This document outlines the agenda for a Salesforce Trailblazer Community event being held virtually on April 22, 2021. The event will include presentations on finding your Salesforce career path and community group updates. Attendees will participate in a Kahoot trivia game with the top 3 scores winning $50 gift cards. The event aims to help attendees learn, connect, and have fun as part of the Salesforce Trailblazer Community.

1. WELCOME!
Jax, FL Admin Trailblazer Community
Finding Your Salesforce Journey Path
Thursday, April 22, 2021

2. AGENDA
3:00-3:15 Welcome & Introductions
3:15-4:00 Finding Your Salesforce Journey Path
Presenter, Marc Lester, Coastal Cloud
4:00-4:20 Social Time – Kahoot Trivia
4:20-4:30 Community Group Updates and Closing Remarks
4:30-4:45 Prize Giveaways / Q&A

3. • 10+ Years in Salesforce Ecosystem
• Jacksonville, FL Admin Group Leader since 2017
• Florida Dreamin’ Conference Planning Team Member since origination in 2018
• Lightning Champion since 2019
/marclester
@MarcJLester
Jax, FL Admin Trailblazer
Community Group
Leaders
• 6+ Years in Salesforce Ecosystem
• Jacksonville, FL Admin Group participant since 2017
• Florida Dreamin’ Conference Speaker 2019
/angelamoten
@amoteninc

4. Welcome to the Community
Group Goals & Objectives
LEARN
Get help, answers, and inspiration
from your peers and Community
Leaders.
CONNECT
Meet Trailblazers like you and
discover opportunities from
mentorship to employment.
HAVE FUN
Enjoy a warm, welcoming
culture and make friends from
around the world.
GIVE BACK
Inspire and mentor the next
generation while building your
skills and reputation.

7. Where are you joining from today?

8. New to the
Trailblazer Community?
WELCOME
to the Salesforce Ohana!!

9. Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any
of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use
of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible
mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our
employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com
products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most
recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information
section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not
be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

10. Housekeeping
 Please remain on mute, but feel free to unmute and ask a question or make a comment at any time
 If you would prefer, feel free to chat a question or comment
 We would love it if everyone that has a webcam to be on video, even if you are in your pajamas 
 If you are not able to turn on your video, please ensure your full name is displayed (use name on registration for event)
 I will be providing lots of linked information. These slides will be made available on the event page after the session

12. Agenda
 Get Certified
 Networking
 Gain Experience

13. Why I decided to focus on this topic

14. Start on Trailhead
Focus on Admin Training
 My Trailhead Trailmix: Learn the Basics of Salesforce
 Focus on Projects and Superbadges
 Get to Ranger status (and brag about it on social media…I’ll talk about this later)
 Complete Modules, Projects, Superbadges and Trails specific to Admin Certification
 Build Your Admin Career on Salesforce
 Administrator Certification
 Attend a Salesforce Certification Days Webinar (at end you receive a discount code on exam)
 Salesforce Ben: Salesforce Certification Days: Free Preparation Webinars with Trailhead

15. Join Success Community Chatter Groups
And don’t just join them and get a weekly digest on Saturday Nights---BE ACTIVE IN THEM!!!
 These are just a few, but search in the community and find others that will help you on your journey.
 Trailhead Academy
 Certification Days
 ADM201 Study Group
 Update the Email Frequency to either Every Post or Daily Digest for now, you can always change it later
 Also, post in your local Success Community Group about any potential local study groups (more on this later)

16. Cert Prep Resources
For when you are ready to schedule and take the exam!
 Almost everyone that posts about passing an Exam thank one or both of these resources
 Focus on Force
 Great for Practice Exams
 Mike Wheeler Media
 Flashcard Apps – these are great for the types of questions asked, but be careful about accuracy
 Quizlet
 Cram

17.  Always recommend starting with the Admin Certification
 This is the foundation for all other certifications, including Developer Certs
 Find your passion and work towards it!
 In these current times it is impossible for a person to know everything about
Salesforce. Focus on a particular area of interest to advance your learnings and
career
 Resources to help you find that passion
 Salesforce Career Path
 Different Salesforce Roles and related Certifications
 Choose Your Role
 Don’t forget to consider Tableau or MuleSoft as options
They are both part of the #SalesforceOhana
Recommended Order of Certifications

18. NETWORKIN
G!!

19. Join Local Groups!
Possible Local Groups:
 Admin / User
 Developer
 Nonprofit
 Higher Education
 Marketer (Pardot or Marketing Cloud)
 Women in Tech
 Salesforce Saturday

20. Types of Groups in the Community
Success Community Chatter Groups
 Join this group to stay up to date on communications among the group members between events
 Success Community is actually old terminology, but I still use it to help people understand the
difference in the groups.
Trailblazer Community Event Groups
 Find out about all of the events happening in and around your area
 Salesforce Saturday events are not found here, they are normally found on Eventbrite of Meetup
Twitter Groups
 Not all groups have one, but they help provide a more common means of communication to members
Tableau User Groups
MuleSoft Meetup Groups

21. Types of Meetings
 Virtual events for now
 In-Person (once locally safe to do so)
 Learning events – at local customer/partner site
 Networking events – At local pub, bar or restaurant
 Global Gatherings
 Volunteer events
 Virtual or in-person watch parties

22. Join and Get Active!
Post, Tweet, and Share with
#TrailblazerCommunity #SalesforceOhana
Social Media
TWITTER! TWITTER! TWITTER!....Did I say TWITTER!
 Twitter is where the Trailblazer Community Lives and Breaths
 The is an abundance of resources shared and connections made
 Here are a few recommended Twitter accounts I recommend to follow:
 @lexpisani - Alex Pisani - Sr. Community Manager, Salesforce
 @tiffeoda - Tiffany Oda - Sr. Program Manager, Salesforce Trailblazer Community
 @MikeGerholdt - Sr. Director of Salesforce Admin Evangelism, Salesforce
 @salesforce
 @Dreamforce - Dreamforce & Salesforce Events
 @salesforcejobs - Salesforce Careers
 @trailhead
 @partnerforce - Salesforce Partners
 @davidgiller - David Giller | Salesforce Geek
 @dreamin_florida Florida Dreamin’ Conference
 Salesforce Ben: Salesforce Ohana Twitter Starter Pack What and Who to Follow
LinkedIn
 Update all info on your Profile
 I include Superbadges and Trailhead Rank, as well as Certifications
 Like and Share Posts

23. Community Conferences & Salesforce
Events
Attend Community Conferences
 These are great resources to learn and network
 Florida Dreamin’
 Nonprofit Dreamin’
 WITness Success
Here is a current schedule of Community
Conferences
Attend Salesforce Events
• Dreamforce
• TrailheaDX (coming up on June
23rd)
• Connections (coming up on June
2nd)
• World Tour Events
• Campfire Events
Salesforce Ben: 2019 Salesforce Events – USA & Canada (for pre-pandemic
reference)

24. Great Articles
To help understand the power of the Trailblazer Community
 The Stats Are In! Pave Your Path to Success with the Trailblazer Community
 Salesforce Ben: The Power of the Salesforce Trailblazer Community

25. GAIN EXPERIENCE!!

26. NETWORKIN
G!!
SEE AGENDA ITEM
2

27. Salesforce Provided / Coordinated Resources
 Trailblazer Connect
 Find career fairs and other career related events and webinars
 Join the Salesforce Trailblazer Mentorship Program
 Salesforce Talent Alliance
 Included Salesforce Partners committed to hiring individuals new to the ecosystem
 Provide a lot of great resources for job seekers
 Some of the companies/organizations involved:
 Trailblazer Military
 Merivis
 PepUp Tech
 HBCUforce
 SuperMums
 Salesforce Essential Advisors
 Salesforce Essential Advisors Program
 Become an Approved Salesforce Essentials Advisor

28. Recommended Support Organizations / Groups
 Salesforce-Focused Support Organizations
 Hiring our Heroes
 Ladies Be Architects
 LinkedIn Support Groups
 Salesforce Talent Alliance
 Salesforce Volunteers and Mentors
 Third-Party Services (not Salesforce-focused)
 Catchafire
 Taproot Foundation

29. Additional Resources
 One more from Salesforce Ben: Advice From the Experts: Salesforce
Best Practices From Influencers and MVPs
 The Salesforce Career Playbook
 Published by Martin Gessner (founder of Focus On Force)
 Includes a lot of great resources and real-life examples
 Check out pages 328-331 to find out a Day in My Life!
Because I just don’t think I have provided enough 

30. One Final Resource
YOU!!
 Learn on Trailhead
 Get Certified
 Post in your local groups
 Get out there on social media
 Join Trailblazer Community Events
 Network with like-mind people
 OWN YOUR FUTURE!!

31. Q&A

32. 15:14:41 From Sue : I got my Education Cloud Consultant certification.
15:15:50 From Sirisha : I reached Expeditioner recently
15:16:35 From Andy : I completed my badge maintenance on time.
15:16:51 From Andy : Therefore did not lose any.
15:17:52 From Stephanie : Plano, TX 15:17:56 From Knox : Orlando Florida 15:17:57 From Doug : Athens, GA 15:17:58 From Brian : Orlando
15:17:58 From Evette : Brunswick, Georgia 15:17:58 From Allison : Orlando, FL 15:18:00 From Sirisha : I am Michigan 15:18:01 From Laurie : Greetings from Tampa Bay, FL
15:18:01 From Terence : Miami, FL 15:18:02 From Karen : Saint Johns, FL 15:18:03 From Chanda : Tampa 15:18:03 From Rich : Ponte Vedra, FL (NOCATEE!!!)
15:18:04 From Rosa : Ponte Vedra, FL 15:18:04 From Jordan : Tallahassee, FL 15:18:05 From Brittany : Jacksonville 15:18:11 From Andy : Jax
15:18:11 From Irina : Jacksonville. FL 15:18:19 From Tim : Green Cove Springs, FL 15:18:24 From Douane : tampa,fl 15:18:26 From Chitrangda : Jax
15:18:33 From Pranavi : Jax
15:55:27 From Andy : Jacksonville Salesforce Saturday Trailblazer Group: https://trailblazers.salesforce.com/_ui/core/chatter/groups/GroupProfilePage?g=0F93A000000LoD8
15:57:55 From Andy : @jaxsaturday Twitter
16:14:50 From Doug : careercloud: https://www.careercloud.com/careercloud-radio
16:15:43 From Doug : Justin Dux- linkedin.com/in/justindux
16:16:40 From Doug : More resources for those studying for certs- study group - https://linktr.ee/CloudOutLoud
16:17:34 From Doug : https://podcasts.apple.com/us/podcast/career-cloud-radio-job-search-advice-tactics/id214060101
16:25:48 From Angela : Volunteermatch.org
16:27:20 From Allison : https://www.facebook.com/groups/salesforceforeveryone/about
16:28:25 From Rich : I need to jump to another meeting, thank you Marc for putting this together! I hope we can meet in person again soon!
16:29:00 From Doug : https://trailblazers.salesforce.com/_ui/core/chatter/groups/GroupProfilePage?g=0F93A000000HZ04
16:30:14 From Karen : Gotta drop off for another meeting. Thank you and nice to meet everyone. This was very helpful! Thanks Marc!
16:30:55 From Brittany : I have to leave as well. Thank you for the presentation. I appreciate your time and enjoyed meeting everyone as well!
16:31:09 From Doug : Thanks for the shared info! Enjoy the rest of your day!
16:31:31 From Rosa : I have to drop off also... Thank you very much, and it has been so very nice to meet you all! 16:32:24 From Rosa : actually... I can stick around for a few more
16:31:33 From Chanda : Thanks so much for the information!’ 16:31:40 From Sirisha : Thank you so much for the info.
16:32:34 From Evette : Marc, Great session! Thanks for sharing the information. 16:39:43 From Rosa : wow!
16:39:57 From Knox : Marc and Angela, Thank you for this session looking forward to more and in person events in the future.
16:42:30 From Stephanie : thanks everyone Had to step out for a phone call. Take care everyone. Marc thanks for the insightful session. It was jampacked with a lot of great information. If anyone wants to find
out more about Merivis…. my linked in is https://www.linkedin.com/in/stephanie-m1-smith
16:48:33 From Pranavi : Thank you Marc , Lots of great information 16:58:11 From douane : yay!
16:58:37 From Himabindu : Thank you 16:58:53 From Allison : Thanks!!
16:58:59 From Laurie : Thank you very much!! 16:59:27 From Sue : Thank you!
16:59:40 From Himabindu : Thank you Very much Marc
Questions & Responses from Chat

33. Instructions
1. Go to kahoot.it (recommend doing so from your phone)
2. Click on Enter Game PIN!
3. Enter Game PIN shown
4. Answer Questions
Try to get the most correct answers as quickly as possible.
The Top 3 Players with the highest score will win a $50 Salesforce Trailhead Store Gift Card!
In the end, we all win by having fun together. Good luck and have fun!
Travel the World Kahoot
Quiz
Winners
Send an Email to
Marc.Lester@trailblazercgl.com
to obtain eGift Card

34. Community Group Updates and Closing Remarks

35. Check out monthly at
https://trailhead.salesforce.com/quests
Exciting new ways to explore
Trailhead and earn special prizes
Each month new quests are
available with special prizes and
unique badges
Trailhead Quests

36. JOIN THE MOVEMENT & START HAVING AN IMPACT
TODAY 🤗

37. Upcoming Administrator Group Events
 TENTATIVE: Thurs, May 20th – Summer Release Highlights from 3:00p-4:30p (Virtual)
 Thoughts on when to start having In-Person Events again?
 Updates from any other group leaders (Salesforce Saturday, Nonprofit or Developer)?

38. • Two days well-spent October 28th-29th
– 30+ Sessions
– 3 Session Rooms with Diverse Topics!
– Expo Hall with Awesome Sponsors!
– Maybe another Gator?
• Early-Bird Tickets now thru 7/31/2021
(only 150 will be sold. Get them while they last)
• Looking for Sponsors & Speakers Now!
• Doubletree by Hilton Orlando Airport
• Follow us on Social Media:
Register Now!

39.  Free to Register and Attend
 It’s not just for Developers anymore, there will lots of great content available
 There will be Episodes, Demos and even Networking Opportunities!
 When registering you will use your ‘All-In-One’ Trailblazer.me account
 Recordings of all content will be available after event

40. Share Your Learning and Fun!
Post, Tweet, and Share with
#TrailblazerCommunity #SalesforceOhana
@JaxFL_SF_Ohana
A few examples from previous Jacksonville Trailblazer Community Group
Meetings

41. Winners
Send Email Address
to
Marc.Lester@trailblazercgl.com
Winners must be in U.S.

42. Q&A