Webcasting 2.0 discusses innovating current webcasting standards. It summarizes the beginning of webcasting in 1995, the current state with various webcasting platforms and common features, and envisions the future state being more responsive, device agnostic, and social by design. The document advocates rethinking how webcasting is delivered and sold to better align with trends in web 2.0, 3.0, mobile consumption, and using social networks as a second screen.

1. Webcasting 2.0
Innovating current webcasting standards.

2. Agenda
• The beginning of webcasting
• Current State of webcasting
• Future State of webcasting
• Questions?

3. The Beginning

4. • A webcast is a media presentation distributed
over the Internet using streaming media
technology to distribute a single content source
to many simultaneous listeners/viewers.*
• The first webcast was in 1995 by Apple and was
an audio event event.*
• Connecting Media was one of the first
companies to do live webcasting using a special
IFP Van (Internet Field Production) dedicated to
webcasting.*
* Wikipedia -
http://en.wikipedia.org/wiki/Webcast

5. Current State

6. The offerings
• CDNs
• Platforms
• Commonality

7. CDNs
• There is a lot of choice
• How much does this add to customer value?
• Cost, Network Performance, Overages,
Outages, Supported delivery

8. Webcast platforms
ON24 solution

9. Webcast platforms
TalkPoint solution

10. Webcast platforms
World Television (UK) solution

11. Webcast platforms
TR/NASDAQ solution

12. Webcast platforms
VioCorp solution

13. Webcast platforms
KnowledgeVision solution

14. Webcast platforms
Intercall solution

15. Commonality?
• Video/Audio Stream
with bitrate choice
• Speaker
information/bios
• Slides & thumbnails
• Q&A modules
• Downloadable content
• Flash interface
• Registration
• Basic Security
• Transcription?
• Some social/live
Tweets?

16. Future State

17. • If webcasting is going to change we can look at how front end development has changed
• Web 2.0 & 3.0 trends
• HTML5, CSS3, BackBone/Angular
• Responsive Design
• Device agnostic (mobility)
• mobile vs web apps
• HLS/HLSe delivery
• Higher rates of media consumption via social/other
• reddit, twitter, Facebook, Google+, Tumblr, Youtube, LinkedIn, Instagram, Vine & Pinterest
• Second screen concepts
• Platform API
• Ability to work with any vendor

18. • What does Webcasting 2.0 look like to me?
• Platform delivery that is device agnostic
• Responsive in design with no plugins
• High speed delivery
• Social by design
• Community/Group driven on “my channel”
• Any signal acquisition (skype, bluejeans, GTM etc)

19. Innovation = Risk

20. • You may need to completely rethink how you sell
webcasting.
• You may need to renegotiate with your vendors.
• You will have to accept that some customers will not
like the change.
• You will have to be more transparent/open on how
you do what you do (without giving it all away).
• You will need to build a community of like minded
customers, professionals, vendors & partners.

21. Questions?