Webcasting 2.0 discusses innovating current webcasting standards. It summarizes the beginning of webcasting in 1995, the current state with various webcasting platforms and common features, and envisions the future state being more responsive, device agnostic, and social by design. The document advocates rethinking how webcasting is delivered and sold to better align with trends in web 2.0, 3.0, mobile consumption, and using social networks as a second screen.