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The science of
Happy
Design
@paminthelab
change sciences
#fbtb2015
Technology makes us
DIStracted
It leaves us
Lonely
Reality is
distorted
Technology may make us
stoopider
Nomophobia yeah I think
I have that
Beth, Millennial
“	

@paminthelab
We feel
addicted
We can imagine
HIGH-TECH
HAPPINESS
But then…
Pamela
Pavliscak
(part researcher, part data scientist)
@paminthelab
change sciences
data
despair
reality
WTF
experiments
happiness
Robot apocalypse
the pursuit of happiness
1996 Made first website
1997 Used Amazon.com for the first time
2000 Bought a Pets.com sock puppet
2001 Consulted fetus/fr...
Access to technology can mean
Greater
happiness
Is it possible for
technology & happiness to
CO-EXIST?
Online study
8000 people 300 sites
Diaries
1000 people
Interviews
500 people
Social listening
50 concepts/brands
Does happiness
matter?
HappinessRatingAfterUse
Happiness = Better
Rated Better Than Other Sites
Aetna
Healthcare.gov
PBS
Priceline Bank of Americ...
Happiness = likely to return
Likelihood to return
HappinessRatingAfterUse
Delta
Priceline Bank of America
US Bank
T Rowe P...
Happiness
Recommendations
Happiness = Recommendations
Happy sites
65+ social sentiment scoreLess happy
45 avg social sentiment score
Happiness = Positive talk
What does happiness
Mean?
Not too
busy
Beautiful and colorful
My favorites are easy to
use
It has to be
simple & clean
Convenience above all
else
Pe...
parallax
simple authentic
cinemagraph
cats
infographics
video
mobile responsive
clever flatIoT
big
cards
blurred
geometric...
WIFI
self-
actualization
self- esteem
belonging
safety
physical well-being
PERMA
There are Many models
Is it
Delight?
delight
research
explore
create
analyze
plan
I use this app almost
every day but I do not
remember much really
Brett, Millennial
“
meh wow OMGyesmmm
(
- -
(
(
(
(
(
! !
Happiness varies in intensity
@paminthelab
connected
confident
entertained
challenged
nurtured
informed
smart
inspired
creative
Happiness is made of thi...
Pleasure
+
Purpose
Can we create
Happiness?
01
ease
Source: Change Sciences
EaseofUseCombinedScore
75
Easy is the starting point
AUTONOMY
I can accomplish it
without questions
CONTROL
I am a bit less
anxious
MASTERY
I’ve got this down
02
trust
I ve lost a lot of faith in
Uber but I still use it for
now
Ben, Millennial
“	

‘
AUTHENTICITY
There is a real
person in there
RESPECT
You know the
boundaries
CARE
You’ve got me
covered
I know it s an algorithm
but it feels more like a
friend
Ali, Millennial
“	

 ‘	

@paminthelab
03
creativity
My little sister loves to
draw and I love sharing
photos of her
Antonia, GenZ
“
PLAY
I can try things out
without risk
It is a balance of new
discoveries and old
friends
Adrianne, Millennial
“
Discovery
You surprise me
04
connection
Seeing that people repost
my pins makes me feel like
I am actively involved in
the art community
Alyson, Millennial
“
LIKE-MINDED
I belong here
Presence
People I care about
are here
@paminthelab
Community
We share an interest
I feel happy when I can
make someone else happy
April, Millennial
“
05
meaning
CONTINUITY
I move between
digital & real
NARRATIVE
I’m part of a bigger
story
I check on HONY every
day because there is
always a story that
inspires me to do or give
more
Janessa, Millennial
“
Happiness
The one measure
that matters
Just No
@paminthelab
The happy path
Pleasure + purpose
#happytech
elements of happiness
ease of use
creativity
trust
connection
meaning
Positive Design
changesciences.com/a-positive-design-manifesto
@paminthelab
@paminthelab
ChangeSciences
@paminthelab
change sciences
Pamela Pavliscak - The science of happy design
Pamela Pavliscak - The science of happy design
Pamela Pavliscak - The science of happy design
Pamela Pavliscak - The science of happy design
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Pamela Pavliscak - The science of happy design

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Pamela Pavliscak at From business to Buttons 2015, at Berns in Stockholm.

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Pamela Pavliscak - The science of happy design

  1. 1. The science of Happy Design @paminthelab change sciences #fbtb2015
  2. 2. Technology makes us DIStracted
  3. 3. It leaves us Lonely
  4. 4. Reality is distorted
  5. 5. Technology may make us stoopider
  6. 6. Nomophobia yeah I think I have that Beth, Millennial “ @paminthelab
  7. 7. We feel addicted
  8. 8. We can imagine HIGH-TECH HAPPINESS
  9. 9. But then…
  10. 10. Pamela Pavliscak (part researcher, part data scientist) @paminthelab change sciences
  11. 11. data despair reality WTF experiments happiness Robot apocalypse the pursuit of happiness
  12. 12. 1996 Made first website 1997 Used Amazon.com for the first time 2000 Bought a Pets.com sock puppet 2001 Consulted fetus/fruit timeline on Babycenter.com 2008 Established dog’s social media presence 2014 Made a Tumblr blog with daughter A few Happy moments
  13. 13. Access to technology can mean Greater happiness
  14. 14. Is it possible for technology & happiness to CO-EXIST?
  15. 15. Online study 8000 people 300 sites Diaries 1000 people Interviews 500 people Social listening 50 concepts/brands
  16. 16. Does happiness matter?
  17. 17. HappinessRatingAfterUse Happiness = Better Rated Better Than Other Sites Aetna Healthcare.gov PBS Priceline Bank of America Citi Best Buy N=8000 AmazonZappos Gap Expedia CBS WebMD Ally HGTV eHealth Chase Apple Kayak
  18. 18. Happiness = likely to return Likelihood to return HappinessRatingAfterUse Delta Priceline Bank of America US Bank T Rowe Price Humana Amazon Zappos Expedia WebMDChase Home Depot Best Buy Kayak CBS Hotels.comUSAA @paminthelab
  19. 19. Happiness Recommendations Happiness = Recommendations
  20. 20. Happy sites 65+ social sentiment scoreLess happy 45 avg social sentiment score Happiness = Positive talk
  21. 21. What does happiness Mean?
  22. 22. Not too busy Beautiful and colorful My favorites are easy to use It has to be simple & clean Convenience above all else People say this
  23. 23. parallax simple authentic cinemagraph cats infographics video mobile responsive clever flatIoT big cards blurred geometric hipster low poly Shutterstock, 2015 Designers think maybe this
  24. 24. WIFI self- actualization self- esteem belonging safety physical well-being PERMA There are Many models
  25. 25. Is it Delight?
  26. 26. delight research explore create analyze plan
  27. 27. I use this app almost every day but I do not remember much really Brett, Millennial “
  28. 28. meh wow OMGyesmmm ( - - ( ( ( ( ( ! ! Happiness varies in intensity
  29. 29. @paminthelab connected confident entertained challenged nurtured informed smart inspired creative Happiness is made of this powerful
  30. 30. Pleasure + Purpose
  31. 31. Can we create Happiness?
  32. 32. 01 ease
  33. 33. Source: Change Sciences EaseofUseCombinedScore 75 Easy is the starting point
  34. 34. AUTONOMY I can accomplish it without questions
  35. 35. CONTROL I am a bit less anxious
  36. 36. MASTERY I’ve got this down
  37. 37. 02 trust
  38. 38. I ve lost a lot of faith in Uber but I still use it for now Ben, Millennial “ ‘
  39. 39. AUTHENTICITY There is a real person in there
  40. 40. RESPECT You know the boundaries
  41. 41. CARE You’ve got me covered
  42. 42. I know it s an algorithm but it feels more like a friend Ali, Millennial “ ‘ @paminthelab
  43. 43. 03 creativity
  44. 44. My little sister loves to draw and I love sharing photos of her Antonia, GenZ “
  45. 45. PLAY I can try things out without risk
  46. 46. It is a balance of new discoveries and old friends Adrianne, Millennial “
  47. 47. Discovery You surprise me
  48. 48. 04 connection
  49. 49. Seeing that people repost my pins makes me feel like I am actively involved in the art community Alyson, Millennial “
  50. 50. LIKE-MINDED I belong here
  51. 51. Presence People I care about are here @paminthelab
  52. 52. Community We share an interest
  53. 53. I feel happy when I can make someone else happy April, Millennial “
  54. 54. 05 meaning
  55. 55. CONTINUITY I move between digital & real
  56. 56. NARRATIVE I’m part of a bigger story
  57. 57. I check on HONY every day because there is always a story that inspires me to do or give more Janessa, Millennial “
  58. 58. Happiness The one measure that matters Just No @paminthelab
  59. 59. The happy path Pleasure + purpose
  60. 60. #happytech elements of happiness ease of use creativity trust connection meaning
  61. 61. Positive Design changesciences.com/a-positive-design-manifesto @paminthelab
  62. 62. @paminthelab ChangeSciences @paminthelab change sciences

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