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Webcasting 2.0
Innovating current webcasting standards.
Agenda
• The beginning of webcasting
• Current State of webcasting
• Future State of webcasting
• Questions?
The Beginning
• A webcast is a media presentation distributed
over the Internet using streaming media
technology to distribute a single content source
to many simultaneous listeners/viewers.*
• The first webcast was in 1995 by Apple and was
an audio event event.*
• Connecting Media was one of the first
companies to do live webcasting using a special
IFP Van (Internet Field Production) dedicated to
webcasting.*
* Wikipedia -
http://en.wikipedia.org/wiki/Webcast
Current State
The offerings
• CDNs
• Platforms
• Commonality
CDNs
• There is a lot of choice
• How much does this add to customer value?
• Cost, Network Performance, Overages,
Outages, Supported delivery
Webcast platforms
ON24 solution
Webcast platforms
TalkPoint solution
Webcast platforms
World Television (UK) solution
Webcast platforms
TR/NASDAQ solution
Webcast platforms
VioCorp solution
Webcast platforms
KnowledgeVision solution
Webcast platforms
Intercall solution
Commonality?
• Video/Audio Stream
with bitrate choice
• Speaker
information/bios
• Slides & thumbnails
• Q&A modules
• Downloadable content
• Flash interface
• Registration
• Basic Security
• Transcription?
• Some social/live
Tweets?
Future State
• If webcasting is going to change we can look at how front end development has changed
• Web 2.0 & 3.0 trends
• HTML5, CSS3, BackBone/Angular
• Responsive Design
• Device agnostic (mobility)
• mobile vs web apps
• HLS/HLSe delivery
• Higher rates of media consumption via social/other
• reddit, twitter, Facebook, Google+, Tumblr, Youtube, LinkedIn, Instagram, Vine & Pinterest
• Second screen concepts
• Platform API
• Ability to work with any vendor
• What does Webcasting 2.0 look like to me?
• Platform delivery that is device agnostic
• Responsive in design with no plugins
• High speed delivery
• Social by design
• Community/Group driven on “my channel”
• Any signal acquisition (skype, bluejeans, GTM etc)
Innovation = Risk
• You may need to completely rethink how you sell
webcasting.
• You may need to renegotiate with your vendors.
• You will have to accept that some customers will not
like the change.
• You will have to be more transparent/open on how
you do what you do (without giving it all away).
• You will need to build a community of like minded
customers, professionals, vendors & partners.
Questions?

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Webcasting 2.0

  • 1. Webcasting 2.0 Innovating current webcasting standards.
  • 2. Agenda • The beginning of webcasting • Current State of webcasting • Future State of webcasting • Questions?
  • 4. • A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers.* • The first webcast was in 1995 by Apple and was an audio event event.* • Connecting Media was one of the first companies to do live webcasting using a special IFP Van (Internet Field Production) dedicated to webcasting.* * Wikipedia - http://en.wikipedia.org/wiki/Webcast
  • 6. The offerings • CDNs • Platforms • Commonality
  • 7. CDNs • There is a lot of choice • How much does this add to customer value? • Cost, Network Performance, Overages, Outages, Supported delivery
  • 15. Commonality? • Video/Audio Stream with bitrate choice • Speaker information/bios • Slides & thumbnails • Q&A modules • Downloadable content • Flash interface • Registration • Basic Security • Transcription? • Some social/live Tweets?
  • 17. • If webcasting is going to change we can look at how front end development has changed • Web 2.0 & 3.0 trends • HTML5, CSS3, BackBone/Angular • Responsive Design • Device agnostic (mobility) • mobile vs web apps • HLS/HLSe delivery • Higher rates of media consumption via social/other • reddit, twitter, Facebook, Google+, Tumblr, Youtube, LinkedIn, Instagram, Vine & Pinterest • Second screen concepts • Platform API • Ability to work with any vendor
  • 18. • What does Webcasting 2.0 look like to me? • Platform delivery that is device agnostic • Responsive in design with no plugins • High speed delivery • Social by design • Community/Group driven on “my channel” • Any signal acquisition (skype, bluejeans, GTM etc)
  • 20. • You may need to completely rethink how you sell webcasting. • You may need to renegotiate with your vendors. • You will have to accept that some customers will not like the change. • You will have to be more transparent/open on how you do what you do (without giving it all away). • You will need to build a community of like minded customers, professionals, vendors & partners.