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IWMW 2004: E-business: Why Join In?

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Slides for plenary talk on "E-business: Why Join In?" given by Heidi Fraser-Krauss and Ester Ruskuc at the IWMW 2004 event held at the University of Birmingham on 27-29 July 2004.

See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2004/talks/fraser-krauss/

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IWMW 2004: E-business: Why Join In?

  1. 1. University of St Andrews Business E-Business why join in?E-Business why join in? Heidi Fraser-Krauss Ester Ruskuc
  2. 2. University of St Andrews Business OverviewOverview • Definition • Drivers • St Andrews E-commerce system • Transformation • Managing transformation • Conclusions
  3. 3. University of St Andrews Business Definition of E-commerceDefinition of E-commerce • Electronic commerce, or e-commerce, is defined as making payments for goods and services via the Internet using a debit or credit card.
  4. 4. University of St Andrews Business External DriversExternal Drivers • Customer expectations – Self-service ( no queuing, control ) – Availability (24X7) – Move with the times
  5. 5. University of St Andrews Business Internal DriversInternal Drivers • Streamline business processes and income collection (system integration, human error) • Job satisfaction • Outsourced credit card transaction processing • Review of merchant services and charges • Elimination of foreign currency charges • Move with the times
  6. 6. University of St Andrews Business C u s t o m e r s D e p a r t m e n t s F i n a n c e S t a f f S h o p p in g B a s k e t W o r l d P a y P a y m e n t s I n t e r f a c e I n d e x : - d a t a f l o w - e - m a i l s - u s e r s - s y s t e m s - w e b p a g e s - f i n a n c e s y s t e m s W e b P a g e s A p t o s F e e s a n d C h a r g e s S t A n d r e w s E - c o m m e r c e S y s t e m
  7. 7. University of St Andrews Business Improvements General FeaturesGeneral Features • Web based • Public face • Available out of hours • Unforgiving • External dependencies • Total reliance on technology • Permanent existence of external drivers
  8. 8. University of St Andrews Business What has been transformed?What has been transformed? • Technology • ‘Way of thinking’ – Processes – Procedures – Customer approach/interaction • Approach to implementation
  9. 9. University of St Andrews Business Approach to implementationApproach to implementation • Scoping exercise • Project organisation H u m a n in te r f a c e U s e r sT e c h n ic a l s t a f f
  10. 10. University of St Andrews Business Birth of Business ImprovementsBirth of Business Improvements • Across University • Varied skills ( project management, technical,process re-engineering, facilitation, system development, system administration) • Dedicated resources • ‘Internal consultancy’
  11. 11. University of St Andrews Business ConclusionsConclusions • Business benefits • E-business a problem or opportunity? • So why join in? • Investment for the future ( web based technologies)

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