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M2Mobi Portfolio Book


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In the M2Mobi Portfolio Book, we present our work, our clients and our company.

Published in: Mobile, Business, Technology
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M2Mobi Portfolio Book

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  2. 2. “Adapt your techniques to an idea, not an idea to your techniques.” DDB co-founder Bill Over the course of history, no other mass medium has changed so much so fast. With M2Mobi we stay on the cutting edge of these changes, but the medium is not what matters to us. It is how we apply it for our customers. Mobile is the biggest, most personal, most loved and sometimes despised medium. It is all about what happens here, now, and in the future. It brings people together and has become a necessity for all of those who possess one. And again, our work is not about metal frames and the things that live inside them; it is about people, ideas, and passion.t We see a world where everyone will have instant access to things they want or need; to things that matter to them, sometimes even before they know it. With every project, we get new ideas and get more excited about what we do and where it is taking us. That is how we became who we are, and that is how we want to keep making a difference. “And no, we don’t know where it will lead. We just know there’s something much bigger than any of us here.” Steve Jobs VISION 3
  3. 3. Since Michiel Munneke and Michiel Baneke set up shop in 2006, the two man company has grown into an international organization of developers, designers, and consultants. Our strategies and services have helped to strengthen the bond between brands and people. We are always searching for ideas that fit the strategy, medium and target audience of our clients. By deploying our knowledge, creativity and strategic insight we devise practical solutions that keep amazing our clients and end-users. We are proud of our big network of interesting clients and partners. Together with these customers and our team of talents we have been able to build innovative, useful and fun applications. Our customers know us as a personal and flexible agency that likes to challenge them on a technical and creative level. This is how we get the most out of our cooperation. Our customers have won several prizes for their mobile solutions, like the “Best Sport App” or “#1 Airport App Worldwide”. ABOUT 4
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  5. 5. Since it’s foundation in 1989, G-Star’s philosophy has always been ‘Just the Product’. The Dutch brand introduced ‘luxury denim for the streets’, by fusing high-level craftsmanship with street level edge to create a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material. M2Mobi developed a mobile site to help G-star optimize their mobile strategy. The site contains the latest clothing collections, a G-Star RAW store/stock locators and a web shop that allows shipping to over 40 countries. 6
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  7. 7. Dubai International Airport is the second busiest international hub in the world. With a monthly averageofover5millioncustomerstheairportset to exceed their targets of 65.4 million passengers for the year 2013. With last year’s opening of the Concourse A, the airport increased their capacity to 75 million passengers a year. This will be followed with the terminal Concourse D in early 2015. Along with the expansion of Dubai International Airport, The Dubai World Central airport is nearing completion of phase one. This world class airport covers an area of 140 square kilometers and is estimated to have a capacity of 12 million tonnes of cargo and can accommodate 160 million passengers by completion in the year 2017. With this immensely growth it is important for the airports to keep improving the airport facilities and customer service. M2Mobi develops a world- class airport app that will be released soon after the new Dubai Airports website that covers both Dubai International Airport and Dubai World Central Airport. 8
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  9. 9. This app helps people to live in the here and now and to know how to deal with stress. Eventually the purpose is become more self-conscious and mindful! The app consists of a set of 50 exercises and a five week program of 25 of these exercises. All exercises vary from basic mantra exercises to full body scans of 45 minutes. The extent of ‘being mindful’ is indicated by the grow phase of the lotus flower in the home screen. The flower grows together with the amount of exercises done. This process encourages users to try different exercises to complete more. Next the app contains a function to select exercises based on several factors like duration, environment and purpose. VGZ Zorghulp & Mindfulness Coach 10
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  11. 11. ‘Follow the Money’* is an app that guides you through the financial history of Amsterdam by an audio tour. The tour bridges a period of 400 year, from the Golden Age up until today. Mercurius, the Roman God of commerce, guides you to spots in Amsterdam which played a crucial role in history. The audio tour provides background information of historical buildings and spots that are inextricably linked with the financial history of the city. The voice of Mercurius is recorded by Ruben Brinkman, known from his role in the series called “ Feuten”. Remarkable spots in the tour are the first trade office, financed by Hendrick de Keyser and the ‘Beurs van Berlage’, designed by Hendrik Peter Berlage. Other buildings which are part of the tour are the former The Dutch Bank and the Munttoren. The app is available in Dutch and English and can be downloaded for free. *In App Store and Google Play this app is called ‘Money Tour’. 12
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  13. 13. With this app the crew can download flight- briefing packages, fill in flight reports and store reference manuals. By providing the crew with an easy to use and practical tool, and M2Mobi have provided a genuinely useful service. Each flight requires a lot of paperwork from the crewmembers. This is currently a tedious process involving several hard-copy and online forms. In one easy-to-use application we offered a solution for these challenges. All forms and notes can be entered and stored offline. Over the years we have made several apps for The most well kown app is the app which was developed to increase the amount of online bookings. The app let’s customers choose from multiple inexpensive flights to over 200 destinations. Next to that, customers are given the option to import previous bookings into the app and share them with their family and friends Apps can help companies in streamlining their day-to-day processes. asked us to develop a ‘tablet on board’ iPad app to support their crew with flight-related tasks. 14
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  15. 15. When people are asked about their hospital visit, they will probably tell you about their health or the worries they have about a loved one who is in the hospital. Next to that, many people will mention basic, practical things. Why is it so hard to park your car? Why does it seem impossible to find the right place to go to in a hospital? Questions like these lead to frustration and stress in an already stressed situation. At M2Mobi we believe that visitors of a hospital should not experience this frustration, so that they can focus on what’s most important: health. Forthisreason,wedecidedtotakeonthisproject with the AMC (Academic Medical Center - The Netherlands) and develop a solution. The AMC in Amsterdam is one of the biggest hospitals in the Netherlands. Every day over 30.000 people are trying to find their way to the right department. For most people, visiting a hospital has a high impact. The app that we have developed helps them on their way. Patients receive a QR-code with their appointment details. The AMC app scans it and will help patients with all kinds of practical issues during theirvisit, bothinsideand outsideofthehospital. To us, this project is a starting point for many other features to help make a hospital visit as convenient as possible. Where is my doctor? 16
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  17. 17. How to stay in touch with customers after they bought a phone and have left your shop? Together with BelCompany we defined a tr an application that is not only useful for the user, but also helps BelCompany to stay in contact with their customers. This application reminds you when your contract ends and informs you when you can pick up a fancy new phone at BelCompany. Furthermore the app keeps you up to date with the latest news, newest phones, coolest apps, and finds BelCompany stores near you. Got a question? Contacting BelCompany has been made very easy; with one press you can call them, email them or ask your question using Twitter or Facebook. 18
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  19. 19. Chinese travelers are a growing group of passengers flooding Europe’s airports every day. They can be big spenders, but how do you get them to do that when they can’t find anything? A large percentage of the Chinese travelers have difficulties understanding the English language. We developed a mobile app to facilitate the growing number of Chinese travelers and visitors of Schiphol and Aéroports de Paris in a user friendly way. The application, for iPhone and Android, uses innovative Optical Character Recognition (OCR) technology. Using this technology, Chinese travelers can translate airport signs into Mandarin, making it easier to find their way around. Schiphol and Aéroports de Paris are the first airports in Europe that facilitate their Chinese passengers in their own language. With this app, and the campaign built around it, we give Chinese travelers a warm welcome and pleasant stay at these airports. The app is featured as a case study in ACI Digital report and on 20
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  21. 21. Knabisabrandnewbankthatwantstodothings differently. They want to be more accessible, open and transparent. They want to create a bank that listens, looks good, is social, always available, and always in your pocket. Together with Knab we defined a mobile strategy from a ‘mobile first’ perspective. Of course the app gives you fast and secure access to all your accounts and deposits, but this app does more. You can find the closest cash machine, get real-time info about your accumulated interest, and you can even access it immediately by using interest cashing. It is packed with useful features and tricks, easy to use for first time users, but also contains more advanced features for the power user. 22
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  23. 23. Nothing is organized like an amateur football team... Amstel connects to its audience by giving them a tool that helps them with an activity they love: play football. It takes away the hassle of team organization. About time. Now, instead of worrying about getting enough players on the pitch, we can focus on important matters, i.e. drink beer. Teamlink is a brand utility that used to be only available on the web. M2Mobi was selected to build an application for iPhone and Android. We added the “Third Half”, a special feature only available for mobile. You spin a wheel to select which team member should get the next round of drinks. This accomplished something that should not be forgotten when creating a brand utility: “reinforce the core business of the brand”, i.e. sell beer. Within a very tight deadline, dictated by the start of the new football season, we managed to build the feature rich app and add a cool feature to the platform at the same time. 24
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  25. 25. Schiphol is one of the largest and most innovative travel hubs in the world. It is a small city in itself. For Schiphol it is an ongoing challenge to keep improving their high level of service, lead position in airport innovation, and brand image towards their 120.000 passengers per day. When Schiphol decided to embrace the opportunity to support their passengers via mobile, they approached us for a strategy on how to merge ‘a lot of people’ and ‘a lot of information’ into a user friendly mobile solution. Togetherwecreatedoneofthemostcompelling and complete airport apps in the world. 26
  26. 26. We advised Schiphol on a travel support solution for their customers. Our idea was to take away stress from travelers so they can enjoy their journey and turn their stay at Schiphol in a pleasant experience. Passengers should not wait at their gate because they are afraid to miss their flight. They should go and have a coffee, go to the museum, or get a massage. Yes, you can do that at Schiphol. Check the map in our application to find out where. There is usually plenty of time to take advantage of the many facilities the airport has to offer. The Schiphol Mobile Travel Solution creates the opportunity to do so. The application greatly enhances communication between Schiphol and its visitors. It is the most direct way to inform customers about their flight and all the things to do at the airport. 27
  27. 27. The planner is the heart of the application, it offers you personalized information about your trip: flight updates, shopping vouchers, destination weather, and maps with check-in and gate info. 28
  28. 28. The application offers a wide range of features that inform the traveler: flight times, flight notifications, parking information, reservation of taxi or parking, luggage regulations, and much more. 29
  29. 29. Over the past few years responsive websites became more important. Because of the immense increase of smartphones, tablet users and the urge to be online anywhere at any time, responsive web design is a great solution to view websites on different screen sizes. Responsive websites are related to “Mobile First” and “Progressive Enhancement” strategies. Responsive web design revolves around crafting a system with fluid proportion- based grids, to adapt the layout to the viewing environment, using flexible images. As a result, users with a broad range of devices and browsers will have access to a single source of content, displayed to be easy to read and navigate with a minimum of resizing, panning, and scrolling. For Amsterdam University Press (AUP) our original brief was to make their “Academische Boekengids” and Belgian sister site “Karakter“ mobile ready. Instead of investing in a separate mobilesite,wemadetheirentiresiteresponsive. The sites are built on a WordPress back-end for content management. Using HTML5 technology for data loading and caching for offline usage, the mobile versions gets a true application feel. ONE SITEFOR EVERY SCREEN 30
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  31. 31. KLM develops its core application, which provides flights and bookings, in-house. They took care of the basics, but wanted more. So they asked us to come up with concepts for applications that are relevant, exciting, that strengthen their brand, or even convert into more sales. It wasn’t that difficult to come up with several concepts. Ultimately the Trip Shaker was the one that appealed the most, because of its simplicity, fun and focus on conversion. The idea behind the application is to help you decide where to go on vacation by randomly suggesting destinations. Originally the application would be called “Destination Shaker”, but KLM decided to let their community choose a name through Facebook, resulting in: “Tripshaker”. 32
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  33. 33. When you call yourself “First For Food Service”, what are you going to do when you organize your yearly food service fair? Deli XL wants to facilitate people placing orders using their mobile phone. Ok, but how do you get people to actually do that? We use gamification to create incentives for visitors to download the Deli XL application and familiarize them with QR-codes. The objective: not only lowering thresholds to order, but also making it exciting. Gamification is the concept of applying game- design thinking to non-game applications to make them more fun and engaging. In the case of the Foodservice Fair, visitors can scan QR- codes to display information about a supplier and their products. When doing this, they also earn points and unlock badges, while playing a story about the four seasons. The success during the Foodservice Fair convinced Deli XL to use a re-themed version of the game for the Horecava at the Amsterdam RAI. GAMIFICATION 34
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  35. 35. PREFERENCE Every day, millions of people buy beer in the supermarket or in a bar. Each time they do this, within a split second, they choose a brand. This is the moment of truth for every brand. Our goal for Heineken is to create premium experiences that tip the balance of consumer preference towards the right choice: Heineken beer. 36
  36. 36. WE LOVE CREATING FOR HEINEKEN Our collaboration with Heineken started in 2008, when Heineken sponsored Dance Valley Festival. In 2008 and 2009 they asked us to develop their mobile festival guides. We continued our event guides for Heineken with the Holland Heineken House app for the 2010 Olympic Games in Vancouver. In 2010 we also built an e-app loyalty program and their mobile website. Our latest additions are the Extra Cold Compass and the mobile campaign action sites. And there is more to come. 37
  37. 37. The e-app is an app for the Heineken loyalty program with which you can earn and spend “e’tjes”. The app offers a QR-code reader to earn e-points, an overview of your points history, and a shop to spend your points. E-APP 38
  38. 38. If you are looking for Heineken Extra Cold beer, get this app and just follow the red arrow. EXTRA COLD COMPASS 39
  39. 39. Heineken is investing in applications that are used by its breweries to stretamline business processes. These apps are intended as ‘quick wins’ for the business and as such, the budget and timelines to complete the apps reflect this. With apps like ‘Virtual Tag’ or ‘MTBA’ (Mean Time Between Assistant) employees of Heinekens breweries can easily report on mechanical issues. VIRTUAL TAG HEINEKEN MTBA HEINEKEN 5S 40
  40. 40. BUSINESS APPS 41
  41. 41. The primary reason for KRO’s De Rekenkamer - Gratis app’ was not to solve a problem or to improve a process, but to educate. In this television program a critical look was taken on what we pay for things and why. M2Mobi was asked to participate in order to give viewers a better understanding on why apps can be free for the end-user. Besides an appearance on national television, this also gave us the opportunity to create a nice app. That the Dutch like free stuff, was proven by the download rates: our Gratis App reached the top 10 in both the iPhone and Android app stores. 42
  42. 42. CLIENT KRO - AVAILABILITY iPhone Android 43
  43. 43. At M2Mobi we have a rich experience with mobile on events and venues. Throughout the years we have seen similar customer needs and opportunities. Since we were asked to build the same functions by different clients, we decided to design a platform by which we could share generic functions. Together with TNO and PayLogic we developed a mobile venue & events solution. This enables us to quickly roll out basic functions and start with the development of customer specific wishes. The purpose of our venue engine is to take a visitors event experience to a higher level and to provide event organizers, exhibitors, and sponsors with a multifaceted platform to interact with their visitors. EVENT APP ENGINE 44
  44. 44. Mobile event and venue experiences started with the creation of simple digital flyers. Our venue engine has taken this a leap forward by including: multifaceted interactive maps, indoor localization, social streams and check in, push notifications, QR-code processing, and in-app ticket purchasing and storing. For organizers and exhibitors we provide a dashboard to manage their apps, monitor downloads, social media, usage, and manage profiles. While taking into account customer needs and analyzing the usage of the platform, we continuously expand our knowledge base and improve our platform. MORETHANJUSTADIGITALFLYER 45
  45. 45. Where do we start (Idea & Strategy) Ok,wedidsomewonderfulthingsforwonderful clients. Now let’s say you want to start a project with us. Where do we start? By getting the basics right: what goal, which stakeholders, what target market, what are the numbers, what is the business case? How does this fit in with your (digital) strategy, and why will it work? This is usually a process of passing questions, ideas, and perspectives back and forth. Once the right baseline is established, we can focus on working out a concept. What to do (Concept & Design) When we have a good idea of where we are headed, it is time to carve out the concept and polish it into something that works. Keeping it simple, fast and easy to use are the foundations of our approach. During the concept phase we do everything to get the concept as clear as possible. We create user stories, interaction designs, graphic designs, flowcharts, diagrams and anything else that is needed to get a good picture of how the application will work. When ready, we fine tune the concept involving users in a panel test or prototype usability test. Get it done (Execution) Coming up with a cool idea is one thing, realizing that idea is another. Luckily for you, we do both. From a simple mobile site front-end to a multi- layered back end system. We know what works and how to make it. Our dedicated teams develop using the scrum software methodology. This means we develop with reasonably short intermediate internal release cycles. After LET’S GO! 46
  46. 46. each release you can evaluate what has been accomplished and define what to do next. As part of the scrum team you see your product grow and help steer it towards success. Make it work (Marketing) The time has come to “go live”. These days, to get you on the home screen of every user, you need a great app and combine it with excellent marketing. You want to stand out from the 500,000+ other apps in the app store; that is where the challenge lies. We will help you to reach your goals. Combine a multi-channel soft and hard sell approach: regular spikes of attention and a daily stream of conversation. Spikes are usually centered around a release, a campaign or an update. Start buzz, and keep it alive through the usage of social media, owned media, offline media, mobile marketing, monitoring, statistical analysis and gathering feedback. Keep it up (Support) Once it is live you want your product to stay up and running. You also want your product to work as fast and well as it can, by taking advantage of improvements offer ed by new devices and OS updates. We make sure this happens. We keep track of new devices, new OS versions, but also monitor your downloads, usage, comments and reviews in stores and on social media. Every month we report to you on how your product is doing and where opportunities lie. 47
  47. 47. M2Mobi B.V. Herengracht 258-266 1016 BV Amsterdam Tel +31 (0) 20 354 0259 Fax +31 (0) 84 228 4318