1) The document discusses a presentation on artificial intelligence (AI) and its implications. 2) AI is defined as the ability of non-human systems to interpret human behavior, sentiment, and deliver algorithmic predictions of what people will do. 3) The presenters discuss how AI is changing industries like transportation and retail by enabling predictive capabilities and contextual relevance based on multiple data sources.

1. PREDICTING YOUDFNI AFRICA
CAPE TOWN JUNE 23, 2015
#DFNIFROGS
Artificial Intelligence
#AIPYou

2. Stephenie Rodriguez @DigitalGodess
#ROCKSTAR #LATINA #BIGDATA #MARKETING #TFWA #SXSW #VODKA #TEDX
CHIEF ENABLING OFFICER/FOUNDER
Global nomad. Digital Strategist. Hyper sharer. Data nut. Travel Executive
Innovation Enabler. Thought Leader. Nowist.
#AIPYou
Presented by

3. Tarquin Ralph - Quantum Scientist
#ANU #BIGDATA #ACCENTURE #LASERS #AI
CHIEF ENABLING OFFICER/FOUNDER
Former Accenture Parter. Data Geek. Futurist.
PhD Student at Australian National University
#AIPYou
In collaboration with

4. THE FUTURE IS RIGHT NOW

5. How do we
define AI? #AIPYou

6. Artificial Intelligence is…
The ability of a non-human brain to interpret human behaviour and sentiment,
identify what is explicit with what is implicit and deliver over time an algorithmic
prediction of what we will buy, do, and perhaps even whom we should date.
6
06
#AIPYou

7. What are the
implications of AI?#AIPYou

8. Artificial Intelligence is…
No longer science fiction.
For Google, “the biggest thing will be artificial intelligence,” according to Eric
Schmidt in an interview with Bloomberg Television’s Emily Chang. How is this
impacting start-ups?
8
06
#AIPYou

9. Artificial Intelligence is…
Changing the way we work. Human jobs will be reduced by automated workers
starting with the transport industry. Driverless cars already exists.
What will happen Uber and Lyft?! #OMG!
06
#AIPYou

10. Artificial Intelligence is…changing consumer shopping journeys by being able to
actively predict what we are seeking.
AI can incorporate existing and known data with third party
data including environmental data and trend data.
How will your brand OR product remain
contextually relevant?
Is your startup incorporating this emerging
technology in your ecosystem?
#AIPYou

11. CONTEXTUAL RELEVANCE

12. Location
Where I am in correlation to
what you are trying to convey?
Environmental
What is happening around me in
real life?
Social Media
Who do you follow?
Where do they share?
Who do they influence?
Behavioural
Do I have distinct patterns in my
daily life? What can you learn
from me by observation and
listening?
Historical
What have I done in the past
that could impact what you want
me to do today. (Think Legacy
data here!)
Motion/Direction
Am I moving towards you or
away from you? Fast or Slow?
How will you get my attention?
CONTEXTUAL INTELLIGENCE
#AIPYou

13. “The biggest re-imagination of all is
people enabled with mobile devices
& sensors uploading troves of
findable and sharable data.”

14. 01
THINK
DIFFERENTLY
#AIPYou

15. RETAIL TODAY

16. More than 2x by 2020!

17. 18
IMPACT OF DIGITAL

18. Connectivity
CLOUD
THE HUB OF CONSUMER EXPERIENCE
Ubiquitous and maturing
WIFI IS NEARLY FREE
Connectivity is everywhere
WE’VE UNPLUGGED
Collaboration and information
are democratized
Social Media Analytics
BIG DATA/ANALYTICS
90% of all the data collected has
been collected in the past two years.
Context
Content
Device
Location
THE AXIS OF RELEVANCE

20. 20
Case Study

22. THE SWEET
SOUND
OF SUCCESS
16

25. 25
MATCHMAKING

26. REDEFINING
RETAIL

27. PREDICTING
TRAVEL

29.
allow companies brands and businesses to use data to
predict your behaviour, preferences, and life experiences.
Vote for us & #IAPYou to see the full presentation
at SXSWi 2016!
Artificial Intelligence will…

30. “Artificial Intelligence is almost a humanities discipline. It’s really an
attempt to understand human intelligence and human cognition.”
– Sebastian Thrun

31. SEE YOU IN AUSTIN @ SXSWi!
#AI, #CONTEXUALREVELEVANCE #FUTURE #BIGDATA #STARTUPS #ANALYTICS
NEED HELP? JUST ASK!
STEPHENIE.RODRIGUEZ@MightyMediaGroup.com.au
http://au.linkedin.com/in/digitalgodess
@Digitalgodess