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Joel Järvinen, General Manager, Uber Finland
Uber
Push a button – get a ride
Safe, reliable and affordable rides for everyone, everywhere
How does Uber work?
We move people in over 400 cities and 70 countries
Uber launched in 2010.
It took five years to reach our first billionth trip and only six months to reach the second.
A reliable ride when you need it
Average wait times (minutes) 
New York

2.7
Copenhagen
3.8
London
 Helsinki
2.8
 4.8
Uber moves thousands of
inhabitants and tourists weekly
with a push of a button.
of active partner-drivers
Since November 2014
Uber in Finland
Average arrival time of a ride
Uber has enabled new, reliable
and affordable mobility option
in capital region of Finland
Many drive less than 10 hours a
week, flexibly according to their
own schedule and needs
100 000+ 
 4.8 min
 Hundreds
Users in capital region
(Helsinki, Espoo and Vantaa)
Today, one in two people live in a city
Cities are growing
Cities are developing

Importance of mobility options is increasing
PUBLIC TRANSIT MOVES MANY
Can move masses effectively around town
Additional mobility needed for first/last mile
PRIVATE CAR OWNERSHIP
One of the largest investments, sits idle 96% of time
Take up space, creates congestion and pollution
NEW SOLUTIONS EMERGING
Technology can increase utilization of existing
capacity and combine mobility services better
Modern regulation can support new solutions.
Transport Code in Finland is a good example.
Uber’s impact in cities

Affordable mobility and flexible economic opportunity
RELIABILITY
Reliable rides around the clock
Affordable and easy to use
COMPLEMENTING OTHER TRANSPORT 
Througout the city, not only in the core
Complementing other mobility options
ECONOMIC OPPORTUNITIES
Possibilities for both drivers and riders
Flexible way to cover cost of a vehicle, reduce
traffic jams and increase economic activity
“Transportation as reliable as 

running water, everywhere, 

for everyone”
Travis Kalanick, Uber
Thank you
Proprietary and confidential © 2016 Uber Technologies, Inc. All rights reserved. No part of this document may be
reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or
by any information storage or retrieval systems, without permission in writing from Uber. This document is intended
only for the use of the individual or entity to whom it is addressed and contains information that is privileged,
confidential or otherwise exempt from disclosure under applicable law. All recipients of this document are notified
that the information contained herein includes proprietary and confidential information of Uber, and recipient may not
make use of, disseminate, or in any way disclose this document or any of the enclosed information to any person
other than employees of addressee to the extent necessary for consultations with authorized personnel of Uber.

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Joel Järvinen - UBER - Mindtrek 2016

  • 1. Joel Järvinen, General Manager, Uber Finland Uber
  • 2. Push a button – get a ride Safe, reliable and affordable rides for everyone, everywhere
  • 4. We move people in over 400 cities and 70 countries Uber launched in 2010. It took five years to reach our first billionth trip and only six months to reach the second.
  • 5. A reliable ride when you need it Average wait times (minutes) New York 2.7 Copenhagen 3.8 London Helsinki 2.8 4.8
  • 6. Uber moves thousands of inhabitants and tourists weekly with a push of a button. of active partner-drivers Since November 2014 Uber in Finland Average arrival time of a ride Uber has enabled new, reliable and affordable mobility option in capital region of Finland Many drive less than 10 hours a week, flexibly according to their own schedule and needs 100 000+ 4.8 min Hundreds Users in capital region (Helsinki, Espoo and Vantaa)
  • 7. Today, one in two people live in a city Cities are growing
  • 8. Cities are developing Importance of mobility options is increasing PUBLIC TRANSIT MOVES MANY Can move masses effectively around town Additional mobility needed for first/last mile PRIVATE CAR OWNERSHIP One of the largest investments, sits idle 96% of time Take up space, creates congestion and pollution NEW SOLUTIONS EMERGING Technology can increase utilization of existing capacity and combine mobility services better Modern regulation can support new solutions. Transport Code in Finland is a good example.
  • 9. Uber’s impact in cities Affordable mobility and flexible economic opportunity RELIABILITY Reliable rides around the clock Affordable and easy to use COMPLEMENTING OTHER TRANSPORT Througout the city, not only in the core Complementing other mobility options ECONOMIC OPPORTUNITIES Possibilities for both drivers and riders Flexible way to cover cost of a vehicle, reduce traffic jams and increase economic activity
  • 10. “Transportation as reliable as 
 running water, everywhere, 
 for everyone” Travis Kalanick, Uber
  • 11. Thank you Proprietary and confidential © 2016 Uber Technologies, Inc. All rights reserved. No part of this document may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage or retrieval systems, without permission in writing from Uber. This document is intended only for the use of the individual or entity to whom it is addressed and contains information that is privileged, confidential or otherwise exempt from disclosure under applicable law. All recipients of this document are notified that the information contained herein includes proprietary and confidential information of Uber, and recipient may not make use of, disseminate, or in any way disclose this document or any of the enclosed information to any person other than employees of addressee to the extent necessary for consultations with authorized personnel of Uber.