: Password:
Traditional Marketing Paid ads: Newspaper/TV/Radio Mailout/E-Newsletters Posters Postcards Publicity
New Marketing Principles ,[object Object]
Marketing is creating relationships based on trust.
Targeted to a specific niche.
Social Networking makes it easy for people to become ambassadors for you.
They can spread your message to a large amount of people with a minimum of effort.,[object Object]
Collaboration and cooperation: creates a dialogue with your audience
Meet your audience where they are (Facebook, YouTube, Twitter, E-mail
Balances the personal and the professional,[object Object]
Twitter: 300 Million world wide (currently experiencing more than 100% growth every month, but with a high rate of recidivism) 
YouTube: 1 Billion views per day 
"It's not about age, it's about personality" ,[object Object]
Social Marketing choices The BIG 5 Some of the others Facebook Page Twitter YouTube Google+ Email Service Provider Blogs 2.0 Website Foursquare
E-Newsletters Does list management for you Creates HTML, across platform emails Embeds graphics, links and fonts Makes it easy for people to sign up Tracks opens and click-throughs Complies with privacy legislation
E-Newsletter Choices MailChimp IContact Constant Contact Vertical Response
Facebook Personal, Group, Page Page: available off FB, includes metrics New ‘like’ feature brings FB to the web Vanity URL: offline marketing
Facebook Best Practices Create a FB page Populate the page: Info Photos Events Review tab Pages to pages Invite friends to ‘like’ your page Post regularly Linked to website

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John Paul Fischbach Masterclass

  • 1. So You Wanna… Effectively Use Social Marketing
  • 3. Traditional Marketing Paid ads: Newspaper/TV/Radio Mailout/E-Newsletters Posters Postcards Publicity
  • 4.
  • 5. Marketing is creating relationships based on trust.
  • 6. Targeted to a specific niche.
  • 7. Social Networking makes it easy for people to become ambassadors for you.
  • 8.
  • 9. Collaboration and cooperation: creates a dialogue with your audience
  • 10. Meet your audience where they are (Facebook, YouTube, Twitter, E-mail
  • 11.
  • 12. Twitter: 300 Million world wide (currently experiencing more than 100% growth every month, but with a high rate of recidivism) 
  • 13. YouTube: 1 Billion views per day 
  • 14.
  • 15. Social Marketing choices The BIG 5 Some of the others Facebook Page Twitter YouTube Google+ Email Service Provider Blogs 2.0 Website Foursquare
  • 16. E-Newsletters Does list management for you Creates HTML, across platform emails Embeds graphics, links and fonts Makes it easy for people to sign up Tracks opens and click-throughs Complies with privacy legislation
  • 17. E-Newsletter Choices MailChimp IContact Constant Contact Vertical Response
  • 18. Facebook Personal, Group, Page Page: available off FB, includes metrics New ‘like’ feature brings FB to the web Vanity URL: offline marketing
  • 19. Facebook Best Practices Create a FB page Populate the page: Info Photos Events Review tab Pages to pages Invite friends to ‘like’ your page Post regularly Linked to website
  • 20. YouTube Interviews Slide shows (photos) Behind-the-scenes Testimonials Reviews
  • 21. YouTube Best Practices Get a YouTube channel: youtube.com/yourname Fill out information, choose colours Have YouTube address on collateral, etc Share link on FB/Twitter Embed in blog / email newsletters
  • 22. Twitter Twitter is micro-blogging: 140 characters. Hardest to understand, easiest to use, potentially most effective The most personal platform Establish parameters for your community before you start Facebook is about keeping up with the friends you have, Twitter is about finding the friends you didn’t know you needed. Twitter is constantly changing and growing
  • 24. Types of Tweets Personal Links Direct Indirect Fun Re-Tweets Ask/Help tweets TwitPics
  • 25. Twitter Terms @: directs your tweet to a particular person, but it viewable to everyone D: direct message, private to that person only #: Hashtag: indicates a particular subject, makes it easy to follow
  • 26. Twitter Best Practices Fill out all information, create an interesting profile and have a photo/logo Check in 3 times/day for 5 minutes, respond to DMs and @replies Create a custom background Decide who you want to follow Check out who your friends are following Lists / Hootsuite