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CRM in Latin America - CRM Evolution Conference

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โ€ข
Jesus Hoyos
Jesus Hoyos

The document discusses CRM trends in Latin America. It notes that while large companies often use solutions like Oracle or SAP, open source and cloud-based options like Salesforce are growing in popularity. It also outlines how social media and marketing automation are being integrated with CRM. Local CRM vendors have emerged to address the specific needs of the Latin American market.

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CRM Evolution 2009 August 26 Jesus Hoyos www.jesushoyos.com
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New Customer Best Customers Happy B-Day Referrals Prospects Re-Purchase www.jesushoyos.com
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[object Object],Best Practices are not Best Practices in Latin America CRM products need to adapt to the local markets Local vendors have a good niche and market that it is not looked by major CRM vendors CRM is practiced in Latin America โ€“ good and complex projects Like in the rest of the world, Social CRM is in the early stages www.jesushoyos.com
Google Me: โ€œJesus Hoyosโ€, CRM Email: jesus.hoyos @ solvisconsulting dot com Twitter: @jesus_hoyos (#crmlatam, #scrmmx) Blog (Spanish): www.jesushoyos.com Microblog (English): www.jesushoyos.com/crm_in_latin_america

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