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Airline Business - Trends and Challenges Lucas den Boer Airline Business Executive Consultant LUCASBUSINESS B.V. January 2009, Netherlands
Financials and Business Models www.lucasbusiness.com ( ) This report or any part of it, may not be copied, circulated, quoted without prior written approval from LUCASBUSINESS B.V.
www.lucasbusiness.com ( ) Net Result: World Air Transport
Fuel price is soaring (*) including hedging policy effect oct. - déc. 03 (brent 28 $) oct. - déc. 04 (estimated 8/10/04) oct. - déc. 04 (estimated 26/10/04) + 66 % 105 175 160 On a flight from Paris to Asia : 2003 2004 www.lucasbusiness.com ( )
www.lucasbusiness.com ( ) Heavy Taxes
Source: BAH/ adapted AEA www.lucasbusiness.com ( ) Airlines business models
www.lucasbusiness.com ( ) “ Stuck in the middle”
www.lucasbusiness.com ( ) EBIT Margins
Air France - KLM : to combine the networks ... to sustain profitable growth 2 complementary airlines fare combinability common bottom-line Network airlines - Cooperation & Integration
Oneworld; like United Airlines, Lufthansa and SAS SkyTeam; like American Airlines, British Airways and Iberia Star Alliance; like Delta, Northwest, Air France-KLM and Alitalia …  Together 60% of the market Alliances
Dilemma: Joining alliances, or Staying independent Regional airlines
More profitable than passenger business More grow than passenger business Less pressure from Low Cost Airlines Cargo airlines
Strong increase of low cost airlines Low cost airlines
Source: UK CAA Low cost airlines
(Environmental) Trends www.lucasbusiness.com ( ) This report or any part of it, may not be copied, circulated, quoted without prior written approval from LUCASBUSINESS B.V.
Railteam: new alliance of West-European highspeed trains Competition: highspeed trains
Competition: new airlines from China
Competition: new airlines from India
New laws and rules
Before: London – Frankfurt – New York After: London – New York Open skies
Network is key
Growing importance of ME in network
Hub, heart of the network
A hub to link small markets to the rest of the world
Special branded network connections
Current situation Possible future situation Hub airports of different size Megahubs Regional/ P2P airports “ Specialist” Hub airport Regional / P2P airports Hubs in development
Fuel saving Twin-engines Reducing emission per flight More quiet, less noise B787 New aircraft types A350XWB
Airline Challenges www.lucasbusiness.com ( ) This report or any part of it, may not be copied, circulated, quoted without prior written approval from LUCASBUSINESS B.V.
A seamless ground experience
Increasing revenue Optimization of capacity Increasing commercial load factor (%)   e-Ticketing e-Services Payment methods Streamlining processes Mobile solutions Portals Websites (total travel experience) Commercial goals
Greater differentiation, better customer care
Customer loyalty
Operational Excellence On-time performance Cost reduction   Operations
Amadeus creates dominant position …
Project Falcon - 3 Year Recovery Plan Fundamental Changes World-class customer service  Brand & marketing strategy Call centre in MCT People Redesign network planning concepts Leisure brand airline Focus on yield Cost Reductions and efficiencies ... to position Gulf Air as a World-class airline with unique Arabian hospitality Typical airline transformation
Future of Airline Business www.lucasbusiness.com ( ) This report or any part of it, may not be copied, circulated, quoted without prior written approval from LUCASBUSINESS B.V.
3-5 Long-haul Network Dominators Low-cost Service Providers No Frills (2 to 3 majors) Charters (2 to 3 majors in Europe) Niche Carriers Regional or national  Cargo and Integrators Future of airline business in Europe
For more information please contact: Lucas den Boer phone:  +31 (0)6 22 241 508 email:  [email_address] My references

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