The document is a resume for Jason Adair summarizing his experience in digital content management and ecommerce operations. It shows that he has over 20 years of experience in roles of increasing responsibility at BestBuy.com, where he currently leads a team of 20 managing all customer-facing content strategies and marketing promotions. It also lists his expertise in areas such as content creation, taxonomy management, and analytics.

1. JASON ADAIR 1773 INCA DRIVE, LARAMIE, WY 82072 jadair@spacestar.net
Cell: 952.451.6772
1
Summary
 Digital content management and
Ecommerce operations expertise
 Strategic planning and development
of Enterprise creative content,
marketing promotions and sale
events
 Product (sku) content taxonomy,
catalog and third-party provider
management
 Architect Digital Content
Management Systems and tools with
sustained, iterative IT development
 Building new capability teams,
acquiring talent and implementing
scalable, sustainable operational
processes
 Enterprise project and marketing
campaign management
 Leading large creative and cross-
functional teams
Expertise
Global site operations management
Digital content creation and
management
Organizational leadership
Customer-centric content solutions
Site taxonomy management
Product catalog management
ROI effectiveness
Iterative Search Engine Optimization
Brand Marketing integration
Team talent and career development
XML & API product content feed
integration
Ecommerce site launches and
redesigns
Enterprise project and campaign
management
Experience
BestBuy.com, Richfield, MN 1999 -Present
Best Buy is the world’s largest consumer electronics retailer.
Senior Digital Content Manager Oct 2012 -Present
 Accountable for the customer-facing content strategies and
management of promotional events, online Brand marketing
execution of campaigns including Apple, Sony¸Bose, Holiday.
 Partner with business product teams to develop and refine
content Brand standards and Style Guides that achieve
customer, business, and financial goals.
 Third-party content provider portfolio creation, product
catalog management, Marketplace content provider setup and
launch, Supplier Direct Fulfillment content rate reduction.
 Development of category and product taxonomy management
processes, competitive analysis and implementation of global
and category product attributes and definitions.
 Identification, prioritization and implementation of ongoing
content, meta data, data normalization, coding standards and
best practices for Search Engine Optimization and Search
Engine Marketing.
 Online concepting and execution of BestBuy.com integration of
responsive design for mobile devices.
 Strategic planning and development of custom, curated and
provider product and promotional content APIs for BBY mobile
app and Affiliate commerce sites.
 Annual department budget responsibility ($3M), invoicing,
resource planning and contractor support, work capacity
planning and 24/7 support coverage.
 Supervision and talent development of 20-member creative
content team: Associate Creative Directors, Designers/Coders,
Writers, Copy Editors, Project Content Managers.
 Account management of Third-Party content providers; service
level, performance, contract negotiations, XML content feeds,
issue resolution, Statements Of Work and ad hoc support
requests: Virtucom, Etilize, GeekSpeak, CNET, Sell Point.
 Competitive market analysis, A/B testing, offer and
performance metrics of online promotional and branding
content.
 Content and online operations Subject Matter Expert with IT
product teams using Agile methodology
 Planned and implemented the online initiative of Renew Blue;
executive proposal, budget, staffing for the creation and
maintenance of Buying Guides and enhanced product content.

2. JASON ADAIR 1773 INCA DRIVE, LARAMIE, WY 82072 JADAIR@SPACESTAR.NET
Home: 952.451.6772
2
Technology
 HTML, JSON, Java Script
 CSEE FatWire, Drupal,Interwoven,
Vignette, Demandware,
CORAL/Site Control (Internal CMS)
 PCMS (ATG Commerce)
 SOLR,FAST (Search)
 Atlassian JIRA,Confluence
 SharePoint
 FTP, SSH Image Manager
 XML
 Adobe Site Catalyst,Google Analytics
 Pivotal
 MS Office Suite
Education
 Master of Science Degree –
Media Communications,
Kansas State University, May 1992
 Bachelor of Science Degree –
Broadcast Communications,
Psychology (double major),
University of Nebraska-Kearney,
December 1988
 Brand Innovators Content Marketing
October 2014
 Best Buy Digital University Instructor,
Product Content Management,
October 2013
 Agile Methodology, July 2012
 ADKAR Change Management,
July 2012
 Best Buy Manager Series: Art of the
Possibility, September 2011
 Forrester Research Consumer Forum,
March 2009
 Minnesota Interactive Marketing
Association Summit, 2009
 Lean Six Sigma, February 2007
 Best Buy Corporate Management
Series, May 2002
Interests
Coaching Youth Athletics
Fishing, Camping, Canoeing
Home Improvement Projects
Experience
Web Producer-Content Manager 2008 –2012
Senior Project Manager 2003-2008
Project Manager 1999-2003
 Led BestBuy.com project management team planning,
implementation and management of global, category, and
marketing content.
 Managed and supervised content creation of global homepage,
emails, affiliates marketing, online store operations, site
redesign and content operations.
 Collaborated with cross-functional merchant, marketing, and
technology teams to develop and implement new promotional
content and conditional Cart offers.
 Managed third-party content feeds, workflow processes and
standards, created business requirements for browser-based
content management tools.
 Drafted and maintained fiscal group budgets and production
estimates; tracked and reported to executive leadership return
on investment capital and costs.
 Partnered with Business Operations and IT teams to prioritize
issue resolution, enhance online content delivery and
functionality, workflow processes, web-based user tools.
Hometime Video Publishing, Chaska, MN Oct 1995 – June 1999
Hometime is the home improvement series seen on Public Television,DIY and The
Learning Channel.
Website Producer
 Created and produced article copy and visual layout
presentation, html coding and site updates and maintenance of
Hometime.com.
 Conceptualized and produced how-to website content; html
coding, ftp upload of page copy and images, supervised
production schedule and content implementation.
 Created, updated and monitored DIY customer forum
 Wrote over 30 “how-to” articles and designed their visual
layouts using still photography, video capture, and graphics for
project catalog including Bathroom Remodel, Plumbing, Three-
Season Porch, and many more.
Associate Editor - Books
 Coordinated content planning, field production, pre-press and
print production of the Hometime how-to book series.
 Identified and researched liability project topics, including
detailed reports on critical topics such as asbestos and lead-
based paint abatement.
 Directed and managed freelance writer, designer and pre-press
teams; including production of illustration drafts, article
outlines, and graphic designs. Edited and wrote copy and
provided research and usage rights.