This document summarizes a webinar about turbocharging AdWords accounts with modified scripts. The webinar was presented by Jacob Fairclough and Eric Couch and covered topics like: - Introduction to AdWords scripts and where to find them - Examples of original scripts and modifications made to add features like selecting campaigns by label and adding new metrics to reports - A poll asking participants about their favorite automation tools and future plans for using automated solutions - Additional automation possibilities with scripts like custom reports and account checks

1. HOSTED BY:
Turbocharge Your Account with
Modified Scripts
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2. Presenters
• Jacob Fairclough
– Account Manager at Hanapin Marketing
– Blogger at PPC Hero
– @RealSecretJake
• Eric Couch
– Senior Account Manager at Hanapin Marketing
– Blogger at PPC Hero
– @ecouch11
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3. Join the conversation
•
Include the hashtag #thinkppc in your Twitter tweets.
•
Or use the webinar question box to send us questions.
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4. Topic
Turbocharge Your Account
With Modified Scripts
Get exclusive access to today’s scripts on PPC Hero Pro with
our extended trial code at the end of the webinar!
(Extended from 7 days to 30 days!)
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5. Live Poll Question #1
What has been your favorite automation tool in
2013?
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A.
B.
C.
D.
AdWords Scripts
Automated Rules
VBA/Macros
Other third party tools
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6. Live Poll Question #2
Based on your experience do you plan on using
automated solutions?
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A. More in the future
B. Less in the future
C. About the same amount in the future
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7. Introduction to AdWords Scripts
• Based on the popular JavaScript language.
• Allows you to customize code to automatically
make changes or pull data.
• Used for:
– Reporting
– Bid/Budget Changes
– New Ads and Ad Groups
– And so much more.
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8. Where to Find AdWords Scripts
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9. Script #1: Create a New Text Ad
• Original Script
• Ads are pretty standard and are a great place
to start automation.
• This could save you anywhere from 15
minutes to an hour.
• Additionally, you can use scripts to tag your
URLs with custom parameters.
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10. What Changes?
• Instead of using an ad group, lets select by
campaign.
• Better yet, for those of us who love using
labels, we can sort by those too.
• This will require us to change our selector
near the top of the script.
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11. Script #2: Add New Metrics to the Keyword
Performance Report
• Original Script
• This script pulls keyword data and segments it
by quality score and average position.
• This shows how performance varies as these
metrics change.
• This will save you 15 minutes over completing
the task manually in excel. Better yet, you can
run it as many times as you want in the future.
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12. What Changes?
• First, we need to change our header settings
in the file. If we don’t add additional columns,
our data won’t have anywhere to go.
• Second we need to calculate and grab the new
data, conversions and conversion rate.
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13. Script #3: Campaign Copier
• Copies the content of one campaign into
another campaign.
• This can save a few minutes to hours,
especially for very large campaigns or those
that require a lot of changes.
• Example uses, splitting campaigns out into
different match types and labeling ad groups.
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14. What Changes?
• Like the ad creator, we will change the
selector.
• Second, we will make use to labels to let us
know what parts have been successfully
copied. This is very helpful for large
operations.
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15. Script #4: Pause Ad Groups with Declining Stats
• Original Script
• This script pauses an ad group based on the past
three weeks of data. If metrics continue to
decline over time, the script pauses the ad group.
• This can save you time by automatically removing
poor performing parts of your account.
• This can save over 30 minutes in any week,
depending on the size of the account.
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16. What Changes?
• CTR is great but what about conversions, the
ultimate goal?
• If my traffic continues to rise but I’m not
getting conversions, I’m just wasting money.
• Let’s set up a system to check in on
conversions and pause those groups as
needed.
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17. What Else is Possible?
• Create reports using Google Spreadsheets and
Google Charts.
• Automate simple account checks for major
performance changes.
• Customizable bid rules.
• You can get very adventurous and automate
keyword mining in SQR’s using AWQL.
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18. Live Poll Question #3
Would you like to receive…
A. Free Solutions Blueprint (Account Assessment) for Paid Search
accounts over 20k/mo in Adspend.
B. An Extended Free Trial of PPC Hero Pro for 30 Days (extended from
7 days to 30 days for webinar attendees only) Offer expires
10/30/2013. Use code: PPCHeroPro57638291
C. Both
D. Neither
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19. Live Q&A Time!
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20. Have more questions?
Thanks for attending our webinar! #thinkppc
•
Get all of these scripts free on PPC Hero Pro with our
extended Trial (Extended from 7 days to 1 month) Offer
Valid until 10/30/2013.
Use this code: PPCHeroPro57638291
•
Or Contact us Directly:
•
Webinar Feedback: marketing@hanapinmarketing.com
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