This document discusses how data can be used to accelerate a company's journey to customer-centered marketing. It makes the following key points:
1. Data should be used to gain real-time insights into customers and markets to create consistent, value-driven marketing programs centered around customers.
2. Understanding how customers have changed from passive recipients to active participants and co-creators is important for effective marketing. Digital and social data provides insights into customer passions, behaviors, and trends.
3. The document challenges common beliefs in digital marketing and advocates for approaches focused on customer effort over minimization of effort, speed of data-driven execution, personalization based on customer segments and tribes rather than just individuals.
Fire-Breathing ABM: Orchestrating Target Account Plays “In-Fuze-d” With Rich ...G3 Communications
Access the full webcast here: https://dg-r.co/2L4TQyj
This webinar, featuring Ken Evans, Senior Director of Marketing Operations of Fuze, and John Steinert, CMO of TechTarget, showcases how a leading player in the unified communications space (UCaaS) has accomplished this by infusing real purchase intent insight into its operations as both a shared foundation for better collaboration and fuel for enhanced sales and marketing performance.
In the presentation you will learn how to:
• Think pragmatically about what it takes to achieve ongoing alignment;
• Organize around a mutually agreed view of the truth;
• Identify and penetrate accounts based on rich ICP detail, assigned rep-specific inroads and critical activity insights;
• Diagram specific plays to engage key buyer personas based on intent to purchase more effectively; and
• Arm sales teams with “on the go” insights to make smarter decisions and drive more productive conversations.
White Paper: successful with marketing automationrun_frictionless
Marketing automation is more than merely automating your workflows, even though – as the name suggests – this clearly is the point. However, if you just do what you are doing now but with the help of a fancy tool, the results will not be that dierent. Nor does marketing automation mean mass marketing, i. e. providing the same content to all the leads you have got, regardless of their engagement history, progression in the sales process, or preferences, and hoping some will bite
https://runfrictionless.com/b2b-white-paper-service/
1. The document discusses trends affecting sales prospecting, including the rise of AI, virtual selling, and digital buying. It identifies opportunities for sales teams to leverage AI, prioritization insights, and product-led growth to adapt.
2. A new sales paradigm is proposed with three pillars: prioritization, personalization, and collaboration. Prioritization involves understanding best customer profiles and buyer teams. Personalization uses AI to personalize at scale. Collaboration enables internal and external collaboration over contextual data.
3. Investing in AI, data privacy, prioritization insights, and tools for asynchronous learning are identified as ways for sales teams to succeed in this evolving landscape. A framework is presented to help sales teams prospect effectively
Amestodagen 2015 Bedre salgsresultater med visual analyticsCynthia Kristensen
How can sales leaders increase revenues? Here's how sales analytics help you manage sales processes, increase efficiency and pinpoint areas for follow-up.
The Six Imperatives of Digital Selling Success by Mike KunkleMike Kunkle
This is the slide deck from my webinar presentation for Sales & Marketing Management with Dave Stein on 5/15/2014. As soon as I have the link to the recording, I'll add it.
xiQ provides real-time account intelligence for sales and marketing teams using artificial intelligence to analyze online data and distill it into actionable insights about customers, competitors, and industries. This helps users accelerate sales, monitor competitive activity, and improve sales productivity. xiQ aims to give users an advantage over competitors by providing a single solution to access real-time intelligence, drive the sales cycle, build trust, and close deals faster.
Global Catalysts Consulting Service provides cost effective solutions such as proposal writing, strategic planning, and technical assessment for non-profit organizations. With over 20 years of experience working with non-profits in Canada and internationally and having raised over $3 million for organizations, they offer an integrated one stop shopping approach for services to enhance revenue generation, planning, and expertise. Their marketing includes articles, online services, seminars, and trade show presentations to promote their consulting services for non-profits in the GTA area.
This document discusses how data can be used to accelerate a company's journey to customer-centered marketing. It makes the following key points:
1. Data should be used to gain real-time insights into customers and markets to create consistent, value-driven marketing programs centered around customers.
2. Understanding how customers have changed from passive recipients to active participants and co-creators is important for effective marketing. Digital and social data provides insights into customer passions, behaviors, and trends.
3. The document challenges common beliefs in digital marketing and advocates for approaches focused on customer effort over minimization of effort, speed of data-driven execution, personalization based on customer segments and tribes rather than just individuals.
Fire-Breathing ABM: Orchestrating Target Account Plays “In-Fuze-d” With Rich ...G3 Communications
Access the full webcast here: https://dg-r.co/2L4TQyj
This webinar, featuring Ken Evans, Senior Director of Marketing Operations of Fuze, and John Steinert, CMO of TechTarget, showcases how a leading player in the unified communications space (UCaaS) has accomplished this by infusing real purchase intent insight into its operations as both a shared foundation for better collaboration and fuel for enhanced sales and marketing performance.
In the presentation you will learn how to:
• Think pragmatically about what it takes to achieve ongoing alignment;
• Organize around a mutually agreed view of the truth;
• Identify and penetrate accounts based on rich ICP detail, assigned rep-specific inroads and critical activity insights;
• Diagram specific plays to engage key buyer personas based on intent to purchase more effectively; and
• Arm sales teams with “on the go” insights to make smarter decisions and drive more productive conversations.
White Paper: successful with marketing automationrun_frictionless
Marketing automation is more than merely automating your workflows, even though – as the name suggests – this clearly is the point. However, if you just do what you are doing now but with the help of a fancy tool, the results will not be that dierent. Nor does marketing automation mean mass marketing, i. e. providing the same content to all the leads you have got, regardless of their engagement history, progression in the sales process, or preferences, and hoping some will bite
https://runfrictionless.com/b2b-white-paper-service/
1. The document discusses trends affecting sales prospecting, including the rise of AI, virtual selling, and digital buying. It identifies opportunities for sales teams to leverage AI, prioritization insights, and product-led growth to adapt.
2. A new sales paradigm is proposed with three pillars: prioritization, personalization, and collaboration. Prioritization involves understanding best customer profiles and buyer teams. Personalization uses AI to personalize at scale. Collaboration enables internal and external collaboration over contextual data.
3. Investing in AI, data privacy, prioritization insights, and tools for asynchronous learning are identified as ways for sales teams to succeed in this evolving landscape. A framework is presented to help sales teams prospect effectively
Amestodagen 2015 Bedre salgsresultater med visual analyticsCynthia Kristensen
How can sales leaders increase revenues? Here's how sales analytics help you manage sales processes, increase efficiency and pinpoint areas for follow-up.
The Six Imperatives of Digital Selling Success by Mike KunkleMike Kunkle
This is the slide deck from my webinar presentation for Sales & Marketing Management with Dave Stein on 5/15/2014. As soon as I have the link to the recording, I'll add it.
xiQ provides real-time account intelligence for sales and marketing teams using artificial intelligence to analyze online data and distill it into actionable insights about customers, competitors, and industries. This helps users accelerate sales, monitor competitive activity, and improve sales productivity. xiQ aims to give users an advantage over competitors by providing a single solution to access real-time intelligence, drive the sales cycle, build trust, and close deals faster.
Global Catalysts Consulting Service provides cost effective solutions such as proposal writing, strategic planning, and technical assessment for non-profit organizations. With over 20 years of experience working with non-profits in Canada and internationally and having raised over $3 million for organizations, they offer an integrated one stop shopping approach for services to enhance revenue generation, planning, and expertise. Their marketing includes articles, online services, seminars, and trade show presentations to promote their consulting services for non-profits in the GTA area.
Leveraging Digital Sales Tools to Increase your Sales VelocityMario Haneca
Keynote presentation at The Sales Summit 2016 in Brussels. Marketing & Sales Excellence platforms like Showpad impact significantly the number of deals on which sales reps can work simultaneously. Our integrated dynamic html5 guided selling apps increase cross selling. Post-meeting insights support help you better understand buyer engagement. Integration with Salesforce, exploits customer data to make recommendations on content to present or pre-meeting training materiaal.
The document discusses 6 common symptoms experienced by sales organizations: 1) stagnant sales growth, 2) lack of competitive differentiation, 3) lack of commercial acumen among sales teams, 4) no return on training investments, 5) challenges of scaling training to large dispersed teams, and 6) unengaged sales teams. It recommends investing in sales leadership training to address these issues, as skilled sales managers can have a multiplier effect on their teams' performance through coaching. The document promotes a company that provides sales leadership training and development programs to help organizations experience the benefits of improved sales management.
Want to learn how to unlock the full potential of your marketing automation technology with Salesforce data?
Listen in to our on-demand webinar with Marketo's Adrienne Whitten and Bluewolf's Mark Townsend to learn:
• Why integration is essential for customer journey design
• What marketers really need from their data
• Four barriers to high performance campaigns
• How to design and build programs that scale
Revenue Event Marketing: Accelerating Pipeline and Driving Revenue Through Ev...Attend, Inc
In an increasingly digital world, face-to-face still matters. In-person events are ranked as one of the most effective marketing tactics and companies are spending the majority of their marketing budgets on them.
But for events to stay effective, strategies need to change. To follow in the footsteps of Account-based Marketing, B2B events have to shift focus away from broad lead generation toward targeted pipeline creation and acceleration.
Revenue Event Marketing is a new approach that focuses on helping businesses build and accelerate pipeline to drive revenue through in-person events.
Big Data, Big Revenue: How Big Data Means Millions for MarketingVivastream
1) Big data combined with operational data can provide powerful insights for marketers and drive incremental revenue through understanding customer behavior, personalizing experiences, and predicting behavior across channels.
2) While big data technology is still immature and experts are few, blending relevant data from multiple sources like social media, websites, and operations can provide a single view into metrics that matter like leads, opportunities, and sales.
3) An analytics approach that assesses campaign impact from various data sources can help marketers focus limited resources on highest ROI activities and optimize campaign and content mixes by target audience.
Marketing Automation Process - PresentationDharmesh Singh
Marketing automation is a process that helps automate repetitive marketing tasks and helps with digital marketing through multiple channels. It involves awareness, attracting potential customers via landing pages and forms, and nurturing customers with relevant content. Some key aspects of getting started with marketing automation include having a marketing strategy, identifying the right audience, creating an automated campaign flow for nurturing leads, a lead scoring module, and reports/statistics.
How to Sell More With Social Selling: Every Employee, Every Deal, Every TimeKissmetrics on SlideShare
How to Sell More with Social Every Employee, Every Deal, Every Time Michael Idinopulos, PeopleLinx CMO
Join the conversation on Twitter @ThueLMadsen #KISSwebinar
Your Presenter Michael Idinopulos – CMO - @michaelido ! ! Michael is currently Chief Marketing Officer at PeopleLinx. He previously served as Chief Customer Officer at Socialtext, bringing the first social software inside corporate, nonprofit, and government organizations. Before joining Socialtext, Michael was a consultant and global Director of Knowledge Technology with premier strategy consultancy McKinsey & Company, where he led pioneering enterprise deployments of blogs, wikis, and social networking. Michael holds a Ph.D. in philosophy from U.C. Berkeley and currently lives in Philadelphia with his wife and three children.
Join the conversation on Twitter @Michaelido #KISSwebinar
What is Social Selling? Section One Leveraging digital social networks to create and nurture relationships which enhance your sales efforts.
Social Selling is NOT… …delivering the hard sell on LinkedIn.! ! …closing deals on Twitter.! ! …a replacement for talking to prospects.! ! …a magic bullet for making quota.!
Why Social Selling?
Reps Sell More By Using Online Social Networks
Social Touches Every Part of the Sales Funnel…
…and Every Role in the Sales Organization Marketing
Leverage employee social networks to build brand awareness and generate leads.
How do we get from there to here?
Social Selling Maturity Model
Step 1: Random acts of social
The problem is…it’s random
Step 2: Corporate Social Broadcasting
Broadcasting is not social 84% trust personal recommendations Section Three v. 15% trust recommendations from brands
The problem is…it’s not social
With measurement comes optimization
Step 5: Predictive Optimization
With process comes measurement
With measurement comes optimization
Content shelf life varies dramatically by network
What if you knew… …where social interactions influenced pipeline and deal closes? …which social networks offer your company maxim al ROI as measured by pipeline generation and closed deals? …when is the optimal time in the deal cycle for the rep to connect with a prospect on LinkedIn?
Where is your team on the maturity model?
Breakout at insidesales.com - Accelerate 2016 -
May 2016 - Park City, UT
Changing customer expectation
How digital can help making sales more effective and servce customer better
Content based conversation sales for life articleYogesh Bhat
This document provides guidance on how sales, marketing, and enablement teams can work together to increase sales conversations through content. It discusses how the buying journey is now non-linear, with customers researching online before engaging with sales. It emphasizes that content must add value and insight for customers. The roles of each team are also outlined, with marketing responsible for top-of-funnel content, sales customizing this for individual outreach, and enablement supporting bottom-of-funnel needs. Overall, the document stresses the importance of collaboration between these functions to create and share the right content at the right time with customers.
Digital Commerce - Digital marketing is driving business growthStibo Systems
Digital marketing is driving increased online retail sales. By 2018, 44% of EU retail sales are expected to be digital or digitally influenced. Retail executives expect most of their future digital growth will come from digital customer engagement. Providing a consistent customer experience across all retail touchpoints, including knowledgeable sales associates and access to detailed product information, is important but challenging for retailers. A centralized system is needed to integrate data and insights across channels to meet rising customer expectations.
How You Can Leverage Social Media to Benefit Your Entire OrganizationSugarCRM
The convergence of social media and CRM is changing the way businesses approach and manage relationships with customers and prospects. Key to this change is a firm understanding of the benefits a social CRM strategy can provide. This session will explore how sales, customer service teams, and companies in general, can utilize the massive amounts of activity and conversations occurring on social media to drive measurable impact to the business bottom line.
Strategies To Support The Consensus Sale: New Survey DataG3 Communications
The model for the “Consensus Sale” was a game changing concept for marketing and sales organizations when covered in Harvard Business Review in 2015. Now in 2018, as ABM becomes the main driver for B2B revenue creation, marketing and sales teams are still refining their approach to building consensus among multiple buyers within an organization.
This session will brand new research highlighting the tools and tactics B2B organizations are prioritizing to better engage and track interests and activities within buying groups at key accounts
This document discusses how social selling can help businesses engage customers in today's digital world. It recommends that businesses use social selling to build their brand by sharing relevant content, familiarize themselves with potential customers by identifying mutual connections on social networks, and optimize outreach efforts to prospects for faster relationship building and sales. Social selling techniques can help salespeople show up better prepared for presentations, conduct more online research before purchasing, and achieve 66% higher sales quotas compared to traditional sales methods alone.
Optimizing Your Martech Stack For An Account-Based Everything ApproachG3 Communications
There are too many marketing solutions today and it can be difficult to figure out the ideal stack for your company. Tech is generally expensive and budgets are usually tight.
During this session, Masha Finkelstein, Director of Demand Generation at BetterWorks, willdiscuss how to figure out the right mix of technologies to solve your Account-Based Marketing (and Everything) challenges. She will show what marketers can do to simplify this process by using a simple prescriptive approach to designing an efficient martech stack.
How to target right prospects on linkedinYogesh Bhat
This document provides 5 steps for using LinkedIn to target the right prospects and build a quality sales pipeline: 1) Identify and filter targets by searching for specific job titles, industries, locations, etc., 2) Evaluate prospects' profiles to understand their background and interests, 3) Create referrals by requesting introductions from shared connections, 4) Engage with prospects in LinkedIn Groups, and 5) Capitalize on inbound interest by optimizing your profile and following up on those viewing it. Following these steps helps salespeople efficiently identify decision-makers and build relationships on LinkedIn.
What is Sales 2.0? Much has changed since Sales 1.0, and it's important for sales organizations to keep up with the changing times. Check out this new Slideshare, inspired by InsideView, on what exactly is Sales 2.0.
A brief overview of tools & tricks to close more deals with less effort. By Jeroen Corthout, Co-Founder of Salesflare, as presented at the Sales Summit in Brussels on 25/02/2016.
5 Marketing Strategies for Customer EngagementMarketo
Marketers have to adopt new strategies in 2017 to win in the engagement economy. Join Neha Shah, Principal Product Marketing Manager at Marketo, and Kyra Johanson, Associate Product Marketing Manager at Marketo, as they share the results of our first-ever Marketing Benchmark Survey, highlighting what the most savvy marketers are doing to engage their customers in valuable, long-term relationships. You’ll walk away with 5 guiding insights into how to set your strategy for the year ahead.
You’ll learn:
- What strategies marketers adopt to engage customers in 2017
- How Marketo empowers Marketers to build these authentic relationships
What a difference one year makes in the ABM journey. In this session, Megan Heuer will share results of the new 2016 State of Account-Based Marketing study, showcasing changes and trends in ABM adoption across B2B companies. Find out where the ABM revolution is today, and where it’s heading next.
John F. Kennedy was the 35th president of the United States, serving from 1961 until his assassination in 1963; he graduated from Harvard and was a congressman and senator before becoming president, where he increased U.S. involvement in Vietnam and attempted to overthrow Fidel Castro in Cuba; his legacy includes his efforts to contain communism and inspire young Americans.
QuintEvents marketed the 2014 Pro Football Hall of Fame Enshrinement Festival through multiple channels. This included a dedicated microsite and online buying site, advertisements, social media campaigns, emails targeting various audiences, and print promotions in brochures and magazines. The marketing initiatives took place from January through August 2014, utilizing mediums like websites, emails, blogs, advertisements, and social media posts to promote the event to potential customers.
Leveraging Digital Sales Tools to Increase your Sales VelocityMario Haneca
Keynote presentation at The Sales Summit 2016 in Brussels. Marketing & Sales Excellence platforms like Showpad impact significantly the number of deals on which sales reps can work simultaneously. Our integrated dynamic html5 guided selling apps increase cross selling. Post-meeting insights support help you better understand buyer engagement. Integration with Salesforce, exploits customer data to make recommendations on content to present or pre-meeting training materiaal.
The document discusses 6 common symptoms experienced by sales organizations: 1) stagnant sales growth, 2) lack of competitive differentiation, 3) lack of commercial acumen among sales teams, 4) no return on training investments, 5) challenges of scaling training to large dispersed teams, and 6) unengaged sales teams. It recommends investing in sales leadership training to address these issues, as skilled sales managers can have a multiplier effect on their teams' performance through coaching. The document promotes a company that provides sales leadership training and development programs to help organizations experience the benefits of improved sales management.
Want to learn how to unlock the full potential of your marketing automation technology with Salesforce data?
Listen in to our on-demand webinar with Marketo's Adrienne Whitten and Bluewolf's Mark Townsend to learn:
• Why integration is essential for customer journey design
• What marketers really need from their data
• Four barriers to high performance campaigns
• How to design and build programs that scale
Revenue Event Marketing: Accelerating Pipeline and Driving Revenue Through Ev...Attend, Inc
In an increasingly digital world, face-to-face still matters. In-person events are ranked as one of the most effective marketing tactics and companies are spending the majority of their marketing budgets on them.
But for events to stay effective, strategies need to change. To follow in the footsteps of Account-based Marketing, B2B events have to shift focus away from broad lead generation toward targeted pipeline creation and acceleration.
Revenue Event Marketing is a new approach that focuses on helping businesses build and accelerate pipeline to drive revenue through in-person events.
Big Data, Big Revenue: How Big Data Means Millions for MarketingVivastream
1) Big data combined with operational data can provide powerful insights for marketers and drive incremental revenue through understanding customer behavior, personalizing experiences, and predicting behavior across channels.
2) While big data technology is still immature and experts are few, blending relevant data from multiple sources like social media, websites, and operations can provide a single view into metrics that matter like leads, opportunities, and sales.
3) An analytics approach that assesses campaign impact from various data sources can help marketers focus limited resources on highest ROI activities and optimize campaign and content mixes by target audience.
Marketing Automation Process - PresentationDharmesh Singh
Marketing automation is a process that helps automate repetitive marketing tasks and helps with digital marketing through multiple channels. It involves awareness, attracting potential customers via landing pages and forms, and nurturing customers with relevant content. Some key aspects of getting started with marketing automation include having a marketing strategy, identifying the right audience, creating an automated campaign flow for nurturing leads, a lead scoring module, and reports/statistics.
How to Sell More With Social Selling: Every Employee, Every Deal, Every TimeKissmetrics on SlideShare
How to Sell More with Social Every Employee, Every Deal, Every Time Michael Idinopulos, PeopleLinx CMO
Join the conversation on Twitter @ThueLMadsen #KISSwebinar
Your Presenter Michael Idinopulos – CMO - @michaelido ! ! Michael is currently Chief Marketing Officer at PeopleLinx. He previously served as Chief Customer Officer at Socialtext, bringing the first social software inside corporate, nonprofit, and government organizations. Before joining Socialtext, Michael was a consultant and global Director of Knowledge Technology with premier strategy consultancy McKinsey & Company, where he led pioneering enterprise deployments of blogs, wikis, and social networking. Michael holds a Ph.D. in philosophy from U.C. Berkeley and currently lives in Philadelphia with his wife and three children.
Join the conversation on Twitter @Michaelido #KISSwebinar
What is Social Selling? Section One Leveraging digital social networks to create and nurture relationships which enhance your sales efforts.
Social Selling is NOT… …delivering the hard sell on LinkedIn.! ! …closing deals on Twitter.! ! …a replacement for talking to prospects.! ! …a magic bullet for making quota.!
Why Social Selling?
Reps Sell More By Using Online Social Networks
Social Touches Every Part of the Sales Funnel…
…and Every Role in the Sales Organization Marketing
Leverage employee social networks to build brand awareness and generate leads.
How do we get from there to here?
Social Selling Maturity Model
Step 1: Random acts of social
The problem is…it’s random
Step 2: Corporate Social Broadcasting
Broadcasting is not social 84% trust personal recommendations Section Three v. 15% trust recommendations from brands
The problem is…it’s not social
With measurement comes optimization
Step 5: Predictive Optimization
With process comes measurement
With measurement comes optimization
Content shelf life varies dramatically by network
What if you knew… …where social interactions influenced pipeline and deal closes? …which social networks offer your company maxim al ROI as measured by pipeline generation and closed deals? …when is the optimal time in the deal cycle for the rep to connect with a prospect on LinkedIn?
Where is your team on the maturity model?
Breakout at insidesales.com - Accelerate 2016 -
May 2016 - Park City, UT
Changing customer expectation
How digital can help making sales more effective and servce customer better
Content based conversation sales for life articleYogesh Bhat
This document provides guidance on how sales, marketing, and enablement teams can work together to increase sales conversations through content. It discusses how the buying journey is now non-linear, with customers researching online before engaging with sales. It emphasizes that content must add value and insight for customers. The roles of each team are also outlined, with marketing responsible for top-of-funnel content, sales customizing this for individual outreach, and enablement supporting bottom-of-funnel needs. Overall, the document stresses the importance of collaboration between these functions to create and share the right content at the right time with customers.
Digital Commerce - Digital marketing is driving business growthStibo Systems
Digital marketing is driving increased online retail sales. By 2018, 44% of EU retail sales are expected to be digital or digitally influenced. Retail executives expect most of their future digital growth will come from digital customer engagement. Providing a consistent customer experience across all retail touchpoints, including knowledgeable sales associates and access to detailed product information, is important but challenging for retailers. A centralized system is needed to integrate data and insights across channels to meet rising customer expectations.
How You Can Leverage Social Media to Benefit Your Entire OrganizationSugarCRM
The convergence of social media and CRM is changing the way businesses approach and manage relationships with customers and prospects. Key to this change is a firm understanding of the benefits a social CRM strategy can provide. This session will explore how sales, customer service teams, and companies in general, can utilize the massive amounts of activity and conversations occurring on social media to drive measurable impact to the business bottom line.
Strategies To Support The Consensus Sale: New Survey DataG3 Communications
The model for the “Consensus Sale” was a game changing concept for marketing and sales organizations when covered in Harvard Business Review in 2015. Now in 2018, as ABM becomes the main driver for B2B revenue creation, marketing and sales teams are still refining their approach to building consensus among multiple buyers within an organization.
This session will brand new research highlighting the tools and tactics B2B organizations are prioritizing to better engage and track interests and activities within buying groups at key accounts
This document discusses how social selling can help businesses engage customers in today's digital world. It recommends that businesses use social selling to build their brand by sharing relevant content, familiarize themselves with potential customers by identifying mutual connections on social networks, and optimize outreach efforts to prospects for faster relationship building and sales. Social selling techniques can help salespeople show up better prepared for presentations, conduct more online research before purchasing, and achieve 66% higher sales quotas compared to traditional sales methods alone.
Optimizing Your Martech Stack For An Account-Based Everything ApproachG3 Communications
There are too many marketing solutions today and it can be difficult to figure out the ideal stack for your company. Tech is generally expensive and budgets are usually tight.
During this session, Masha Finkelstein, Director of Demand Generation at BetterWorks, willdiscuss how to figure out the right mix of technologies to solve your Account-Based Marketing (and Everything) challenges. She will show what marketers can do to simplify this process by using a simple prescriptive approach to designing an efficient martech stack.
How to target right prospects on linkedinYogesh Bhat
This document provides 5 steps for using LinkedIn to target the right prospects and build a quality sales pipeline: 1) Identify and filter targets by searching for specific job titles, industries, locations, etc., 2) Evaluate prospects' profiles to understand their background and interests, 3) Create referrals by requesting introductions from shared connections, 4) Engage with prospects in LinkedIn Groups, and 5) Capitalize on inbound interest by optimizing your profile and following up on those viewing it. Following these steps helps salespeople efficiently identify decision-makers and build relationships on LinkedIn.
What is Sales 2.0? Much has changed since Sales 1.0, and it's important for sales organizations to keep up with the changing times. Check out this new Slideshare, inspired by InsideView, on what exactly is Sales 2.0.
A brief overview of tools & tricks to close more deals with less effort. By Jeroen Corthout, Co-Founder of Salesflare, as presented at the Sales Summit in Brussels on 25/02/2016.
5 Marketing Strategies for Customer EngagementMarketo
Marketers have to adopt new strategies in 2017 to win in the engagement economy. Join Neha Shah, Principal Product Marketing Manager at Marketo, and Kyra Johanson, Associate Product Marketing Manager at Marketo, as they share the results of our first-ever Marketing Benchmark Survey, highlighting what the most savvy marketers are doing to engage their customers in valuable, long-term relationships. You’ll walk away with 5 guiding insights into how to set your strategy for the year ahead.
You’ll learn:
- What strategies marketers adopt to engage customers in 2017
- How Marketo empowers Marketers to build these authentic relationships
What a difference one year makes in the ABM journey. In this session, Megan Heuer will share results of the new 2016 State of Account-Based Marketing study, showcasing changes and trends in ABM adoption across B2B companies. Find out where the ABM revolution is today, and where it’s heading next.
John F. Kennedy was the 35th president of the United States, serving from 1961 until his assassination in 1963; he graduated from Harvard and was a congressman and senator before becoming president, where he increased U.S. involvement in Vietnam and attempted to overthrow Fidel Castro in Cuba; his legacy includes his efforts to contain communism and inspire young Americans.
QuintEvents marketed the 2014 Pro Football Hall of Fame Enshrinement Festival through multiple channels. This included a dedicated microsite and online buying site, advertisements, social media campaigns, emails targeting various audiences, and print promotions in brochures and magazines. The marketing initiatives took place from January through August 2014, utilizing mediums like websites, emails, blogs, advertisements, and social media posts to promote the event to potential customers.
Este documento describe un estudio cualitativo sobre la conceptualización de la hiperfrecuentación por parte del personal médico de atención primaria en España. La hiperfrecuentación genera una gran carga de trabajo y costos para los sistemas de salud. El estudio incluyó entrevistas en profundidad con médicos de atención primaria en Madrid para analizar los significados, categorías y prácticas relacionadas con la hiperfrecuentación. Los resultados mostraron que la figura del médico de atención primaria se ve afectada por lógicas
Este documento presenta información sobre el sistema de salud de Chile, incluyendo datos demográficos, el diseño general del sistema de salud, el acceso a la atención primaria y su financiamiento. También discute los beneficios y desafíos del sistema, como la necesidad de invertir más recursos en atención primaria y trabajar más en comunidades. Concluye que se necesitan políticas para priorizar la atención primaria y la medicina familiar como parte estratégica del sistema de salud.
This document provides an overview of Session 1 of a Digital Leadership course. The session aims to introduce participants to various digital tools, including using external storage like flash drives, creating online surveys, making graphic organizers, collaborating on wikis, and navigating Blackboard. Participants are given objectives for Session 1 and instructions for activities to complete the tools covered in the session. They are assigned "homework" to use the tools before the next session.
Mother Teresa was born in 1910 in Skopje, Ottoman Empire and died in 1997 in Calcutta, India at age 87. She was a Roman Catholic nun and founded the Missionaries of Charity in Calcutta, India to help poor people, for which she won the Nobel Peace Prize in 1979.
O documento discute como os direitos humanos foram transformados em "privilégios de bandidos" na sociedade brasileira. A defesa dos direitos individuais de prisioneiros comuns não teve o mesmo apoio que os direitos coletivos e políticos, pois eram vistos como privilégios. Isso ocorreu porque os direitos individuais são associados a privilégios para a elite, em contraste com direitos coletivos que promovem a igualdade.
Turingia es un estado federado de Alemania central. Tuvo varios cambios políticos a lo largo de su historia, pasando a formar parte de la Confederación del Rin en el siglo XIX y de la RDA en 1949 antes de recuperar su estatus como estado federado en 1990. Algunas de sus principales ciudades como Weimar, Eisenach y Erfurt albergan importantes sitios culturales como las casas de Goethe y Schiller, el castillo de Wartburg y la catedral de Mariendom.
El documento habla sobre la importancia de la educación y el aprendizaje continuo a lo largo de la vida. Señala que en un mundo en constante cambio es crucial que las personas sigan aprendiendo nuevas habilidades y actualizando sus conocimientos para mantenerse relevantes. También enfatiza que la educación debe enfocarse más en enseñar a las personas a pensar críticamente y resolver problemas de manera creativa.
The document discusses the results of two polls about performance measurement in organizations. The first poll found that about half of respondents said their organization has a performance measurement program, while smaller percentages said they had one in the past, are currently implementing one, or do not have one. The second poll found that the most common way respondents measure performance is through a financial scorecard and performance reviews, while fewer use customer satisfaction polls or other methods. The third question asked if respondents receive consistent feedback on their performance.
1) The document discusses how WatchGuard's XTM security solutions help businesses meet their complex security needs in today's evolving threat landscape.
2) It outlines key security challenges businesses face like growing networks, compliance demands, cloud services, and emerging threats.
3) The document then summarizes how WatchGuard XTM provides defense-in-depth security through features like application control, IPS, gateway antivirus, reputation-enabled defense, and more.
La violencia de género incluye violencia física, psicológica y sexual contra las mujeres y puede manifestarse a través del feminicidio, la ablación del clítoris o la explotación sexual. Estas formas de violencia se basan en la discriminación y desigualdad de género y afectan negativamente la identidad y el bienestar de las mujeres.
Indicadores comunales de salud. Talcahuano, 2016.Jorge Pacheco
Este informe preliminar presenta indicadores comunales de salud de la comuna de Talcahuano para el año 2016. Incluye 13 indicadores de salud divididos en tópicos como pobreza, educación, empleo, envejecimiento poblacional, mortalidad y fecundidad. Los indicadores muestran tendencias de mejoría en algunas áreas como reducción de la pobreza y aumento del nivel educativo, pero también desafíos como el envejecimiento poblacional y brechas de género en indicadores como sobremortalidad masculina.
Customer experience - how your brand lives or diesTom Voirol
This document discusses improving customer experience. It begins by introducing the concept of customer experience and how experiences are shaped by emotions and shared stories. It then tells the story of a musician, Dave Carroll, who had bad experiences with United Airlines that he shared online. This gained widespread attention. The document then discusses the Kano model for understanding customer needs and delighting customers. It provides examples of basic, performance-based and excitement-generating customer experiences. The rest of the document outlines five steps to improve customer experience: 1) Know your customers 2) Find all customer touchpoints 3) Discover what can be improved 4) Design the new experience 5) Prototype, test and repeat.
El resumen describe un caso de mal servicio en un restaurante. Identifica varias posibles causas agrupadas en cinco categorías: Personal, Procedimientos, Clientes, Puestos de Trabajo y Suministros. Algunas causas incluyen poco personal, mala higiene del personal, servicio lento, error en las recetas, clientes impacientes, falta de comunicación entre departamentos y suministros insuficientes.
El documento trata sobre el juicio moral y cómo las personas deben reflexionar sobre sus acciones para distinguir entre el bien y el mal. Explica que el juicio moral implica evaluar las consecuencias de las decisiones y cómo estas afectan a uno mismo y a los demás. También presenta un dilema moral sobre si un hombre llamado Heinz debería robar una medicina cara para salvar a su esposa que se está muriendo de cáncer.
Empowering Marketing: Powering the Future of People-Centric Marketing. Presentation by Steve Forbes of Microsoft at the 2015 BMA Carolinas B2B Marketing Conference
Digital transformation Online guide to expert analyses and digital strategy d...Miodrag Kostic, CMC
Digital transformation consulting workshop training course
How to create expert analyses, digital road map and strategy?
Miodrag Kostic, CMC, CDC
Certified digital transformation expert, consultant - Serbia, Belgrade
http://www.businessknowledge.biz/
http://www.miodragkostic.com/
Net Group
Kliendid otsivad omale sobivaid teenuseid veebi kaudu ja pool müüki on tehtud enne esimest kohtumist. Kuidas üles leida kliendid, kes veebi kaudu omale partnerit otsivad? Pilvepõhine CRM Online koondab infot kokku sotsiaalvõrgustikest ja ettevõtte veebilehtedelt, et võimalused võimalikult vara tuvastada ning müügijuht näeb kliendi teekonda kogu müügiprotsessi käigus. Raigo räägib, kuidas CRM Online arvestab klientide uue ostukäitumisega ning kuidas on müügijuhtimist mõistlikult korraldada.
Eliminate the use of inaccurate ‘last click’ attribution with OptimaHub MediaAttribution. Advertisers can use this tool to get an accurate marketing ROI across all channels and to optimise media spend accordingly.
- The document is for an event on customer engagement in insurance being held on September 27th 2016 in London.
- The event will explore how insurers can overcome strategic, operational, and cultural challenges to deliver a customer-centric service and transition from a low-touch to a high-engagement customer model.
- Key topics to be discussed at the event include using data analytics to improve customer segmentation and engagement, developing an agile operating model centered around the customer experience, and transforming the customer journey.
In a world overrun by data, how do we move beyond dashboards to true customer insights? Data driven marketing is helping us shape the future of marketing by better understanding our customer, creating amazing experiences and building more personal interactions. But, the bigger question is, how do we use it? In a world where the amount of data we have only increases, harnessing intelligent action through predictive analytics is a top priority for marketers. Come hear how you can start using data to unlock your customers and your full marketing potential. We will discuss data visualization, predictive marketing scenarios available to businesses both big and small, and the holy grail of prescriptive marketing with Microsoft’s Jeff Marcoux.
Digital jobs are changing due to consumer-driven marketing powered by creativity and technology. New roles focus on understanding customer needs, adopting technology creatively, and using data to drive marketing from the outside-in. Key responsibilities include managing the customer experience across digital channels, gaining insights from integrated data to understand customer habits and needs, and creating branded experiences through curating content and data. Success requires an iterative process of innovating based on customer feedback and embracing technological changes that impact business models and company structures.
The History of Infinity Contact Buyerlytics SolutionInfinity Contact
Infinity Contact is a customer relationship management company that focuses on helping clients acquire and retain customers through their Buyerlytics system. This system uses data analytics, technology, customer contacts, and performance management to develop targeted marketing campaigns based on customer preferences and behaviors. Infinity Contact has over 30 years of experience in various industries and ensures their clients maximize return on investment.
The document describes the services of Asif Digital, a strategy and analytics consulting firm led by Asif Hameed, who has 20 years of experience helping businesses digitally transform through developing strategic plans, delivering value through digitalization, and optimizing customer engagement using data science and machine learning. Asif Digital assists clients across industries with initiatives like maximizing customer lifetime value, reducing churn, generating new leads, and developing digital products and services.
Daily Measurement: Marketing's New Secret WeaponOrigami Logic
How Continuous Analysis of Marketing Signals Drives Business Outcomes:
The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuously. However, marketing organizations today struggle with aligning resources, data, and technology to enable agile measurement and decisioning at scale, resulting in missed opportunities to interact with customers at the moment of need.
Join special guest, Tina Moffett, Senior Analyst at Forrester Research, along with Scott Jones, VP Marketing at Origami Logic, as they provide guidance on how to create an agile data-driven organization, leverage technology to automate and scale measurement, and enable your team to make the right decisions at the right moment using signals that are up to date, accurate, and in context.
In this webinar, you’ll get: 1) Detailed trends on the adoption of marketing measurement , 2) Guidance on how to identify people, processes, and technology necessary to enable agile measurement at scale, and 3) A to-do checklist for becoming an agile data-driven organization.
Marketing automation software or strategy webinarMarketo
“Marketing Automation is no longer an optional solution but … essential to assure business success.”Nucleus Research: “Marketing Automation Drives Business Success” 2019
This document provides a guide for companies on delivering effective customer service on Twitter. It discusses how customer service is shifting to social media platforms like Twitter, where consumers' expectations of 24/7 service are rising. The document outlines the business opportunities for companies to improve customer satisfaction, gain operational efficiencies through lower costs, and generate new revenue through proactive engagement on Twitter. It also examines the challenges of proliferating customer touchpoints and setting up proper Twitter customer service capabilities. The guide then provides a 7-step framework for companies to establish a vision, define goals, implement a customer service strategy, and continuously improve their Twitter customer service over time to capture value and create differentiated customer experiences.
Guide Services clients sur Twitter / Customer service on twitter playbook 2015polenumerique33
This document provides a guide for companies on delivering effective customer service on Twitter. It discusses how customer service is shifting to social media platforms like Twitter, where consumers' expectations of 24/7 service are rising. The summary is:
1) Customers are increasingly using Twitter to contact brands for customer service and expect rapid responses, while Twitter enables personalized, low-cost interactions.
2) Case studies show brands can improve satisfaction, gain insights, increase revenue and reduce costs by 80% with Twitter customer service compared to phone calls.
3) However, scaling Twitter customer service poses challenges like prioritizing high-volume requests across channels and building specialized response capabilities.
4) The document offers a 7-
This document provides a guide for companies looking to implement effective customer service on Twitter. It discusses trends showing customers are increasingly contacting companies on Twitter for customer service. The guide outlines a seven step process for setting up customer service on Twitter, including setting a vision, defining goals and metrics, operationalizing a strategy, and building capabilities to scale. It also shares success stories from companies like Hilton and Microsoft and highlights how Twitter uniquely enables customer service through its conversational, public and real-time nature. The overall document serves as a playbook to help companies navigate providing customer service on the Twitter platform.
The document discusses how newspapers can evolve into "information intermediaries" by leveraging customer data. It outlines key tenets such as building trust with customers and leveraging existing relationships with consumers and merchants. An information intermediary data model would integrate marketing across channels to ensure relevancy and optimize returns for advertisers. The model would segment customers and match them with relevant content and advertising.
The document summarizes a presentation given by Luca Destefanis on what makes good marketing. It identifies four key aspects of good marketing: 1) Know your customers as individuals by gathering detailed customer data, 2) Delight your customers by creating an integrated customer experience, 3) Create an authentic brand and culture through intentional management, and 4) Deliver the bottom line by measuring marketing ROI and linking metrics to financial performance. The document provides statistics and recommendations to support each aspect.
In part 2 of AIS Media Inc., 4-part webinar series: Transformation 2015, we reveal The New Content Marketing Blueprint to strengthen your brand. Unlock the new content model for engagement and the must-test formats that drive sales. Learn why a written strategic content plan is key to attracting and retaining customers.
The document discusses how connecting social media and customer relationship management (CRM) data can revolutionize marketing. It outlines challenges such as fragmented social media strategies and lack of integration across departments. The solution proposed is to take a strategic approach by prioritizing business objectives, knowing customers through first-party data, and integrating social media across departments to extend impact.
This document discusses strategies for engaging customers on social media. It provides tips for listening to customers, encouraging user-generated content, featuring employees, using multimedia content, and tracking promotions. A case study example of strong customer engagement on social media and a social media #fail case study are also presented. Finally, it outlines various social media services that PwC can provide to help companies with governance, engagement, response, and analysis of their social media activities.
This document summarizes a webinar about creating successful customer loyalty programs. It discusses overcoming challenges like having too many loyalty programs and demanding customers. Common factors for loyalty programs of Starbucks, Macy's, Metro, Walgreens and Sephora are examined, such as rewarding healthy choices, multiple membership levels, and mobile apps. The webinar emphasizes that loyalty programs require gathering customer data, building customer insights and segmentation, and enabling personalized experiences. It stresses that loyalty programs are marathons, not sprints, and require constant innovation, generosity, focusing on best customers, and leveraging customer data.
Similar to Data driven cx story book the metia perspective (20)
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
Open Source Contributions to Postgres: The Basics POSETTE 2024ElizabethGarrettChri
Postgres is the most advanced open-source database in the world and it's supported by a community, not a single company. So how does this work? How does code actually get into Postgres? I recently had a patch submitted and committed and I want to share what I learned in that process. I’ll give you an overview of Postgres versions and how the underlying project codebase functions. I’ll also show you the process for submitting a patch and getting that tested and committed.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
"Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens"sameer shah
Embark on a captivating financial journey with 'Financial Odyssey,' our hackathon project. Delve deep into the past performance of two companies as we employ an array of financial statement analysis techniques. From ratio analysis to trend analysis, uncover insights crucial for informed decision-making in the dynamic world of finance."
Build applications with generative AI on Google CloudMárton Kodok
We will explore Vertex AI - Model Garden powered experiences, we are going to learn more about the integration of these generative AI APIs. We are going to see in action what the Gemini family of generative models are for developers to build and deploy AI-driven applications. Vertex AI includes a suite of foundation models, these are referred to as the PaLM and Gemini family of generative ai models, and they come in different versions. We are going to cover how to use via API to: - execute prompts in text and chat - cover multimodal use cases with image prompts. - finetune and distill to improve knowledge domains - run function calls with foundation models to optimize them for specific tasks. At the end of the session, developers will understand how to innovate with generative AI and develop apps using the generative ai industry trends.
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
4. Our promise
Use customer and market
data to enable real time
contextual relevancy. We
will support customers to
ensure they have the right
people, process, data and
technology to deliver
authentic customer
centered marketing
We support: Our clients are
businesses who:
We are different
because we:
We do this by:
CX leaders in
organizations
that strive to be
best of breed
Want to accelerate
customer relationships
and ROI by evolving the
experiences created for
their customers
Applying our programmatic
approaches to provide
integrated audience
understanding, data
strategy, content strategy
and digital experience
design that take each of our
customers on an
accelerated journey to their
customer centered goals
5. Our Story has a hero
CxO
Function lead
Professional
Employee
Developer
Doctor
Teacher
Shopkeeper
Enterprise
Corporate
SME
Start up
Student
Millennial
Parent
Traveller
25. Your position on the insight wheel: where to start
25
• Customer Research
Systems
• Positioning &
messaging research
• Customer Journey
Mapping
• Digital ethnography
• Bespoke segmentation
& persona development
• Top of funnel social data
analysis
• Content relevance
• Campaign
development
Proposition
development
Proposition
testing
Taking
propositions to
market
Market
understanding
UNDERSTAND
Cultural
contexts
Quality of
customer
experience
Engagement
with the
proposition
INNOVATE &
REFINE
MEASURE &
IMPROVE