1. Rob Mathis
381 Dragonfly Lane South
Jacksonville, FL 32225
(727) 600-3389
Robmathis70@gmail.com
QUALIFICATIONS
● Developed exceptional communication/interpersonal and organizational skills used to staff, train, motivate and evaluate
personnel.
● Extensive experience in facilitating efficient financial/operational asset management and problem solving in a
fast-paced environment, including implementing cost-control systems, sourcing of vendors, contract negotiation, sales
projections, purchasing, budget and inventory control.
● Thorough knowledge of the sales process, refinement and measurement of conversions to maximize sales efforts;
consistent enhancement of product and industry knowledge, and development of successful sales techniques.
● Self-motivated; able to respond well in high stress atmosphere.
EXPERIENCE
2013 to 2016 - National Sales Director - Carefree Communities, Scottsdale, AZ
● Responsible for support of all sales activities at 103 Resort Communities.
● Built a dynamic Team and together increased sales from 374 homes/year to 918 homes/year in just 2 years.
● Hired a Construction Manager to streamline the rehab process and create a consistent product at the right price that will
sell. Walked all 413 homes that were in Florida inventory, segmented the homes into 3 categories of rehab, developed
a scope of work for each and executed the rehab..
● Implemented the role of a Sales Coordinator that serves as the initial contact for lead inquiries from the internet
marketing to help guide the Lead from Prospect to Property Visitor in the Sales Funnel.
● Developed Sales Funnel: Lead ​→​Prospect​→​Property Visitor​→​Applicant​→​Customer​→​Resident
● Implemented a Lead management database that created transparency as to conversion of leads throughout the sales
funnel and measured the effectiveness of marketing sources.
● Partnered with Marketing to expand online presence through sites like MH Village, Senior Mobiles, RetireNet, Zillow,
Trulia and After55. Internet leads increased from 60/week to 375+/week.
● Implemented a “Lead Sheet” at the community level to record Walk-Ins and Phone call inquiries so as to input into the
database and better manage the follow through of those inquiries.
● Developed a Community Sales Appearance Standard that consisted of:
o Sales boards with flyers of homes for sale near the office.
o “Take-One” boxes with a listing of the homes that are for sale in the community and a park map.
o Office signage that includes the word “Sales” along with office hours and a phone number.
o A-Frame signs at the entrance to the communities that say “Homes for Sale” to alert drive by traffic.
o Proper signage within the community to direct traffic to the “Sales” Office.
o Homes for sale binder in office with flyers of all homes.
o Resident referral flyer
● Entered into a cooperation strategy with Brokers to list and sell selected Carefree owned inventory that boosted sales.
● Implemented “Showcase Tour of Homes” weekly which acted as an Open House in which each Florida community has
committed to a specific day of each week and a time for at least 2 hours to show homes that are for sale. Flyers placed
in areas throughout the community and promoted the event through social media and internet websites.
2008 to 2011 –Regional Sales Manager – Florida Region – Hometown America, Chicago, IL
● Responsible for all sales activities at 31 Senior Living Communities.
● Increased fill 16.57% over 2008 from 169 to 197 YOY (+38 ahead of budget and all regions positive to budget).
● Sold Aged Inventory; 27 over 300 days old, 21 over 500 days old, 4 over 900 days old, 7 over 1200 days old with 3
over 4 years old.
● Increased traffic 34% from 7,468 to 10,017 YOY through close teamwork with Marketing and a refocus of advertising
dollars away from traditional media to a more web based approach.
● Increased closing rates 43.8% from an average of 20.95% to 30.12% YOY by focusing on the sales process and
discussing walk-ins and prospects in open forums and via email.
● Net Operating Loss reduced 59% from ($1,400,616) to ($574,699) reducing investment cost to fill from $8,287/site to
$2,917/site. Advertising cost per sale reduced from $1,401 to $866 YOY. Payroll reduced 17.5% from $564,633 to
$465,806 YOY.
● Established Guest Home procedures manual and proper execution of the sales process for this program resulting in a
42% closing ratio in those communities where utilized as compared to a closing rate of 13% for property visits.

2. ● Developed and utilized Sales Funnel within regions to measure conversion ratios and effectiveness of marketing and
advertising, telephone contact and appointments as well as our sales process when the prospect visits. This pinpointed
areas that need improvement for each community and work in that area to ensure accountability to the training.
● Developed role of Florida Specialist that acts as the first point of contact for incoming Leads. This ensures
accountability that the leads are entered into database and creates a more customer friendly experience by providing a
resource that has no community specific agenda to help guide them on their Florida retirement.
● Recruited, trained and supervised staff of 25 that were top producers in the company portfolio.
2007 to 2008- Vice President of Sales, American Land Lease (NYSE: ALL), Clearwater, FL
● Responsible for development of sales/marketing strategies and implementation for 59 communities.
● Responsible for product selection, pricing and maintenance of home inventory for sale. This included working with the
company CFO to ensure pricing and financing discipline within the sales division.
● Maintained relationships with the home manufacturers including maintaining visibility of product backlog,
manufacturer improvements, home quality and negotiation of rebate programs.
● Recruited, trained and retained high quality sales professionals at both the sales manager and sales staff levels.
● Developed compensation programs for sales managers and sales staff that motivated and rewarded exceptional
performance.
● Improved utilization of the current lead management system so as to provide statistical support of our marketing
decisions.
● Oversaw coordination and implementation of marketing programs in support of the sales Team.
1998 to 2001 & 2005- Vice President – Strategic Initiatives, Affordable Residential Communities (NYSE: ARC), Jacksonville,
FL
● Responsible for development of marketing strategies and implementation in 29 states with 315 communities.
● Supervised and implemented communication and sales strategies for seamless operations between management and
sales functions.
● Conducted monthly marketing/motivational sessions, via teleconference, with community managers and sales
operations to track progress of promotions and set projections.
● Led market studies and developed business plans for newly acquired communities. Supervised implementation of
those plans with regional staff that reported to my department.
1997 to 1998 - District Manager, Clayton Homes, Inc., Knoxville, TN
● Responsible for management of 4 communities with an asset value of $7.5 million. Oversaw performance of
approximately 25 employees including managers and assistant managers.
● Worked with community managers on budgets, and management tracking. Networked with manufacturers, dealers and
financing sources for community fill.
● Conducted coaching, counseling, and motivational sessions with community managers on asset management, budget
responsibilities and projections.
1995 to 1997 - Community/Sales Manager, Clayton Homes, Inc., Davenport, FL
● Supervised all aspects of financial transactions. Oversaw capital improvements, maintenance and modifications for 46
acre community with 202 sites.
● Expanded sales 1700% in two years and realized a net profit of $279,000 with turn-around property that was losing
$32,000 a year. Asset is now a stable income producer.
● Prepared yearly cash budgets, monitored income/expenditures for budget adherence, maintained accurate accounts
payable/receivable, collected delinquencies, processed purchase orders, and complete banking transactions.
● Hired, supervised and trained staff including maintenance, construction, clerical, sales and security personnel.
● Developed marketing and sales strategies designed to promote product awareness within the homebuyers community as
well as conferred and negotiated with financial institutions to obtain financing.
● Interacted with residents, corporate personnel, local and state officials, inspectors, attorneys, contractors, utilities,
financial institutions and real estate brokers for the planning, development, management, financing, and marketing of a
large scale investment.
1993 to 1995 - Property Manager, Clayton, Williams & Sherwood, Austin, TX
● Participated in the negotiation of a $10 million partnership for apartment construction.
● Negotiated lease and rental agreements; oversaw capital improvements, maintenance and modifications for 220
residential units.
● Hired, supervised and trained staff of 10, including maintenance, construction, security and clerical personnel.
Prepared yearly cash budgets; designed and consulted on building renovations; solicited and assessed bids; hired and
oversaw subcontractors.

3. EDUCATION
UNIVERSITY OF SOUTH FLORIDA, Tampa, FL – Bachelor’s in Finance
REFERENCES
Terry Harrell
President Carefree Resort Homes
Carefree Communities
Scottsdale, AZ
(813) 312-4362
Janis Jackson
Senior Vice President of Sales and Marketing
Hometown America
Chicago, IL
(817) 658-3350
Shannon Smith
Former CFO – American Land Lease
Tampa, FL
(727) 515-3475
Bobby Jacobsen
President/Owner - Jacobsen Homes
Safety Harbor, FL
(727) 726-1138
Carl Pearse
General Manager - Royal Manor Estates.
Boynton Beach, FL
(941) 350-0811