Procter and gamble finally
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Procter & Gamble is a global consumer goods company known for innovation and marketing. Its purpose is to improve lives through products like Tide, Pampers, Crest, and Always. P&G uses extensive market research and focuses on consumer needs. It pioneered direct-to-consumer advertising and promotion through sponsorships, celebrity endorsements, and digital campaigns. Iconic brands like Ivory, Tide, and Pampers have had long-running marketing campaigns conveying messages of purity, whitening power, and guaranteed dryness. P&G continues to innovate through connect-and-develop partnerships and R&D investment.
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This document provides an executive summary and marketing plan for relaunching the Candia milk brand in Pakistan under a new name, MILCY. Candia originally failed in Pakistan due to poor advertising, unattractive color and taste, low pricing seen as inferior quality, and packaging that discolored the milk. The plan proposes changing consumer perception through improved pricing, marketing, and expanded product offerings beyond just milk. Social media and an online presence will feature prominently in the new promotion strategy to establish MILCY in the Pakistani market.
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- The industry has experienced consolidation and now includes commercial banks, merchant banks, microfinance banks, and more. Major players include FirstBank, Zenith, UBA, and GTBank.
- Products and services include deposits, loans, trade finance, portfolio management, and more. Competition is high among rivals while buyers have significant bargaining power.
- Growth is driven by factors like expanding lending scope and customer trust, but high costs and economic instability pose threats.
Understanding Cyber Kill Chain and OODA loop
The document discusses using an attacker's tactics and techniques to design effective cybersecurity defenses. It provides examples of mapping security controls and tools to different stages of common attack models like the Lockheed Martin Kill Chain. This allows an organization to see where in the attack cycle they have visibility and can disrupt threats. The document advocates taking a strategic, intelligence-driven approach to cyber defense by understanding adversaries' full operations in order to implement controls earlier in the attack cycle.
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Programmed TOLL Accumulation Framework Utilizing RFID
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L Oreal Final 022110
The document discusses various tools and frameworks for successful innovation, including the seven chakras of innovation, insights about consumers, coming up with new product ideas, defining a brand's essence, and analyzing a brand using the Brand Diamond framework. It also covers the 5 "U"s model for growing a brand by attracting new users, driving incremental usage, impacting use-up rate, trading users up, and penetrating untapped channels. Finally, it discusses capabilities analysis and innovation explosion events.
Procter and gamble: Marketing Capabilities
Procter & Gamble is one of the largest consumer goods companies in the world. To achieve its goal of serving every consumer possible, P&G has had to become a big marketer through extensive market research, product innovation, and employing diverse marketing strategies. P&G spends over $500 million annually on market research involving surveys and focus groups to understand consumer needs and behavior. It introduces breakthrough products through innovation and massive advertising campaigns. P&G's marketing efforts include TV, digital, and social media advertising as well as endorsements, sponsorships, and community initiatives to effectively reach all consumer segments globally.
Procter and Gamble HRM report 2015 NAR
Report on Management and HRM of P&G. Its History, introduction, internal and external environments,product line, marketing, pricing, promoting strategies with video ads, HR functions and methods, organizational structure......
Get Branding Smart - The Continued Allure of Premium
The document discusses the continued growth of the premium market segment globally. While consumers have become more cost-conscious, they still are willing to spend more on premium products that provide an emotional benefit rather than just rational attributes like quality ingredients. Smaller companies have accounted for nearly half the recent growth in premium products by offering authentic, artisanal options that align with consumers' desired self-image. To remain competitive, premium brands must focus on conveying their brand story and offering unique experiences that appeal to customers' emotional needs rather than just touting functional benefits.
Procter and gambler
P&G is an American multinational consumer goods company founded in 1837. It has a wide range of products including pet foods, cleaning agents, and personal care products. P&G pursues innovation through R&D and new product development. It takes a scientific approach to product development and a consumer-centric approach to marketing. P&G uses a variety of marketing strategies such as digital marketing, celebrity endorsements, and social media to connect with consumers. It aims to continue innovating and reaching more consumers globally.
Product & Brand Mgmt. Group C Final Presentation
This document provides a framework for evaluating brand strength using 10 key criteria:
1) Delivering desired customer benefits
2) Staying relevant over time
3) Having a pricing strategy based on perceived value
4) Maintaining a coherent brand portfolio hierarchy
5) Being properly positioned
6) Ensuring consistency
7) Monitoring sources of brand equity
8) Coordinating a full range of marketing activities
9) Understanding what the brand means to consumers
10) Providing long-term support
Examples are given for each criterion to illustrate strong and weak brand performance.
Ad Campaign Presentation
Pinch of Colour is developing a new ad campaign to launch in the UK. It is an eco-friendly beauty brand that donates proceeds to clean water charities. The campaign will target 20-30 year old women interested in beauty products that support a cause. Tactics will include pop-up shops, ride share partnerships, and emphasizing the brand's mission through social media with the hashtag #beautywithacause. The goal is to create an emotional connection between customers and those helped by their purchases.
procter & Gamble:marketing capabilities
P&G is a global consumer goods company known for iconic brands like Tide, Crest, and Pampers. Through acquisitions and innovation, P&G expanded globally from 1945-1980. More recently, P&G focused on addressing brand dilution, product design, and rivals through appointing a chief marketing officer, creating a new design unit, and focusing on functionality and price. P&G also pioneered new marketing metrics, psychological consumer research, celebrity endorsements, digital/social media campaigns, and building on strengths in R&D to evolve as the world's largest marketer. However, P&G still faces challenges in winning consumers in sophisticated global markets.
P&G - A Marketing Case Study
Presentation on P&G's Marketing Strategies
Based on a Harvard Business Review Case Study
Comments and Suggestions Welcome....
The Ordinary Effectiveness During Uncertain Time
Examination of Versed Skincare's successful approach in addressing the climate crisis through their platform.
PAU - The Role of Advertising.ppt.pptx
Dr. Tendai Mhizha has over 25 years of experience in marketing, branding, and market research. She has worked for several large companies and founded her own market research agency. She is now the head of innovation and growth at Insight Redefini.
The role of advertising has evolved from simply communicating product information to consumers, to engaging consumers and co-creating value through two-way communication. Successful brands understand consumers' universal needs and changing behaviors, and position themselves consistently to build trust over time. Effective marketing requires an integrated approach that brings together different communication modes to raise awareness, knowledge, interest, and loyalty at each stage of the consumer journey.
Procter&Gamble: Marketing Capabilities
This presentation gives insight into the marketing strategy of P&G.
It deals with various marketing capabilities which the P&G is exploring to continue to be the world leader in consumer goods market.
Procter & Gamble Co-A Brief Discussion of P&G.
Procter & Gamble (P&G) is an American multinational consumer goods company founded in 1837. It produces a wide range of cleaning agents and personal care products. P&G has achieved sustained market leadership through customer knowledge, long-term outlook, product innovation, quality strategies, brand extension, marketing multiple brands, communication, and cost cutting. The company employs over 138,000 people worldwide and has annual sales of over $79 billion.
Content Marketing Presentation
This document discusses how content marketing is refining the digital landscape and allowing brands to stay ahead of competition. It provides several examples of brands that have successfully implemented content marketing strategies focused on storytelling, addressing customer needs, and inspiring consumers with their philosophy and social causes. Whole Foods, GE, Dove, and Coca-Cola are highlighted for how they leverage content marketing to build their brands in a way that goes beyond simply promoting products. The conclusion emphasizes that effective content marketing now requires rethinking a company's entire communication strategy and involving all branches to bring out creative ideas that can be embedded in people's everyday lives and culture.
marketing ppt.pptx
Tasty Edible YOUtensils produces edible utensils made from organic products as an eco-friendly alternative to plastic utensils. Their edible utensils come in spoon, fork, straw and chopstick varieties. The company seeks to provide their products nationally in the Philippines and target three customer age groups: teenagers, young adults, and middle-aged customers. Their marketing strategy involves social media advertising, product promotions, and customer feedback to improve their product and strategy. Their strategic plan for the first four months of launch includes educating retailers, distributing brochures and launching advertising campaigns.
Procter and gamble marketing capabilities
Procter & Gamble (P&G) is an American multinational consumer goods company founded in 1837. P&G has a diverse portfolio of brands through acquisitions and focuses on innovation through research and development. P&G's marketing strategy centers around consumer insights, product innovation, and digital/social media. P&G aims to reach more consumers globally through superior products and builds brand loyalty through quality and trusted brands.
Case
The document provides a marketing plan for Ice Breakers Cool Blasts chewing gum. It aims to increase brand awareness and trial of the product within three target groups: college students, young professionals, and party-goers. The plan includes situational and competitive analyses, market research results, objectives, and a strategy using social media, pricing, and event sponsorships. The budget for the integrated "Zero 2 Cool" campaign promoting the product's benefits is $10 million over one year from April 2016 to March 2017.
Final ppt on prm( HEEMA KUMARI)
Tide is a home care brand owned by Procter & Gamble that operates in the FMCG sector. Its main competitors are detergents like Nirma, Rin, and Surf Excel. Tide differentiates itself based on its low price, fragrance, and innovative advertising. It aims to increase sales and distribution, including making products available in small affordable packs. Tide has a 13.5% market share in India and is considered a "star" brand due to its strong position, but also faces threats from price competition and counterfeit products.
P&G : Marketing Capabilities
Created by Mehul Kamra, IIT Delhi, during a Marketing Internship by Prof. Sameer Mathur, IIM Lucknow.
Lecmktnew2013
Jollibee Food Corporation dominates the Philippine fast food market, holding a 65% share. Their strategy of offering low prices and creative promotions, such as affordable package tours, has helped them grow significantly and be known as a "game changer" in the industry. Strategic planning focuses on creating strategies to achieve organizational goals by developing a fit between objectives, resources, and market opportunities. Key areas of focus include increasing sales, market share, and profits through effective customer targeting and implementation of the right marketing mix. Examining how strategies impact these areas provides insights into their effectiveness for a company.
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Get Branding Smart - The Continued Allure of Premium
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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website = https://digitaldiscovery.institute/
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Recently uploaded (20)
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Procter and gamble finally
- 3. Company background #A legend of Firsts #“More consumers, In more parts of the world , More completely.” #Purpose: Improve the lives of it’s customers through innovation. #Expanded its business into different lines #Continue to grow and develop
- 4. PURPOSE OF P & G Integrity Leadership Ownership Passion winning trust
- 5. Marketing at P&G Top product – design company in the world Multi brand strategy “had fresh scent” “cleaned colors safely” more consumer- centric marketing approach
- 6. Marketing strategy Consumer-centric marketing Shopping experience counted Focussed more on in-store promotions Innovation process and design products suit recession wary. Companywide coupon circulars, websites, and retail promotions. traditionally process-oriented
- 7. Commitment to the Consumer P&G invested more in market research Ran focus group discussions,Interviewed consumers at home and performed in-context visits. New technologies helped P&G Ways to engage and measure consumer interests, habits,and satisfaction. Performance driven products provided to customers opportunity to create more direct, one-on-one relationships with the target audiences.
- 8. Advertising : marketing trailblazer First product – advertised directly Sold products directly to consumers Brands such as Crisco , Camay & Oxydol Now it promotes through radio dramas, television commercials
- 9. Methods of advertising 1. Sponsorships 2. Celebrity endorsements 3. Media Spending 4. Digital Marketing 5. Interactive Community Promotion
- 10. Exhibit 1 :Select P&G Iconic Brands’ Marketing Ivory Tide Pampers Crest Always
- 11. IVORY First product to be marketed directly to consumers. Relied on magazine advertising Ivory’s purity: 99 and 44/100ths% pure Ads ran in magazines AIM : Women in their 30s & children Message Conveyed :Purity and simplicity Ivory was featured on P&G’s various social media sites Manofthehouse.com was one of the sites.
- 12. TIDE Originally developed during the height of World War II. Target market :Women ages 18 to 54 years old Tagline : “White hai to tide hai” USP : Provides good whitening & fragrance at low price.
- 13. PAMPERS Tagline : Give your child the gift of guaranteed dryness Category Personal Care brands : Baby Care Sector :FMCG USP : Leading player in the diaper market Segment :Upper class society Target Group : Regular buyers of diapers ready to pay a premium Positioning : Guaranteed dryness and care of baby’s sensitive skin
- 14. CREST First toothpaste with fluoride Sector : Retail Tagline : Home of rock bottom prices USP : Lowest prices in town Segment :Food and grocery buyersPrice conscious food shoppers who want to save money
- 15. ALWAYS Biggest innovations in history of feminine hygiene history Always has made a woman’s period a more positive & happier experience. The brand-sponsored Web site : beinggirl.com Amazing softness and flexibility Launched in 1984 & became P&G’s first truly global product.
- 16. Exhibit 3 : Connect-and-Develop Potential partnership products. Reduce wrinkles, improve skin texture and tone Create softer paper products with lower lint Higher wet strength. Baby-care items such as wipes and changing pads. Combat P&G’s long-standing centralization and internal focus. R&D investment - Sales dropped from 4.8% in 2000 to 3.4% in 2006.
- 18. THANK YOU ! Presented by : Deeksha Kumar Amity School of Economics Submitted to : Prof. Sameer Mathur