SlideShare a Scribd company logo
How	to	Improve	Experiences	for	Students	and	Alumni	
UNITEC	Case	Study	
	
Jesús	Hoyos,	Solvis	Consul1ng,	LLC	
www.jesushoyos.com		
@jesus_hoyos	
#CRMEvolu1on	#CustSE	
5/23/16	©	2016		Laureate	Universi1es®	-	Confiden1al	&	Proprietary		 1
The Growth Hacker: Data, Audiences, Content
hSp://www.unitec.mx/	
hSp://www.laureate.net/		
5/23/16	©	2016		Laureate	Universi1es®	-	Confiden1al	&	Proprietary		 2
Communi:es: Listening and Engagement
80,000	Students	
250k	Prospects	
25%	of	prospects	and	75%	of	
students	are	engaged	via	blogs,	
community	and	social	media	
	
Listening:	More	than	20,000	
students	are	rejected	from	
the	public	university.	Ideal	
prospects	to	engage.	
	
5/23/16	©	2016		Laureate	Universi1es®	-	Confiden1al	&	Proprietary		 3
1. Engagement	with	prospects	
2. Quick	response	with	social	media	–	customer	service	&	sales	
3. Convert	prospects	into	students	
Key Requirements for Unitec: Provide customer service during the
sales process
5/23/16	©	2016		Laureate	Universi1es®	-	Confiden1al	&	Proprietary		4
¿Cómo lo hicimos?
•  Conversa1on	Map	and	Social	Media	Data	to	get	buy-in	from	CxOs	
and	Deans	from	each	campus	
•  Created	use	cases	
•  Clean	up	Social	Media	Channels	
First Step: Get Execu:ve Buying 
5/23/16	©	2016		Laureate	Universi1es®	-	Confiden1al	&	Proprietary		5
¿Cómo lo hicimos?
•  Convert	from	Yahoo	Awnser	to	Facebook	and	own	community	
•  Selected	the	key	channels	to	engage	
•  Implemented	technologies	to	engage	prospects	and	students	
Second Step: Con:nous listening of different audiences
5/23/16	©	2016		Laureate	Universi1es®	-	Confiden1al	&	Proprietary		6
•  Content	Marke1ng	
•  Marke1ng	Automa1on	
•  Customer	Service	via	Social	Media:	community,	advocates,	knowledge	base	
•  Key	metrics:	NPS,	Resolu1on	Index,	Time	to	Response,	Time	to	Engage,	Time	of	
Resolu1on	
¿Cómo lo hicimos?Third Step: The Team
5/23/16	©	2016		Laureate	Universi1es®	-	Confiden1al	&	Proprietary		7
¿Cómo lo hicimos?
•  Based	on	social	media	data	
•  Based	on	segments	and	audiences	
•  Based	of	prospec1ng	and	selling	cycles		
•  Based	on	buyer	personas:	parents	and	students	
Fourth Step: Content Marke:ng
5/23/16	©	2016		Laureate	Universi1es®	-	Confiden1al	&	Proprietary		8
¿Cómo lo hicimos?
3.	Convert	
1.	Create	
Close	
Interac1ons	via	CTAs	
Follow	up	Content	
Site	Visit	
2.	Promote	
•  Facebook	Post	
•  Knowledge	ase	
•  Web	Content	
•  Videos	
•  Blogs	
•  Facebook	Tabs	
•  Communi1es	
•  NewsleSers	
•  E-mail	
•  E-books	
•  Call	Center	
•  Campus	Visit	
•  Demos	
Fourth Step: More Content Marke:ng – Contact Nurturing
Buyer	Personas	+	Audiences	
5/23/16	©	2016		Laureate	Universi1es®	-	Confiden1al	&	Proprietary		9
1.  Call	Center	
2.  Adminsions	
3.  Campus	
4.  Student	Services	
¿Cómo lo hicimos?FiPh Step: Incorporate Social Media to the other non social channels and
processes
5/23/16	©	2016		Laureate	Universi1es®	-	Confiden1al	&	Proprietary		10
-  Community	Managers	for	each	campus	
-  Roles	and	Resposabili1es	
-  Local	content	marke1ng	
-  Distributed	marke1ng	
¿Cómo lo hicimos?Sixth Step: Make it local
5/23/16	©	2016		Laureate	Universi1es®	-	Confiden1al	&	Proprietary		11
Community	Managers	
facilitate	conversa@on		using	
monitoring	tools		
CC	Agents		
solve	problems	
using	CRM	
Community	back	office	ac@vi@es	
Knowledge	Management	
Community		+	Knowledge						
																																	base	
Corporate	Channels	
Monitoreo y atención
The Opera:on
5/23/16	©	2016		Laureate	Universi1es®	-	Confiden1al	&	Proprietary		12
Ecosistema digital
Web	+	Blog	
Landing	
Pages	
Chat	
Community
Social	Media	
Solovinos	
Reps	
Tele	MKT	
Marke1ng	
Automa1on	E-commerce	
Prospects	
The Ecosystem
5/23/16	©	2016		Laureate	Universi1es®	-	Confiden1al	&	Proprietary		13
Results
Show me the money!!!
5/23/16	©	2016		Laureate	Universi1es®	-	Confiden1al	&	Proprietary		14
Alumnos inscritos por redes sociales
Enrollment
5/23/16	©	2016		Laureate	Universi1es®	-	Confiden1al	&	Proprietary		15
Conversion: Closed Deals
5/23/16	©	2016		Laureate	Universi1es®	-	Confiden1al	&	Proprietary		16
Crecimiento en Facebook
Seguidores
Facebook
Interacciones Facebook
Facebook: Fans and Engagement
5/23/16	©	2016		Laureate	Universi1es®	-	Confiden1al	&	Proprietary		17
Atención a alumnos y prospectos
Resolu@on	index	>	95%	
Cases Members Conversation
Community, Cases, and Engagement
5/23/16	©	2016		Laureate	Universi1es®	-	Confiden1al	&	Proprietary		18
The Blog – by audiences and with CTAs
•  252,220	visits	
•  +	63.28%	
39,103	 40,482	
30,493	 30,480	
63,192	
70,612	
37,886	
55,738	
0	
20,000	
40,000	
60,000	
80,000	
Octubre	 Noviembre	 Diciembre	 Enero	
Consumo	C1	2015	vs	2014	
2014	 2015	
+61%	 +74%	
+24%	
+82%	
1.	Organic	traffic:		65%		(SEO)	
2.	Direct	traffic:		12%		
3.	Social	and	other	channels:	23%	(long	tail)		
105075	
164035	
13,044	
30,488	
8,700	
23,708	16,187	 19,356	
0	
50,000	
100,000	
150,000	
200,000	
2014	 2015	
Fuentes	de	tráfico	C1	2015	vs	2014	
Orgánico	 Directo	 Social	 Referencia	
+56%	
+133%	
+172%	
+16%	
19	5/23/16	©	2016		Laureat	Universi1es®	-	Confiden1al	&	Proprietary
Blog as a conver:on tool
•  3,043	prospects	read	the	blog	as	part	of	the	
decision	process	(30%	of	new	students)	
•  Content	Marke1ng	with	CTAs	
•  Moving	from	High	School	to	College	
•  Scholarships	and	discounts	
•  Jobs	
•  Webinars	about	academics	op1ons	
Blogs	 Contacts	
HS	 304	
UG	 1,328	
Bachelor	 613	
Online	 572	
Post	 226	
TOTAL	 3,043	
5/23/16	©	2016		Laureat	Universi1es®	-	Confiden1al	&	Proprietary
Blogs and audiences
•  Topics	
•  Health	
•  University	Life	
•  Jobs	
•  About	Unitec	
0	
5,000	
10,000	
15,000	
20,000	
25,000	
30,000	
35,000	
40,000	
Octubre	 Noviembre	 Diciembre	 Enero	
Salud	 Vida	Universitaria	 UNITEC	Hoy	 Empleo	
5/23/16	©	2016		Laureat	Universi1es®	-	Confiden1al	&	Proprietary
Key Components
1.  Data:	Social	Media	Listening	&	Marke1ng	
Automa1on	data	
2.  Audiences:	Contact	nurturing,	Ads,	Pos1ng,	
Advocates,	Community	
3.  Content	Marke1ng:	Part	of	the	Contact	Nurturing	
process	
5/23/16	©	2016		Laureat	Universi1es®	-	Confiden1al	&	Proprietary
Top Challenges
1.  Call	Center	&	CRM	Integra1on	
2.  Digital	vs	Social	Media	
3.  Content	Marke1ng	Tool	
4.  Skill	sets	
5.  Martech	aligment	(Zopim/Zendesk	&	GetSa1sfac1on/Sprinkr)	
6.  Marke1ng	Automa1on	aligment	
	
5/23/16	©	2016		Laureat	Universi1es®	-	Confiden1al	&	Proprietary
Next Steps: 70/20/10 model
1.  Agile	Marke1ng	–	“Test	and	Learn”	
2.  Data	Integra1on	–	“306	Degree	View	of	Consumer”	
3.  From	Marketers	to	Marke1ng	Technologists	
4.  AdTech	integra1on	
5.  Marke1ng	Dashboards	–	“Decision	Making	In	real-1me”	
6.  Customer	Journeys	
5/23/16	©	2016		Laureat	Universi1es®	-	Confiden1al	&	Proprietary
Replicate the Ecosystem
5/23/16	©	2016		Laureat	Universi1es®	-	Confiden1al	&	Proprietary
Q&A - Thank you!
Jesús	Hoyos	
@jesus_hoyos	
www.solvisconsul1ng.com	
jesus.hoyos@solvisconsul1ng.com		
Connect	with	Roxana	
LinkedIn	
hSps://www.linkedin.com/in/ralanisv/en

More Related Content

What's hot

Presentation group 5 Interactive Marketing
Presentation group 5 Interactive MarketingPresentation group 5 Interactive Marketing
Presentation group 5 Interactive Marketing
FrederikDB
 
Announcements- Friday December 10, 2021
Announcements- Friday December 10, 2021Announcements- Friday December 10, 2021
Announcements- Friday December 10, 2021
Ken Stayner
 
Information for Admissions copy
Information for Admissions copyInformation for Admissions copy
Information for Admissions copy
Jonah Katz
 
State of the Industry - Education
State of the Industry - EducationState of the Industry - Education
State of the Industry - Education
FYA Media Group
 
Employer’s view on online education
Employer’s view on online educationEmployer’s view on online education
Employer’s view on online education
Shoilen Sannamat
 
6 Ways to Rev Up Your School’s FAFSA Filing Rate
6 Ways to Rev Up Your School’s FAFSA Filing Rate6 Ways to Rev Up Your School’s FAFSA Filing Rate
6 Ways to Rev Up Your School’s FAFSA Filing Rate
CampusLogic
 
IMA Marketing Plan
IMA Marketing PlanIMA Marketing Plan
IMA Marketing Plan
Scott Goodwin
 
The OEPass Learning Passport as a way to facilitate recognition of open crede...
The OEPass Learning Passport as a way to facilitate recognition of open crede...The OEPass Learning Passport as a way to facilitate recognition of open crede...
The OEPass Learning Passport as a way to facilitate recognition of open crede...
Ildiko Mazar
 
Unigo
UnigoUnigo
Vu news and communications ewa
Vu news and communications ewaVu news and communications ewa
Vu news and communications ewa
melaniemoran
 

What's hot (10)

Presentation group 5 Interactive Marketing
Presentation group 5 Interactive MarketingPresentation group 5 Interactive Marketing
Presentation group 5 Interactive Marketing
 
Announcements- Friday December 10, 2021
Announcements- Friday December 10, 2021Announcements- Friday December 10, 2021
Announcements- Friday December 10, 2021
 
Information for Admissions copy
Information for Admissions copyInformation for Admissions copy
Information for Admissions copy
 
State of the Industry - Education
State of the Industry - EducationState of the Industry - Education
State of the Industry - Education
 
Employer’s view on online education
Employer’s view on online educationEmployer’s view on online education
Employer’s view on online education
 
6 Ways to Rev Up Your School’s FAFSA Filing Rate
6 Ways to Rev Up Your School’s FAFSA Filing Rate6 Ways to Rev Up Your School’s FAFSA Filing Rate
6 Ways to Rev Up Your School’s FAFSA Filing Rate
 
IMA Marketing Plan
IMA Marketing PlanIMA Marketing Plan
IMA Marketing Plan
 
The OEPass Learning Passport as a way to facilitate recognition of open crede...
The OEPass Learning Passport as a way to facilitate recognition of open crede...The OEPass Learning Passport as a way to facilitate recognition of open crede...
The OEPass Learning Passport as a way to facilitate recognition of open crede...
 
Unigo
UnigoUnigo
Unigo
 
Vu news and communications ewa
Vu news and communications ewaVu news and communications ewa
Vu news and communications ewa
 

Similar to Using CRM and Marketing Automation for Higher Education

Engagement program
Engagement programEngagement program
Engagement program
James Seaford
 
MAX Transit PowerPoint .pptx
MAX Transit PowerPoint .pptxMAX Transit PowerPoint .pptx
MAX Transit PowerPoint .pptx
gbdennard
 
Max transit power point
Max transit power point Max transit power point
Max transit power point
gbdennard
 
Social Media Strategy Proposal for UM Admission 9-10-12 FINAL
Social Media Strategy Proposal for UM Admission 9-10-12 FINALSocial Media Strategy Proposal for UM Admission 9-10-12 FINAL
Social Media Strategy Proposal for UM Admission 9-10-12 FINAL
Papsy Mileti, M.S.
 
Campus Consortium Webinar Featuring $150,000 Grant Award Winner Ana G. Mendez...
Campus Consortium Webinar Featuring $150,000 Grant Award Winner Ana G. Mendez...Campus Consortium Webinar Featuring $150,000 Grant Award Winner Ana G. Mendez...
Campus Consortium Webinar Featuring $150,000 Grant Award Winner Ana G. Mendez...
Campus Consortium
 
Euprio Belgium Conference 15/01/2015 - Social media management
Euprio Belgium Conference 15/01/2015 - Social media managementEuprio Belgium Conference 15/01/2015 - Social media management
Euprio Belgium Conference 15/01/2015 - Social media management
RCA group
 
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...
Salesforce Foundation HESUMMIT 2014   7Summits Social Strategies for Successf...Salesforce Foundation HESUMMIT 2014   7Summits Social Strategies for Successf...
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...
7Summits
 
Project 1 - PUR3622
Project 1 - PUR3622Project 1 - PUR3622
Project 1 - PUR3622
Leslie Smith
 
Transformation Strategies for Higher Education
Transformation Strategies for Higher EducationTransformation Strategies for Higher Education
Transformation Strategies for Higher Education
Cognizant
 
Higher education management
Higher education managementHigher education management
Higher education management
Talha Rehman
 
Social Media Strategy University of Florida
Social Media Strategy University of FloridaSocial Media Strategy University of Florida
Social Media Strategy University of Florida
Abigail Pugh
 
Master's Degree in Social Media - Information Packet
Master's Degree in Social Media - Information PacketMaster's Degree in Social Media - Information Packet
Master's Degree in Social Media - Information Packet
Andrew Selepak
 
The Increasing Importance of Content & Strategy in Social Media
The Increasing Importance of Content & Strategy in Social MediaThe Increasing Importance of Content & Strategy in Social Media
The Increasing Importance of Content & Strategy in Social Media
Jamie Seger
 
Communication Power Point
Communication  Power PointCommunication  Power Point
Communication Power Point
Atalanta_Nyx
 
Cloud Campus
Cloud Campus Cloud Campus
Cloud Campus
Subham Dey
 
Content Analysis of MCM Website
Content Analysis of MCM WebsiteContent Analysis of MCM Website
Content Analysis of MCM Website
Christine Castillo
 
Open Access Week: College of Du Page Keynote
Open Access Week: College of Du Page KeynoteOpen Access Week: College of Du Page Keynote
Open Access Week: College of Du Page Keynote
Una Daly
 
Highbrid Media Case Study For St. Peters College
Highbrid Media Case Study For St. Peters CollegeHighbrid Media Case Study For St. Peters College
Highbrid Media Case Study For St. Peters College
dgutzmore
 
MOKOInvestorPresentationAug2016
MOKOInvestorPresentationAug2016MOKOInvestorPresentationAug2016
MOKOInvestorPresentationAug2016
Shripal Shah
 
Advocacy Project
Advocacy ProjectAdvocacy Project
Advocacy Project
Micole Madrid
 

Similar to Using CRM and Marketing Automation for Higher Education (20)

Engagement program
Engagement programEngagement program
Engagement program
 
MAX Transit PowerPoint .pptx
MAX Transit PowerPoint .pptxMAX Transit PowerPoint .pptx
MAX Transit PowerPoint .pptx
 
Max transit power point
Max transit power point Max transit power point
Max transit power point
 
Social Media Strategy Proposal for UM Admission 9-10-12 FINAL
Social Media Strategy Proposal for UM Admission 9-10-12 FINALSocial Media Strategy Proposal for UM Admission 9-10-12 FINAL
Social Media Strategy Proposal for UM Admission 9-10-12 FINAL
 
Campus Consortium Webinar Featuring $150,000 Grant Award Winner Ana G. Mendez...
Campus Consortium Webinar Featuring $150,000 Grant Award Winner Ana G. Mendez...Campus Consortium Webinar Featuring $150,000 Grant Award Winner Ana G. Mendez...
Campus Consortium Webinar Featuring $150,000 Grant Award Winner Ana G. Mendez...
 
Euprio Belgium Conference 15/01/2015 - Social media management
Euprio Belgium Conference 15/01/2015 - Social media managementEuprio Belgium Conference 15/01/2015 - Social media management
Euprio Belgium Conference 15/01/2015 - Social media management
 
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...
Salesforce Foundation HESUMMIT 2014   7Summits Social Strategies for Successf...Salesforce Foundation HESUMMIT 2014   7Summits Social Strategies for Successf...
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...
 
Project 1 - PUR3622
Project 1 - PUR3622Project 1 - PUR3622
Project 1 - PUR3622
 
Transformation Strategies for Higher Education
Transformation Strategies for Higher EducationTransformation Strategies for Higher Education
Transformation Strategies for Higher Education
 
Higher education management
Higher education managementHigher education management
Higher education management
 
Social Media Strategy University of Florida
Social Media Strategy University of FloridaSocial Media Strategy University of Florida
Social Media Strategy University of Florida
 
Master's Degree in Social Media - Information Packet
Master's Degree in Social Media - Information PacketMaster's Degree in Social Media - Information Packet
Master's Degree in Social Media - Information Packet
 
The Increasing Importance of Content & Strategy in Social Media
The Increasing Importance of Content & Strategy in Social MediaThe Increasing Importance of Content & Strategy in Social Media
The Increasing Importance of Content & Strategy in Social Media
 
Communication Power Point
Communication  Power PointCommunication  Power Point
Communication Power Point
 
Cloud Campus
Cloud Campus Cloud Campus
Cloud Campus
 
Content Analysis of MCM Website
Content Analysis of MCM WebsiteContent Analysis of MCM Website
Content Analysis of MCM Website
 
Open Access Week: College of Du Page Keynote
Open Access Week: College of Du Page KeynoteOpen Access Week: College of Du Page Keynote
Open Access Week: College of Du Page Keynote
 
Highbrid Media Case Study For St. Peters College
Highbrid Media Case Study For St. Peters CollegeHighbrid Media Case Study For St. Peters College
Highbrid Media Case Study For St. Peters College
 
MOKOInvestorPresentationAug2016
MOKOInvestorPresentationAug2016MOKOInvestorPresentationAug2016
MOKOInvestorPresentationAug2016
 
Advocacy Project
Advocacy ProjectAdvocacy Project
Advocacy Project
 

More from Jesus Hoyos

Manejo del Cambio: liderando equipos a distancia
Manejo del Cambio: liderando equipos a distanciaManejo del Cambio: liderando equipos a distancia
Manejo del Cambio: liderando equipos a distancia
Jesus Hoyos
 
Somos Personas: Hacia un Customer 360
Somos Personas: Hacia un Customer 360Somos Personas: Hacia un Customer 360
Somos Personas: Hacia un Customer 360
Jesus Hoyos
 
Del Marketing al Customer Engagement #Zoholics
Del Marketing al Customer Engagement #ZoholicsDel Marketing al Customer Engagement #Zoholics
Del Marketing al Customer Engagement #Zoholics
Jesus Hoyos
 
SAS Customer Analytics 2016 - Mexico City - Jesus Hoyos
SAS Customer Analytics 2016 - Mexico City - Jesus HoyosSAS Customer Analytics 2016 - Mexico City - Jesus Hoyos
SAS Customer Analytics 2016 - Mexico City - Jesus Hoyos
Jesus Hoyos
 
Solvis Consulting Marketing and Engagement Stack 2016
Solvis Consulting Marketing and Engagement Stack 2016Solvis Consulting Marketing and Engagement Stack 2016
Solvis Consulting Marketing and Engagement Stack 2016
Jesus Hoyos
 
Marketing Technology Stack Trends 2016
Marketing Technology Stack Trends 2016Marketing Technology Stack Trends 2016
Marketing Technology Stack Trends 2016
Jesus Hoyos
 
Integrating Digital Marketing and CRM - #SMDayMIA
Integrating Digital Marketing and CRM - #SMDayMIAIntegrating Digital Marketing and CRM - #SMDayMIA
Integrating Digital Marketing and CRM - #SMDayMIA
Jesus Hoyos
 
Deploying a #CRM solution in Latin America (Or the Rest of the World). #sugarcon
Deploying a #CRM solution in Latin America (Or the Rest of the World). #sugarconDeploying a #CRM solution in Latin America (Or the Rest of the World). #sugarcon
Deploying a #CRM solution in Latin America (Or the Rest of the World). #sugarcon
Jesus Hoyos
 
America Empresarial - Marketing Digital y CRM - Congreso CRM 2013
America Empresarial - Marketing Digital y CRM - Congreso CRM 2013America Empresarial - Marketing Digital y CRM - Congreso CRM 2013
America Empresarial - Marketing Digital y CRM - Congreso CRM 2013
Jesus Hoyos
 
El Marketing Digital y el CRM
El Marketing Digital y el CRMEl Marketing Digital y el CRM
El Marketing Digital y el CRM
Jesus Hoyos
 
Social CRM y Comunidades - CM Forum 2013 Lima, Peru
Social CRM y Comunidades - CM Forum 2013 Lima, PeruSocial CRM y Comunidades - CM Forum 2013 Lima, Peru
Social CRM y Comunidades - CM Forum 2013 Lima, Peru
Jesus Hoyos
 
Tendencia y Realidades del Customer Engagement
Tendencia y Realidades del Customer EngagementTendencia y Realidades del Customer Engagement
Tendencia y Realidades del Customer Engagement
Jesus Hoyos
 
El CRM en el mundo Digital
El CRM en el mundo Digital El CRM en el mundo Digital
El CRM en el mundo Digital
Jesus Hoyos
 
Global Considerations for sCRM Strategy
Global Considerations for sCRM StrategyGlobal Considerations for sCRM Strategy
Global Considerations for sCRM Strategy
Jesus Hoyos
 
Los elementos de un ROI para un programa de Social CRM
Los elementos de un ROI para un programa de Social CRMLos elementos de un ROI para un programa de Social CRM
Los elementos de un ROI para un programa de Social CRM
Jesus Hoyos
 
Componentes de un Social Command Center
Componentes de un Social Command CenterComponentes de un Social Command Center
Componentes de un Social Command Center
Jesus Hoyos
 
SCRM Colombia Del Community Manager al Community Management
SCRM Colombia Del Community Manager al Community ManagementSCRM Colombia Del Community Manager al Community Management
SCRM Colombia Del Community Manager al Community Management
Jesus Hoyos
 
SugarCon 2012 Presentation
SugarCon 2012 PresentationSugarCon 2012 Presentation
SugarCon 2012 Presentation
Jesus Hoyos
 
SCRM Colombia Jesus Hoyos 2011
SCRM Colombia Jesus Hoyos 2011SCRM Colombia Jesus Hoyos 2011
SCRM Colombia Jesus Hoyos 2011
Jesus Hoyos
 
Ejemplos de Varias Pantallas de ZohoCRM
Ejemplos de Varias Pantallas de ZohoCRMEjemplos de Varias Pantallas de ZohoCRM
Ejemplos de Varias Pantallas de ZohoCRM
Jesus Hoyos
 

More from Jesus Hoyos (20)

Manejo del Cambio: liderando equipos a distancia
Manejo del Cambio: liderando equipos a distanciaManejo del Cambio: liderando equipos a distancia
Manejo del Cambio: liderando equipos a distancia
 
Somos Personas: Hacia un Customer 360
Somos Personas: Hacia un Customer 360Somos Personas: Hacia un Customer 360
Somos Personas: Hacia un Customer 360
 
Del Marketing al Customer Engagement #Zoholics
Del Marketing al Customer Engagement #ZoholicsDel Marketing al Customer Engagement #Zoholics
Del Marketing al Customer Engagement #Zoholics
 
SAS Customer Analytics 2016 - Mexico City - Jesus Hoyos
SAS Customer Analytics 2016 - Mexico City - Jesus HoyosSAS Customer Analytics 2016 - Mexico City - Jesus Hoyos
SAS Customer Analytics 2016 - Mexico City - Jesus Hoyos
 
Solvis Consulting Marketing and Engagement Stack 2016
Solvis Consulting Marketing and Engagement Stack 2016Solvis Consulting Marketing and Engagement Stack 2016
Solvis Consulting Marketing and Engagement Stack 2016
 
Marketing Technology Stack Trends 2016
Marketing Technology Stack Trends 2016Marketing Technology Stack Trends 2016
Marketing Technology Stack Trends 2016
 
Integrating Digital Marketing and CRM - #SMDayMIA
Integrating Digital Marketing and CRM - #SMDayMIAIntegrating Digital Marketing and CRM - #SMDayMIA
Integrating Digital Marketing and CRM - #SMDayMIA
 
Deploying a #CRM solution in Latin America (Or the Rest of the World). #sugarcon
Deploying a #CRM solution in Latin America (Or the Rest of the World). #sugarconDeploying a #CRM solution in Latin America (Or the Rest of the World). #sugarcon
Deploying a #CRM solution in Latin America (Or the Rest of the World). #sugarcon
 
America Empresarial - Marketing Digital y CRM - Congreso CRM 2013
America Empresarial - Marketing Digital y CRM - Congreso CRM 2013America Empresarial - Marketing Digital y CRM - Congreso CRM 2013
America Empresarial - Marketing Digital y CRM - Congreso CRM 2013
 
El Marketing Digital y el CRM
El Marketing Digital y el CRMEl Marketing Digital y el CRM
El Marketing Digital y el CRM
 
Social CRM y Comunidades - CM Forum 2013 Lima, Peru
Social CRM y Comunidades - CM Forum 2013 Lima, PeruSocial CRM y Comunidades - CM Forum 2013 Lima, Peru
Social CRM y Comunidades - CM Forum 2013 Lima, Peru
 
Tendencia y Realidades del Customer Engagement
Tendencia y Realidades del Customer EngagementTendencia y Realidades del Customer Engagement
Tendencia y Realidades del Customer Engagement
 
El CRM en el mundo Digital
El CRM en el mundo Digital El CRM en el mundo Digital
El CRM en el mundo Digital
 
Global Considerations for sCRM Strategy
Global Considerations for sCRM StrategyGlobal Considerations for sCRM Strategy
Global Considerations for sCRM Strategy
 
Los elementos de un ROI para un programa de Social CRM
Los elementos de un ROI para un programa de Social CRMLos elementos de un ROI para un programa de Social CRM
Los elementos de un ROI para un programa de Social CRM
 
Componentes de un Social Command Center
Componentes de un Social Command CenterComponentes de un Social Command Center
Componentes de un Social Command Center
 
SCRM Colombia Del Community Manager al Community Management
SCRM Colombia Del Community Manager al Community ManagementSCRM Colombia Del Community Manager al Community Management
SCRM Colombia Del Community Manager al Community Management
 
SugarCon 2012 Presentation
SugarCon 2012 PresentationSugarCon 2012 Presentation
SugarCon 2012 Presentation
 
SCRM Colombia Jesus Hoyos 2011
SCRM Colombia Jesus Hoyos 2011SCRM Colombia Jesus Hoyos 2011
SCRM Colombia Jesus Hoyos 2011
 
Ejemplos de Varias Pantallas de ZohoCRM
Ejemplos de Varias Pantallas de ZohoCRMEjemplos de Varias Pantallas de ZohoCRM
Ejemplos de Varias Pantallas de ZohoCRM
 

Recently uploaded

A STUDY OF MUTUAL FUND OF BANK OF INDIA .pdf
A STUDY OF MUTUAL FUND  OF BANK OF INDIA .pdfA STUDY OF MUTUAL FUND  OF BANK OF INDIA .pdf
A STUDY OF MUTUAL FUND OF BANK OF INDIA .pdf
rsonics22
 
Top Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdfTop Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdf
Top IT Marketing
 
MEA Union Budget 2024-25 Final Presentation
MEA Union Budget 2024-25 Final PresentationMEA Union Budget 2024-25 Final Presentation
MEA Union Budget 2024-25 Final Presentation
PhysicsUtu
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
Matteo Carbone
 
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
itnewsafrica
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
Jindal Global University, Sonipat Haryana 131001
 
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAAPETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
lawrenceads01
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
Newman George Leech
 
Transforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptxTransforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptx
limocaptaincom
 
Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...
Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...
Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...
Rajesh Math
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
dimplekumaridk322
 
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Razin Mustafiz
 
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with RivalsCryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
Any kyc Account
 
Satta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatkaSatta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatka
➑➌➋➑➒➎➑➑➊➍
 
brojjeddah Home Services Company in Saudi Arabia
brojjeddah Home Services Company in Saudi Arabiabrojjeddah Home Services Company in Saudi Arabia
brojjeddah Home Services Company in Saudi Arabia
brojjeddah
 
NewBase 05 July 2024 Energy News issue - 1736 by Khaled Al Awadi_compresse...
NewBase   05 July 2024  Energy News issue - 1736 by Khaled Al Awadi_compresse...NewBase   05 July 2024  Energy News issue - 1736 by Khaled Al Awadi_compresse...
NewBase 05 July 2024 Energy News issue - 1736 by Khaled Al Awadi_compresse...
Khaled Al Awadi
 
Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...
Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...
Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...
Lynch Creek Farm
 
Guide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in SingaporeGuide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in Singapore
Enterslice
 
foodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docxfoodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docx
PraghyaBhandari
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
James AH Campbell
 

Recently uploaded (20)

A STUDY OF MUTUAL FUND OF BANK OF INDIA .pdf
A STUDY OF MUTUAL FUND  OF BANK OF INDIA .pdfA STUDY OF MUTUAL FUND  OF BANK OF INDIA .pdf
A STUDY OF MUTUAL FUND OF BANK OF INDIA .pdf
 
Top Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdfTop Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdf
 
MEA Union Budget 2024-25 Final Presentation
MEA Union Budget 2024-25 Final PresentationMEA Union Budget 2024-25 Final Presentation
MEA Union Budget 2024-25 Final Presentation
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
 
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
 
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAAPETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
PETAVIT SIP-05.pdfAAAAAAAAAAAAAAAAAAAAAAAAA
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
 
Transforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptxTransforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptx
 
Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...
Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...
Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
 
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
 
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with RivalsCryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
 
Satta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatkaSatta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatka
 
brojjeddah Home Services Company in Saudi Arabia
brojjeddah Home Services Company in Saudi Arabiabrojjeddah Home Services Company in Saudi Arabia
brojjeddah Home Services Company in Saudi Arabia
 
NewBase 05 July 2024 Energy News issue - 1736 by Khaled Al Awadi_compresse...
NewBase   05 July 2024  Energy News issue - 1736 by Khaled Al Awadi_compresse...NewBase   05 July 2024  Energy News issue - 1736 by Khaled Al Awadi_compresse...
NewBase 05 July 2024 Energy News issue - 1736 by Khaled Al Awadi_compresse...
 
Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...
Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...
Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...
 
Guide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in SingaporeGuide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in Singapore
 
foodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docxfoodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docx
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
 

Using CRM and Marketing Automation for Higher Education