This document discusses how to effectively use social marketing on various platforms. It recommends starting with the most comfortable platform and focusing on building relationships through transparency, collaboration and meeting audiences where they are online. Key platforms discussed are Facebook, YouTube, email marketing and Twitter. Best practices include regularly posting engaging content and linking all efforts back to a central location to build an online presence.

1. So You Wanna… Effectively Use Social Marketing

2. Network:Password:

3. Traditional MarketingPaid ads: Newspaper/TV/RadioMailout/E-NewslettersPostersPostcardsPublicity

4. New Marketing PrinciplesWord of Mouth is always your #1 form of marketing.

5. Marketing is creating relationships based on trust.

6. Targeted to a specific niche.

7. Social Networking makes it easy for people to become ambassadors for you.

8. They can spread your message to a large amount of people with a minimum of effort.New Media MarketingTransparency: allows your audience access ‘behind the scenes’

9. Collaboration and cooperation: creates a dialogue with your audience

10. Meet your audience where they are (Facebook, YouTube, Twitter, E-mail

11. Balances the personal and the professionalHow can you ignore this? Facebook: 750 Million worldwide (almost 30% of which are in the 35-55 age group)

12. Twitter: 300 Million world wide (currently experiencing more than 100% growth every month, but with a high rate of recidivism)

13. YouTube: 1 Billion views per day

14. "It's not about age, it's about personality" The Plan: Nitty-GrittySocial Media is an investment of time (how much?)Start with the medium that you feel most comfortable with, move on to the next when have mastered that oneChoose someone to be your voiceRepurpose, repurpose, repurposeAll roads lead back to a central location Own your name

15. Social Marketing choicesThe BIG 5 Some of the othersFacebook Page TwitterYouTube Google+Email Service Provider Blogs2.0 WebsiteFoursquare

16. E-Newsletters Does list management for youCreates HTML, across platform emailsEmbeds graphics, links and fontsMakes it easy for people to sign upTracks opens and click-throughsComplies with privacy legislation

17. E-Newsletter ChoicesMailChimpIContactConstant ContactVertical Response

18. FacebookPersonal, Group, PagePage: available off FB, includes metricsNew ‘like’ feature brings FB to the webVanity URL: offline marketing

19. Facebook Best PracticesCreate a FB pagePopulate the page: InfoPhotosEventsReview tabPages to pagesInvite friends to ‘like’ your pagePost regularlyLinked to website