The document describes observations from visits to six different stores - Reliance Digital (electronics store), Health and Glow (wellness store), Addiction (boutique), Park Lane CTC (electronics shop), United Colors of Benetton (clothing store), and Puma (sportswear store). Details provided include the store layouts, products sold, number of employees, and interactions with sales associates at each location.

1. Are you paying attention?
I think I was….
Relience Digital:
 An electronic store.
 I had to return a router I had bought two days ago. So I had ended up spending more than
half an hour instead of just 15 mins.
 Open door with security guards at the door. A male and a female.
 Big lit up sign in Red and Purple with the reliance symbol.
 Floor and walls are pale/cream colored. (You don’t notice it because you are surrounded by
more eye catching goods)
 The ceiling was 12 feet high and had spot lights on the ceiling.
 Two floors.
 Initially it was quite. Can hear a few media bits from TV and computer speakers around the
place. But later they played a Bollywood song “Tu mera hero”. I am guessing to demonstrate
features of the sound system.
 The store had a comfortable temperature. Air conditioned but not too cold.
 Cash register was located near the entrance on the left and had two queuing lines in front
of the cash desk.
 Store is not crowded at all. (6 costumers the whole time I was there)
 It takes less than a minute for a sales person to ask me what I want.
 It took between 5-10 mins to negotiate an exchange offer for the router.
 After a few suggestions of what I can purchase in its place I got taken to the grooming
products upstairs.
 I picked up a pink Panasonic hair straighten-er and curler.
 All products were on display with their price and their new discounted price written in bold.
Made me want to buy everything because of how much I would’ve saved!
 There were no impulse items on the cash register table but were surrounding it. Like PSP
accessories, Ipod holders/cases, headphones.
 There were at least 20 sales representatives in uniform and badges with their names on it
present. Costumer: Sales people :: 20:6 ( the store looked really empty maybe because it
was still early evening)
 Products were grouped according to type and brand. (Apple products together, and other
products were clubbed as TVs, monitors, speaker, accessories etc.)
Health and glow
 The wellness store.

2.  Beauty and self grooming products.
 Closed door with pull and push signs.
 Security at door stamping bills.
 Floor: white tiles.
 Cramped space.
 15 sales people. Men and women. Mostly women. Like 4 men only.
 Attend to you as soon as you enter.
 Got the two things I needed immediately but it was annoying when she kept asking if I
wanted anything else more than 5 times followed by a list of products they offer.
(Definitely scripted.)
 Products are grouped based on type not price or brand.
 A lot of impulse items at the cash counter. Made me want to pick up a key chain, chewing
gum, and tiny hand sanitizers even though I have enough of each. Tempting.
 Sales people dressed in uniforms spread out zone wise.
 6 other customers in the store. Waited for two to finish billing at the cash counter.
Addiction
 Small Boutique.
 Went to pick up blouses given for stitching.
 Six sewing machines.
 Four tailors. (3 women, 1 man)
 Floor was back and grey chess board.
 Walls were dull yellow.
 No other customers but there were a lot of old orders still not stitched.
 The billing lady was very engaging.
 They had a land line telephone connection. (Used to inform costumers about the status)
 Big shelf with finished blouses and floor had rags of cloth in different colors patterns and
sizes.
 Addiction was written in thin slender font. Kinda make it look feminine I guess.
Park lane CTC
 Electronic shop in a big commercial complex
 A tiny 12 feet by 6 feet shop with all the items on display but cramped up.
 They did not have the item I wanted but it was available in the shop in 2 mins after one
phone call to someone(I think he called the shop beside)
 3 sales people (Only one of them active and engaging. The one at the counter counting
money)
 I was the only customer there for the 15 mins I spent there waiting for the right adapter.
 Anil Electronics store. I didn’t notice the name of the store until I had left. Because I
entered it by just looking at the good on display.

3.  Door was open. Shop not air conditioned.
 Not an up market store but every handy. Very good networks.
United colors of Benetton
 What attracted me to the store was the winter collection block bright colors on display and
the store window with winter theme (snowflakes) on display.
 Typical Green UCB board. Lit up from the inside.
 As soon as you enter as a row of clothes and kept in parallel on hangers.
 4 attendants.
 Accessories for winter were adorable with multicolored and block color gloves and
mufflers.
Puma
 Typical red and white puma with the symbol.
 Small store with 2 floors.
 6 sales people.
 The girl mannequin on display had the new a pink sweat shirt with a white shirt inside with
shorts. I can’t remember that the guy had on.
 Items were grouped according to type. Sports, Tshirts, Shoes on the entire wall on the left
as soon as enter, socks on a revolving settee near the billing counter, winter collection as
soon as you enter on the right.
 Girl’s wear was up stairs.
 No female Sales person.
Six stores in one day was quite exhausting especially for a person who doesn’t quite enjoy
shopping as much. I guess that’s why I started to notice less and less towards the end.