This is my submission for the second assignment "ARE YOU PAYING ATTENTION?" for "A Crash Course on Creativity" by Professor Tina Seelig, Stanford University
This is my submission for the second assignment "ARE YOU PAYING ATTENTION?" for "A Crash Course on Creativity" by Professor Tina Seelig, Stanford University
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
2. My observation exercise included 6 stores on a main street in
Bochum, Germany. The observation itself did not lead to any
new discoveries about new businesses but it did help me
rediscover the retail world with fresh eyes.
Instead of being there to buy I went there to discover the
ideas behind the face of the shop. And after gathering the
following data, I came up with the following conclusions1.
1
Please do have in mind that I was not very welcome to take pictures inside the store. Even though this
interfered with my assignment, it also led to a new discovery that I kindly included in my conclusions.
3. 1. A doormat imitates a `welcome doormat`
2. A beautiful girl poster at the back attracts and one could
see it from the door
3.An interesting idea with the legs on the
wall; however the light in the store doesn´t
concentrate on the items but rather on the
walls.
4. The drawers look like those we use at
home and not typical store drawers
4. The electronics store was full with posters with text on them,
even the ads on the windows were mainly with posters and
no items. The information was too overwhelming.
5. The beauty shop was on the other hand full with posters with
no text on them but with beautiful faces. The lights were
invisible and they were coming from the advertising posters
of the different brands. Window ads with posters & products.
6. The book store was the most appealing one with its bright
colors. It was the store with the most items (both discounted
and not) to be sold outside the premises of the store.
7. This was the least appealing store: the featured items on the
window were not well illuminated and the colors were too
dark. The idea behind the colors might be to represent luxury
goods, however, one could not see well enough the item. So,
even though the quality of the product is good, one could not
see it inside the shop. Also, the three signs of the store were
quite confusing.
8. Who doesn´t know C&A? Well, apparently this is what they
use to reduce costs in their stores. The lights were ok, the
colors of the store were ok, the temperature inside was ok,
everything was ok. With this ok their items were losing their
light (quality). The one thing that was well displayed were the
price tags and the price posters which were screaming: Look,
I´m cheap, buy me! The whole concept of cheap selling in
bulk did not appeal to me very much, but then again I did
enter the shop. All this tells me that whatever the
representation, a client is FIRST led by a price.
9. To sum up, If I ever open a store it will have the following
features (description for a clothing shop):
one relatively big sign but not that big
colorful external representation
open door
a combination of well illuminated posters with beautiful girls
on it & mannequins with featured trendy cloths
a welcome doormat with the name of my shop
white colors with lights mainly on the items
products displayed at eye level
high ceiling
music playing
sparse merchandise
distinctive smell
something to remind the cozy atmosphere at home but also
luxury items to tell you that you experience something that
you cannot at home
a camera to take pictures of the people trying the cloths on
...
And very well displayed prices. This is the main drive for a
person to come inside your store.
Thank you for taking time reading my small
paper! :)
Plamena