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The science of
Happy
Design
@paminthelab
change sciences
#fbtb2015
Technology makes us
DIStracted
It leaves us
Lonely
Reality is
distorted
Technology may make us
stoopider
Nomophobia yeah I think
I have that
Beth, Millennial
“	

@paminthelab
We feel
addicted
We can imagine
HIGH-TECH
HAPPINESS
But then…
Pamela
Pavliscak
(part researcher, part data scientist)
@paminthelab
change sciences
data
despair
reality
WTF
experiments
happiness
Robot apocalypse
the pursuit of happiness
1996 Made first website
1997 Used Amazon.com for the first time
2000 Bought a Pets.com sock puppet
2001 Consulted fetus/fruit timeline on Babycenter.com
2008 Established dog’s social media presence
2014 Made a Tumblr blog with daughter
A few Happy moments
Access to technology can mean
Greater
happiness
Is it possible for
technology & happiness to
CO-EXIST?
Online study
8000 people 300 sites
Diaries
1000 people
Interviews
500 people
Social listening
50 concepts/brands
Does happiness
matter?
HappinessRatingAfterUse
Happiness = Better
Rated Better Than Other Sites
Aetna
Healthcare.gov
PBS
Priceline Bank of America
Citi
Best Buy
N=8000
AmazonZappos
Gap
Expedia
CBS WebMD
Ally
HGTV
eHealth
Chase Apple
Kayak
Happiness = likely to return
Likelihood to return
HappinessRatingAfterUse
Delta
Priceline Bank of America
US Bank
T Rowe Price
Humana
Amazon
Zappos
Expedia
WebMDChase
Home Depot
Best Buy
Kayak
CBS
Hotels.comUSAA
@paminthelab
Happiness
Recommendations
Happiness = Recommendations
Happy sites
65+ social sentiment scoreLess happy
45 avg social sentiment score
Happiness = Positive talk
What does happiness
Mean?
Not too
busy
Beautiful and colorful
My favorites are easy to
use
It has to be
simple & clean
Convenience above all
else
People say this
parallax
simple authentic
cinemagraph
cats
infographics
video
mobile responsive
clever flatIoT
big
cards
blurred
geometric
hipster
low poly
Shutterstock, 2015
Designers think maybe this
WIFI
self-
actualization
self- esteem
belonging
safety
physical well-being
PERMA
There are Many models
Is it
Delight?
delight
research
explore
create
analyze
plan
I use this app almost
every day but I do not
remember much really
Brett, Millennial
“
meh wow OMGyesmmm
(
- -
(
(
(
(
(
! !
Happiness varies in intensity
@paminthelab
connected
confident
entertained
challenged
nurtured
informed
smart
inspired
creative
Happiness is made of this
powerful
Pleasure
+
Purpose
Can we create
Happiness?
01
ease
Source: Change Sciences
EaseofUseCombinedScore
75
Easy is the starting point
AUTONOMY
I can accomplish it
without questions
CONTROL
I am a bit less
anxious
MASTERY
I’ve got this down
02
trust
I ve lost a lot of faith in
Uber but I still use it for
now
Ben, Millennial
“	

‘
AUTHENTICITY
There is a real
person in there
RESPECT
You know the
boundaries
CARE
You’ve got me
covered
I know it s an algorithm
but it feels more like a
friend
Ali, Millennial
“	

 ‘	

@paminthelab
03
creativity
My little sister loves to
draw and I love sharing
photos of her
Antonia, GenZ
“
PLAY
I can try things out
without risk
It is a balance of new
discoveries and old
friends
Adrianne, Millennial
“
Discovery
You surprise me
04
connection
Seeing that people repost
my pins makes me feel like
I am actively involved in
the art community
Alyson, Millennial
“
LIKE-MINDED
I belong here
Presence
People I care about
are here
@paminthelab
Community
We share an interest
I feel happy when I can
make someone else happy
April, Millennial
“
05
meaning
CONTINUITY
I move between
digital & real
NARRATIVE
I’m part of a bigger
story
I check on HONY every
day because there is
always a story that
inspires me to do or give
more
Janessa, Millennial
“
Happiness
The one measure
that matters
Just No
@paminthelab
The happy path
Pleasure + purpose
#happytech
elements of happiness
ease of use
creativity
trust
connection
meaning
Positive Design
changesciences.com/a-positive-design-manifesto
@paminthelab
@paminthelab
ChangeSciences
@paminthelab
change sciences

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Pamela Pavliscak - The science of happy design