Samsung Borispol presentation example

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VIDEO ADVERTISING in Terminal D
KYIV BORYSPIL international airport

2. 2
KYIV BORYSPIL
international airport
VENUE BRAND
WITH PREMIUM AUDIENCE
Unique advertising platform

3. 3
TERMINAL D
can accommodate up to
10 million passengers annually
TERMINAL D
serves most of the international
flights from/to Ukraine

4. 4
VIP Target аудитория:
audience:
age: пассажиры 25-50
бизнес
with и первого high income
классов

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VIP audience
consists of business
and first class passengers

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HIGH ATTENTION TO THE SCREENS
Flight information displayed on the
monitors is extremely important for
each passenger
This caused one of the highest
performance video advertising in
airports, compared to the entire
advertising industry

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HIGH ATTENTION TO THE SCREENS
72
%
of Airport visitors
notice several
INDOOR TV displays 64%
of them can
recall advertise
brands
According to the data of ViPlazma company, one of the largest operator in the Russia Indoor TV
https://www.youtube.com/watch?v=_fT8YHvglCc

8. INDOOR TV
Project description

9. STRUCTURE OF INDOOR NETWORK TV CHANNELS
9
NETWORK
Channel’s
level
CHANNEL
COVERAGE
territory
NETWORK Indoor TV
Channel “SCROLLER” (77 displays)
Check- in
area
VIP lounge ,
departure
waiting area
cover point
broadcasting
Landing area
on the bus
Channel “VIDEO” (28 displays)
VIP lounge ,
departure
waiting area
Business
class,
2 halls
Arrivals area
61 11 5 2 22 4
SCREENS

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CHANNEL «SСROLLER»
Channel informs departing
passengers
Screens are located in large
numbers, as close as possible to
the passengers and clearly
visible.
Possible type of advertising - a
slide show. Advertising
campaign broadcasts in three
rooms simultaneously (check-in
area, waiting area of departure,
landing area on the bus)
77
screens

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CHANNEL «VIDEO»
The video channel broadcasts TV
entertainment content with sound. The
coverage area of sound - a few meters
Screens are as close as possible to the
passengers and clearly visible
Classic videos can be broadcasted at this
resource as well as other types of placements
(sponsorship news, thematic headings to the
client)
Advertising campaign broadcasts in three
rooms simultaneously (arrivals area,
departure waiting area, business class)
28
displays

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SAMSUNG ADVERTISING AT THE AIRPORT
Information about the
airport of departure and
arrival, combined with
Samsung ads.
Advertising messages can
be different in different
areas at the airport. For
example at the check-in
area, at the waiting area and
at the arrivals area.
All this determines the high efficiency of Samsung advertising at the airport "Borispol”

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SAMSUNG ADVERTISING AT THE AIRPORT
Click on image to view video: https://www.youtube.com/watch?v=vC8h_O-s-1A

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SUMMARY
Terminal D
KYIV BORYSPIL
international airport
it’s a unique highly effective
advertising platform for the
target audience with high-incomes,
which is difficult to
reach by traditional
communication channels

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Thank you!
Let’s discuss

16. 16
Basseynaya 9 G str
UKRAINE
01021 KYIV
+38 (044) 235 2627
+38 (067) 404 1804
imm.com.ua
PISCHAK Ivan
ipischak@network-multimedia.com