Both Amazon.com and MPH Online are e-commerce retailers that sell books and other products online. They have some similarities like providing a large selection of books that are easier to browse than in physical stores. Their business models also focus on customer service and convenience. However, Amazon started as an online-only retailer while MPH Online supplements its physical bookstores. Amazon also has a much larger product catalog and marketplace for third-party sellers.

1. • Siti Murni Hidayah binti Mistam [2009628574]
• Ruhani binti Mat Khalil [2009641548]
• Nur Atiqah binti Ismail [2009297764]
ITS450 : Introduction to e-Business
Prepared for : Mdm. Mardziah binti Hashim
Prepared by :
CS2243C
VS

2. Ukhuwahfillah abadan abada~
Members group :
• Ruhani
• Murni
• Atiqah

3. Table of content
Conclusion
Business Model
Differences
Similarities
mphonline.com
amazon.com

5.  Amazon.com, one of the pioneers of e-commerce, was
launched by Jeff Bezos in 1994
 Amazon.com was one of the major companies to sell goods
by Internet which started business as online bookstore but
nowadays they have become multi sellers.
 Today, hundreds of thousands of world-class retail brands
and individual sellers increase their sales and reach new
customers by leveraging the power of the Amazon.com e-
commerce platform.

7.  The e-commerce section of MPH Bookstores has been in
operation since year 2000.
 In late 2006, with new talents and resources, its operation
team is re-organized as an independent business unit and the
web store is re-branded with a new identity as MPH Online.
 Since 2008, MPH Online has been undergoing a continuous
phase of upgrading to enhance the entire shopping
experience by increasing the range of books on offer and
introducing non-books items. Stationeries, branded products,
toys and games, multimedia accessories and e-readers are
among the new products introduced.

8. Similarities
amazon.com & mphonline.com portal
 There is a limited selection of books in an actual bookstore
whereas both amazon.com and mphonline.com can list a
huge catalogue of titles, and is much easier to search
among them online.
 Both are e-Retailers
 Business-to-customer (B2C) relationship

9. Differences
amazon.com & mphonline.com portal
Amazon.com
-Click and order company
Mphonline.com
- Click and mortar company

10. Bussiness Model
www.amazon.com www.mphonline.com
 Value preposition
Amazon built a four-fold value proposition
that indicated its priorities in the
establishment of the online venture. The
four dimensions it focused on were
convenience, selection, price, and
customer service.
 Revenue model
Amazon generates revenue primarily by
selling books, videos, computer software,
toys, industrial tools and etc.
 Market Opportunity / Marketplace
Amazon Marketplace is a fixed price
online market place that allows sellers to
offer their goods alongside Amazon’s
offerings.
 Value preposition
To deliver enrichment via knowledge.
 Revenue model
- Transaction fees
Company receives commissions which paid
on volume of transactions.
 Market Opportunity / Marketplace
It is becoming another essential channel to
maintain brand awareness and loyalty as
well as and intuitive platform for customer
retention and relationship building.

11. www.amazon.com www.mphonline.com
 Competitive environment
1) www.popular.com
2) www.marwilis.com
 Competitive advantage
- Strives for excellent customer support and
services throughout every customer
dealings.
 Market Strategy
- It have special offer for selected books
* example: 15 % off(customer can save
money)
- It have free delivery in certain condition
* example: the delivery is free when the
book is order more than
RM180.00(West Malaysia)
 Competitive environment
1) www.eBay.com
2) www.wal-mart.com
3) Barnes & Noble
4) Sears Holdings
 Competitive advantage
They have partnerships with many
businesses. Amazon sells other companies
products on their web site.
 They offer millions of product.
 Amazon has a well put together ordering
system.
 Market Strategy
-It uses a customer-friendly interface.
-It scales easily from small to large.
-It exploits its affiliate’s products and
resources

12. www.amazon.com www.mphonline.com
 Organizational development
- Divisional structure
Based on the product / customer segment
location and each division is responsible for
certain product and has it’s own resources.
 Management team
Jeff Bezos founded Amazon.com in 1994
after making a cross country drive from
New York to Seattle, writing up the Amazon
business plan on the way and setting up
the original company in his garage. His
work with Amazon eventually led him to
become one of the most prominent dot-
com entrepreneurs.
Bezos is known for his attention to business
process details and he is an executive who
wants to know about everything from
contract minute to how he is quoted in all
Amazon press releases.
 Organizational development
Divisional structure
Based on the product / customer segment
location and each division is responsible for
certain product and has it’s own resources.
 Management team
MPH boought by Jalinan Inspirasi Sdn Bhd
which is a part of a large Malaysian
conglomerate owned by Malaysian
businessman Tan Sri Syed Mokhtar
Albukhary. For the first time, MPH becomes
a wholly Malaysian-owned company.
Jalinan Inspirasi is now known as the MPH
Group, which owns MPH Bookstores
(Malaysia and Singapore), MPH
Distributors (Malaysia and Singapore),
MPH Group Printing and MPH Group
Publishing.

13. Conclusion
 Both of this online application have same
organization development and the
relationship is B2C.
 Both of this is customer-friendly interface.