Slides for the workshop session on “Approaches to Personalisation” (C5) at the IWMW 2001 event held at Queen's University Belfast on 25-27 June 2001. See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#c5

1. C5: Approaches to
Personalisation
Led by Garath McAleese,
University of Ulster
Reporter - Miles Banbery, University of Kent

2. M.E.C.Banbery@ukc.ac.uk : 27/06/2001
(c) 2001, The University of Kent at Canterbury
Aims
 Explore customisation and personalisation
 Examine and discuss the benfits of such an
approach and the issues involved
 Explore possible approaches for implementation

3. M.E.C.Banbery@ukc.ac.uk : 27/06/2001
(c) 2001, The University of Kent at Canterbury
Personalisation
 Tracking user behaviour
 Changing Web content/angle/spin based on that
information
 Analyzing behaviour patterns to recommend
behaviour to other users - people who bought this
also bought ...

4. M.E.C.Banbery@ukc.ac.uk : 27/06/2001
(c) 2001, The University of Kent at Canterbury
Recommendations for HE
 You must have
– knowledge of relationship marketing
– a clearly though out Internet policy
– properly managed content
– dynamic website design based on application servers
– highly competent technical team