Work across Tiger Beer, Desperados at Heineken, Thorpe Park at Merlin Entertainments, Cineworld and Courage Beer & Bombardier Beer at Charles Wells Brewery

1. Jason Wills
Marketing Director

2. Re-position Tiger Beer as a credible choice for 18-24 year olds

3. Evolving the Tiger Beer campaign & social media strategy

5. HERITAGE, A MUSICAL TILT OR AN
ENTICING CONVERSATIONAL PIECE
A THREE TIERED APPROACH TO DRIVING CONVERSATION
EXPRESSED IN A CREATIVE AND ENGAGING WAY

6. Launching Desperados in the UK – Driving Awareness,
Trial, Frequency & Volume across 18-24 year olds

11. Re-position Thorpe Park as a premium & aspirational leisure
destination for core teen/young adult audience… & kids 9-12 & their
parents

12. Develop & launch
a family friendly
experience
targeting parents
& young kids

15. New website – front end, back end booking & mobile

17. Re-launch Fright Nights as a credible event for
core teen audience

18. Vlogger campaign to target hard to reach teens – 12m organic views!

19. Develop& launch a family friendly experience using an existing IP

21. Develop & launch a credible 2nd
Gate experience targeting older
kids & teen audience

23. Develop & launch a family friendly Short Break experience

24. Develop a unique
immersive experience
targeting core teen/young
adult audience

25. Develop & launch Phase 2 of Unlimited Campaign

26. Re-position Bombardier as a quality cask ale

28. Launched NPD to
target younger
consumer

29. Re-inventing the
Courage brand -
Craft Beer
collaboration with
Southwark Brewery