SlideShare a Scribd company logo
Disney understood the
changes that occur as we
grow up
Target Market of
Disney is vast..!
Buyers are likely to transfer loyalty to similar brands
All the
shows in
regional
languages
Word of mouth
among primary
reference groups
Co-Branding
Hannah Montana Co Branding with PSP
Peripheral route:
Products are endorsed by a particular movie or show
•Disney organizes events in its resorts
•Concerts by famous stars like Hannah Montana
•Sponsors and organizes various events and campaigns in
colleges.
Advertisements which show
that Disney is right place for
people of any age group.
Famous Disney
endorsement
4
Thank
you!
This presentation is created by Sai Ganesh
(from IIT Hyderabad) during marketing internship
under Prof. Sameer Mathur , IIM Lucknow

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