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Designing how we design - UXCamp Ottawa 2014 closing keynote

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From UXCampOttawa.org:

No doubt you’re full of great new ideas to take back to your team. The question is: how will they get the most from what you’ve learned? What works in one team doesn’t always go over well in a different environment. Kim will share tools for assessing your organization’s culture and values, adapting your UX practice accordingly…and encouraging lasting change when those values just aren’t compatible with delivering great user experiences.

Published in: Design

Designing how we design - UXCamp Ottawa 2014 closing keynote

  1. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 1 @kimgoodwin @UXCampOttawa how we design designing
  2. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 2
  3. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 3 Tuque n. Canadian for hat
  4. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 4
  5. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 5 Rat (cc) Jean-Jacques Boujot, mess (cc) .pst
  6. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 6 KONRAD STEVE Craftsmanship! Limited effort!
  7. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 7 ?
  8. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 8 context should drive what we design
  9. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 9
  10. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 10
  11. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 11 cultural context should drive how we design it
  12. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 12 values should drive how we design it
  13. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 13 values are the scales we use to weigh decisions istockphoto
  14. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 14 who we are who / what matters how we decide what good means harder to change more important to change
  15. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 15 values: how we decide
  16. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 16 Deliverable: shared vision
  17. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 17 Plan for progressive commitment - What problem(s) are we solving (and not)? - For whom? - What do they need? - What do we need? - What idea best meets both needs? - What about that idea needs refining? - What parts of that idea will we build and when?
  18. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 organization’s decision-making values team’s approach
  19. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 19 Dynamic Stable Simplified from Cameron & Quinn 2011, based on earlier works Internal External competing values framework
  20. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 Adhocracy 20 Dynamic External
  21. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 Adhocracy 21 Dynamic External
  22. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 22 UX pros as whiteboard ninjas Maximize sketches & user feedback Minimize discussion of “process” istockphoto
  23. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 23 listen first, sketch second
  24. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 Clan Dynamic Internal
  25. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 Clan Dynamic Internal
  26. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 26 Maximize involvement where it makes sense Minimize exclusion UX pros as coaches istockphoto
  27. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 27
  28. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 28 Effective collaboration has defined roles Generative core team (2-3 people) Close collaborators Stakeholders Others istockphoto
  29. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 Hierarchy Stable Internal
  30. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 Hierarchy Stable Internal
  31. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 31 Maximize repeatable process, checkins Minimize disruption, risk UX pros as design & process experts GettyImages
  32. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 32
  33. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 MarketStable External
  34. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 MarketStable External
  35. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 35 Maximize data (especially quantitative) Minimize time & risk UX pros as scientists istockphoto
  36. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 36 Design the project plan for the values istockphoto
  37. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 37 values: who & what matters
  38. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 38The Disney Way, Capodagli & Jackson, 1998. values become the user experience
  39. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 39 change = loss
  40. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 40 Perceived LOSS
  41. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 41 Dissatisfaction with status quo Clarity about what to change Understanding of how to get there Perceived LOSS Adapted from Alexander Horniman, Darden School of Business
  42. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 42 values: what “good” means ...in your context
  43. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 43 UX values simplicity elegance efficiency respect for human time & dignitybeauty novelty accessibility usefulness usability learnability delightfulness brevity empathy clarity vision
  44. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 44 “Your values are like fingerprints. Nobody’s are the same, but you leave ‘em all over everything you do.” - Elvis Presley* *according to questionable online sources, but hey, it’s a good quote anyway ☺
  45. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 45 Whose definition of “patients first”? patientslikeme
  46. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 46 I wanted information, but slower. A river, not a wave. - cancer patient You feel your entire life is out of control. Any positive things to make it seem you’re in control... are empowering. -patient with bipolar disorder
  47. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 47
  48. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 48 show people how to apply them
  49. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 49 “When your values are clear to you, making decisions becomes easier.” - Roy Disney
  50. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 50
  51. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 51 good principles are aspirational
  52. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 52 With this definition of an exacerbation in mind: a considerable worsening of your [condition] (exacerbation) which meets all the following criteria: - Occurred over a period of 1 month or less - Was attributed to your [condition]? - Required hospitalization - Was not associated with any other cause other than your [condition] 16. How many exacerbations of your [condition] have you experienced? I feel worthless -  None of the time -  Some of the time -  Most of the time -  All of the time
  53. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 53 Clear – I understand what it means Answerable – it’s information I have Efficient – it respects my time Relevant – describes my experience Educational – what is & isn’t part of my condition Harmless – doesn’t make me sad & symptomatic Actionable – helps me change, discuss with MD
  54. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 54
  55. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 55 two last thoughts on values
  56. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 56 systemsindividuals cognition behavior Lawrence, Dyck, Maitlis & Mauws, 2006 educators shape intuition evangelists sell ideas architects establish systems autocrats dictate practices Continuous change cycle
  57. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 istockphoto organization’s decision-making values YOUR values
  58. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 58 Thanks! Where to find me: My book: Designing for the Digital Age Random brain droppings: @KimGoodwin on Twitter Email: KimGoodwin@me.com

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