Wholesale Trade, Characterstics of wholesale trade, Services of wholesaler to manufacturers and services of wholesaler to retailers.

1. WHOLESALE TRADE

2. WHOLESALE TRADE
Wholesale trade is a form of trade in which goods are
purchased and stored in large quantity and sold in batches
of a designated quantity, to resellers, but not to the final
consumers.
The traders dealing in wholesale trade are called
‘wholesale traders’or ‘wholesalers’.

3. CHARACTERSTICS OF WHOLESALE
TRADE
 Wholesaler buy and sell goods in large quantities.
 He deals only in few types of products
 He act as a middleman between the producers and retailers.
 He usually makes cash purchases and sells goods on credit to
the consumers.

4. SERVICES OF WHOLESALERS
SERVICES TO MANUFACTURERS
Facilitating large scale production.
Bearing risk.
Financial assistance.
Expert advice
Help in marketing function.
Facilitate production continuity.
Storage.

5. SERVICES TO RETAILERS
Availability of goods.
Marketing support.
Grant credit
Specialized knowledge.
Risk sharing.

6. THANK YOU