The document discusses the role of physicians in controlling rising healthcare costs in the United States. It outlines three scenarios: 1) physicians do nothing and costs continue to rise, 2) healthcare is rationed, and 3) physicians take the lead in identifying and eliminating waste. The author proposes a process to measure waste by reviewing medical records and classifying services as inappropriate, equivocal, appropriate, or necessary. Estimating waste in high performing hospitals could provide a rough measure of potential savings from eliminating wasteful services. Physicians must agree on the magnitude of clinical waste in order to influence the healthcare cost debate and identify strategies to reduce waste.