Joyce Mackiewicz has over 25 years of experience in marketing, sales, customer service, and data analysis. She currently serves as the Marketing and CRM Administrator for VAT, Inc, where she develops CRM workflows and dashboards to optimize processes. Prior to this role, she held positions in accounting, customer service, and sales. She has a degree in Business Administration and is proficient in Microsoft applications, CRM Dynamics, and data analytics tools.

1. Joyce Mackiewicz
3 Longview Circle • Pelham, NH 03076 • (603) 635-8881 • joyce.mackiewicz@me.com
CRM Marketing/Sales & Process Optimization, Sales, Marketing, Data Analysis, Customer Success Relationship
Sales, Marketing, Customer Service Professional – Experienced in building internal, customer & vendor relationships,
corporate branding, advertising, tradeshows, marketing activities, data analytics & accounting.
Experience
VAT, Inc. – 500 West Cummings Park, Woburn, MA 01801 (August 1994 to Present)
12/1997 - Present: MARKETING AND CRM ADMINISTRATOR – Reporting to President and Regional Sales Team Member. Drive sales
and marketing initiatives in North America while leveraging external and internal resources. Develop of CRM System Workflows to optimize
processes, KPI Dashboards, Sales Analysis, Budgets and Forecasting.
Microsoft Dynamics CRM Key User Responsibility
Optimize processes by creating templates, workflows and queries for sales and marketing activities.
Assumed a co-leadership role in a critical CRM project designed to gain user acceptance.
Provide user support (not as a developer).
Business intelligence – Reporting, xls PIVOTs, Charting, Sales Pipeline.
Communicate with IT to resolve technical issues that require a development solution and/or networking issues.
Marketing Activities: Tradeshows, Social Media and Advertising [Budget $300-$500K)
Develop and execute advertising plan to support corporate initiatives including: branding, prospecting, SEO, Google Adwords,
tradeshows, utilize social media platforms: LinkedIn and Twitter, event planning/execution,
Adverts: resourced photographers, graphic artists, etc. in the development of adverts, banners & brochures.
Manage tradeshow (15-25/year) logistics including staffing, vendor management: contractors and EAC, transportation,
customer invites, promotion, lead processing, housing and budgetary responsibility.
Development of marketing collateral, presentations and content for website.
Research speaking opportunities for field/technical personnel in key markets.
Booth design: work with a firm for new booth concepts: roll-up banners to a new booth (20’x 30’) designed in 2012. Currently
leading a project for a new design (20’x30’) with an international team to promote a new global message / image.
Calendar management of tradeshow related events.
Traveled for on-site management of staffing, logistics, supervise labor.
Organize annual sales meeting and other events as needed.
Sales
Develop and report KPI analytics related to sales activities, customer satisfaction reports.
Occasional travel / support territory managers by working with customers on technical issues, quoting, moving sales through
the pipeline.
Collaborate weekly with regional team members and distribution partner(s) to manage quote activity, market trends and
upcoming tradeshow.
Implemented strategies via CRM to manage order winning processes; support regional sales teams; customer satisfaction.
o Train sales, customer service, field personnel on CRM usage, processes and best practices.
o Created a user’s reference guide to support training.
Reports, Document Control [present/past] and DATA
Pre-ISO Certification Project [1998-2000]: Developed Document Control System to maintain key documents in preparation of ISO-
certification: Accounting, Sales, Corporate, and Customer Service. Wrote work instructions for process management.
DATA Migration Project [2009]: Moved to an integrated CRM platform.
Utilized Crystal Reports [2002-2007] to produce ad-hoc reports for sales, inventory, accounting and customer service.
Reporting/research (Excel, CRM, Order System) - analyze and prepare data for key customer business reviews.
Margin analysis, year-end sales reporting, budgeting, KPI.
Provide statistics to external sources related to segmented sales for industry research association.

2. Joyce Mackiewicz Page 2
VAT, Inc (continued)
08/1996 – 11/1997 – ACCOUNTING DEPT.– Administered A/R and A/P transactions using Real World, Solomon applications when
annual sales were $50MM - $80MM.
Accounts Receivable
Analyzed statements and worked closely with customers for payment processing. Resolved pricing, returns or other issues.
Mitigated potential credit risk. Sourced: trade publications, A/R turn and ongoing discussion with the sales team.
Recovered $120K+ in what was to be written off by analyzing details and working with the customer to resolve unpaid invoices aged
over 180 days. This resulted in improved processes in order processing and returns.
Accounts Payable
Developed a voucher system to improve controls in the department to prevent duplicate payment processing.
Developed an inter-company exception system to assure accuracy for inventory and transfer price
Payroll and HR
Managed systems in the absence of the controller.
Process expense reports and analyzed sales to produce commission payment reports.
08/1994 – 11/1997 – CUSTOMER SERVICE – Responsible for west coast customers in the areas of: order processing, expedite, and
return authorizations.
Prior Positions
1987 – 1989 – EXECUTIVE ASSISTANT/MIS REPORTS/SUPERVISOR – VWR Scientific, Westwood, MA – Reported to Vice President
1985 – 1987 – CONTRACTS ADMINISTRATOR/LAB FURNITURE SALES – VWR Scientific, Westwood, MA
• Left this company to pursue a computer science degree and one year later was asked to come back to improve margins.
1981 – 1984 – INSIDE SALES/CONTRACTS ADMINISTRATOR – VWR Scientific, Westwood, MA – reported to Inside Sales Manager
Education
BS in Business Administration (Organizational Management and Human Resources) – Daniel Webster College, Nashua - 2003
AS in Computer Science– Massachusetts Bay Community College, Wellesley, MA - 1985
Professional Development
Dale Carnegie – Sales Advantage Certificate (2013)
Online Learning Center – Advanced Outlook (2010) Training
Society of Vacuum Coaters – Vacuum Basics Training
Skills
Proficient in: Microsoft, CRM Dynamics, Google Adwords, LinkedIN, Twitter, EXCEL (advanced), Word, Powerpoint, Keynote, OneNote,
Outlook (Advanced), SharePoint, Adobe software, SnagIt, Visio
Interests / Competitive Activities & Sports
Golfing, Skiing, Cooking/Entertaining, Games, Professional Development, Reading