Bug fixing is the most outdated area of web application development. End users of web applications face bugs that are extremely hard for developers to investigate. Kuoll-script confidentially records all information developers need for bug fixing. Having the Kuoll-record a developer can fix the bug without even reproducing it. It made possible with Kuoll-record containing the code of the web page, all dynamic changes of that code, user actions, network requests, and (!) cause-effect relations of all of the above. Developers spend their time inefficiently, customers are not happy and the company is losing money. Stop it! Install Kuoll now and make bug fixing of end user bugs as easy as in developer's own web browser. http://www.kuoll.com/

1. Kuoll
Bug Reporting for Web Applications.
Automated. Precise. Replayable.

2. 2

3. Production Bugs are
Expensive
for company
Annoying
for customers
Time-eaters
for developers

4. Nightmare Costs of Fixing Production Issues
Source: IBM Systems Sciences Institute
1x
6.5x
15x
100x
0
20
40
60
80
100
120
Design Implementa4on Tes4ng Maintenance
Phase/Stage of the S/W Development in Which the Defect is Found

5. Solution
Each web
application
developer is
worthy to have
a precise and debuggable record of
browser state for each moment
for 3 last minutes before
end user faced with a bug
in the web application

6. Today Kuoll Become Possible Thanks to
• Smarter web
browsers
• Higher speed of the
Internet
• Lower cost of
storing data

7. Market Size
Source: Forbes Tech Estimates and Forecast, 2015
Total Addressable
Market
Serviceable Available
Market
Serviceable Obtainable
Market
Global SaaS software
revenues will be $106B
in 2016
SaaS &cloud -
based business
application services
(CRM, ERP, etc.) revenue
forecasts the market
growing to $32.8B in
2016
2.75M web developers
form
300K teams.
$10K * 300K = $3B
$3B

8. Ideal Customer Profile
• SaaS Enterprise
• CRM, ERP or Financial Platforms
• With complicated user interface (e.g. single
page applications)

9. Best Known Competitors
Market Problem Representatives
Developers Bug fixing • Sentry
• Rollbar
• Exceptionless
Marketers Analytics • YandexWebVisor
Product Managers UX Research • FullStory
• UXcam
• IBMTeaLeaf

10. Kuoll Use Case
1. As your customer uses your web application,
Kuoll records last 3 minutes of his actions.
2. When customer reports an issues to support,
Kuoll attaches the Kuoll record to the issue
3. On this record developer sees user actions,
complete page code, changes of that code,
network requests and console log.
4. Developer then fixes the issue much faster and
with confidence

11. Web
developer
investigates
production
bug report
using Kuoll
record

12. Product: Functionality
• Kuoll records user action, web page code,
changes of that code, network requests,
console log in a form of reproducible record.
• Developer investigates issue from the record in
a similar manner as if the developer would
reproduce the bug in his own web browser and
development environment.

13. Product: Deliverables
• Kuoll is available as a JavaScript snippet
embed into a web page. It provides an API and
can be installed to a web application in less
then 5 minutes.
• Kuoll script persists data (when errors occur) to
a Kuoll.com web server.
• The record is accessible and shareable at
kuoll.com.

14. Roadmap
Marketing
• Explanation video
• Articles to tech media
• Other types of inbound &
content marketing
• Direct sales to customers
of exception-catching
solutions (client’s of
competitors)
Development
• Integration with JIRA
• Marketing automation
• Implement team accounts
• Write tests to guarantee
stability
• Add support of SVG and
other parts of the record

15. Business Model
• Monthly subscription per project with plans
– Hobby – 1 user, 1 web app, entry level price
– Dev Team – multy-user, single web app
– Multisite – multiple web apps

16. Team
Dmitry Kaigorodov, CEO & Founder: 11 years experience as a
developer. Including 4 years as a senior developer at EPAM.
Eugene Stepnov, BizDev, Finance, Operations: 2.5 years experience. in
consulting and auditing Russian and Worldwide Top Companies at EY
(former Ernst & Young).
Alex Sidarenka, Sales & Marketing: 6 years experience in IT
Sales & Marketing, including3 years as a Head of Sales Research
Center at EPAM.

17. Financials
• Currently target investment of $100-$150K
• Monthly potential revenue in 7 years – $9M
• Company’s potential value in 7 years – $1.3B

18. Kuoll
Bug Reporting for Web Applications.
Automated. Precise. Replayable.
Contacts:
dmitry@kuoll.com
eugene@kuoll.com
skype: dmitry_kaigorodov