The document proposes a crowdsourcing business concept for iPhone app development. It would create the largest global iPhone user social network where members could collaborate on app ideas, development, testing, and more. Market research found iPhone users want more social tools to learn about apps and are willing to participate in the app production process. The concept would use this crowdsourced community to develop and market apps. Initial funding needs are estimated at €500,000.

1. CROWDSOURCING iPhone APPS DEVELOPMENT Business Concept Luca Di Cesare [email_address] +39 348 47 19 492

10. Market: users habits Q How many Applications have you downloaded from the App Store?

11. Market: users habits Q How many of them are paid Apps?

12. Market: users habits Q How much did you spend so far for paid Apps altogether?

17. Business idea: graphic concept

19. Building the community iPhone users already rely on (limited) community tools to take decisions about new Apps to purchase… Q Before an App purchase, do you usually read users reviews?

20. Building the community … but it seems what is already provided is not enough Q Did you proactively search for the Apps you've downloaded or did you come across by chance?

21. Building the community The iTunes’ App Store shows some limits… Q

22. Building the community … and word on mouth is the second most used way to take decisions about new Apps to download Q How did you know about the Apps you've downloaded? (pls choose all that apply)

23. Building the community Would you be interested in sharing your experience with iPhone Apps with other users? What would you be willing to do? (pls choose all that apply) iPhone users show a clear desire of active participation… Q Q

24. Building the community Would you be interested in learning tips and tricks about your iPhone and its various Apps from other users? Would you like to use a recommendation system to learn about new Apps you might be interested in? … as well as the need to use social tools to learn more Q Q

25. Building the community Would you like to co-operate in new Apps production? (pls choose all that apply) iPhone users seem also to be ready for a more concrete participation Q

27. Idea owner Luca Di Cesare Electronic Engineer http://www.linkedin.com/in/lukadice on line sales & marketing consultant for companies such as: