Intero Advisory was established in 2011 in Baltimore, Maryland to provide insight, opportunities, and talent to professionals and businesses navigating career and business changes. The company's founder, Colleen McKenna, helps clients build their professional brand through strategic use of LinkedIn and other online networks. Her workshops teach professionals how to develop individual and company profiles to gain a competitive advantage through social media. With over 20 years of marketing and sales experience, Colleen works with CEOs and organizations to accomplish their goals through inbound marketing and business development strategies.

1.
410.458.6960
colleen@interoadvisory.com
linkedin.com/in/colleenmckenna
twitter.com/colleenintero
interoadvisory.com
Colleen McKenna | Intero Advisory Information Overview
Intero Advisory, LLC established January 2011, Baltimore, Maryland
Mobile 410.458.6960 | colleen@interoadvisory.com | interoadvisory.com | Skype colleenintero
http://linkedin.com/in/colleenmckenna http://twitter.com/colleenintero http://pinterest.com/colleenintero
Mission | Purpose | Value Proposition
Intero Advisory’s mission is to provide insight, opportunities and talent to professionals and businesses as they
navigate change within their career and businesses.
People and Organizations need a competitive advantage, they need to see and be seen, connecting with their
prospects and customers, wherever they are.
Honing a competitive advantage builds professional and organizational currency. Your ideas, insight and network
will be viewed with greater credibility and you and your organization will deliver greater value to your clients.
Sounds simple, not always; necessary, absolutely.
We show people and organizations how to build their creative and competitive professional brand to ensure greater
productivity and success.We do this by creating a plan and implementing the appropriate tools. LinkedIn, the
professional social network, is where we begin.
There is no time to waste; whether you are an organization, a CEO or an emerging young professional, a sales
professional or are in a career transition you are your brand and you need to be social.
Biography |
Colleen McKenna, principal of Intero Advisory, LLC, connects professionals and businesses to insight,
opportunities and talent. Teaching and coaching business professionals and their company on ways to effectively
build their personal and professional brand through LinkedIn is always a starting point.
Colleen's marketing and sales experience in media, print services and custom content serve as the backdrop for
understanding how standing still never gets you far. With over twenty years in marketing + sales in the
Baltimore/DC area Colleen has worked with and for start-ups to market leaders like Xerox, Consolidated Graphics
and Carefirst.
Building new business relationships, connecting the dots and providing answers to client's business objectives is
Colleen's specialty. Developing integrated and creative strategies to drive new business is critical today, and
Colleen works with CEOs and their teams to accomplish their individual and organizational goals.
Colleen's philosophy is simple: learn and adapt to an ever-changing landscape, everyday. Create a strategy,
implement the strategy, use today's tools to be more productive, and ultimately, smarter than your competitors.
Colleen has been an active LinkedIn member since 2006 and has woven this online professional social network
into her sales strategy with measurable results. In launching her own business, Colleen has focused her new
business efforts around LinkedIn. In the first 15 months of launching her business Colleen coached and trained
over 1100 professionals on how to use LinkedIn to further their professional brand.

2.
410.458.6960
colleen@interoadvisory.com
linkedin.com/in/colleenmckenna
twitter.com/colleenintero
interoadvisory.com
Colleen earned her M.A. in Publication Design from the University of Baltimore and a B.S. in Mass Communication
from Towson University.
Service Offering:
B2B Social Business Development with LinkedIn
B2B Social Recruiting with LinkedIn
LinkedIn Individual and Company Page Development & Strategy
Sales Coaching
Inbound Marketing Development
LInkedIn Workshops
The workshops are interactive and range from 90 minutes to three hours. They are designed to assist experienced
and emerging business professionals in building their professional brand and business strategy to create a
competitive advantage. The two and three hour sessions are in-depth and requires everyone is online.
Topics
Why LinkedIn Is A Key Component To A Business Development Strategy
LinkedIn For Job Search
Why LinkedIn and How To Build A Profile That Works
LinkedIn Insight For the Advanced User
Why LinkedIn Company Pages Need A Strategy
Workshops can be tailored for specific LinkedIn topics as needed
Each workshop includes:
Review of current profiles Strategy and best practices
Measure current LinkedIn reach LinkedIn Resources from Intero Advisory
LinkedIn Profile Builder Guide [Pre-Work] Follow up via phone and email up to 2 hours
Speaking engagements | http://www.interoadvisory.com/events/
Resources | http://www.interoadvisory.com/resources/

3.
410.458.6960
colleen@interoadvisory.com
linkedin.com/in/colleenmckenna
twitter.com/colleenintero
interoadvisory.com
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