The presentation provided an introduction to using scripts in Google AdWords accounts. It began with polls to gauge experience levels with PPC and scripts. Then it covered the benefits of scripts like automating tasks and notifications. Examples of pre-made scripts were shown for quality score tracking, bid modifications based on weather, dynamic ad copy, and keyword performance reports. Finally, it demonstrated how to create a basic alert script to monitor costs. The presentation aimed to provide an overview of scripts and examples to get started using them.
Want to write the best ads the world has ever seen, and then prove you’ve done it? This session covers all of the important tactics and best practices, including keyword selection, topics, types of testing, demographics, ad formats and more.
Plug and Play: The LEGO Method for Building and Testing PPC AdsMcCain Foods
You have less than 100 characters to play with. How DO you get that that fickle, distracted searcher to click on your PPC ad AND then buy your product?
There is a formula. Copywriter and Digital Strategist Kirsten Weisenburger shows you why creating, testing and optimizing PPC ads is like building with LEGO (the old school kind).
Kirsten will lay out the building blocks, with easy instructions and examples to:
• Set your foundation with specific keywords and phrases
• Entice searchers with you-facing benefits
• Devise your ad copy testing hypothesis
• Rearrange and test ad copy versions in different configurations
If you build it they will come. Let’s work together to build the world’s best PPC ad.
(Presented at SMX Toronto, March 2013)
In previous months, the presenters from Hanapin and Intrapromote have uncovered some great ways to set goals and report on the resulting data. But the work doesn’t end there. How do you know if either medium is truly working?
When Abandoning Best Practices is the Right Thing To DoHanapin Marketing
We create best practices around what works for most accounts. However, there are times you should abandon best practices. You might due this due to resource constraints, simplifying complex problems, or just failures of a best practice to account for your specific situation. In this presentation, you will look at some bidding and attribution management scenarios where abandoning best practices improved the account’s performance.
Want to write the best ads the world has ever seen, and then prove you’ve done it? This session covers all of the important tactics and best practices, including keyword selection, topics, types of testing, demographics, ad formats and more.
Plug and Play: The LEGO Method for Building and Testing PPC AdsMcCain Foods
You have less than 100 characters to play with. How DO you get that that fickle, distracted searcher to click on your PPC ad AND then buy your product?
There is a formula. Copywriter and Digital Strategist Kirsten Weisenburger shows you why creating, testing and optimizing PPC ads is like building with LEGO (the old school kind).
Kirsten will lay out the building blocks, with easy instructions and examples to:
• Set your foundation with specific keywords and phrases
• Entice searchers with you-facing benefits
• Devise your ad copy testing hypothesis
• Rearrange and test ad copy versions in different configurations
If you build it they will come. Let’s work together to build the world’s best PPC ad.
(Presented at SMX Toronto, March 2013)
In previous months, the presenters from Hanapin and Intrapromote have uncovered some great ways to set goals and report on the resulting data. But the work doesn’t end there. How do you know if either medium is truly working?
When Abandoning Best Practices is the Right Thing To DoHanapin Marketing
We create best practices around what works for most accounts. However, there are times you should abandon best practices. You might due this due to resource constraints, simplifying complex problems, or just failures of a best practice to account for your specific situation. In this presentation, you will look at some bidding and attribution management scenarios where abandoning best practices improved the account’s performance.
New AdWords Features You Shouldn't Ignore: 3 Experts Share Their SecretsHanapin Marketing
In this presentation, Matt Umbro, Fred Vallaeys of Optmyzr and Jeff Baum share with you the new AdWords features that you should be implementing right now.
The Gift of Scripts: Unwrap Their Potential For Google Ads + MoreHanapin Marketing
Scripts are, well…confusing. You might have an idea that they’re awesome and useful and will make your life easier but, where do you start? Let’s turn those overwhelming feelings into excitement, because scripts are cheap, profitable, AND easy! That’s why we have experts here to walk you through the idea behind them and how to implement.
In this presentation, Hanapin’s Jacob Fairclough and Optmyzr’s Fred Vallaeys will provide you the pro tips you need to get started with scripts, provide examples of scripts to use in Google Ads, and take it a step further with some advanced strategies as well. Don’t miss it!
You’ll learn:
- What scripts are, and why they are useful for automation in Google Ads
- Why they are better than the API solution
- Creative and unique ideas of how to use scripts
Draftkings: Launching w/ Confidence at Scale, FutureStack17 NYCNew Relic
Learn how Draftkings' culture helps drive performance.
Be sure to subscribe and follow New Relic at:
https://twitter.com/NewRelic
https://www.facebook.com/NewRelic
https://www.youtube.com/NewRelicInc
For more information, visit: http://www.wordstream.com
Start the new year right — on top of your competition!
In this webinar, Larry Kim, Founder and CTO of WordStream, and Amanda West-Bookwalter, Account Manager at Hanapin Marketing and writer for PPC Hero, show you the top 10 tips, tools, and tricks to help you gain and maintain PPC success throughout the year. You’ll learn how to:
- Improve your Quality Scores
- Get through to potential customers at the end of the funnel
- Spend less per lead, and more!
Agile and data driven product development oleh Dhiku VP Product KMK OnlineRein Mahatma
Di webinar ini Dhiku akan membawakan materi seputar tips product management, bagaimana proses membangun product digital dengan agile dan data driven. Dimulai dari memahami kebutuhan user, melakukan usability testing, menganalisa data, melakukan prioritas fitur dan perencanaan product roadmap, incremental deployment ke user, sampai evaluasi data untuk pengembangan product yang lebih baik.
Oleh http://www.startupbisnis.com dan http://www.codepolitan.com
Yelp Ad Targeting at Scale with Apache Spark with Inaz Alaei-Novin and Joe Ma...Databricks
From training billions of ad impressions to scaling gradient boosted trees with more than three million nodes, Ad Targeting at Yelp uses Apache Spark in many stages of its large-scale machine learning pipeline.
This session will explore examples of how Yelp employed and tweaked Spark to support big data feature engineering, visualizations and machine learning model training, evaluation and diagnostics. You’ll also hear about the challenges in building and deploying such a large-scale intelligent system in a production environment.
We explain the history of our agile organization with a focus on the latest round of evolution of our Product and Engineering organization, moving from business-oriented feature teams to mission teams.
In this presentation, Hanapin Account Manager Emma Franks will walk you through why you might choose DoubleClick Bid Manager and all the new features that come with it.
The ideal Agile world describes dedicated Teams that implement a negotiable scope in fixed iterations to meet a moving target. The real world is usually more complex, and often requires interaction with projects and processes that have very different and “non-Agile” characteristics. This webinar describes the conduct of Agile governance for hybrid projects that contain very different types of processes. We will review the very real drivers that lead to these hybrid environments, and look at practical techniques for making hybrid projects successful.
Lean with MEAN (MEAN stack for Lean startup)Synerzip
The webinar will walk you through the typical lifecycle of a lean startup, the requirements from the software stack at each stage, and how the MEAN stack is helpful to the startup.
Read more at https://www.synerzip.com/webinar/lean-with-mean-webinar-may-20-2015/
7 Ways to Maximize ROI on your Digital Experience InvestementGlenn Kline
This is a presentation I gave for Perficient at IBM Amplify 2017 on 7 ways to maximize your ROI on your IBM Digital Experience / WebSphere Portal and Web Content Management investment.
Online Marketing Intensive Part 3: Google Analytics for Business Owners
Maximise your profitability by understanding and applying the right analytic tools for your website.
Discover how to create your own Google Analytics dashboard and learn how to diagnose traffic profitability per keyword, per action and per source of traffic.
Feel free to drop us a message if you have any further questions about Google Analytics for your business.
Next: Conversion Optimisation - http://slidesha.re/Xvl9By
5 Key Metrics to Release Better Software FasterDynatrace
No matter how often you deploy your application, or how sophisticated your delivery pipeline is, you always need to know the quality status of the software you are building. This can only be done if you measure it. But measure what exactly?
Andreas Grabner and Brett Hofer, app performance evangelists, explain five key metrics to increase your confidence in securing a safe build for production.
• Learn why metrics can be huge quality gateways
• Identify key metrics to take back to your team (Dev, Test, Ops and Business)
• Understand how to use, measure and report these metrics
• 3 short use cases and how using metrics can help you avoid them
The Case for Embedded Analytics: Improve the Value of your Applications with ...TIBCO Jaspersoft
Data holds tremendous value.
Applications that make it easy for users to tap into that value are sticky and facilitate better decision-making. Embedded analytics allows software builders to design, integrate, and manage analytics in their applications.
In this session, we’ll:
● Explore a fictional embedded analytics scenario
● Share best practices for providing reports, dashboards, and visualizations to users in the era of cloud and microservices-based applications.
● Management and administration of an embedded analytics deployment
Growing as a software craftsperson (part 1) From Pune Software Craftsmanship.Dattatray Kale
Presentation on Saturday, April 13, 2019, From Pune Software Craftsmanship.
https://www.meetup.com/punesoftwarecraftsmancommunity/events/260255336/
Introduced Software Craftsmanship manifesto, professionalism for developers, Software engineering code of ethics, boys scout rule, Broken windows theory, Poka-yoke, and Cyclomatic Complexity.
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing
Join Briana Ogle from Hanapin Marketing and Dmitry Golovanov from Supermetrics as they walk through getting the new tool set up and show you how to use the model comparison tool for the new beta – as well as best practices for attribution and ways you can begin measuring it with tools you already have.
Join Hanapin Marketing’s Cassie Oumedian and Bryan Gaynor as they walk you through the 5 reasons your business should be taking advantage of the capabilities of Amazon DSP – as well as results businesses are seeing from the platform.
New AdWords Features You Shouldn't Ignore: 3 Experts Share Their SecretsHanapin Marketing
In this presentation, Matt Umbro, Fred Vallaeys of Optmyzr and Jeff Baum share with you the new AdWords features that you should be implementing right now.
The Gift of Scripts: Unwrap Their Potential For Google Ads + MoreHanapin Marketing
Scripts are, well…confusing. You might have an idea that they’re awesome and useful and will make your life easier but, where do you start? Let’s turn those overwhelming feelings into excitement, because scripts are cheap, profitable, AND easy! That’s why we have experts here to walk you through the idea behind them and how to implement.
In this presentation, Hanapin’s Jacob Fairclough and Optmyzr’s Fred Vallaeys will provide you the pro tips you need to get started with scripts, provide examples of scripts to use in Google Ads, and take it a step further with some advanced strategies as well. Don’t miss it!
You’ll learn:
- What scripts are, and why they are useful for automation in Google Ads
- Why they are better than the API solution
- Creative and unique ideas of how to use scripts
Draftkings: Launching w/ Confidence at Scale, FutureStack17 NYCNew Relic
Learn how Draftkings' culture helps drive performance.
Be sure to subscribe and follow New Relic at:
https://twitter.com/NewRelic
https://www.facebook.com/NewRelic
https://www.youtube.com/NewRelicInc
For more information, visit: http://www.wordstream.com
Start the new year right — on top of your competition!
In this webinar, Larry Kim, Founder and CTO of WordStream, and Amanda West-Bookwalter, Account Manager at Hanapin Marketing and writer for PPC Hero, show you the top 10 tips, tools, and tricks to help you gain and maintain PPC success throughout the year. You’ll learn how to:
- Improve your Quality Scores
- Get through to potential customers at the end of the funnel
- Spend less per lead, and more!
Agile and data driven product development oleh Dhiku VP Product KMK OnlineRein Mahatma
Di webinar ini Dhiku akan membawakan materi seputar tips product management, bagaimana proses membangun product digital dengan agile dan data driven. Dimulai dari memahami kebutuhan user, melakukan usability testing, menganalisa data, melakukan prioritas fitur dan perencanaan product roadmap, incremental deployment ke user, sampai evaluasi data untuk pengembangan product yang lebih baik.
Oleh http://www.startupbisnis.com dan http://www.codepolitan.com
Yelp Ad Targeting at Scale with Apache Spark with Inaz Alaei-Novin and Joe Ma...Databricks
From training billions of ad impressions to scaling gradient boosted trees with more than three million nodes, Ad Targeting at Yelp uses Apache Spark in many stages of its large-scale machine learning pipeline.
This session will explore examples of how Yelp employed and tweaked Spark to support big data feature engineering, visualizations and machine learning model training, evaluation and diagnostics. You’ll also hear about the challenges in building and deploying such a large-scale intelligent system in a production environment.
We explain the history of our agile organization with a focus on the latest round of evolution of our Product and Engineering organization, moving from business-oriented feature teams to mission teams.
In this presentation, Hanapin Account Manager Emma Franks will walk you through why you might choose DoubleClick Bid Manager and all the new features that come with it.
The ideal Agile world describes dedicated Teams that implement a negotiable scope in fixed iterations to meet a moving target. The real world is usually more complex, and often requires interaction with projects and processes that have very different and “non-Agile” characteristics. This webinar describes the conduct of Agile governance for hybrid projects that contain very different types of processes. We will review the very real drivers that lead to these hybrid environments, and look at practical techniques for making hybrid projects successful.
Lean with MEAN (MEAN stack for Lean startup)Synerzip
The webinar will walk you through the typical lifecycle of a lean startup, the requirements from the software stack at each stage, and how the MEAN stack is helpful to the startup.
Read more at https://www.synerzip.com/webinar/lean-with-mean-webinar-may-20-2015/
7 Ways to Maximize ROI on your Digital Experience InvestementGlenn Kline
This is a presentation I gave for Perficient at IBM Amplify 2017 on 7 ways to maximize your ROI on your IBM Digital Experience / WebSphere Portal and Web Content Management investment.
Online Marketing Intensive Part 3: Google Analytics for Business Owners
Maximise your profitability by understanding and applying the right analytic tools for your website.
Discover how to create your own Google Analytics dashboard and learn how to diagnose traffic profitability per keyword, per action and per source of traffic.
Feel free to drop us a message if you have any further questions about Google Analytics for your business.
Next: Conversion Optimisation - http://slidesha.re/Xvl9By
5 Key Metrics to Release Better Software FasterDynatrace
No matter how often you deploy your application, or how sophisticated your delivery pipeline is, you always need to know the quality status of the software you are building. This can only be done if you measure it. But measure what exactly?
Andreas Grabner and Brett Hofer, app performance evangelists, explain five key metrics to increase your confidence in securing a safe build for production.
• Learn why metrics can be huge quality gateways
• Identify key metrics to take back to your team (Dev, Test, Ops and Business)
• Understand how to use, measure and report these metrics
• 3 short use cases and how using metrics can help you avoid them
The Case for Embedded Analytics: Improve the Value of your Applications with ...TIBCO Jaspersoft
Data holds tremendous value.
Applications that make it easy for users to tap into that value are sticky and facilitate better decision-making. Embedded analytics allows software builders to design, integrate, and manage analytics in their applications.
In this session, we’ll:
● Explore a fictional embedded analytics scenario
● Share best practices for providing reports, dashboards, and visualizations to users in the era of cloud and microservices-based applications.
● Management and administration of an embedded analytics deployment
Growing as a software craftsperson (part 1) From Pune Software Craftsmanship.Dattatray Kale
Presentation on Saturday, April 13, 2019, From Pune Software Craftsmanship.
https://www.meetup.com/punesoftwarecraftsmancommunity/events/260255336/
Introduced Software Craftsmanship manifesto, professionalism for developers, Software engineering code of ethics, boys scout rule, Broken windows theory, Poka-yoke, and Cyclomatic Complexity.
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing
Join Briana Ogle from Hanapin Marketing and Dmitry Golovanov from Supermetrics as they walk through getting the new tool set up and show you how to use the model comparison tool for the new beta – as well as best practices for attribution and ways you can begin measuring it with tools you already have.
Join Hanapin Marketing’s Cassie Oumedian and Bryan Gaynor as they walk you through the 5 reasons your business should be taking advantage of the capabilities of Amazon DSP – as well as results businesses are seeing from the platform.
Join Hanapin Marketing’s Andrew Harder and TubeBuddy’s Daniel Batal as they walk you through how to sift through one of the world’s fastest-growing platforms and identify your target audience.
Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing
Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to use Facebook offline conversion to track campaigns to real-world outcomes.
Hiring a Marketing Agency? Critical Questions that Drive the Right DecisionHanapin Marketing
Whether this is your first time participating in the process of hiring an agency or your 5th time, it’s good to get a fresh perspective on what you should be looking for, including the types of questions to ask and the warning signs to look out for. To help you in the process, Hanapin’s President, Jeff Allen, and Director of Services, Carrie Albright, go through the primary elements you should consider when hiring an agency.
Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing
Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey.
Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start.
In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.
The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing
Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel.
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing
Hanapin Marketing Associate Director of Services Diane Anselmo shares her tips for utilizing layered audiences in Google in order to maximize conversions, engagement, and lower cost per action.
Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing
In this presentation, Hanapin's Stephanie White will team up with Instapage’s Ginny Tonkin to teach you how to bring branded campaigns into your paid strategy and the details to pay attention to.
How to Maximize the Impact of Video Content with RetargetingHanapin Marketing
The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to:
Prioritize the various video marketing options
Maximize the impact of video content with behavioral retargeting
Track and optimize social video in marketing campaigns.
Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing
This session will explore machine learning tools and platforms already on the market…use cases…and how you can use them right now to create better forecasts, write better ad copy, get better CPAs and literally save lives.
Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersHanapin Marketing
It is a well-known challenge every marketer has to deal with: clients who want agencies to outperform their search activities without losing power over the message shown in the ads. Experience learns that a feed is not always the right solution or not even possible. With Ad Customizers you have a solution that will fit in any situation.
In this session you will learn to combine the power of Ad Customizers with Google Sheets and how this will result in an setup where it’s possible to co-create, alter and manage these at scale, for as many ads as you want in the blink of an eye.
This session will explain in what way you can co-operate with your clients on the ads and keep track of this in one shared file instead of your inbox. This means you can focus on maximizing the performance of the Search account instead of losing too much time on repetitive tasks such as ad copies. Furthermore you will walk away with valuable insights and best practices about current setups within different markets.
The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but the ad click is not the only thing that’s important, nor is it where the conversion occurs. In this session, you will learn:
- Why post-click optimization is a need and how it leads to personalization
- Common mistakes in today's post-click programs
- Advice for providing relevant post-click experiences for ad programs
Keynote: Using Creativity in Advertising to Stay AheadHanapin Marketing
This talk will explore how brands go beyond conventional demand capture to launch creativity in the ads that they run. Kirsty will tie this into how difficult it is to get cut through and how we need to start using PPC as a channel not just to capture demand but to grow brands.
Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.
First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign.
In this session you will learn:
- Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries
- Reporting tips – how to get detailed insights into your ad extensions and what to draw from them
- A script for automatically adding product-specific sitelinks to text ad campaigns
Why You Should (Not) be Using Automated Bidding StrategiesHanapin Marketing
Everybody talks about AI at the moment. However, many companies and agencies are not even using automated bidding strategies to make use of this easily accessible form of "artificial intelligence".
To investigate this situation, I will share my experience with implementing bidding strategies for lead generation and e-commerce accounts, show how to avoid the most common pitfalls and how to manage expectations.
The following questions will be tackled in this session:
- Should account managers be worried about handing over control to automated bidding strategies
- Which framework is required to use automated bidding strategies successfully?
- Is there a substantial increase in performance that would make it imperative to use them?
What I Learned In One Year Marketing on Pinterest..Yes It Was ProfitableHanapin Marketing
Pinterest users are conducting 600 Million+ visual searches per month on the platform. Did you know this... are you using Pinterest?
Our B2B and ecom clients that are growing their business by 11% on Pinterest. We want to see you grow your business too. This hands-on session is going to take you through the world of Pinterest and everything we have learned. In this session, you will learn the following:
- The Dos and Don'ts of marketing on Pinterest
- When people start their search for major holidays, sports, Pride and fashion week events
- What the mysterious CTR threshold is and how it can turbo charge your campaign
- How to segment your campaign for the best results
- Why you should stay away from the "One Tab" feature
- Are you ready for the marketing nirvana that is Pinterest?
1. The presentation will begin shortly!
www.HeroConf.com The presentation will begin shortly!
2. HOSTED BY:
Automated Insights:
How to work smarter and faster
with AdWords Scripts
3. Speaker Introductions
• Sam Owen
– Account Manager at Hanapin
– Been in the PPC industry for 3.5 yrs
• Eric Couch
– Account Manager at Hanapin
– Manages 500K + spend in client accounts
• Jacob Fairclough
– Account Manager at Hanapin
– Hanapin’s Scripts Wizard
3
4. Automation Insights Agenda
• Live Poll Questions
• #scriptshanapin
– Benefits of Using Scripts
– Implementing Scripts
– Resources & Examples
– Script Management
– 4 Sample Scripts
– Setting up Alerts
• Live Poll: Final Question
• Q&A
4
4
5. Take Part in Live Blogging on Twitter
• Include the hashtag #scriptshanapinin your Twitter tweets
5
5
6. Live-Poll Question 1
How long have you been in PPC? #scriptshanapin
a) Just started
b) 1 Year or Less
c) 2-3 Years
d) 5 Years or more
6
6
7. Live-Poll Question 2
Question: How much have you used scripts? #scriptshanapin
a) None at all
b) A little, I have used pre-made scripts
c) I’m a script pro, I create custom scripts
7
7
8. Introduction to AdWords Scripts
• Aim:
– Give you an introduction to AdWords Scripts, what
they can be used for, and how you can learn more.
– For you to be able to take away 3-4 Scripts you can
implement on your account today.
– A very basic understanding of JavaScript and how
you can use it to make your own custom scripts.
8
8
9. Benefits
• Reporting
– Export reports to Google docs
• Make Changes In Your Account
– Bids, budgets, keywords, pause/unpause& more.
• Notifications
– Alert you of specific conditions in your account
9
9
11. Script Implementation
• For a more detailed walkthrough, visit PPC
Hero for our AdWords Scripts series.
– http://www.ppchero.com/3-easy-adwords-scripts-to-analyze-your-
account-part-1/
• How to implement:
11
11
21. Script 1: Quality Score Tracker
• Where do you find it?
• What is it?
– A script designed to help monitor Quality Score
changes over time. Courtesy of Martin
Roettgerding (@bloomarty) from PPC Epiphany.
• How does it work?
– Utilizes labels on a selected stable of keywords to
track Quality Score progress.
• Why would you use it?
21
21
23. Script 2: Bid by Weather Forecast
• Where do you find it?
• What is it?
– Bid modifier!
• How does it work?
– Draws weather forecast data via an API key from
Weather Underground and modifies your bids
based on that information.
• Why would you use it?
23
23
25. Script 3: Ad Copy Countdown
• Where do you find it?
• What is it?
– Modifies your ad copy!
• How does it work?
– The script parameterizes your ads and allows you
to count down/change ad copy based on the
scripting used.
• Why would you use it?
25
25
28. Script 4: Keyword Performance Report
• Where do you find it?
• What is it?
– A script that provides both charts and graphs to track
Keyword Performance by Quality Score and Average
Position.
• How does it work?
– Automatically pulls your Keyword performance
statistics in to a Google Drive spreadsheet and gives
you Impressions, Clicks, CTR, and Cost data across
both Quality Score and Average Position.
• Why would you use it?
28
28
30. Creating Your Own Alert System
• Next we will go over how you would build a
basic alert script.
• We will take a metric such as cost and create
the logic for pulling the data and sending an e-
mail if there is too much variance over a
period of time.
30
30
31. Advantages of Scripts
• Currently Google allows email
notifications through the
‘Automate’ button.
• However this just looks at the
number of
clicks/impressions/conversions
etc. rather than the rate of
change.
31
31
37. Further Modifications
• Pulling other metrics is almost exactly the
same. For clicks change .getCost() to
.getClicks()
• Change the values to fit your needs.
• Look to Google’s Tutorials or outside sources
such as the Mozilla Developer Network.
37
37
38. Final Poll: Exclusive Webinar Offers
a) Free solutions blueprint w/Hanapin Marketing (adspend 15k+)
http://www.hanapinmarketing.com/solutions-blueprint-sign-up
b) Free Market Reach Analysis w/Hanapin Marketing
(For those without a PPC Account but with at least $10K budget to start.)
Please direct further questions to sam.owen@hanapinmarketing.comor marketing@hanapinmarketing.com
Editor's Notes
Sam & Eric – we don’t understand JavaScript but we use Scripts!
Reporting – keyword by position, quality score, breakdown of stats in google docs.Changes – pause keyword that has been hogging spend – while increasing budgets at the same time.
Difference between automated rules & scripts. Automated rules – increasing bids on keywords with a low cost/conversion over x days.Scripts = more customizable, more options / combinations
Data from external sources – API key from wunderground
Sam - > Issues with ads being deleted? How do param ads work.