a case study of Emirates
•Download as PPTX, PDF•
1 like•1,897 views
Developing market strategies and plans to implement a successful business model
Recommended
More Related Content
What's hot
What's hot (20)
Similar to a case study of Emirates
Similar to a case study of Emirates (20)
Recently uploaded
Recently uploaded (20)
a case study of Emirates
- 2. MISSION PROVIDE HIGH QUALITY COMMERCIAL AIR TRANSPORT SERVICE
- 5. AND THE WINNER IS……..
- 6. JOURNEY FROM A SMALL SUBSIDARY TO A WORLDWIDE BRAND
- 13. TECH BRANDING
- 15. 3 WAY PROFIT SPLIT
- 17. How has Emirates been able to build a strong brand in the competitive industry worldwide? Brand new latest fleet Multinational flight and ground staff Customer specific premium service
- 18. What are some of the apparent weaknesses with the company’s strategic direction? How can the airline address them? WEAKNESS: • Ignoring regional competition • Massive fleet size expansion CORRECTIONS: • Taking local and new flight operators into consideration. • Becoming a share holder in Airbus & Boeing
- 19. With the decline of fuel prices globally, airline companies continue to reap the benefits. What impact will this have on Emirates’ business strategy in the future? • Reduction in ticket prices due to reduction in operation costs. • Further reduction in seat prices due to oil rates crisis.
- 20. SUMMARY Mission About Emirates Corporate Management Business Model Branding Faults
- 21. Created by Ravi Prakash Singh, NIT Patna During a marketing internship by Prof. Sameer Mathur, IIM Lucknow
Editor's Notes
- Today we are gonna talk about Emirates airlines. Emirates is an airline based out of dubai. It operates to more than 154 cities in 81 countries across six continents.[5]
- MISSION is to provide high quality air transportation services.
- Emirates is the world’s fourth largest airline by scheduled revenue passenger-kilometers flown,[7] the fourth-largest in terms of international passengers carried,[8] and the second-largest in terms of freight tonne kilometers flown. Emirates launched the longest non-stop commercial flight from Dubai to Auckland. Emirates operates four of the 10 longest non stop commercial flights in the world. It carries 56 million passengers in fy 2015/2016 and served 150 destinations in 81 countries.
- Emirates operates a mixed fleet of Airbus and Boeing wide-body aircraft and is one of the few airlines to operate an all-wide-body aircraft fleet. As of September 2016, Emirates is the largest Airbus A380 operator with 83 planes in service and a further 59 in orders. Since their induction, Airbus A380 planes have become an integral part of Emirates fleet, especially on long-haul heavily trafficked routes. Emirates also has orders for 150 Boeing 777X and 32 Boeing 777-300ER aircraft, and is the world's largest Boeing 777 operator.
- Awards: emirates has been world’s most valuqable airline brand for 3 consecutive years in a row.it was awarded the prestigious Airline of the Year Award numerous times by Air Transport World, in addition to more than 400 other distinguished industry sector awards.
- Corp[orate management:The airline is a subsidiary of The Emirates Group, which itself is a subsidiary of the Dubai government's investment company, Investment Corporation of Dubai
- Emirates is looked upon as an innovative organisation in terms of tech due to its acquition of the ground breaking storage infrastructure in mkiddle east. Developments in aircraft and fuel will continue to help reduce the environmental impact of our operations. Our flight operations include the most up-to-date techniques for saving fuel and emissionsfor example flextrack. Emirates has invested in one of the best flight planning systems available, to carefully plan flights and optimise routes. By working with our partners at Airservices Australia (ASA) to use non-fixed (flexible) air traffic routes that are optimised for the prevailing weather, we save time, fuel and emissions – every day.
- Strategic alliance: alliance with qantas airways to set up and brand itself in far countries like australia and new zeland. It also has partenership withqatar airways. Quantas shifted its european flights hub from singapore to dubai. Due to this emirates got new passengers and got access to australian destinations.
- Emirates strategic decision to reposition itself as a global carrier Emirates has diversified into related industries and sectors, including airport services, engineering, hospitality services, catering, and tour operator operations. Emirates has seven subsidiaries and its parent company has more than 50.
- The primary focus for Emirates and its employees is to deliver superior customer service Performance attributed to its customer oriented approach: revoloving around the provision of quality control. It also offers the lowest base fair as comared to its competitors. The airlines provides fliers with a quality flying experience at a reasonable cost and thus raced ahead of its competitors.
- 1990s
- 2015
- 2016:Emirates Airline has launched what it is claiming is a 'world-first' programmatic campaign, which dynamically targets users based on their previous search behaviour. The search-based video push follows an analysis by Captify of over 10 billion searches from over 1.4 billion users. The search specialist was then able to identify pools of users who showed interest in flying with Emirates as well as different types of travellers. The data drilled down the attributes of travel experiences that matter the most to them, such as service on board, free Wi-Fi and kids entertainment options. From there these interests were turned into two interactive videos, created by Innovid, to dynamically portray the messages based on the various interests of the end user.
- Employees:Emirates introduced a new design in August 2008 for its 16,000 uniformed staff, designed by Simon Jersey. The offboard uniform includes the Emirates hat, red kick-pleats in the skirts, more fitted blouses and the return of red leather shoes and handbags. For the onboard uniform, male and female cabin crew wear service waistcoats in place of the previously worn service jackets and tabards. The male flight attendants wear a chocolate brown suit, featuring pinstripes, with a cream shirt and a caramel, honey and red tie. Both male and female pursers wear this chocolate brown color, but with no red featured.[95]
- Profit now being split 3 ways between etihad, gulf and emirates. They are not paying attention to benefits being reaped by airlines due to open air policy
- Massively acquired and inflated fleet. Due to unrest in middle east international fliers are now avoiding dubai as their connecting point. And due to drop in fuel prices people are undergoing recession. So in order to fill the plane they have to slash the prices and bear losses
- Quality flying experience at competitive price: mn employees, new latest fleet
- Weakness in strategy: overlooking competition due to open skies policy, oversize fleet
- Weakness in strategy: overlooking competition due to open skies policy, oversize fleet
- Summarize all of the topics
- Fuel prices: Losses more due to falling fuel prices. As thry have to reduce prices and the local fliers based on oil economy also cuts flying experience. So in order to stay in competition they have to slash the prices which in the end leads to losses