Iam Kit 2012

Aviation Advertising
One professional, expert point of contact for all airport and airline advertising.

1-323-552-9586
Address
8500 Steller Drive, Suite 7
Culver City, CA 90232 www.interairmedia.com

Aviation Media
Aviation Media
We Make Airline Advertising Convenient, The Power of Airlines Advertising
Affordable and Highly Effective.
Frequent flyers are affluent, educated and highly
At InterAir Media, we know airline advertising - the influential consumers. And they are as elusive to
carriers, the media, the demographics and the impact. marketers as they are valuable. With the emergence of
We use this expertise to efficiently and affordably Tivo, online news and commerical-free satellite radio,
place communications that deliver unparalleled this high-end target has less exposure to traditional
access to high-end, highly desirable demographic. communications. The exception is when they fly. In
Virtually every airline. All available media. One the airport and in-flight, affluent consumers become
professional, knowledgeable point of contact. an engaged - and captive - audience.

The Benefits of Working with The Demographics
InterAir Media

We are airline airport advertising made simple. Over 50 million Americans use airline travel during
Our knowledge of the airline communications a three-month period. That’s a remarkable 21% of
industry is comprehensive. We have relationships the United States population age 18 and over.
with virtually every major carrier in the United Airline travelers are well-educated, wealthy, and have
States and around the world, enabling us to provide an interest in purchasing the latest products. Three
unbiased, invaluable guidance delivering the in five airline travelers are college-educated. Nearly
optimal placement for your dollar. As one point of one in four earn over $100,000 annually. Half of all
contact for every airline and every media - from frequent flyers buy the latest products before their friends
magazines to videos, plane wraps to dioramas - our and family do.
rates reflect bulk media purchasing and significant
discounts for multi-airline or cross platform buys. The majority of airline travelers are between the ages of
25 and 54. They are more likely to be employed and
Sources: 1) Wilson, Rick T. & Brian D. “Airport Advertising Effectiveness: an exploratory
spend less time at home. Many corporate executives and
Chapter 1

field study. Journal of Advertising” 03/22/08. 2) Bouvard, Pierre & Williams, Diane. “The
Arbitron Airport Advertising Study: Exploring an undiscovered Upscale Medium” 2004. 3)
Williams, Diane. “The Arbitron Television Study: Getting TV Commercials Out of the
House and in Front of Affluent Consumers” 2007. 4) British market Research bureau
“Banking on Airport Advertising: Examining the Effectiveness of Airport Advertising” www.interairmedia.com

Aviation Media
Aviation Media
The Demographics (continued) with the highly desirable air travel demographic
And the extensive array of placement options
enables you to create highly strategic advertising
managers are frequent flyers and make
plans with unprecedented impact.
purchasing decisions involving information
technology, travel arrangements, computer
According to the Arbitron study “Airport
software/harware, delivery services, and
Television Study: Getting TV Commericals Out
telecommunications.
of the House and in Front of Affluent
Consumers”, the majority of passengers wait
Frequent flyers are the most desirable
over a half hour in the terminal; 33% spend
consumers to many advertisers. Where most
over one hour. The US Department of
communications are unable to connect with
Transportation’s website shows that nearly 1
these high-end consumers, in flight and airport
in 3 flights were delayed last year. Travelers are
advertising gives marketers unprecedented
spending hours in airports and on airplanes highly
access to this motivated buyer. Downtime for
susceptible to advertising.
travelers is the ideal time for advertisers.

With additional security and increased air
travel, flyers are spending more time at the
airport than ever before. Extended wait times
mean more time for advertisers to connect

81% of Frequent Flyers can be reached at
least once during a three-month airport
advertising campaign.
Chapter 1

www.interairmedia.com

Airport Placements
Airport Placements
Downtime for air travelers is the ideal time for advertisers

With additional security and increased air travel, flyers are spending more time at the airport than ever
before. Extended wait times mean more time for advertisers to connect with the highly desirable air travel
demographic. And the extensive array of placement options enables you to create highly strategic
communications plans with unprecedented impact.

Impact
Airport advertising enables you to reach an unparalleled number of upper income consumers; 11% of all
Americans fly every single month and that number jumps to an incredible 21% over a three month period.
These numbers off an unprecedented level of exposure for your business.

Who is reading airport communications? An astounding 72% of all travelers state that they take the time
to read airport billboards. And that number increases to 82% for frequent flyers.

Options
There is an extensive array of general airport placement options - from Prestige Digital Unites that display
high-definition video to large-format wall wraps, ROI driven airport Wifi, and exterior airport domination.
Through InterAir Media, you can implement a strategy of multiple point of contact with a dialog that
travels with your target audience throughout their entire journey from airport arrival to final destination;
or create a dramatic and efficient statement with a single point of contact. With professional airport
placements, your options are infinite.
Chapter 2


Airport Placements
Airport Placements
Airport Diorama Airport Exhibits and Sponsorships
The most widely used form of Custom exhibit spaces provide a
airport advertising. These rectangular unique showcase to communicate
backlit displays are located and interact directly with the
throughout the terminals in arrivals, affluent and influential airport
departures, and baggage claim, audience. We work with airports
dominating key areas. to create experiential campaigns designed to increase
interactivity with your brand.

Airport Spectacular Airport Exteriors
Spectaculars are square of Highly visible, these large-format
rectangular backlit units that come billboards and wall-wraps
in various sizes much larger than strategically positioned along the
dioramas. Located in key outside of the airport terminals and
passenger pulse points, they parking garages for maximum reach
generate greater impact in eye-catching display format. and impact on passenger traffic. They are designed to
elevate any brand in key markets and to extend
ambassadorial messages to arriving

Airport Wall Wraps Airport Prestige Digital Units
Wall wraps are larger-than-life PDU’s are a synchronized network
displays that break through the of free standing 70” HDTV displays.
clutter and deliver maximum They are 100% head-on
audience reach. Airport wall wraps /perpendicular to pedestrian
are available in an infinite array of flow showing 10,20 or
shapes and sizes. Wall wraps are printed on a unique 30-second static, semi-static or TV commercial $A%
Chapter 2

adhesive style advertising spots. PDU’s


Airport Placements
Airport Placements
Executive Lounge Communications

Quiet and exclusive, Airport Clubs are the perfect • 78% Male
venue for advertisers to reach wealthy, influential • 59% are between the ages of 35-54 (19% 55-65)
business travelers who are more difficult to reach • 19% CEO, President, Executives
with a traditional ad buy. Club Rooms are one of • 39% Professional/ Managerial
the few environments these high-power executive • $182k average annual household income
• 92% Make $100k+ a year
types frequently spend their time - averaging 1
• 54% Make $200k+ a year
hour 41 minutes dwell time per visit. • 29% Make $250k+ a year
• 27 Business trips per year
Club members are First and Business Class • 29 Total round trips per year
Passengers with considerable influence. They • 84% of all trips taken for business purposes
take an average of 29 round trips per year, are • 5 visits Average amount of club visits per month
in the top 5% of the US household incomes, and - • 1 hour 41 minutes Average dwell time per visit
make important decisions on business-related • With a HH income of $182k this is the top 5% of US
products and services that impact themselves and household incomes (6.6 million homes)
their companies. • Possesses over 63% of the total HH discretionary
dollars in the US

Chapter 2


Airport Placements
Airport Placements
Executive Lounge Communications

Quiet and secluded, Airport Executive Lounges are the perfect venue for advertisers to reach affluent,
influential business travelers who elude the traditional ad buy.

Portrait Posters and Banners Digital Advertising

Portrait posters are framed, unlit posters located High definition digital signage is located in the
prominently throughout clubrooms. main seating area where the highest volume
of executives wait to travel.

Experiential Opportunities Displays, Brochures and Napkins

Executive Lounges offer an unprecedented InterAirMedia works with both our clients and
opportunity for you to interact with an executive airline providers to create experiential
demographic. InterAir Media will work with our campaigns that combine brand education
partners to transform executive lounge space through custom displays, brochures, and
into a completely immersive experience: create a brand reinforcement with cocktail napkins, for
temporary sales space, complete with brand a truly interactive experience with consumers.
ambassadors; create a themed event space;
interactive sales display; or virtually any other
experience to engage, interact and convert
influential lounge patrons.
Chapter 2


Magazine

Video

Cocktail napkins

Beverage cups

Airsick bags
In-flight Media Opportunities

Online / Email blast

Wi-fi is available onboard these airlines, but there are no advertising opportunities at this time
Ticket jackets

Boarding Passes

Onboard Sampling

Snooze Kit Sponsorship

Seatback Inserts

Wi-fi

Chapter 3 In-Flight Media Opportunities

In-flight Magazines
In-flight Magazines
When you are looking to reach affluent, motivated • Frequent flyers state they pay more attention
consumers, in-flight magazine placement delivers to in-flight magazines than to traditional
exceptional marketing results. Place your message magazines read in other venues
directly in front of consumers when there are no
distractions for hours at a time. • In any given month, 80% of frequent flyers
have read an in-flight magazine
Impact
• An astounding seven out of ten frequent flyers
In-flight magazine communications offer distinct act upon information garnered from in-flight
advantages: communications

• Airline magazine advertising delivers the most • In a survey assessing the effectiveness of an
exposure of any in-flight medium in-flight ad for Bose®, it was revealed that three
fourths of those who read or looked through the
• Airline flyers are affluent consumers current month’s magazine, recalled the
advertisement.
• The magazine that boasts a readership with
the highest median household income is the
magazine of a major airline
With a single in-flight
• Airline passengers are a captive, non-distracted magazine communication,
audience that has the time to focus on your message
you can reach 1.7 million
• A remarkable 80% of frequent flyers read the passengers per issue.*
current month’s issue of the provided airline
Chapter 4

magazine

** Based on an average readership of the top 7 US in-flight magazines www.interairmedia.com

In-flight Magazines
In-flight Magazines
United States

US Airways Hemispheres Delta Sky Continental Spirit Go
Magazine Magazine
Airline US Airways United Airlines Delta Airlines / Northwest Continental Airlines Southwest Airtran Airways

Passengers (anually) 54 775 682 63 070 376 161 000 000 46 998 256 101 920 598 24 573 547
(Source: IATA) (Source: IATA) (Source: DOT) (Source: IATA) (Source: IATA) (Source: IATA)
International 5 567 425 9 763 838 11 000 000 12 420 461 0 2 638
Domestic 49 208 257 53 306 538 150 000 000 34 577 795 101 920 598 24 570 909
Circulation 339 206 399 333 600 000 332 501 480 310 100 000
Audience 1 062 000 757 000 5 300 000 819 000 1 707 000 2 000 000
(Source: MAS 2009) (Source: MAS 2009) (Source: Publisher) (Source: MAS 2009) (Source: MAS 2009) (Source: Publisher)
Average reading time 34 min 37 min 35 min 30 min 37 min 20 min
Frequency Monthly Monthly Monthly Monthly Monthly Monthly
Distribution All flights All flights All flights All flights All flights All flights
Men 55 % 54 % 54 % 57 % 61 % 48 %
Women 45 % 47 % 46 % 43 % 39 % 52 %
25-34 y.o 13 % 24 % 16 % 15 % 20 % 29 %
35-44 y.o 31 % 32 % 24 % 24 % 26 % 27 %
45-54 y.o 20 % 18 % 30 % 31 % 26 % 20 %
55-65 y.o 6% 20 % 23 % 22 % 24 % 13 %
65 + 6% 6% 7% 8% 4% 11 %
Personal income < 45,000 E. 34 % 35 % 35 % 13 % 35 % 38 %
45,000 - 75,000 Euros 36 % 35 % 36 % 30 % 33 % 35 %
75,000 - 150,000 Euros 19 % 18 % 19 % 17 % 24 % 22 %
150,000 - 225,000 Euros 7% 8% 7% 37 % 5% 3%
Chapter 3

225,000 + 4% 4% 3% 3% 3% 2%


In-flight Magazines
In-flight Magazines
South America
Chile + Peru + Equator +
Mexico Mexico Central America Central America Dominican Republic Brasil

Escala Vuelo Explore Latitudes IN TAM MAGAZINE
Airline Aeromexico Mexicana TACA American Eagle Lan Group TAM Linhas Aereas
(Source: IATA) (Source: IATA) (Source: IATA) (Source: IATA) (Source: IATA) (Source: IATA)
International 2 115 769 4 787 879 5 321 662 305 917 9 689 911 3 630 259
Domestic 4 916 009 3 500 943 276 492 16 252 277 3 562 723 24 552 050
Circulation 110 000 110 000 30 000 90 000 45 000 150 000
Audience 1 500 000 869 000 852 000 1 083 000 500 000 1 800 000
(Source: Publisher) (Source: Publisher) (Source: Publisher) (Source: Publisher) (Source: Publisher) (Source: Publisher)
Frequency Monthly Monthly Monthly Bimonthly Monthly Monthly
Men 75 % 60 % 55 % 59 % 79 % 60 %
Women 25 % 40 % 45 % 41 % 21 % 40 %
25-34 y.o 30 % 23 % 26 % 22 % 28 % 45 %
35-44 y.o 48 % 33 % 22 % 23 % 34 % 27 %
45-54 y.o 10 % 33 % 38 % 27 % 19 % 20 %
55-65 y.o 10 % 7% 10 % 20 % 10 % 5%
65 + 2% 2% 3% 8% 9% 3%
Personal income < 45,000 E. 26 % 2% 34 % 11 % 17 % 22 %
45,000 - 75,000 Euros 33 % 12 % 38 % 41 % 29 % 23 %
75,000 - 150,000 Euros 27 % 64 % 12 % 16 % 38 % 29 %
150,000 - 225,000 Euros 12 % 12 % 8% 26 % 10 % 18 %
Chapter 4

225,000 + 2% 12 % 2% 6% 6% 8%


In-flight Magazines
In-flight Magazines
Asia
Japan China Singapore China Hong Kong Thailand

Skyward domestic
+ international The wings of China Silverkris Gateway Discovery Sawasdee
Airline JAL Group Air China Singapore Airlines China Southern Airlines Cathay Pacific Thai Airways
International 11 613 793 6 626 497 19 141 541 3 807 112 18 859 658 12 473 134
Domestic 35 068 361 27 525 628 0 54 154 337 0 5 641 289
Circulation 840 000 150 000 90 000 220 000 212 500 160 000
Audience 4 900 000 2 425 000 1 300 000 5 100 000 1 614 000 2 000 000
(Source: Publisher) (Source: Publisher) (Source: Publisher) (Source: Publisher) (Source: Publisher) (Source: Publisher)
Men 55 % 68 % 66 % 71 % 61 % 66 %
Women 45 % 32 % 34 % 29 % 39 % 34 %
25-34 y.o 30 % 7% 34 % 35 % 39 % 25 %
35-44 y.o 34 % 29 % 36 % 38 % 27 % 28 %
45-54 y.o 14 % 28 % 21 % 13 % 23 % 24 %
55-65 y.o 22 % 20 % 7% 10 % 6% 17 %
65 + 1% 16 % 2% 4% 5% 6%
Personal income < 45,000 E. 31 % 23 % 46 % 17 % 23 % 9%
45,000 - 75,000 Euros 26 % 36 % 19 % 20 % 36 % 28 %
75,000 - 150,000 Euros 17 % 22 % 13 % 40 % 22 % 42 %
150,000 - 225,000 Euros 18 % 15 % 11 % 10 % 15 % 11 %
Chapter 4

225,000 + 8% 4% 11 % 13 % 4% 11 %


In-flight Magazines
In-flight Magazines
Europe
Germany France Spain UK Italy UK

Lufthansa Air France Ronda High Life Ulisse Seatback
Magazine (zone 1) Magazine
Airline Lufthansa Air France Iberia British Airways Alitalia Virgin Atlantic
International 42 151 149 32 508 119 12 819 948 29 054 201 10 824 822 23 807 865
Domestic 12 547 394 17 940 448 10 293 234 4 597 753 8 173 405 39 856
Circulation 588 870 386 019 175 000 196 092 180 000 155 000
Audience 1 375 000 1 125 000 635 000 690 000 490 000 453 000
(Source: EMS 2009) (Source: EMS 2009) (Source: EMS 2009) (Source: EMS 2009) (Source: EMS 2009) (Source: EMS 2009)
Men 78 % 59 % 61 % 72 % 77 % 65 %
Women 22 % 41 % 39 % 28 % 23 % 35 %
25-34 y.o 17 % 30 % 25 % 24 % 35 % 30 %
35-44 y.o 30 % 26 % 34 % 33 % 26 % 29 %
45-54 y.o 27 % 23 % 25 % 23 % 16 % 23 %
55-65 y.o 23 % 15 % 8% 12 % 17 % 14 %
65 + 3% 6% 8% 8% 6% 4%
Personal income < 45,000 E. 7% 18 % 29 % 12 % 29 % 22 %
45,000 - 75,000 Euros 24 % 39 % 39 % 42 % 37 % 39 %
75,000 - 150,000 Euros 43 % 23 % 21 % 36 % 25 % 27 %
150,000 - 225,000 Euros 17 % 5% 7% 7% 5% 8%
Chapter 4

225,000 + 9% 3% 4% 3% 4% 4%


In-flight Video
In-flight Video
Frequent flyers like their in-flight television. A lot.
In fact, a remarkable 83% of frequent flyers stated
they had recently watched in-flight television and
they “strongly agree” they would miss it if it were
no longer available.

Impact

With in-flight video placement, you know your
communication will be seen by an educated,
affluent consumer:

• An impressive 49% of travelers who watch
in-flight television recall specific advertisements

• Nearly 60% of frequent flyers who take flights
with in-flight video watch the programming

• Historically, in a one month period, 44% of
frequent flyers have watched in-flight video
Chapter 5


In-flight Video
In-flight Video
United States

Domestic & International Flights Domestic & International Flights Domestic Flights Domestic Flights Domestic Flights

Airlines Delta Airlines Continental Airlines Virgin America JetBlue Airways Frontier Airlines
Passengers anually 73.085.653 49.058.374 4.200.000 22.361.794 9.246.576
(Source : IATA)
International 11.435.253 11.883.846 - 1.914.833 739.726
Domestic 61.650.400 37.174.528 4.200.000 20.446.961 8.506.850
Video flights per month 23,000 average per month 8.138 2.800 17.152 7.124
Audience on video flights per month 2.709.000 1.194.691 350.000 391.837 544.830
Class Economic & Business Economic & Business Economic & Business Economic Economic
Program Delta On-Air Spot runs within in-flight Forced view ad- “Must Spot runs within in-flight Spot runs within in-flight
CBS, NBC, ABC, FOX, CW, video content specifically watch” spots can be run video content specifically video content specifically
AMC, Animal Planet, A&E produced for the airline immediately following produced for the airline produced for the airline
Network, BBC, Cartoon attention grabbing safety Other Positions Available Other Positions Available
Network, The History Other Positions Available video
Channel, Nickelodeon,
TLC, Travel Channel, USA Other Positions Available
Network

Position To be agreed upon Within In-flight video After safety video Within in-flight video Within in-flight video
content content content
New York, Los Angeles, NEW YORK, Los Angeles, New York (JFK), San Francisco New York (JFK), San Denver (DEN), New York
N.A. martkets served by TV flights
Chicago, Philadelphia,San Chicago, San (SFO), Los Angeles (LAX), Francisco (SFO), Long Beach (LGA), San Francisco (SFO),
Francisco, Boston, Dallas/Ft. Francisco, Boston, Washington DC (IAD), Las (LGB), Washington DC (IAD), Los Angeles (LAX),
Worth,Washington, DC, Washington, DC, Detroit, Vegas (Las), San Diego (San), Las Vegas (LAS), San Diego Washington DC (DCA), Las
Detroit, ATLANTA,
HOUSTON, Seattle, Tampa, Seattle (SEA), Boston (BOS), (SAN), Seattle (SEA), Boston Vegas (LAS), San Diego
Houston,Seattle,
Minneapolis/St. Paul, Tampa, CLEVELAND, Miami, Orange County (SNA) (BOS), Orlando (MCO), Fort (SAN), Seattle (SEA), Orange
Cleveland,Miami, Phoenix, Phoenix, Denver, Sacramento, Lauderdale (FLL) County (SNA)
Denver, Sacramento, Pittsburgh,
Pittsburgh,Orlando, Portland, Orlando, Portland, Baltimore,
Baltimore, plus other key San Diego, Kansas
markets City, Salt Lake City, San
Antonio, New Orleans, plus
other key markets
Chapter 5


In-flight Video
In-flight Video
Europe

International Flights International Flights International Flights International Flights International Flights International Flights

Airlines Lufthansa Air France Virgin Atlantic British airways KLM British airways
Passengers in 2006 48.958.304 47.786.737 5.100.000 35.510.562 21.510.538 24.000.000
(Source: IATA)
International 35.740.147 28.898.393 5.100.000 28.921.518 21.434.532 21.120.000
Domestic 13.218.157 18.888.344 - 6.589.044 76.006 2.880.000
Nb of flights per month 6.000 4.000 - 5.276 2.000 -
Audience per month 1.000.000 1.030.416 480.000 1.120.000 700.000 2.000.000
Class Economic and Business Economic and Business All cabins Economic & Business Economic & Business All classes
Multi Channel Package:46 channels
Program Countdown News Magazine News Package Welcome Onboard BBC World News BBC News on the ice Digial Widescreen system,
Clock on air 35 channels on the ice system and 14
Video channels on the TV & Radio system.

Position Either after the 2 Spots are 2 advertising spots Viewed by 100% of the Before the news Spot placed around All Adverts are played
News: "Current available during
ranging from 30 to 40 passenger audience at the
Themes" or after the program the program before the cotent
"Overture the News: seconds placed before and beginning of the flight
Program" Business, after the Sports News or on AVOD
Fianance &
Sport.
the Cultural News

Diffusion Main screen Main screen and Main screen and Main screen and Main Screen and Individual screen
and individual screen individual screen individual screen individual screen individual screen
Distribution International Flights International Flights All Flights International Flights International Flights All Flights
Period/Frequency Monthly Monthly Monthly Monthly Monthly Monthly

* ATI Source
Chapter 5


In-flight Video
In-flight Video
Asia

Airlines Cathay Pacific Japan Airlines International Air China Asiana Airlines Jet Airways Jet AiKingfisher Airlines
Passengers per year 18.900.000 46.600.000 33.970.000 11.830.000 17.400.000
(Source: IATA)
International 18.900.000 11.600.000 - - 6.600.000 -
Domestic - 35.000.000 - - 10.800.000 4.000.000
Nb of flights per month 5.000 4.795 - 2.450 5.100 8.340
Audience per month 1.614.000 985.000 1.600.000 850.000 702.000
Class All All - All All All
Program News Short Program Air News Prime Time News Force Feed Advertising FUN TV

Position Prior to beginning of Your ad will air once Ad broadcasted Set of default advertising 5 channels on the in-flight
spots which run on the TV (Lifestyle, Air Premiere,
Daily News loop, which both before and after before and after seatbacks and over head Infotainment, Entertain-
screens and audio is ment, Animation) Other
runs repeatedly for the main program the News through PA system. Other Positions Available
duration of flight positions available

Diffusion Individual Screen Individual Screen Individual Screen Main Screen and/or Individual Screen
Individual Screen
Distribution International International International Domestic & International routes Domestic & International routes

Period/Frequency Monthly Monthly Monthly Monthly Monthly Monthly

* ATI Source
Chapter 5


In-flight Video
In-flight Video
Australia Central & South America

Airlines Qantas Virgin Blue AeroMexico TAM
Passengers per year 26.400.000 17.000.000 45.400.000 29.500.000
(Source: IATA)
International 8.640.000 15.000.000 13.620.000 450.000
Domestic 15.600.000 2.000.000 31.780.000 21.000.000
Nb of flights per month - 8.212 1.088 18.880
Audience per month 1.377.000 1.300.000 260.000 1.560.000
Class All All All All
Program ON:Q live2air TV or Movie Safety Video

am ON:Q 6am to 1pm (Monday - Friday) The TV commercials, static Spot runs before the first movie Special break to air single ads
Position latest news and finance from the Nine
Network, followed by What's On in art, multi-slide advertising or TV series on all routes with TV following the safety video
theatre and sport. pm ON:Q 1pm to 5pm
(Monday - Friday) The latest news and or map sponsorships entertainment onboard information. Other positions
finance from the Nine Network followed by
lifestyle/travel programming. evening ON:Q available
5pm to midnight (Monday - Friday) The latest
news and finance from the Nine Network
followed by comedy programming.
weekends ON:Q 6am to midnight (Sat & Sun)
Latest comedies, sitcoms and concerts "

Diffusion Individual Screen Individual Screen Overhead screen Overhead Screen & Individual
Screen
Distribution Domestic Domestic All routes International & Domestic
Period/Frequency Monthly Monthly Monthly Monthly
* ATI Source
Chapter 5


Unique Media
Unique Media
Unique airline advertising grabs attention and generates buzz like no other communications media. From
building a brand to launging a product of service, InterAir Media makes it easy to reach your most
influential consumer with tremendous impact.

Targeted In-flight Print Media
Each inflight messaging opportunity offers distinct advantages. InterAir Media can help you choose the
best media for your message:

• Cocktail Napkins
• Seatback Insers

• Beverage Cups

• Airsick Bags

• Meal Tray Tent Cards

• Amenity Kit Handouts
Chapter 6


Unique Media
Unique Media
New Airport Wiﬁ Sponsorship Opportunity
Airport Wiﬁ Sponsorship Experience
STEP 1 STEP 2 STEP 3
Forced to view 15-30
Branded Sponsored Welcome
second Video/ Animated Sign-up Landing page
Page – Click to access
Flash on advertisement
Page

Unique Media Impact:
WiFi sponsorship programs provide your brand with an online experience
unlike the traditional banner placement:

to the Internet
Chapter 6

Engagement: with CTRs ranging from 15-40%
Recall: thanks to the end-to-end 100% SOV immersive environment

Unique Media
Unique Media
PowerPole Advertising

Benefits
• Unique chance to positively interact with over 356 million annual passengers.
• 328 kiosks available at 9 top DMA US Airports
• Easy way to charge handheld devices, tablets and laptops at no cost to user
• 8 ft. tall kiosks are customizable depending on the advertisers' needs
• Highly visible with locations in key dwell areas and terminals
• “Green-e Energy Certified”, providing Renewable Energy Certificates (RECs)
• Additional locations available (new sites may be hand-selected by advertiser)

Chapter 6


Unique Media
Unique Media
Helicopter Advertising
Helicopter advertising offers unprecedented access to upper-echelon influencers and consumers.
Our helicopter advertising services reach the highest level business executives and celebrities who
regularly use helicopter travel for business and leisure purposes.

• Charter helicopters reach targets in Manhattan, the Hamptons, JFK and LGA

• Helicopter communications media include:

• Helicopter wraps – the entire craft can be covered with brand, campaign or message

• Gift bag distribution – offer complimentary gifts, reading materials or countless other promotional or
luxury items

• Helipad branding – an exclusive location for high-impact branding

"We thought helicopters to be the perfect
vehicles to reach an elite audience, in this
case, executives heading out of New York City.
Because we’re finding that executives are
really digging into the magazine in their
leisure time, we basically hand-delivered it to
them as they headed off to the beach.”
Chapter 6

Theresa Gaffney, Director of Creative Services,
Condé Nast Portfolio

Unique Media
Unique Media
Airplane Wraps
As a standalone tactic or part of a multi-media campaign, airplane wraps make a huge impression to
passengers, media and everyone else who views a specially branded aircraft. Talk to InterAir Media
about our wrap airline partnerships.

In a recent campaign with Capital One, significant exposure was gained through multiple media
outlets on local and national broadcast television, web coverage and print:

• USA Today
• Forbes
• CNN Money
• Fox Television News
• PR Newswire
Chapter 6


Unique Media
Unique Media
Airline Communications Online
Get unprecedented targeted communications with
online communications. You can even target by
route or seating class:

• Online email blasts – send a message or
exclusive offer to frequent flyer members through
highly specific criteria, such as household income,
location or other Preferred Passenger data

• Online confirmation banners – once a ticket
purchase is confirmed, a banner can be displayed
for select flyers heading for a specific location, or
demonstrating other financial or professional
criteria.

• Online Boarding Passes –program messages to
reach travelers coming from or flying to a specific
destination, or based on their arrival or departure
date or duration of their stay. Advertising space
on a boarding pass is available in a variety of
sizes and media types, including rich media.
Travelers see your message online when they
check-in, and again when they print their
Chapter 6

boarding pass and use it throughout their trip.


Iam Kit 2012

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