The document describes observations and insights from various retail shops. It notes details about the layout, design, and merchandise of a small underpass shop in Moscow, a colorful Halloween-themed gift shop, a women's clothing boutique with plastic mannequins on display near the entrance, two kids' stores with closed doors and lack of appealing decor, an electronics store with a wide open space but small ceilings and disorganized feel, and a software store decorated with colorful walls and floor posters alongside plush toys. The purpose is to bring attention to design and merchandising opportunities across different types of retail establishments.

1. ARE YOU PAYING
ATTENTION?
My observations and insights

2. ARE YOU PAYING ATTENTION?
Small shop in the
underpass near metro
station in Moscow
Insights and
opportunities :
 A cash register into the
door.
 This shop needs to be
more colorful and more
bright than products which
we see in the showcase.

3. ARE YOU PAYING ATTENTION?
Gift shop in the trading
center
Insights and
opportunities:
 Salespersons in Halloween
costumes and makeup.
 Opened door, high ceiling
and bright light creates
wide space inside this
shop.
 All products are
accessible. You can touch
any gift and feel like at
home.

4. ARE YOU PAYING ATTENTION?
Women outwear shop in
the trading center
Insights and
opportunities:
 No doors.
 Plastic figures stand right
in front of the door ant in
the center of the shop.
 There are no much lights,
but mirrors makes the
space inside the shop
wider.

5. ARE YOU PAYING ATTENTION?
2 shops for kids
Insights and
opportunities:
 Doors are closed. I didn’t
want to enter and took
these pictures outside.
 No funny toys or pictures
for kids. These shops must
be more attractive for kids
and for parents.

6. ARE YOU PAYING ATTENTION?
Electronics shop
Insights and
opportunities:
 Wide space and small
ceilings. Products looks
very, very small.
 This shop looks strict and
messy at the same time.

7. ARE YOU PAYING ATTENTION?
Software shop
Insights and
opportunities:
 This shop sells software,
but there are funny plush
toys in the showcase.
 There are colorful
wallpaper on the walls and
posters on the floor.

8. THE END!