The document summarizes a workshop on sustainable transport held in Brussels. It discusses the origins and motivation for measuring carbon emissions from transport and warehouses. It outlines the objectives, scope, methodology and first results of a pilot project using the Bilan Carbone tool to measure emissions from 18 participating companies. The methodology section describes how the tool calculates emissions based on transport data like shipment weights, distances and fuel usage. The first results section gives examples of emission calculations for sample milk runs and reports electricity and gas usage data for a warehouse.
This presentation and accompanying methodological summary compares the environmental effectiveness of candidate metrics and test points for an ICAO CO2 standard. Two primary comparisons are made: between metrics with simple payload components (e.g. ton-km and seat-km) and those which include proxies of aircraft productivity (e.g. take-off weight and useful load), and between a standard measured at maximum aircraft potentials (here, maximum range at maximum payload) vs. at a test point more representative of actual operations.
The Post-2020 Cost- Competitiveness of CCScanaleenergia
The document summarizes the key findings of a study on the post-2020 cost competitiveness of carbon capture and storage (CCS) technologies. The study found that:
1) CCS can be technically and cost-competitively applied to both coal and gas power plants.
2) Successful demonstration of CCS technologies through the EU program will validate costs and pave the way for CCS to be competitive with other low-carbon technologies like wind and solar.
3) Strategic planning of large-scale CO2 transport and storage infrastructure is needed to achieve economies of scale and reduce long-term costs of CCS.
The document discusses e-invoicing in Europe. It notes that the number of e-invoices surpassed 1 billion but this only represents a tiny 5% market share. 20% of European companies now send or receive e-invoices, up from 17% last year. Adoption rates vary across countries, with Estonia highest and Sweden below average. Wholesale and retail trade firms are early adopters. Large companies can pressure smaller suppliers to use e-invoicing but complex legacy systems and lack of scale hold back many small and medium firms. The biggest savings may come not from e-invoicing itself but from streamlining broader billing processes.
ECR Europe Forum '05. Use the ECR scorecard to benchmark and improve your per...ECR Community
Use the ECR scorecard to benchmark and improve your performance:
The ECR scorecard from the Global Commerce Initiative (GCI) enables you to benchmark your supply- and demand-side collaboration against the performance of other companies. This session explains the use of the scorecard and includes a short explanation of basic ECR techniques.
ECR Europe Forum '05. Case Study L'Oréal - AsdaECR Community
This document summarizes a case study on primary success factors for effective category management. It identifies four key factors: 1) willingness to innovate and change, 2) creation of shopper value, 3) collaborative understanding of partners' businesses through information sharing, and 4) aligned goals, objectives, measures, and incentives. It then provides examples of how these factors were measured in collaboration between manufacturers and retailers.
ECR Europe Forum '05. Shopper. Case Study Kraft Braun AuchanECR Community
The latest update on 10 years’ experience with demand-side implementation, with special emphasis on shopper value, category growth, POS data management and excellence in execution through the power of collaboration at the store level. Four case studies take a fresh look at product development and introduction, efficient promotion, assortment and merchandising.
This presentation and accompanying methodological summary compares the environmental effectiveness of candidate metrics and test points for an ICAO CO2 standard. Two primary comparisons are made: between metrics with simple payload components (e.g. ton-km and seat-km) and those which include proxies of aircraft productivity (e.g. take-off weight and useful load), and between a standard measured at maximum aircraft potentials (here, maximum range at maximum payload) vs. at a test point more representative of actual operations.
The Post-2020 Cost- Competitiveness of CCScanaleenergia
The document summarizes the key findings of a study on the post-2020 cost competitiveness of carbon capture and storage (CCS) technologies. The study found that:
1) CCS can be technically and cost-competitively applied to both coal and gas power plants.
2) Successful demonstration of CCS technologies through the EU program will validate costs and pave the way for CCS to be competitive with other low-carbon technologies like wind and solar.
3) Strategic planning of large-scale CO2 transport and storage infrastructure is needed to achieve economies of scale and reduce long-term costs of CCS.
The document discusses e-invoicing in Europe. It notes that the number of e-invoices surpassed 1 billion but this only represents a tiny 5% market share. 20% of European companies now send or receive e-invoices, up from 17% last year. Adoption rates vary across countries, with Estonia highest and Sweden below average. Wholesale and retail trade firms are early adopters. Large companies can pressure smaller suppliers to use e-invoicing but complex legacy systems and lack of scale hold back many small and medium firms. The biggest savings may come not from e-invoicing itself but from streamlining broader billing processes.
ECR Europe Forum '05. Use the ECR scorecard to benchmark and improve your per...ECR Community
Use the ECR scorecard to benchmark and improve your performance:
The ECR scorecard from the Global Commerce Initiative (GCI) enables you to benchmark your supply- and demand-side collaboration against the performance of other companies. This session explains the use of the scorecard and includes a short explanation of basic ECR techniques.
ECR Europe Forum '05. Case Study L'Oréal - AsdaECR Community
This document summarizes a case study on primary success factors for effective category management. It identifies four key factors: 1) willingness to innovate and change, 2) creation of shopper value, 3) collaborative understanding of partners' businesses through information sharing, and 4) aligned goals, objectives, measures, and incentives. It then provides examples of how these factors were measured in collaboration between manufacturers and retailers.
ECR Europe Forum '05. Shopper. Case Study Kraft Braun AuchanECR Community
The latest update on 10 years’ experience with demand-side implementation, with special emphasis on shopper value, category growth, POS data management and excellence in execution through the power of collaboration at the store level. Four case studies take a fresh look at product development and introduction, efficient promotion, assortment and merchandising.
This document summarizes a study on measuring and regulating carbon emissions from transportation. Transport emissions are the main contributor to growing emissions. The study developed a carbon measurement methodology, measured emissions within a European distribution network, and evaluated the impact of various regulatory scenarios. The results showed reductions are possible but opportunities remain limited by capacity, service constraints, and costs increasing with emissions reductions. Current regulations are not very effective at reducing emissions overall. More drastic changes are needed to meet emissions targets.
Science Based Targets: Scope and Goals of the Transport Refinement ProjectScience Based Targets
The Science Based Targets initiative champions science-based target setting as a powerful way of boosting companies’ competitive advantage in the transition to the low-carbon economy.
Since officially launching in June, 2015, up to 23 June 2017:
279 Companies Part of SBTi Call to Action
157 Committed companies have submitted targets
51 Approved and listed targets
2.6 Companies joining the initiative on average every week
The goals of the Transport Refinement Project are to:
Produce an SDA Transport Tool that a broader range of companies can use to model transport GHG reduction targets, consistent with the long-term temperature goals adopted in the Paris Agreement.
2) Produce a Technical Paper explaining main projections and assumptions embedded in the decarbonization models useful for companies to inform their carbon strategies. This document will also explain the methodological choices adopted after consultation.
3) Produce Target-setting Guidance, for different end- users (i.e. passenger transport companies, logistic companies, vehicle & autopart manufactures, other transport emissions in the value chain) on how to use the SDA transport tool to set GHG reduction targets.
Chris Colla from Sharp Electronics; ‘Drive Social and Environmental Values: D...eyefortransport
This document discusses Sharp Electronics' partnership with the EPA's SmartWay Transport program to improve the environmental sustainability of its supply chain. It summarizes Sharp's goals of reducing greenhouse gas emissions and air pollution from freight transport by increasing efficiency and the use of rail. The partnership has helped Sharp save millions of gallons of fuel and tens of thousands of tons of emissions annually through initiatives like enforcing no-idling policies, increasing intermodal shipping, and partnering with SmartWay certified carriers.
Shiyu Yan delivered this presentation at a joint ESRI-UCD conference tilted 'Energy research to enable climate change mitigation' on 17 September 2019.
Photos from the conference are available to view on the ESRI website here: https://www.esri.ie/events/esri-ucd-conference-energy-research-to-enable-climate-change-mitigation
Utilisation of transport capacities and opportunity to mitigate negative envi...Vilkelis
The document discusses strategies for reducing the negative environmental impacts of logistics operations through better utilization of transport capacities. It analyzes current inefficiencies like high rates of empty truck kilometers. The key strategies proposed are: 1) Increasing use of low-emission transport and intermodal solutions. 2) Optimizing transport capacity utilization through consolidation centers and multi-user warehouses. 3) Redesigning distribution networks to reduce the number of transition points and increase distances between terminals to enable more intermodal transport.
Utilisation of transport capacities and opportunity to mitigate negative envi...Vilkelis
The document summarizes a conference paper on utilizing transport capacities and mitigating the negative environmental impacts of logistics operations. The paper discusses:
1) How redesigning transport networks and increasing the use of intermodal transport can reduce costs and carbon emissions from logistics.
2) Ways to optimize transport operations through increasing vehicle utilization, adopting low-emission vehicles, improving coordination between buyers/sellers, and better route planning.
3) Challenges with integrating rail transport due to infrastructure issues and higher costs compared to road transport, but potential environmental benefits of shifting freight to rail.
This document discusses supply chain logistics and freight transport. It provides background on supply chains, defines logistics, and notes that over 60% of UK freight is carried by third-party logistics companies. It then discusses urban freight consolidation centres, which consolidate goods arriving by large trucks and deliver them in urban areas using low-emission vehicles, reducing pollution. The document summarizes the Bristol freight consolidation centre project, which currently services over 100 outlets in Bristol and Bath using electric vans.
Sustainable transport case by ECR France. Workshop, Brussels 29.08.09ECR Community
The document outlines ECR France's objectives to create a more sustainable supply chain by 2012 through massification, mutualization, and multimodality. It proposes several network optimization strategies like shared distribution centers and direct delivery between plants and stores that could save up to 18% on fuel use and CO2 emissions while reducing vehicles kilometers by 25%. Key factors for success include collaboration between partners, commitment from leadership, and a continuous improvement approach.
The document outlines ECR France's objectives to create a more sustainable supply chain by 2012 through massification, mutualization, and multimodality. It proposes several network optimization strategies like shared distribution centers and direct delivery between plants and stores that could save up to 18% on fuel use and CO2 emissions while reducing fleet size by 25%. Key success factors include collaboration between partners through shared specifications and governance.
Know your Modular Mining Costs for Negotiating with 3rd parties (1)Ivan Pjanic
The document summarizes the results of a site assessment at a Holcim plant in Azerbaijan to analyze quarry operations and identify cost savings opportunities. The assessment found that insourcing clay quarry operations instead of outsourcing would reduce costs. A two-month trial of in-house clay quarrying validated this, accruing savings of €115,000 so far. Key changes like improving haul roads and collecting modular cost data enabled negotiating a new outsourced hauling contract. This lowered the cost per tonne of clay by 42%, estimated to save €251,000 annually with minimal investment.
Mix move match - Collaboration through standardisation increasing utilisation...Jaco Voorspuij
Presentation at SpeedChain Event in Prague November 2016 on the benefits of Collaboration among Shippers and Logistic Service Providers enabled by common global data standards
Transportation in a supply chain managementsai krishna
The document discusses transportation in supply chains. It describes the key factors in transportation decisions, various modes of transportation including their characteristics and considerations, and designing transportation networks. The roles of shippers and carriers are defined. Details are provided on transportation via air, truck, rail, water, pipeline, intermodal, and their trade-offs and issues in planning transportation.
Do ecolabels lead to better environmental outcomes in shipping?Roberto Rivas Hermann
The document analyzes whether ecolabels lead to better environmental outcomes in the international shipping industry. It reviews 5 major shipping ecolabels and finds that:
1) No ecolabel has achieved universal recognition from key stakeholders like cargo owners and ports.
2) There is little evidence that ship owners use ecolabels to differentiate their services.
3) Some ecolabels lack legitimacy due to controversy and low engagement from civil society groups.
4) Recent EU and IMO regulations on monitoring and reporting ship fuel consumption and emissions suggest policymakers are dissatisfied with the impact of ecolabels.
SIMON, Karl, Director Transportation and Climate Division, Office of Transpor...CALSTART
The document discusses lessons learned from the US EPA's experience in establishing vehicle emissions and fuel efficiency standards. It outlines a three-point strategy used in the US to reduce emissions from vehicles through clean vehicles standards, clean fuels, and clean transportation alternatives. The document also provides an overview of US greenhouse gas vehicle standards and fuel economy standards for light-duty and heavy-duty vehicles.
Karttunen, K. 2012. Waterways – a future backbone of feedstock supply?Kalle Karttunen
Waterways could become a future backbone for supplying forest biomass feedstock. The document discusses inland waterway transport of forest chips in Finland. It summarizes demonstrations and simulations that analyzed different logistics concepts using barges and tugboats. The most cost-effective scenarios used a small tugboat with 1200-ton hopper barges and shift-independent loading/unloading at harbors. Waterway transport was found to be more cost-competitive than trucking for distances over 100-150 km. However, cost estimates have uncertainties and may have changed since fuel prices increased. Future visions include use of even larger barges.
OTM Value for International Logistics including Ocean Vessel TransportMavenWire
In the less harmonized International and European Supply Chain industry, this paper will outline the strategic value of OTM (Oracle Transportation Management). The paper will outline real solutions and real benefits from implemented OTM case studies in Europe. Highlighting some of the additional considerations when designing OTM solutions for International logistics.
Presented by Barry Hayes at MavenWire.
Sustainable Terminals: How Private Port Operators and Terminals invest in Sus...Katarzyna Paw?owska
The document discusses how private port operators and terminals invest in sustainability. It provides an overview of FEPORT, which represents over 1200 private terminal operators and stevedoring companies across Europe. FEPORT members have invested over 40 billion euros in equipment and infrastructure over the last 10 years. The document then outlines several ways that terminals are working to reduce their environmental impact, including developing a common methodology for calculating carbon emissions, investing in renewable energy production and green technologies, improving energy efficiency, and engaging in corporate social responsibility initiatives focused on issues like noise, air and water quality, and education.
1) The document outlines Korea Railroad Corporation's ECO-RAIL 2015 Strategy to increase rail transportation and contribute to green growth in Korea. 2) The strategy aims to reduce CO2 emissions by 10% and double rail transportation rates by 2015 through eco-friendly infrastructure investments, improving speed and accessibility, and minimizing energy use and carbon emissions from rail operations. 3) Rail transportation is identified as a key to green growth in Korea since it is more energy efficient and produces less emissions than other modes of transportation per passenger or ton carried.
The document discusses the ECR UK Sustainable Distribution workgroup. It aims to reduce miles traveled in the grocery industry supply chain through collaboration between retailers and manufacturers. The workgroup focuses on areas like transport collaboration, load optimization, and technology. It has produced guidance documents and tools on its website to promote best practices. The workgroup will continue its efforts in 2009 on initiatives like load fill optimization, technology assessment, and recognizing sustainability leaders through an award program.
Herr Dirk Feierabend stellt den Business Case: Applikation von DHL Freight vor. Er erläutert, welchen Nutzen die DHL Freight ihren Kunden mit der von iks entwickelten Business App "Active Tracing" liefert. Zu dem berichtete er von der Entstehunggeschichte dieser App, die auf den Plattformen iPhone, Android und BlackBerry erschienen ist.
This document summarizes a study on measuring and regulating carbon emissions from transportation. Transport emissions are the main contributor to growing emissions. The study developed a carbon measurement methodology, measured emissions within a European distribution network, and evaluated the impact of various regulatory scenarios. The results showed reductions are possible but opportunities remain limited by capacity, service constraints, and costs increasing with emissions reductions. Current regulations are not very effective at reducing emissions overall. More drastic changes are needed to meet emissions targets.
Science Based Targets: Scope and Goals of the Transport Refinement ProjectScience Based Targets
The Science Based Targets initiative champions science-based target setting as a powerful way of boosting companies’ competitive advantage in the transition to the low-carbon economy.
Since officially launching in June, 2015, up to 23 June 2017:
279 Companies Part of SBTi Call to Action
157 Committed companies have submitted targets
51 Approved and listed targets
2.6 Companies joining the initiative on average every week
The goals of the Transport Refinement Project are to:
Produce an SDA Transport Tool that a broader range of companies can use to model transport GHG reduction targets, consistent with the long-term temperature goals adopted in the Paris Agreement.
2) Produce a Technical Paper explaining main projections and assumptions embedded in the decarbonization models useful for companies to inform their carbon strategies. This document will also explain the methodological choices adopted after consultation.
3) Produce Target-setting Guidance, for different end- users (i.e. passenger transport companies, logistic companies, vehicle & autopart manufactures, other transport emissions in the value chain) on how to use the SDA transport tool to set GHG reduction targets.
Chris Colla from Sharp Electronics; ‘Drive Social and Environmental Values: D...eyefortransport
This document discusses Sharp Electronics' partnership with the EPA's SmartWay Transport program to improve the environmental sustainability of its supply chain. It summarizes Sharp's goals of reducing greenhouse gas emissions and air pollution from freight transport by increasing efficiency and the use of rail. The partnership has helped Sharp save millions of gallons of fuel and tens of thousands of tons of emissions annually through initiatives like enforcing no-idling policies, increasing intermodal shipping, and partnering with SmartWay certified carriers.
Shiyu Yan delivered this presentation at a joint ESRI-UCD conference tilted 'Energy research to enable climate change mitigation' on 17 September 2019.
Photos from the conference are available to view on the ESRI website here: https://www.esri.ie/events/esri-ucd-conference-energy-research-to-enable-climate-change-mitigation
Utilisation of transport capacities and opportunity to mitigate negative envi...Vilkelis
The document discusses strategies for reducing the negative environmental impacts of logistics operations through better utilization of transport capacities. It analyzes current inefficiencies like high rates of empty truck kilometers. The key strategies proposed are: 1) Increasing use of low-emission transport and intermodal solutions. 2) Optimizing transport capacity utilization through consolidation centers and multi-user warehouses. 3) Redesigning distribution networks to reduce the number of transition points and increase distances between terminals to enable more intermodal transport.
Utilisation of transport capacities and opportunity to mitigate negative envi...Vilkelis
The document summarizes a conference paper on utilizing transport capacities and mitigating the negative environmental impacts of logistics operations. The paper discusses:
1) How redesigning transport networks and increasing the use of intermodal transport can reduce costs and carbon emissions from logistics.
2) Ways to optimize transport operations through increasing vehicle utilization, adopting low-emission vehicles, improving coordination between buyers/sellers, and better route planning.
3) Challenges with integrating rail transport due to infrastructure issues and higher costs compared to road transport, but potential environmental benefits of shifting freight to rail.
This document discusses supply chain logistics and freight transport. It provides background on supply chains, defines logistics, and notes that over 60% of UK freight is carried by third-party logistics companies. It then discusses urban freight consolidation centres, which consolidate goods arriving by large trucks and deliver them in urban areas using low-emission vehicles, reducing pollution. The document summarizes the Bristol freight consolidation centre project, which currently services over 100 outlets in Bristol and Bath using electric vans.
Sustainable transport case by ECR France. Workshop, Brussels 29.08.09ECR Community
The document outlines ECR France's objectives to create a more sustainable supply chain by 2012 through massification, mutualization, and multimodality. It proposes several network optimization strategies like shared distribution centers and direct delivery between plants and stores that could save up to 18% on fuel use and CO2 emissions while reducing vehicles kilometers by 25%. Key factors for success include collaboration between partners, commitment from leadership, and a continuous improvement approach.
The document outlines ECR France's objectives to create a more sustainable supply chain by 2012 through massification, mutualization, and multimodality. It proposes several network optimization strategies like shared distribution centers and direct delivery between plants and stores that could save up to 18% on fuel use and CO2 emissions while reducing fleet size by 25%. Key success factors include collaboration between partners through shared specifications and governance.
Know your Modular Mining Costs for Negotiating with 3rd parties (1)Ivan Pjanic
The document summarizes the results of a site assessment at a Holcim plant in Azerbaijan to analyze quarry operations and identify cost savings opportunities. The assessment found that insourcing clay quarry operations instead of outsourcing would reduce costs. A two-month trial of in-house clay quarrying validated this, accruing savings of €115,000 so far. Key changes like improving haul roads and collecting modular cost data enabled negotiating a new outsourced hauling contract. This lowered the cost per tonne of clay by 42%, estimated to save €251,000 annually with minimal investment.
Mix move match - Collaboration through standardisation increasing utilisation...Jaco Voorspuij
Presentation at SpeedChain Event in Prague November 2016 on the benefits of Collaboration among Shippers and Logistic Service Providers enabled by common global data standards
Transportation in a supply chain managementsai krishna
The document discusses transportation in supply chains. It describes the key factors in transportation decisions, various modes of transportation including their characteristics and considerations, and designing transportation networks. The roles of shippers and carriers are defined. Details are provided on transportation via air, truck, rail, water, pipeline, intermodal, and their trade-offs and issues in planning transportation.
Do ecolabels lead to better environmental outcomes in shipping?Roberto Rivas Hermann
The document analyzes whether ecolabels lead to better environmental outcomes in the international shipping industry. It reviews 5 major shipping ecolabels and finds that:
1) No ecolabel has achieved universal recognition from key stakeholders like cargo owners and ports.
2) There is little evidence that ship owners use ecolabels to differentiate their services.
3) Some ecolabels lack legitimacy due to controversy and low engagement from civil society groups.
4) Recent EU and IMO regulations on monitoring and reporting ship fuel consumption and emissions suggest policymakers are dissatisfied with the impact of ecolabels.
SIMON, Karl, Director Transportation and Climate Division, Office of Transpor...CALSTART
The document discusses lessons learned from the US EPA's experience in establishing vehicle emissions and fuel efficiency standards. It outlines a three-point strategy used in the US to reduce emissions from vehicles through clean vehicles standards, clean fuels, and clean transportation alternatives. The document also provides an overview of US greenhouse gas vehicle standards and fuel economy standards for light-duty and heavy-duty vehicles.
Karttunen, K. 2012. Waterways – a future backbone of feedstock supply?Kalle Karttunen
Waterways could become a future backbone for supplying forest biomass feedstock. The document discusses inland waterway transport of forest chips in Finland. It summarizes demonstrations and simulations that analyzed different logistics concepts using barges and tugboats. The most cost-effective scenarios used a small tugboat with 1200-ton hopper barges and shift-independent loading/unloading at harbors. Waterway transport was found to be more cost-competitive than trucking for distances over 100-150 km. However, cost estimates have uncertainties and may have changed since fuel prices increased. Future visions include use of even larger barges.
OTM Value for International Logistics including Ocean Vessel TransportMavenWire
In the less harmonized International and European Supply Chain industry, this paper will outline the strategic value of OTM (Oracle Transportation Management). The paper will outline real solutions and real benefits from implemented OTM case studies in Europe. Highlighting some of the additional considerations when designing OTM solutions for International logistics.
Presented by Barry Hayes at MavenWire.
Sustainable Terminals: How Private Port Operators and Terminals invest in Sus...Katarzyna Paw?owska
The document discusses how private port operators and terminals invest in sustainability. It provides an overview of FEPORT, which represents over 1200 private terminal operators and stevedoring companies across Europe. FEPORT members have invested over 40 billion euros in equipment and infrastructure over the last 10 years. The document then outlines several ways that terminals are working to reduce their environmental impact, including developing a common methodology for calculating carbon emissions, investing in renewable energy production and green technologies, improving energy efficiency, and engaging in corporate social responsibility initiatives focused on issues like noise, air and water quality, and education.
1) The document outlines Korea Railroad Corporation's ECO-RAIL 2015 Strategy to increase rail transportation and contribute to green growth in Korea. 2) The strategy aims to reduce CO2 emissions by 10% and double rail transportation rates by 2015 through eco-friendly infrastructure investments, improving speed and accessibility, and minimizing energy use and carbon emissions from rail operations. 3) Rail transportation is identified as a key to green growth in Korea since it is more energy efficient and produces less emissions than other modes of transportation per passenger or ton carried.
The document discusses the ECR UK Sustainable Distribution workgroup. It aims to reduce miles traveled in the grocery industry supply chain through collaboration between retailers and manufacturers. The workgroup focuses on areas like transport collaboration, load optimization, and technology. It has produced guidance documents and tools on its website to promote best practices. The workgroup will continue its efforts in 2009 on initiatives like load fill optimization, technology assessment, and recognizing sustainability leaders through an award program.
Herr Dirk Feierabend stellt den Business Case: Applikation von DHL Freight vor. Er erläutert, welchen Nutzen die DHL Freight ihren Kunden mit der von iks entwickelten Business App "Active Tracing" liefert. Zu dem berichtete er von der Entstehunggeschichte dieser App, die auf den Plattformen iPhone, Android und BlackBerry erschienen ist.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Unilever and Magnet are collaborating to drive growth in health and beauty categories. They tested Unilever's expertise in new store layouts and navigation elements in a Magnet hypermarket. This led to a 10-15% sales increase. Future plans include expanding the test to more stores and categories. The collaboration uses Unilever's Customer Insight and Innovation Centre to gain insights and simulate opportunities through virtual and physical retail labs. This helps organize categories effectively and attract more shoppers to the health and beauty area through clear signage and segmentation.
The document discusses Danone implementing a Vendor Managed Inventory (VMI) system with Viktoria, a retailer, to improve order and stock accuracy. Key benefits of the VMI system included reduced out-of-stock levels, lower total supply chain costs from improved execution, and automation of ordering between Danone and Viktoria's IT systems. The VMI approach created a win-win collaboration through higher sales, better in-store operations, and reduced costs for both companies.
ECR demand Kantar_category_segmentationECR Community
The document discusses the benefits of an integrated marketing approach for growing product categories rather than just focusing on taking market share from competitors. It argues that most manufacturers still use a "share steal" business model even for categories that have room for more growth. An integrated approach puts the shopper at the center and thinks about win-win strategies for both manufacturers and retailers. This could involve linking product consumption to purchase opportunities and having coordinated sales and marketing plans. Growing the overall category leads to benefits for everyone rather than just shifting shares between competitors.