Yelp harnesses collective intelligence by aggregating user reviews, photos, and videos of local businesses. It uses an open API and is compatible across many devices. Yelp encourages contributions and commitment to its online community through rewards for elite users and identity-based profiles. It also establishes interaction rules and deals with newcomers through an inviting platform focused on its local business review niche.

1. ANALYSIS OF YELP
THROUGH THE LENSES OF
O’REILLY PATTERNS AND
SOCIAL DESIGN
WEB 2.0 APPLICATIONS – INB347
Brian Fernandez n8593540
Abdullah Alghunaim n8388083
Yazeed Alharbi n8024766
Jarrah Madill n8735727
Jacques Kerguelen n8374881

2. 1.HARNESSING COLLECTIVE INTELLIGENCE
Reviews Photos Videos Locations

3. 2. DATA IS THE NEXT ‘INTEL INSIDE

4. 3.INNOVATION IN ASSEMBLY.
Yelp’s API for
other
platforms

5. 4. RICH USER EXPERIENCE
• JASON format make use of programming languages to provide Yelp users with features such
as Opening Times of businesses, photos of the shop and even a search engine.

6. 5.SOFTWARE ABOVE THE LEVEL OF A SINGLE DEVICE
• Compatible on many different devices.
• Mobile version allows users to review businesses on the go.

7. 6.PERPETUAL BETA
• Update the platform to keep it up to date and plan to continue its beta
mode to allow Yelp to remain popular and modern

8. 7. LEVERAGING THE LONG TAIL

9. 8.LIGHTWEIGHT MODELS AND COST EFFECTIVE
SCALABILITY WEB CONCEPT.
• Yelps increasing demand is met with level minded scalability.

10. 9.IMPLEMENTATION STRATEGIES
• Uses network effect to grow it’s online community
• Partnering with potential competitors in its own field to help
eliminate competition

11. PART B. BUILDING A SUCCESSFUL ONLINE
COMMUNITY
Main asset: Yelp’s
audience

12. 1.ENCOURAGING CONTRIBUTIONS TO ONLINE
COMMUNITIES
1
•Rewarding the best contributors as elite
users and display their reviews
prominently
2
•Encouraging users to identify themselves

13. 2.ENCOURAGING COMMITMENT TO ONLINE
COMMUNITIES
which uses an
identity-based
attraction for people
Affective
commitment Using the universal
principle of
exchange and
reciprocity to push
the people to
contribute
Normative
commitment
that is based in the
fact that if a person
has done quite a lot
of work to write
reviews
The needs-
based
commitment

14. 3.REGULATING BEHAVIOUR IN ONLINE
COMMUNITIES
• Available on the site. Unacceptable
behaviour such as paying or giving
incentives for reviews
establishing the
ground rules
for interaction

15. 4.DEALING WITH NEWCOMERS
Newcomers is based on its inviting platform for its unique
niche
By having a higher status for elite users, whose identities and
reviews are most valued by other members

16. 5.STARTING THE COMMUNITY
Staring
new
community
1. Carving out a niche
2. Competing for a niche
3.Getting too critical mass;