1. Lilibeth Aguirre C: (646) 245-2685
111 East 100th
Street, NewYork,NY 10029 E: Lilibeth.Aguirre@gmail.com
LinkedIn: http://www.linkedin.com/in/lilibethaguirre/
EXPERIENCE:
Televisa Publishing + Digital, New York, NY January 2011– September 2014
Key Titles: Vanidades, TVyNovelas, Cosmopolitan en Español –US Markets/Mexico
Key Clients: P&G, L’Oreal USA/Paris, Unilever, LVMH, Bulova
Key Agencies: Starcom/Mediavest, J3, WMI, UM, Havas Media
Executive Assistant to National/International Sales Director, General Director, visiting CEO, and Account Executives
 Provided comprehensive extensive business, personal and marketing administrative support to the General Director of Sales and the U.S.
National/International Sales Director, additionally supported visiting CEO and Account Executives, and remotely support to Chicago based
Northeast/Midwest Sales Director
 Managedcalendars, scheduledmeetings and conference calls , inclusive of weekly business revenue calls across multiple time zones
 Coordinated extensive international anddomestic travel includingflights, accommodations, dining, and groundtransportation for Executives and
advertising clients
 Coordinated all catering needs for both internal staff events and client/agency meetings
 Handled sensitive and confidential , business and personal information (files and emails)
 Responsible for all Director and Account Executive’s expenses and pay out reports
 Greeted all incoming guests, and managed and directed multiple phone lines
 Assisted Sales Directors and Account Executives with timely marketing deliverables including pre and post sales presentations for all print and
digital campaigns
 Provided organic research of market trends in digital advertising via competitive websites
 Assisted in project management of Interactive Digital programs in addition to print and social media integrations
 Attended client meetings as gatekeeper for recap reports , as well as marketing materials pre/post meetings
 Sat in internal/external Print andDigital planning calls and proactively helped in the ideation processes for client RFPs an d campaigns
 Ideated and created digital mockup Sell Sheet for digital marketing opportunities via our web platforms
 Collaborated with New Business Prospecting; searched for new print advertisers and contact key players for potential meetings
 Attended various PR, Marketing and Branding events and functions from current and future potential clients within the multicultural/general
markets
 Served as a direct liaison between key planners of client/agencies and AEs for approvals and project deadlines
 Configured advertising print reports for new business, competitive, active accounts, and active paging
 Compiled all weekly reports from AEs and generated a cohesive report for all Sales Directors
 Received and maintained all marketing materials eg; editorials and media kits
 Arrangeddistribution ofmarketing materials to clients including confidential mail/emails, promotional items and editorial requests
 Created and maintained an agency/client/advertiser contact database
 Maintained extensive advertiser complimentary subscription list for all editorial titles on a monthly basis
 Assisted the marketing team with Televisa Branded events in New York and Miami markets e.g., Televisa US Upfronts, Vanidades Icons of Style,
Cosmo Summer Splash
 Worked closely with AE’s sales and marketing efforts for SUPERGUIA 2014
 Worked closely with Operations and Accounting for billing discrepancies of Digital and Print accounts
 Occasionally traveled for required business/client needs e.g., Mexico, Miami
 Assisted the Cosmopolitan Editor and Social Media Manager with all social media needs, inclusive of photography, copywriting content, and
postings via various platforms: Twitter, Facebook, Instagram, Pinterest
 Aided in the search for the relocation of the NY office
SBS New York – WPAT FM/WSKQ, New York, NY August 2009 – December 2010
Key Stations: Amor 93.1/ Mega 93.1
Personal Assistant
 Reported to Station Manager and assisted with co-production of content for shows on both Amor 931 and Mega 979 respectively
 Met and greeted various artists and celebrities, and provided personalized catering services
 Coordinated travel arrangements including flights, hotels, dining, and expense reports
 Aided Station Manager with office services including HR administration
 Assisted Marketing Director with the production for the Puerto Ri can Day festival and Parade 2010
 Served as the Promotions Lead for radio events at nightclubs and private venues
 Executed various advertising spots for clients; :15,:30,:60
 Ensured traffic logs were filled and logged daily by jockeys

2. Lilibeth Aguirre, page 2
ADDITIONAL EXPERIENCE:
Factory PR, New York, NY September 2014 – March 2015
Key Clients: Luxottica, HUE, MCM, Betsey Johnson, Ecco, Tie-Bar, Mango
Administrative Assistant/Fashion Accessories Intern
 Provided administrative and PR support to Account Executives , primarily of Luxottica brands
 Researched editorial titles for press placements and clippings of all Luxottica brands
 Facilitated sample requests and product pulls for/from editors and media outlets
 Created loans for outgoing Luxottica samples
 Checked in all incoming samples from media outlets
 Secured and orchestrated showroom pulls
 Assisted with office services and maintained the overall appearance of the Luxottica showroom and inventory
 Helped with setup and worked Fa ctory PR brand events, inclusive of Luxottica brands. e.g.; Persol, SS 2015 Press Preview
 Acquired Sound Knowledge of FileMakerPro system used for loans, check -ins, pitches etc.
 Assisted Social Media Coordinator with detailed posts and imagery for various brands
 Helped Creative Director with showroom design ideation and setup as per seasons
 Generated reports of in-house merchandise and loaned items to media contacts
The KD Marketing Group, New York, NY June 2011– Present/Per-Diem
Brand Liaison/Guerilla Marketing
Key Clients: Coca-Cola Latino, CNN Latino, Kmart Beauty Program, Ringling Bros Entertainment, and Johnson & Johnson
Saks Fifth Avenue, New York, NY November 2007 – August 2009
Client Services Specialist
Bloomingdales, Federated Department Stores, New York, NY November 2003 – February 2007
Watch Specialist
EDUCATION:
The City College of New York, New York, NY
Bachelor of Arts, Media Communications Arts with a Minor in Psychology,June 2010
SKILLS:
• Bilingual; speak, readandwrite inbothEnglishandSpanish
• Proficient in Microsoft Outlook, PowerPoint, Excel andWord
• Avid Social Media enthusiast:Facebook, Twitter, Pinterest, Instagram, Tumblr, Foursquare /Swarm,Yelp, Linkedin
• Soundworkingknowledge ofOracle and SMS, FIleMakerPro