The document compares how different media platforms reported on the Johnny Depp vs Amber Heard trial. Broadsheet newspapers like The Guardian focused on facts without bias, while tabloids like The Sun used emotive language to influence readers' sympathies. Social media allowed for citizen journalism and user opinions to spread, with Twitter strongly supporting Depp. Overall, traditional media provided more serious coverage for older audiences, while digital focused on gossip and younger readers, though biases varied between sources.
The document compares how different media platforms reported on the Johnny Depp vs Amber Heard trial. Traditional newspapers like The Guardian reported just the facts without bias, while tabloids like The Sun used emotive language to influence readers' sympathies. Social media allowed for citizen journalism as users openly shared opinions supporting Depp through hashtags. Audiences widely engaged with the viral trial through social media reactions and courthouse protests.
The document discusses how different media platforms presented news of an incident involving a man with mental health issues at Buckingham Palace. Traditional platforms like newspapers (The Guardian, The Sun), radio (LBC), and television presented factual details of the event, while digital platforms like social media (Twitter) and websites emphasized sharing and discussion of the story. Overall, the platforms aimed to inform their specific audiences but sometimes used different focuses or tones to do so, such as emphasizing the safety risk (Daily Mail) or mental health context (The Guardian).
This document discusses different models of how audiences consume media content:
1) Passive consumption is when audiences do not interact with or question media and passively accept information.
2) Active consumption is when audiences interact with media, form their own opinions, and create new content.
3) The uses and gratifications theory explores why audiences consume certain media to satisfy needs like information, identity, social interaction, and entertainment.
4) Reception theory examines how audiences interpret messages in media based on their own experiences, either accepting, opposing, or negotiating the intended message.
Social media has transformed journalism in three main ways:
1) Anyone can be a journalist by sharing news and information on social media platforms like Facebook, Twitter, and Instagram. Citizen journalism and crowdsourcing have become important news sources.
2) News consumption and sharing habits have changed as people get news through social media instead of traditional outlets. Breaking news is often first shared on Twitter and pictures/videos are widely distributed.
3) Journalists must adapt to new tools and strategies to remain relevant, such as engaging social media audiences. While speed and access to information have increased, objectivity and credibility on platforms like Twitter can be threatened. Maintaining professionalism remains important for working journalists.
The document provides details about planning and marketing a film called "The Replacement". It discusses the target audience, rating, and planned release date of Halloween. Marketing strategies that will be used include posters, a trailer, and an Instagram page. Teaser posters will be released first to build interest, followed by the Instagram launch. Finally, the full trailer will be released. The campaign will start a year before the November 2020 release date. Feedback on initial posters was positive but suggested improving the background blending. The completed marketing timeline and examples of teaser posters and the Instagram page are also included.
The document discusses several semantic barriers to communication, including badly expressed messages that can be misinterpreted, words with multiple meanings, faulty translations, assumptions made by the sender, use of technical jargon, and misinterpreting body language and gestures. It then provides parameters for better communication such as pre-thinking, having a specific objective, being timely, concise, complete, correct, persuasive, concrete, and including feedback.
This document discusses media relations and securing publicity through media outlets. It provides tips on pitching stories to journalists, including knowing their deadlines and preferences, addressing them by name, developing relationships, and focusing on interesting story ideas rather than just promoting. Examples are given of publicity campaigns including Dove's "Real Beauty" campaign that generated significant free media coverage. The benefits of publicity over advertising are outlined as publicity is cheaper and perceived as more credible.
State of the Media Report 2014:
Navigating Traditional Media Through Social Media
and Other Digital Practices
Compiled & Written by Katrina M. Mendolera
The document compares how different media platforms reported on the Johnny Depp vs Amber Heard trial. Traditional newspapers like The Guardian reported just the facts without bias, while tabloids like The Sun used emotive language to influence readers' sympathies. Social media allowed for citizen journalism as users openly shared opinions supporting Depp through hashtags. Audiences widely engaged with the viral trial through social media reactions and courthouse protests.
The document discusses how different media platforms presented news of an incident involving a man with mental health issues at Buckingham Palace. Traditional platforms like newspapers (The Guardian, The Sun), radio (LBC), and television presented factual details of the event, while digital platforms like social media (Twitter) and websites emphasized sharing and discussion of the story. Overall, the platforms aimed to inform their specific audiences but sometimes used different focuses or tones to do so, such as emphasizing the safety risk (Daily Mail) or mental health context (The Guardian).
This document discusses different models of how audiences consume media content:
1) Passive consumption is when audiences do not interact with or question media and passively accept information.
2) Active consumption is when audiences interact with media, form their own opinions, and create new content.
3) The uses and gratifications theory explores why audiences consume certain media to satisfy needs like information, identity, social interaction, and entertainment.
4) Reception theory examines how audiences interpret messages in media based on their own experiences, either accepting, opposing, or negotiating the intended message.
Social media has transformed journalism in three main ways:
1) Anyone can be a journalist by sharing news and information on social media platforms like Facebook, Twitter, and Instagram. Citizen journalism and crowdsourcing have become important news sources.
2) News consumption and sharing habits have changed as people get news through social media instead of traditional outlets. Breaking news is often first shared on Twitter and pictures/videos are widely distributed.
3) Journalists must adapt to new tools and strategies to remain relevant, such as engaging social media audiences. While speed and access to information have increased, objectivity and credibility on platforms like Twitter can be threatened. Maintaining professionalism remains important for working journalists.
The document provides details about planning and marketing a film called "The Replacement". It discusses the target audience, rating, and planned release date of Halloween. Marketing strategies that will be used include posters, a trailer, and an Instagram page. Teaser posters will be released first to build interest, followed by the Instagram launch. Finally, the full trailer will be released. The campaign will start a year before the November 2020 release date. Feedback on initial posters was positive but suggested improving the background blending. The completed marketing timeline and examples of teaser posters and the Instagram page are also included.
The document discusses several semantic barriers to communication, including badly expressed messages that can be misinterpreted, words with multiple meanings, faulty translations, assumptions made by the sender, use of technical jargon, and misinterpreting body language and gestures. It then provides parameters for better communication such as pre-thinking, having a specific objective, being timely, concise, complete, correct, persuasive, concrete, and including feedback.
This document discusses media relations and securing publicity through media outlets. It provides tips on pitching stories to journalists, including knowing their deadlines and preferences, addressing them by name, developing relationships, and focusing on interesting story ideas rather than just promoting. Examples are given of publicity campaigns including Dove's "Real Beauty" campaign that generated significant free media coverage. The benefits of publicity over advertising are outlined as publicity is cheaper and perceived as more credible.
State of the Media Report 2014:
Navigating Traditional Media Through Social Media
and Other Digital Practices
Compiled & Written by Katrina M. Mendolera
Journalists are using social media to find sources, break news, and attract attention. They watch for trends on sites like Twitter, establish sources on networks like Facebook, and crowdsource information and photos from the public. Journalists also share drafts of stories to get feedback and expand their reach, as well as build their personal brand and expertise in a particular subject through consistent posting on social media.
Social media has transformed journalism by allowing anyone to participate and share news online. Stories are initially shared on Twitter as breaking news, then expanded on with links, photos and videos on platforms like Facebook and Twitter. This allows the public to comment and crowdsource information, but also threatens investigative journalism. While social media engages more people in the news, it also decreases trust in information shared on these platforms compared to traditional media. Overall, social media has changed how journalism is distributed, consumed and participated in by the public.
The document discusses the Uses and Gratifications theory, which examines why audiences use media and what needs they are fulfilling. It explains that audiences are motivated by desires like surveillance, personal identity, personal relationships, and diversion. The theory looks at how audiences are active in choosing media to satisfy these needs, rather than viewing audiences as passive recipients of media effects.
This document summarizes a presentation about how social media has impacted journalism. It discusses how journalists are now required to use social media to share information and engage audiences. It outlines the democratic needs of journalism and how social media allows for more direct interaction with the public. However, social media has also led to financial losses for newspapers and challenges traditional definitions of journalism. Overall, journalists must adapt to social media trends to remain relevant and attract new audiences while balancing objectivity.
Journalism is adapting to new technologies and social media. Journalists are now expected to use social media platforms to engage audiences and source information. While this has created new opportunities, it also poses challenges to traditional norms of objectivity and credibility. Journalists must balance maintaining professional standards with adopting new strategies to attract audiences and remain financially viable.
Journalism is adapting to new technologies and social media. Journalists are now expected to use social media platforms to engage audiences and source information. While this has created new opportunities, it also poses challenges to traditional norms of objectivity and credibility. Journalists must balance maintaining professional standards with adopting new strategies to attract audiences and remain financially viable.
This document summarizes a presentation about how social media has impacted journalism. It discusses how journalists are now required to use social media to share information and engage audiences. While social media has helped spread news more quickly, it has also led to job losses in the traditional media industry. Journalists must now find ways to make their stories entertaining on social platforms to attract viewers while maintaining standards of objectivity and accuracy.
A Journalist's guide to working with social sourcesFirst Draft
This document provides a journalist's guide to working with social media sources and eyewitness media. It addresses key questions like how to contact social sources, how to word calls to eyewitnesses, when permission is needed to use eyewitness media, and how to credit and protect people in eyewitness media. The guide stresses building trust with sources, considering their privacy and emotional state, and avoiding encouraging dangerous behavior to capture media. It also addresses ethical dilemmas around using private or traumatic communications from social media.
Journalism is adapting to social media by encouraging journalists to engage audiences on platforms like Facebook, Twitter, and Instagram. This allows journalists to directly interact with the public, share breaking news quickly, and incorporate user-generated content. However, this has also challenged traditional journalistic norms of objectivity and led to job losses in the print industry. As audiences get news from various social media sources, journalists must find new ways to build trust and remain a credible source of information.
The document summarizes the author's experience producing multimedia news content as part of a simulated professional news production project over 6 weeks. Some key findings include:
1) The team worked collaboratively, sharing story ideas and content across different media outlets. This converged content approach allowed more efficient use of resources.
2) Social media was heavily utilized to promote stories, share content live, and develop relationships with audiences. However, some "soft news" stories were prioritized for their social sharing potential over news integrity.
3) Arts and culture stories required extra research but the author found reporting in this area valuable experience. However, these stories were sometimes regarded as "soft news" despite being legitimate stories.
4
TOK: what affects our body of knowledge more, public opinion or the media? An...Michelle Silva
A Chinese girl was hit by two cars as she crossed the street in China. 18 people passed by without helping her. After 10 minutes, a woman stopped and called for help. When video of the incident was published online, it sparked widespread outrage and discussion. The two drivers were later arrested. The first driver admitted hitting the girl but did not stop because he did not expect the incident to get so much attention. This event shows how social media can spread news globally and influence public opinion, which can then affect government and legal actions.
Citizen journalism is defined as news and information gathered and distributed by ordinary citizens rather than traditional journalists. It typically involves sharing opinions, discoveries, photos and videos on social media or blogs. The advantages are that it allows greater citizen involvement and provides unedited perspectives, but the disadvantages are questions around accuracy and credibility since citizen journalists lack professional training in verification. It also tends to have limited audiences compared to traditional media.
The document discusses audience profiles for different types of media. The primary audience for Harold and Kumar Go to White Castle is 18-24 year olds, while the secondary audience is 14-17 year olds. The primary audience for SpongeBob SquarePants is 4-10 years old, with a secondary audience of 13-17 years old. It also discusses the primary and secondary audiences for a television program, noting the primary audience is likely teenagers due to the main actor, while the secondary audience is adults.
This document discusses what constitutes fake news and provides tips on how to identify it. Fake news are hoaxes and propaganda designed to look like real news stories for profit or to damage reputations. Anyone can now publish news, making it harder to distinguish from real journalism. To avoid fake news, carefully examine sources and check unknown outlets on fact-checking sites. Rather than rely solely on social media, consume a variety of news from trustworthy sources and do your own research.
IAAHPC; Social and Local News Coverage For Your ServiceDr. Jim Humphries
This document summarizes a presentation about using local media and social media coverage to promote a veterinary practice. The presentation covers traditional media like television, radio, and print news as well as new media like social media. It provides tips for crafting good story ideas, developing media lists, creating an effective media kit, pitching stories to reporters, being a good interview guest, following up with reporters, and using social media strategically. The goal is to position the veterinary practice as a reliable source of information and build relationships with reporters and clients through earned media coverage.
The document compares citizen journalism and official news providers in their distribution of news stories. It provides examples of a citizen journalism article and an official news article about the return of Linda Hamilton to the Terminator franchise. It analyzes the advantages and disadvantages of each type of distributor. Citizen journalism allows more freedom but reaches fewer people, while official providers have a wider reach but more bias. The specific articles discussed different aspects of the story, with the official one providing more context but also potential bias due to its corporate ownership.
This document discusses and compares mass media and social media. It notes that mass media includes television, newspapers, magazines, radio and online news while social media involves word-of-mouth, blogs, forums, and content sharing sites. Social media allows users to create and share content with friends who can then spread it more widely, and it provides a way for users to get feedback from others. The document questions whether social media and mass media will compete against or support each other, and how businesses should utilize different media to introduce their products.
Creating An Effective Media Relations Plankbhuston
A special workshop presentation given at the 2009 National Conference on Service & Volunteering on Wednesday, June 24, 2009. Presenters include Eric Borsum, Marta Bortner, Kelly Huston, Jessica Payne, Alexia Allina.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Journalists are using social media to find sources, break news, and attract attention. They watch for trends on sites like Twitter, establish sources on networks like Facebook, and crowdsource information and photos from the public. Journalists also share drafts of stories to get feedback and expand their reach, as well as build their personal brand and expertise in a particular subject through consistent posting on social media.
Social media has transformed journalism by allowing anyone to participate and share news online. Stories are initially shared on Twitter as breaking news, then expanded on with links, photos and videos on platforms like Facebook and Twitter. This allows the public to comment and crowdsource information, but also threatens investigative journalism. While social media engages more people in the news, it also decreases trust in information shared on these platforms compared to traditional media. Overall, social media has changed how journalism is distributed, consumed and participated in by the public.
The document discusses the Uses and Gratifications theory, which examines why audiences use media and what needs they are fulfilling. It explains that audiences are motivated by desires like surveillance, personal identity, personal relationships, and diversion. The theory looks at how audiences are active in choosing media to satisfy these needs, rather than viewing audiences as passive recipients of media effects.
This document summarizes a presentation about how social media has impacted journalism. It discusses how journalists are now required to use social media to share information and engage audiences. It outlines the democratic needs of journalism and how social media allows for more direct interaction with the public. However, social media has also led to financial losses for newspapers and challenges traditional definitions of journalism. Overall, journalists must adapt to social media trends to remain relevant and attract new audiences while balancing objectivity.
Journalism is adapting to new technologies and social media. Journalists are now expected to use social media platforms to engage audiences and source information. While this has created new opportunities, it also poses challenges to traditional norms of objectivity and credibility. Journalists must balance maintaining professional standards with adopting new strategies to attract audiences and remain financially viable.
Journalism is adapting to new technologies and social media. Journalists are now expected to use social media platforms to engage audiences and source information. While this has created new opportunities, it also poses challenges to traditional norms of objectivity and credibility. Journalists must balance maintaining professional standards with adopting new strategies to attract audiences and remain financially viable.
This document summarizes a presentation about how social media has impacted journalism. It discusses how journalists are now required to use social media to share information and engage audiences. While social media has helped spread news more quickly, it has also led to job losses in the traditional media industry. Journalists must now find ways to make their stories entertaining on social platforms to attract viewers while maintaining standards of objectivity and accuracy.
A Journalist's guide to working with social sourcesFirst Draft
This document provides a journalist's guide to working with social media sources and eyewitness media. It addresses key questions like how to contact social sources, how to word calls to eyewitnesses, when permission is needed to use eyewitness media, and how to credit and protect people in eyewitness media. The guide stresses building trust with sources, considering their privacy and emotional state, and avoiding encouraging dangerous behavior to capture media. It also addresses ethical dilemmas around using private or traumatic communications from social media.
Journalism is adapting to social media by encouraging journalists to engage audiences on platforms like Facebook, Twitter, and Instagram. This allows journalists to directly interact with the public, share breaking news quickly, and incorporate user-generated content. However, this has also challenged traditional journalistic norms of objectivity and led to job losses in the print industry. As audiences get news from various social media sources, journalists must find new ways to build trust and remain a credible source of information.
The document summarizes the author's experience producing multimedia news content as part of a simulated professional news production project over 6 weeks. Some key findings include:
1) The team worked collaboratively, sharing story ideas and content across different media outlets. This converged content approach allowed more efficient use of resources.
2) Social media was heavily utilized to promote stories, share content live, and develop relationships with audiences. However, some "soft news" stories were prioritized for their social sharing potential over news integrity.
3) Arts and culture stories required extra research but the author found reporting in this area valuable experience. However, these stories were sometimes regarded as "soft news" despite being legitimate stories.
4
TOK: what affects our body of knowledge more, public opinion or the media? An...Michelle Silva
A Chinese girl was hit by two cars as she crossed the street in China. 18 people passed by without helping her. After 10 minutes, a woman stopped and called for help. When video of the incident was published online, it sparked widespread outrage and discussion. The two drivers were later arrested. The first driver admitted hitting the girl but did not stop because he did not expect the incident to get so much attention. This event shows how social media can spread news globally and influence public opinion, which can then affect government and legal actions.
Citizen journalism is defined as news and information gathered and distributed by ordinary citizens rather than traditional journalists. It typically involves sharing opinions, discoveries, photos and videos on social media or blogs. The advantages are that it allows greater citizen involvement and provides unedited perspectives, but the disadvantages are questions around accuracy and credibility since citizen journalists lack professional training in verification. It also tends to have limited audiences compared to traditional media.
The document discusses audience profiles for different types of media. The primary audience for Harold and Kumar Go to White Castle is 18-24 year olds, while the secondary audience is 14-17 year olds. The primary audience for SpongeBob SquarePants is 4-10 years old, with a secondary audience of 13-17 years old. It also discusses the primary and secondary audiences for a television program, noting the primary audience is likely teenagers due to the main actor, while the secondary audience is adults.
This document discusses what constitutes fake news and provides tips on how to identify it. Fake news are hoaxes and propaganda designed to look like real news stories for profit or to damage reputations. Anyone can now publish news, making it harder to distinguish from real journalism. To avoid fake news, carefully examine sources and check unknown outlets on fact-checking sites. Rather than rely solely on social media, consume a variety of news from trustworthy sources and do your own research.
IAAHPC; Social and Local News Coverage For Your ServiceDr. Jim Humphries
This document summarizes a presentation about using local media and social media coverage to promote a veterinary practice. The presentation covers traditional media like television, radio, and print news as well as new media like social media. It provides tips for crafting good story ideas, developing media lists, creating an effective media kit, pitching stories to reporters, being a good interview guest, following up with reporters, and using social media strategically. The goal is to position the veterinary practice as a reliable source of information and build relationships with reporters and clients through earned media coverage.
The document compares citizen journalism and official news providers in their distribution of news stories. It provides examples of a citizen journalism article and an official news article about the return of Linda Hamilton to the Terminator franchise. It analyzes the advantages and disadvantages of each type of distributor. Citizen journalism allows more freedom but reaches fewer people, while official providers have a wider reach but more bias. The specific articles discussed different aspects of the story, with the official one providing more context but also potential bias due to its corporate ownership.
This document discusses and compares mass media and social media. It notes that mass media includes television, newspapers, magazines, radio and online news while social media involves word-of-mouth, blogs, forums, and content sharing sites. Social media allows users to create and share content with friends who can then spread it more widely, and it provides a way for users to get feedback from others. The document questions whether social media and mass media will compete against or support each other, and how businesses should utilize different media to introduce their products.
Creating An Effective Media Relations Plankbhuston
A special workshop presentation given at the 2009 National Conference on Service & Volunteering on Wednesday, June 24, 2009. Presenters include Eric Borsum, Marta Bortner, Kelly Huston, Jessica Payne, Alexia Allina.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Assessment and Planning in Educational technology.pptxKavitha Krishnan
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Your Skill Boost Masterclass: Strategies for Effective Upskilling
j v a (1).pptx
1. C
M1: Compare and contrast
the benefits of using
different media platforms
2. HOW IT’S BEEN
PRESENTED
• https://youtu.be/mP-FGTMCa-0
• The Johnny Depp vs Amber Heard case has been reported on
a range of different media platforms as seen here.
• The words used within the video above are strictly direct
quotes from the courtroom trial. Whereas the online and
newspaper articles add additional context and paraphrased
quotes for greater effect.
• The headlines are used to follow a theme of shocking worded
quotes or paraphrasing in order to capture the attention of
audiences.
• Images and videos are used on digital platforms to add
context and help audiences visualize the story.
3. • The differing articles still tell the same basic story to not confuse
audiences, but each news provider will have contrary biases or
approaches to the story based on the information source they obtain.
For instance, The Sun reported on the story with major biases toward
Amber Heard reportedly feeling empathy toward the actress and hatred
toward the opposing Johnny Depp as they believe he wasn’t taking the
matter seriously. According to journalists here, he continued to make
jokes and laugh his way through the trial while his ex-wife suffered
online abuse for speaking out.
On the other hand, ‘The Guardian’ reported on the story in a purely
factual way without leaning support to either side of the dispute.
On the opposing side, individuals on social media shared their biases
with the world and most of these individuals sided with Johnny as long-
lived fans of the infamous actor.
4. COMPARING
TRADITIONAL DIGITAL
Informative, longer article Shorter article
Focuses on more serious aspects of the story Focuses on more gossip/ celebrity themes of
the story (for this article)
Older target audience Younger target audience
Informs and states Audiences can share their opinions on the
story- citizen journalism. More interactive
Still images Moving images to better allow audience to
visualise the story
5. The Guardian
• https://www.theguardian.com/film/2022/dec/19/amber-
heard-johnny-depp-legal-settlement
• The Guardian is a broadsheet newspaper that focuses
more on the facts of the story and strays away from bias
or personal opinions, they aim to report factually accurate
information. The article in this newspaper written about
the Johnny Depp trial continued to follow the common
theme of articles by reporting the facts without trying to
sway audiences one way. “Depp and Heard were married
for two years from 2015 to 2017.” This is a basic fact
stated within the article, it does not use any linguistic
devices such as the rule of three or emotive language to
convince readers of the newspaper to support a particular
side. The purpose is to report an accurate story. A benefit
of using this platform was the convenience for readers to
obtain a factual story on a variety of devices. Not using
bias within the story improves the readers opinion of the
news provider as a whole.
6. The Sun
• https://www.thesun.co.uk/news/18513186/johnny-depp-v-
amber-heard-victim-blaming/
• This article has strong biases in favour of Amber Heard, it
aims to inform but also influence the audience into
supporting her in the trial. Interestingly, The Sun uses
emotive language devices such as “red-faced, bare-
cheeked and sobbing, Amber Heard’s testimony has been
utterly harrowing to watch”. These descriptive words pull
at readers’ emotions and tempt them to sympathise with
the actress as she goes through this trial. The Sun is a
tabloid newspaper and therefore often appeals to the
reader, giving them what they want, but in this instance,
the world was supporting Johnny Depp and they felt they
needed to step in to defend Amber Heard. The benefit of
this style of newspaper is the ease in which audiences are
able to read and understand the story, the language used
is much less advanced and therefore allows a younger
audience to enjoy the article.
7. The Sunday Times
• https://www.thetimes.co.uk/article/amber-heard-v-johnny-depp-the-verdict-was-as-it-always-
has-been-that-women-should-be-afraid-to-speak-up-tx7n3lbft
• The Sunday Times is owned by Rupert Murdoch and News Corp, just as The Sun is. The two
newspapers did very similar stories on reports of the trial, and this is likely to do with bias within
the company. Within this article, the writer has sided with Amber Heard and doesn’t believe
Johnny Depp is in any way a ‘hero’ as fans believe him to be. Stating “Depp’s public” refers to his
fans and implies that this group controlled the trial through social media sharing, making it an
unjust trial. This of course is not true and other newspapers have disproven this claim by saying
many of the jurors did not own social media accounts, but it clearly shows the position of the
newspaper. The news provider has kept a consistent bias message throughout the variation of
different newspapers it currently controls. This might be due to political influences which have
swayed the writer to side with Amber Heard, overall the news provider appears biased and
should be recognised by the readers.
8. SOCIAL MEDIA REPORTS
• Social media is a great way to gain mass attention from audiences. News providers like The Sun
will use social media to drive traffic to their news website, they do this by posting on Twitter or
Instagram a short sentence about the article alongside the link. This will gain the attention of
interested individuals and grow the popularity of the news provider’s website.
User-generated content might further create awareness for the story as they repost or retweet
the news article to their personal page and therefore encourage their followers to also read the
article.
Furthermore, user-generated content can come in the form of comments on related posts or
individual posts about the subject matter- sharing their opinions/ views. This plays an important
role in growing the story by promoting the attention surrounding the subject.
9. TWITTER
• For the Johnny Depp vs Amber Heard trial, the social media platform Twitter became an
exceptionally popular place to find out more information and discuss individual opinions
regarding the story. On Twitter, citizen journalism was able to take place as users would share
their personal thoughts on the matter by tweeting their opinions. This platform would advocate
for Johnny Depp and show tremendous support for the actor using hashtags such as
#JohnnyDeppKeepsWinning. This platform wasn’t technically biased as the users on the
platform were sharing opinions, not facts but they were in favour of Johnny Depp, and this was
clear to everyone.
• The digital media platform used here showcases a strong sense of citizen journalism and shows
the impacts it can have on not only the outcome of the trial but also the power of the people,
we can impact change.
10. Apple News- app
• The Apple news app provides its users with a range of stories from differing news providers in
order to provide the audience with all the news they could need. The full range of news
providers help to show different perspectives and cater to all the audiences needs. Interestingly,
the app is automatically installed on every apple device which allows a mass audience to have
access and view these stories in a convenient way. Furthermore, the app provides users with
notifications each time a story is put out or develops to ensure the audience is kept well
informed and up to date.
• Due to the range of news providers on the platform, this app remains unbiased and shows a
versatile range of perspectives.
11. AUDIENCE REACTIONS
• The trial quickly went viral, and audiences reacted via social media as well as in the form of
protests outside the courthouse. The media had reported on the story for several weeks and
therefore the story was everywhere, everyone knew about this famous trial and wanted to be
involved in some capacity. Audiences are easily influenced by the media and therefore were
largely supporting Depp in the trial due to the influx of support seen for him on TikTok and
Instagram.