Paul Gowans of JDSU presented on the Small Cell Forum stand at MWC15 on Bulletproof Deployment of Small Cells

1. Hall 6, Stand I37
Bulletproof Deployment &
Management of Small Cells

2. © 2015 JDS Uniphase Corporation 2
Network Turn-up
§ Location
§ Interference
§ RF & Fiber
Live Reporting
§ Multiple Technologies
§ RAN & Service
Customer Experience
§ RAN, Edge and Core Intelligence
§ Content-aware insight by location
Small Cell Challenges
2© 2013 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION

3. © 2015 JDS Uniphase Corporation 3
§ There is a maximum rate at which information can be
transmitted in the presence of noise…
§ Traffic is doubling every two years (Source: Cisco)
§ Capacity is now the key driver
§ 50% of data is generated by only the top extreme 1% users
§ 90% of data is generated by only the top 10% users
§ 50% of data is consumed in less than 1% of network area
§ Downlink and Uplink ratios may not be what you think
Shannon-Hartley meets small cells
3
Mobile Data trends 2015, JDSU

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§ …So, move cells closer to the user – enter… small cells
§ Precisely geolocate the top consumers and top areas for placement
Data Distribution from a Tier 1 Operator
4
Mobile Data trends 2015, JDSU

5. © 2015 JDS Uniphase Corporation 5
Make testing the Plumbing easy
1. Fiber Acceptance
• Inspect & clean all connectors
• Certify & document pristine installation
• Troubleshoot & resolve faults
• Verify CPRI
2. Coaxial Cable Certification
• Verify transmission lines & antenna system
• Certify & document installation
• Troubleshoot & resolve faults
3. Ethernet
• Verify functional operation
(throughput, timing, control)
• Troubleshoot & resolve faults
4. RAN & RF Test
• Verify antenna operation
• Verify macrocell cooperation
• Verify a “clean” RF environment
(no interference)
• Verify smartphone user satisfaction

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§ Minimize cost and time to revenue for small cell
deployments
§ Challenge
• Manage the complexity of RF & Fiber
§ Solution
• Simplify the methods and procedures
• Integrated RF and Fiber capability
• Save Results in the cloud
• Integrate Location Intelligence
Network Turn-Up
6
BACKHAUL
SMALLCELL
BASE UNIT
COAX or FIBER
FRONT-HAUL
CellAdvisor
TrueSite

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Live Reporting: End-to-End Service Quality
§ Capture Mobile Service Metrics from Handsets
§ Use Information from multiple locations
§ Compare across Operators
§ Centralized Reporting of Live Results

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§ Monitoring and managing backhaul is
increasingly complex; new performance
demands from signaling and capacity
§ Challenge
• Economically manage quality
• Performance blindspots
§ Solution
• Automate activation, proactive
performance monitoring
• Granular performance analytics
• Embedded instrumentation: half the
cost of traditional
Backhaul Service Quality
8
“50% of customer dissatisfaction is due to backhaul”
– Strategy Analytics

9. © 2015 JDS Uniphase Corporation 9
§ SMARTanalytics
calculated for customer
experience (CE) based
on relevant control & user
plane KPIs
§ Select a geographic sub-
location and then analyze
the CE scores by
selected dimensions
Customer Experience Assurance
Ensure high service quality and end user experience within
increasingly complex and dynamic networks

10. THANK YOU