Long-term exposure to nicotine causes nicotinic acetylcholine receptors (nAChRs) in Caenorhabditis elegans to undergo changes in abundance and activity. Specifically, prolonged nicotine treatment results in a decrease in nAChRs controlling egg-laying behavior and a reduction in sensitivity to nicotinic agonists. This nicotine adaptation requires the protein kinase C homolog TPA-1, as mutants lacking TPA-1 do not show adaptation and retain high nAChR levels. The results suggest that PKC-dependent signaling may regulate nAChR levels through effects on synthesis or degradation during nicotine adaptation.