The document discusses the researcher's analysis of the website for the clothing brand "Future Self". Some key aspects they analyzed include the minimalist design, monochrome color scheme, use of images in the slideshow to showcase product categories, and simple navigation. They note design elements they like, such as the use of white and black text for contrast, and elements they would do differently, such as having longer product pages. Overall, looking at this website helped them develop ideas for their own brand's website design and user experience.

1. Research

2. Existing Products – Future Self (Website)
For my research, I am looking at the website for a brand called ‘Future Self’ which is a clothing brand about self
development as your future self will be grateful.
Firstly, I am looking at the website design and layout to get some inspiration for my brand.
Looking at the home page, I can see that this website has a minimal style with a monochrome colour scheme where the
colour is added in the pictures. I really like how the style works as only the key information is used – brand name, menu,
basket and shop now. This makes the buyer have a very easy experience as it is quick and effective.
Another aspect that works really well is the colour scheme. The white header creates a frame above the slideshow and as
white works with any picture, the slideshow isn’t affected. To go with the white header, they have used black text and black
symbols to create a strong contrast between the two. It also makes the brand name stand out for the buyer, making the
name more rememberable. I like how they have swapped the colours on the pictures as the text is in white and the ‘shop
now’ button is black contrasting to the header above. Using this colour scheme ensures that the audience of the brand is
wider as these colour aren’t associated with a gender. This means that the buyer knows this is a brand with male and
female clothing.
Next, I have seen that there is a slideshow below the heading which shows their main product categories straight away –
new in, tops, joggers and hoodies. The first image is the most recent product which is the most expensive so that would
make the higher profit product seen the most. The slideshow works well as it is for categories of products rather than an
individual so you can select the section you are looking for. I think this works well for the buyer as it is easy to access and
makes you to the products without leaving the website. You could also access the categories in the menu if you aren't on
the home page.
Looking at this website has helped me to develop a better idea for my design and it has helped me to think about the
aesthetic and use of the website. I will be using the simple design and the simple navigation around the website which will
need some experimenting as I haven’t created a website before.

3. Existing Products – Future Self (Website)
Carrying on with the website I have seen that below the slideshow there is another section, shown on left, for the
categories with some new pictures. I like there are two categories on the page at once, so the pictures aren’t too big. To the
left of the pictures, there is the white background with black text in the same font from the slideshow. Keeping this theme
through the website helps to keep the modern look and to keep the identity of thee brand the same.
Another aspect to the website is the menu slide which appears when you select the three-line symbol. On the menu screen
there are the categories, about and advice for deliveries etc. I like that the menu screen looks clean and simple with the
black text to link to the rest of the website.
However, there are a few things that I am not a fan of for this website.
1. I don’t like that there the three sections for the categories as it seems too much with the two on the home page. I think
I will have the one on the home page and then on the menu screen too for when you aren’t on the home page.
2. I do like that below the category section, there all the Instagram posts. However, I don’t like that the posts take up kor
that the screen so you can’t see the whole section.
3. I don’t like that when you are on the product pages, the page doesn’t go down very far after the products, so you don’t
have much room to see the price and product name. I would say that having the page slightly longer would make the
page more useable for the buyer. You could make the page longer with social media links.
After looking at these aspects I have learnt that it could be better to have the product category and then aa short portfolio
of your products for the buyer to have a quick look. I would also say to have the contact information including the social
media links at the bottom of the pages to make them slightly longer.

4. Existing Products – Future Self (Photos)
a

5. Existing Products – Future Self (Products)
a

6. Existing Products – Future Self (Advert)
a

7. Existing Products – Future Self (Social Media)
a

8. Questionnaire Analysis

9. Audience Research
Observation:
What this says about my audience:
How will your product appeal to this audience:

10. Audience Research
Observation:
What this says about my audience:
How will your product appeal to this audience:

11. Audience Research
Observation:
What this says about my audience:
How will your product appeal to this audience:

12. Audience Research
Observation:
What this says about my audience:
How will your product appeal to this audience:

13. Audience Research
Observation:
What this says about my audience:
How will your product appeal to this audience:

14. Audience Research
Observation:
What this says about my audience:
How will your product appeal to this audience:

15. Audience Research
Observation:
What this says about my audience:
How will your product appeal to this audience:

16. Audience Research
Observation:
What this says about my audience:
How will your product appeal to this audience:

17. Audience Research
Observation:
What this says about my audience:
How will your product appeal to this audience:

18. Audience Research
Observation:
What this says about my audience:
How will your product appeal to this audience:

19. Audience Research
Observation:
What this says about my audience:
How will your product appeal to this audience:

20. Interviews

21. Interview 1

22. Interview 1
Observation:
What this says about my audience:
How will your product appeal to this audience:

23. Interview 2

24. Interview 2
Observation:
What this says about my audience:
How will your product appeal to this audience:

25. Bilbography

26. Biblography
1. Your, Name. (2018) Target Audience Research Survey (conducted on DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on DATE)