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STOP, COLLABORATE & LISTEN
The Art of Smart Product Design
Internet Week New York | May 22, 2014 | #SmartProduct
Dan Maccarone | @danmaccarone
#SmartProduct
Hi! My name is Dan.
I run a company called Charming Robot.
Here are some things I’ve worked on...
#SmartProduct
IN ONE WORD,
WHAT IS COLLABORATION?
#SmartProduct
BRAINSTORMING
WORKING TOGETHER
COOPERATION
KNOWLEDGE SHARING
SHARED GOALS
#SmartProduct
LISTENING
BRAINSTORMING
WORKING TOGETHER
COOPERATION
KNOWLEDGE SHARING
SHARED GOALS
#SmartProduct
COLLABORATION IS NOT A NEW THING
#SmartProduct
“It is the long history of humankind (and animal kind,
too) those who learned to collaborate and improvise
most effectively have prevailed.”
—Charles Darwin
#SmartProduct
#SmartProduct
#SmartProduct
#SmartProduct
#SmartProduct
#SmartProduct
#SmartProduct
#SmartProduct
THE TEAM
#SmartProduct
"The strength of the team is each individual member.
The strength of each member is the team."
- Phil Jackson
#SmartProduct
COLLABORATION IS NOT...
#SmartProduct
NOR IS IT...
#SmartProduct
NOR...
#SmartProduct
IT’S MORE LIKE...
#SmartProduct
OR EVEN BETTER...
Developers
Visual Designers User Experience Designers
Marketing Department
Business Development
Quality Assurance
Project Managers
Copy WritersProduct Manager
#SmartProduct
CLEARLY DEFINE EVERYONE’S ROLE
Developers
#SmartProduct
RESPECT & LEVERAGE INDIVIDUAL
EXPERTISE
Developers
#SmartProduct
BUT DON’T FLAUNT YOUR OWN
Developers
EGO
#SmartProduct
ESTABLISH CLEAR GOALS & ENSURE THE
TEAM UNDERSTANDS THEM
Developers
#SmartProduct
GREAT IDEAS CAN COME FROM ANYWHERE
Developers
#SmartProduct
GREAT IDEAS CAN COME FROM ANYWHERE
Developers
AND THERE IS NO ONE RIGHT ANSWER
#SmartProduct
CHALLENGE IDEAS TO CREATE BETTER ONES
Developers
#SmartProduct
THE PRODUCT SHOULD EVOLVE THROUGH
EVERY STEP OF THE PROCESS
Developers
#SmartProduct
FEEDBACK
#SmartProduct
“The secret is to gang up on the problem, rather than each other.”
—Thomas Stallkamp
#SmartProduct
EVERYONE STRUGGLES TO GIVE USEFUL FEEDBACK
#SmartProduct
START WITH WHAT WORKS
#SmartProduct
ALWAYS BE ACTIONABLE
#SmartProduct
Phrases to avoid:
I’ll know it
when I see it.
#SmartProduct
Phrases to avoid:
I hate that!
#SmartProduct
Phrases to avoid:
I just don’t like
blue.
#SmartProduct
Phrases to avoid:
Ehhhhhhhhhh.
#SmartProduct
Phrases to avoid:
Ehhhhhhhhhh.
* Actually, avoid all vague noises in general
#SmartProduct
OFFER SOLUTIONS
#SmartProduct
BE HONEST WITHOUT BEING INSULTING
#SmartProduct
PROVIDE CONTEXT TO YOUR THOUGHTS
#SmartProduct
KEEP IT DIRECT, NOT BY PROXY
#SmartProduct
KEEP IT A CONVERSATION
#SmartProduct
“Coming together is a beginning, staying together is
progress, and working together is success.”
—Henry Ford
Q&A
THANK YOUIT’S BEEN A PLEASURE
Dan Maccarone | @danmaccarone

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IWNY 2014: Stop, Collaborate and Listen - The Art of Smart Product Design