Authored by Emergent Research. Explores emerging trends that are driving a data revolution. More information at: http://network.intuit.com/2012/12/13/the-coming-era-of-big-data-for-the-little-guy/
Analysis on big data concepts and applicationsIJARIIT
The term, Big Data ‘ h a s been referred as a large amount of data that cannot be handled by traditional database
systems. It consists of large volumes of data which is been generated at a very fast rate, these cannot be handled and processed by
traditional data management tools, so it requires a new set of tools or frameworks to handle these types of data. Big data
works under V’s namely Volume, Velocity, and Variety. Volume refers to the size of the data whereas Velocity refers to the
speed that the data is being generated. Variety refers to different formats of data that is generated. Mostly in today’s world
thee average volumes of unstructured data like audio, video, image, sensor data etc. One can get these types of data through
social media, enterprise data, and Transactional data. Through Big data analytics, one can able to examine large data sets
containing a variety of data types. Primary goals of big data analytics are to help the organizations to take important decisions
by appointing data scientists and other analytics professionals to analyses large volumes of data. Challenges one can face
during large volume of data, especially machine-generated data, is exploding, how fast that data is growing every year, with
new sources of data that are emerging. Through the article, the authors intend to decipher the notions in an intelligible
manner embodying in text several use-cases and illustrations
IABE Big Data information paper - An actuarial perspectiveMateusz Maj
We look closely on the insurance value chain and assess the impact of Big Data on underwriting, pricing and claims reserving. We examine the ethics of Big Data including data privacy, customer identification, data ownership and the legal aspects. We also discuss new frontiers for insurance and its impact on the actuarial profession. Will actuaries will be able to leverage Big Data, create sophisticated risk models and more personalized insurance offers, and bring new wave of innovation to the market?
THE DIGITAL UNIVERSE IN 2020: Big Data,
Bigger Digital Shadows, and Biggest Growth in
the Far East, Decemeber 2012, IDC Whitepaper sponsored by EMC, http://bit.ly/Ux3kxq
TCS Innovation Forum - The Digital World in 2025 - 28 05 15Future Agenda
On 28th May we are running a min workshop at the London TCS Innovation Forum. This is looking how digital and data are changing society and this presentation is a starting point for that discussion.
Analysis on big data concepts and applicationsIJARIIT
The term, Big Data ‘ h a s been referred as a large amount of data that cannot be handled by traditional database
systems. It consists of large volumes of data which is been generated at a very fast rate, these cannot be handled and processed by
traditional data management tools, so it requires a new set of tools or frameworks to handle these types of data. Big data
works under V’s namely Volume, Velocity, and Variety. Volume refers to the size of the data whereas Velocity refers to the
speed that the data is being generated. Variety refers to different formats of data that is generated. Mostly in today’s world
thee average volumes of unstructured data like audio, video, image, sensor data etc. One can get these types of data through
social media, enterprise data, and Transactional data. Through Big data analytics, one can able to examine large data sets
containing a variety of data types. Primary goals of big data analytics are to help the organizations to take important decisions
by appointing data scientists and other analytics professionals to analyses large volumes of data. Challenges one can face
during large volume of data, especially machine-generated data, is exploding, how fast that data is growing every year, with
new sources of data that are emerging. Through the article, the authors intend to decipher the notions in an intelligible
manner embodying in text several use-cases and illustrations
IABE Big Data information paper - An actuarial perspectiveMateusz Maj
We look closely on the insurance value chain and assess the impact of Big Data on underwriting, pricing and claims reserving. We examine the ethics of Big Data including data privacy, customer identification, data ownership and the legal aspects. We also discuss new frontiers for insurance and its impact on the actuarial profession. Will actuaries will be able to leverage Big Data, create sophisticated risk models and more personalized insurance offers, and bring new wave of innovation to the market?
THE DIGITAL UNIVERSE IN 2020: Big Data,
Bigger Digital Shadows, and Biggest Growth in
the Far East, Decemeber 2012, IDC Whitepaper sponsored by EMC, http://bit.ly/Ux3kxq
TCS Innovation Forum - The Digital World in 2025 - 28 05 15Future Agenda
On 28th May we are running a min workshop at the London TCS Innovation Forum. This is looking how digital and data are changing society and this presentation is a starting point for that discussion.
In this Whitepaper Dennis Curry explores the impact of the Internet of Things on the corporate environment, highlighting the importance of building intuitive associations in disparate and highly complex data.
The number of "files," or containers that encapsulate the information in the digital universe, is growing even faster than the information itself as more and more embedded systems pump their bits into the digital cosmos. In the next five years, these files will grow by a factor of 8, while the pool of IT staff available to manage them will grow only slightly.
Future of Privacy - The Emerging View 11 06 15 Future Agenda
The Future of Privacy is one of 25 topics being explored around the world by the Future Agenda project. 4 events, run in partnership with the IAPP in Washington DC, London, Singapore and Toronto have built on an initial view by Stephen Deadman, formerly Chief Privacy Officer at Vodafone and now at Facebook. With the extra insights from these events, and others from other topics such as the future of data, travel and work, we now have an updated emerging view of some the key shifts seen to be taking place around the world. The PDF brings together some of the key insights gained to date and shares some thoughts on the underlying shifts. It is the first of several presentations sharing insights from the Future Agenda programme.
The objective of this module is to provide an overview of the basic information on big data.
Upon completion of this module you will:
-Comprehend the emerging role of big data
-Understand the key terms regarding big and smart data
- Know how big data can be turned into smart data
- Be able to apply the key terms regarding big data
Duration of the module: approximately 1 – 2 hours
Big data for the next generation of event companiesRaj Anand
Only on rare occasions do we consider the amount of data that our every action produces. It’s pretty overwhelming just to think about every interaction on every app on every device in our bag or pocket, in every environment and every location.
But then there’s more. We also use access cards, transportation passes and gym memberships. We have hobbies, we travel, buy groceries, books and maybe warm beverages on rainy days. We are part of multiple communities. Looking around billions of people are doing the same. Our every action produces data about us. This is big.
We believe taking an interest in this wealth of data will be the key to success for next generation Event Companies.
We are living in a fast changing world, where it’s ever more important to foresee trends and seize opportunities. A global perspective is not a strategic advantage anymore it is a necessity.
Event companies are facilitators , they create common grounds for brands and audiences, by thoughtfully connecting goals and means. Having a deep understanding of customer behaviour, group psychology, digital habits, brand interaction, communication, and awareness through unlocking the power of big data will ensure next generation event companies thrive on strategy.
COVID-19 has impacted countries, communities, and individuals in countless ways, from business and school closures to job losses not to undermined loss of lives.
COVID-19, A catalyst for innovation in China by Foreign Trade Advisors, China...Gregory Prudhommeaux
In China, the spread of COVID-19 has had a devastating effect on the general population and economic activity.
The report is structured around 10 business sectors and segments which are:
1. Epidemic Management
2. Health, Biotech and the Data Sciences
3. Services and Application Services
4. Transport, Mobility and Logistics
5. Remote Work
6. Public Services - Justice, Security and Taxes
7. Fintech, Banking and Insurance
8. Hospitality
9. Leisure, Gaming, Culture and Sports
10. Education
Copyrights @CCE
Contact : secretariatgeneral@cce-chine.com
Better Community Connections Through Big Data and AnalyticsSAP Analytics
http://spr.ly/AA_PublicSector - With in-memory computing and analytics tools, the City of Boston is providing better service to citizens and engaging more with the community.
-Bloomberg Businessweek Research
Billions of computers that can sense and communicate from anywhere are coming online. What will it mean for business?
MIT TECHNOLOGY REVIEW
JULY/AUGUST 2014
8 key tech trends in a post covid-19 world editedAhmed Banafa
COVID-19 has demonstrated the importance of digital readiness, which allows business and people’s life to continue as usual during pandemics.
Building the necessary infrastructure to support a digitized world and stay current in the latest technology will be essential for any business or countryto remain competitive in a post-COVID-19 world.
From Intuit's Design for Delight (D4D) resource center on Intuit Labs: The Visioning Tool.
Use this to help evaluate your ideas and narrow down your focus.
From Intuit's Design for Delight (D4D) resource center on Intuit Labs: Empathy Map.
Use this tool when you have research you want to understand at a deeper level.
In this Whitepaper Dennis Curry explores the impact of the Internet of Things on the corporate environment, highlighting the importance of building intuitive associations in disparate and highly complex data.
The number of "files," or containers that encapsulate the information in the digital universe, is growing even faster than the information itself as more and more embedded systems pump their bits into the digital cosmos. In the next five years, these files will grow by a factor of 8, while the pool of IT staff available to manage them will grow only slightly.
Future of Privacy - The Emerging View 11 06 15 Future Agenda
The Future of Privacy is one of 25 topics being explored around the world by the Future Agenda project. 4 events, run in partnership with the IAPP in Washington DC, London, Singapore and Toronto have built on an initial view by Stephen Deadman, formerly Chief Privacy Officer at Vodafone and now at Facebook. With the extra insights from these events, and others from other topics such as the future of data, travel and work, we now have an updated emerging view of some the key shifts seen to be taking place around the world. The PDF brings together some of the key insights gained to date and shares some thoughts on the underlying shifts. It is the first of several presentations sharing insights from the Future Agenda programme.
The objective of this module is to provide an overview of the basic information on big data.
Upon completion of this module you will:
-Comprehend the emerging role of big data
-Understand the key terms regarding big and smart data
- Know how big data can be turned into smart data
- Be able to apply the key terms regarding big data
Duration of the module: approximately 1 – 2 hours
Big data for the next generation of event companiesRaj Anand
Only on rare occasions do we consider the amount of data that our every action produces. It’s pretty overwhelming just to think about every interaction on every app on every device in our bag or pocket, in every environment and every location.
But then there’s more. We also use access cards, transportation passes and gym memberships. We have hobbies, we travel, buy groceries, books and maybe warm beverages on rainy days. We are part of multiple communities. Looking around billions of people are doing the same. Our every action produces data about us. This is big.
We believe taking an interest in this wealth of data will be the key to success for next generation Event Companies.
We are living in a fast changing world, where it’s ever more important to foresee trends and seize opportunities. A global perspective is not a strategic advantage anymore it is a necessity.
Event companies are facilitators , they create common grounds for brands and audiences, by thoughtfully connecting goals and means. Having a deep understanding of customer behaviour, group psychology, digital habits, brand interaction, communication, and awareness through unlocking the power of big data will ensure next generation event companies thrive on strategy.
COVID-19 has impacted countries, communities, and individuals in countless ways, from business and school closures to job losses not to undermined loss of lives.
COVID-19, A catalyst for innovation in China by Foreign Trade Advisors, China...Gregory Prudhommeaux
In China, the spread of COVID-19 has had a devastating effect on the general population and economic activity.
The report is structured around 10 business sectors and segments which are:
1. Epidemic Management
2. Health, Biotech and the Data Sciences
3. Services and Application Services
4. Transport, Mobility and Logistics
5. Remote Work
6. Public Services - Justice, Security and Taxes
7. Fintech, Banking and Insurance
8. Hospitality
9. Leisure, Gaming, Culture and Sports
10. Education
Copyrights @CCE
Contact : secretariatgeneral@cce-chine.com
Better Community Connections Through Big Data and AnalyticsSAP Analytics
http://spr.ly/AA_PublicSector - With in-memory computing and analytics tools, the City of Boston is providing better service to citizens and engaging more with the community.
-Bloomberg Businessweek Research
Billions of computers that can sense and communicate from anywhere are coming online. What will it mean for business?
MIT TECHNOLOGY REVIEW
JULY/AUGUST 2014
8 key tech trends in a post covid-19 world editedAhmed Banafa
COVID-19 has demonstrated the importance of digital readiness, which allows business and people’s life to continue as usual during pandemics.
Building the necessary infrastructure to support a digitized world and stay current in the latest technology will be essential for any business or countryto remain competitive in a post-COVID-19 world.
From Intuit's Design for Delight (D4D) resource center on Intuit Labs: The Visioning Tool.
Use this to help evaluate your ideas and narrow down your focus.
From Intuit's Design for Delight (D4D) resource center on Intuit Labs: Empathy Map.
Use this tool when you have research you want to understand at a deeper level.
From Intuit's Design for Delight (D4D) resource center on Intuit Labs: Journey Lines.
Use this tool to understand how your customers approach tasks and how they feel about it along the way —understand both their good and bad experiences.
From Intuit's Design for Delight (D4D) resource center on Intuit Labs: the NEXT Tool.
Use this tool when you have a clear, customer-backed vision but still want to experiment with different ideas that ladder up to your established vision.
"Lean" Legal: Empowering business teams and companies to rapidly experimentIntuit Inc.
Learn how Intuit has adopted lean practices in an unlikely place - its legal department – by adopting a "getting to yes" mindset that enables innovation rather than hinders it.
This white paper describes how the Intuit legal team developed a set of guidelines designed to enable product teams to run multiple types of experiments without prior legal review – as its own internal experiment.
Intuit Immersion Workbook: Design with Emotion Intuit Inc.
Designing with emotion: a field workbook from Intuit. Immersion is about using emotional design to create awesome customer experiences. The workbook includes
an overview of Design for Delight (D4D), a message from Intuit President and CEO Brad Smith, and immersion activities to complete.
Catalyst - An Intuit Innovation ExperienceIntuit Inc.
On January 29, Intuit is hosting Catalyst, a small, invitation-only event designed to share the best of what we have learned and are practicing around driving innovation. Seventy-five of our valued business partners and customers will get hands–on training on innovation concepts and techniques that were pioneered by our founder Scott Cook.
http://bit.ly/IntuitCatalyst
QuickBooks Connect 2016 - Building your first QuickBooks App integrationIntuit Developer
You've got a great small business SaaS app. You know that your app and your customers will benefit from a deep integration with QuickBooks. This session will teach you how to use Intuit's dev tools and APIs to integrate your app with QuickBooks and publish it on the QuickBooks App Store.
Key Takeaways:
• Learn what is possible with the QuickBooks API and common integration points.
• Learn what developer resources are available from Intuit.
• Learn how to publish your app on Apps.com.
QuickBooks Connect 2016 - How small business can benefit from developer innov...Intuit Developer
Augmented Reality, Internet of Things, Blockchain, mobile devices and literally thousands of apps available – where does the developer, fit in? Hear from a panel of media, technology leaders and analysts on what innovations are most important to small business owners and how developers can start preparing for the future.
Key Takeaways:
• Understand how technology will affect small business in the short and long term future
• Learn how developers can benefit from and help drive growth and adoption of new tech among small businesses
• Hear from tech leaders on how they are creating an ecosystem
that’s driving innovation within the small business space
From Intuit's Design for Delight (D4D) resource center on Intuit Labs: 2x2 Narrowing
Use this tool when you have a number of ideas you need to evaluate in order to narrow your focus.
A storyFirst Approach to Human-Centered Design | Installment #2 @ the 2014 UX...Lou Susi
When we design for experience, subtle and peculiar shifts come into play that demand a uniquely empathic way of thinking about our practice.
We’re no longer designing for an ‘audience’ or ‘viewers’ through our previously static / mass mediated, one-way delivery of the information and designs we’re communicating. Instead, when we consider aspects of interactive engagement for our ‘users’ to experience — we need to thoughtfully dream up the actual stories we’re asking the people in our audience to actively live out. In this talk we discuss the benefits of putting story at the center of a human-centered design approach to improve the design process as well as the quality of the total human experience we’re ultimately all creating through our work.
I delivered this installment of the storyFirst talk at the very first UXBoston Conference on Saturday, July 19th 2014 at the Microsoft NERD Center in Kendall Square, Cambridge, Massachusetts { further details about the conference can be found at: http://www.meetup.com/uxboston/events/136304392/ }.
Stay tuned for further public speaking installments of the storyFirst Approach by visiting: http://storyfirst.org and http://myownmindllc.com and http://loususi.com.
Any UXBoston Conference attendees that would like to provide comments or feedback on the talk can graciously visit my SpeakerRate page for the presentation at: http://spkr8.com/t/34281 — I truly appreciate any continued conversation, critical feedback and other discussion as it will help me continue to develop the concepts we discussed at the conference for further clarity and development as a more and more valuable approach to experience design for both personal human-centered design and professional team-based experience design collaborations.
Process oriented architecture for digital transformation 2015Vinay Mummigatti
How the digitally savvy enterprises need to transform their business processes - A paper on architecture and patterns for business and technology audience.
Notes from the Observation Deck // A Data Revolution gngeorge
Notes from the Observation Deck will provide you with an examined look at the interesting phenomena and trends taking place around us today. We present them to you with the hope of sparking broader conversations, debates and ideas. Please use this as a resource for knowledge, inspiration and enjoyment.
Al-Khouri, A.M. (2014) "Privacy in the Age of Big Data: Exploring the Role of Modern Identity Management Systems". World Journal of Social Science, Vol. 1, No. 1, pp. 37-47.
The first phase of big data (Big Data 1.0) was all about “getting it.” The more data we had, the better the targeting, measurement and insights capabilities we could attain.
The big data ecosystem has now reached a tipping point where the basic infrastructural capabilities for supporting big data challenges and opportunities are easily available. Now we are entering what we would call the next generation of big data — big data 2.0
Convergence of AI, IoT, Big Data and Blockchain: A Review.
Kefa Rabah .
Mara Research, Nairobi, Kenya .
Abstract
Data is the lifeblood of any business. Today, big data has applications in just about every industry – retail, healthcare,
financial services, government, agriculture, customer service among others. Any organization that can assimilate data
to answer nagging questions about their operations can benefit from big data. In overall, the demand for big data
transcend across all sectors and business. Those who work to understand their customers’ business and their problems
will be able to proactively identify big data solutions appropriate to their needs, and thus gain competitive advantage
over their competitors. Job demand for people with big data skill-set is also in the rise especially professional,
scientific and technical services; information technology; manufacturing; and finance and insurance; and retail.
DevOps is baseless without the cloud. IoT needs cloud to operate efficiently, for computing is required by the cloud
operate efficiently. AI remained only as model up until the advent of big data. Blockchain and related distributed
ledger technologies are disrupting the technology sector as we know it. The confluence of technologies is just
inevitable and often they are beneficial especially today when usher in the 4th industrial revolution (Rabah, 2017a)
and the forth coming machine economy (Rabah, 2018). More-so, data is a key ingredient of approaches to developing
AI and machine learning, which are now being applied to a wide variety of uses, from stock trading to chatbots to
self-driving cars. There is barely a business or human activity today that is not considered as a target for AI in future
years and decades.
This primer - or "Big Data 101" specifically for the international development and humanitarian communities - explains the concepts behind using Big Data for social good in easy-to-understand language. Published by the United Nations' Global Pulse initiative, which is exploring how new, digital data sources and real-time analytics technologies can help policymakers understand human well-being and emerging vulnerabilities in real-time. www.unglobalpulse.org
Over the past decade, cloud computing has acted as a disrupter in several areas of IT business. Soon, it will overhaul one area of technology that has been in rapid growth itself: Data Analytics. Nicky will focus on the recent study of IBM Institute of Business Value which shows that capabilities that enable an organization to consume data faster – to move from raw data to insight-driven actions – are now the key differentiator to creating value using data and analytics. He will also talk about the requirements for the underlying infrastructure as critical component allowing real-time crunching and analysis of high volume of data. Based on real cases like retailers and energy companies, we will look at five predictions in five years, based on:
Analytics, Big data, and Cloud coming together will energize the Speed Advantage.
An Investigation on Scalable and Efficient Privacy Preserving Challenges for ...IJERDJOURNAL
ABSTRACT:- Big data is a relative term describing a situation where the volume, velocity and variety of data exceed an organization’s storage or compute capacity for accurate and timely decision making. Big data refers to huge amount of digital information collected from multiple and different sources. With the development of application of Internet/Mobile Internet, social networks, Internet of Things, big data has become the hot topic of research across the world, at the same time; big data faces security risks and privacy protection during collecting, storing, analyzing and utilizing. Since a key point of big data is to access data from multiple and different domains security and privacy will play an important role in big data research and technology. Traditional security mechanisms, which are used to secure small scale static data, are inadequate. So the question is which security and privacy technology is adequate for efficient access to big data. This paper introduces the functions of big data, and the security threat faced by big data, then proposes the technology to solve the security threat, finally, discusses the applications of big data in information security. Main expectation from the focused challenges is that it will bring a novel focus on the big data infrastructure.
Similar to Intuit 2020 Report: The New Data Democracy (20)
State of Small Business – Growth and Success ReportIntuit Inc.
In an effort to better understand how small businesses approach growth and how those views impact their operations and planning, Intuit QuickBooks released the “State of Small Business – Growth and Success” report.
Check out the results to learn more!
Working for yourself shouldn’t mean the odds of success are stacked against you. QuickBooks is committed to small business success with a comprehensive set of business tools that do the hard work for you – leveraging the latest in AI and emerging technologies to create a platform that evens the odds for small business owners.
In an effort to better understand the behaviors, attitudes and cash flow challenges experienced by small businesses and self-employed professionals around the world, Intuit QuickBooks released the “The State of Small Business Cash Flow” Report.
Entrepreneurs and small business owners are on the front lines, navigating the realities of automation. And they have unique advantages. The very fact that they are small and nimble makes small businesses well suited to the realities of the 21st century economy. They are able to quickly adapt, take advantage of new opportunities, and to pivot to serve customer expectations in a rapidly changing world.
To better understand how small businesses are adapting to the age of AI, Intuit conducted a survey examining attitudes towards automation technology today as well as perceptions on how automation technology will impact their business and lives over the next 5 years.
Get financially Fit: Tips for Using QuickBooksIntuit Inc.
When you're running a business, the last thing you want to be worried about is wasting time trying to figure out how to do your accounting. Join a QuickBooks product expert as she shares best practices for simplifying your day-to-day accounting and truly getting the most out of QuickBooks as a small business owner.
SEO, Social, and More: Digital Marketing for your BusinessIntuit Inc.
Every business owner wants to attract more customers, convert prospects to sales, and get more referrals from customers. Attracting the right customers to "sell and wow" will help your business bring in more sales and better your bottom line.
Why Building Your Brand is Key to Getting CustomersIntuit Inc.
Building and establishing your small business or personal brand can be challenging if you don’t know where to start — or how to compete with larger, recognisable brand names. Mick Spencer, founder and CEO of ONTHEGO SPORTS, has grown OTG into a leading Australian sporting goods brand by building deep customer intimacy through listening to customer needs and building personalised products.
Get Found Fast: Google AdWords Strategies for GrowthIntuit Inc.
Simply just having a website isn't enough to attract customers to your business — you must also ensure that people can actually find you amidst all of the noise online. Google AdWords is a cost-per-click advertising platform that will get more people to your website and allow you to advertise to new customers.
This session will help you deepen client relationships so they never dream of going to anyone else.
Attendees will learn where they have gaps in their client relationships or with providing services, and will leave with a specific plan to fill the gaps and transform client relationships for good.
It’s a given that the work that Accounting firms do today will look very different in the future. New technologies are emerging that will allow practitioners to gain efficiencies and uncover insights in ways that are not possible now, and firms will need to adopt very different methods to attract and retain great talent and keep relationships with clients healthy and strong. At the same time, competition will come from all sides and the firms that can deliver services in a way that clients need and want will be the ones that survive. Chris Hooper, The Accounting Futurist, will examine the major trends that are likely to disrupt practices in the next decade, and will identify steps that firm owners of all sizes can take now to ensure their firm not only survives, but thrives in the exciting new world of tomorrow.
The digital age requires you to evolve the tools and technologies you use. With this evolution, the old pricing methods don’t work anymore.
In this research-based session, Trent McLaren will share key pricing strategies designed to ensure you thrive in the digital age.
Advanced QuickBooks Online - Handling Tricky TransactionsIntuit Inc.
QuickBooks Online is the world’s most popular cloud accounting program, with over 1.8 million companies using it every day to manage their businesses.
This session will focus on how to handle tricky transactions such as Customer Deposits, Loan accounts, Dishonored Cheque ’s and much more. If you have been using QuickBooks Online for a while, this is a session not to be missed.
A full handbook will accompany the session so that attendees can replicate the tricks when they get back to their offices.
2. DATA Empowers Consumers
D i gi t a l D a ta H elp s I n d iv id u als Nav ig ate the
Ma z e o f Mod ern Life
Digital data will transform how people live and behave in a variety of new
and meaningful ways. Connected through the global grid and mobile
devices, data will shape how individuals make decisions both large
and small, determine purchasing decisions and form communities and
relationships.
A New Era of Data-Driven Decision Making
As life becomes increasingly complex, digital data will simplify decision making. Economic
changes over the last few decades have shifted many risk management responsibilities from
institutions to individuals, a trend likely to continue. In addition to this increase in personal
responsibility, insurance, health care, retirement and other financial issues are growing
evermore intricate, increasing the number of difficult decisions we all make.
Data-driven solutions will come to the rescue, helping simplify, and even make, these
decisions. Over the next five to seven years, emerging technologies and new analytical
tools will convert daunting data streams into actionable information that will ease personal
decision making, reduce uncertainty and save individuals both time and money.
These analytical tools will store, organize and analyze life’s data feeds for us, aggregating
anonymous information from large numbers of people to provide individuals with
personalized comparisons and insights. Used on their own or in conjunction with advisors
such as accountants, financial planners and health specialists, these data-driven tools will
demystify the complexity associated with the business of life.
By 2020, individuals will routinely turn to data-driven analytical tools to help solve many of
life’s most important decisions. Early indicators of this trend include:
• Financial Engines, which helps hundreds of thousands of people navigate the complexities
of retirement planning. Founded by Nobel prize-winning economist Bill Sharpe, the firm
provides individuals with sophisticated financial advice – previously available only to the
world’s largest institutional investors. Its foundation is cloud technologies, new ways to
access large financial data sets and advanced data analysis tools.
the new data democracy 2
3. • Exmobaby, which creates baby pajamas with built-in biosensors that collect a wide range
of health and wellness data. In addition to providing real-time bio-stats on the baby,
such as heart rate and physical activity, Exmobaby hopes to aggregate this information
into large databases on infant health and wellness. Parents will use these products to
monitor the health of their babies, track their growth and compare their progress to
trends for other infants.
• Parchment, a startup that helps high school students choose and apply to college. By
analyzing a large database of student profiles such as grade point averages, SAT scores
and acceptance data, Parchment assesses a student’s likelihood of admission to a
specific school. It then determines what the student must do to improve acceptance
chances. Parchment also plays matchmaker, pointing students toward schools that
match their profiles, helping them find a good fit.
Power Shifts to the Data-driven Customer
Data-rich platforms are making online business reviews commonplace and powering
smartphone applications that evaluate and compare products and service prices in real
time. This will give data-empowered customers ever-greater access to pricing information,
service records and specifics on business behavior and performance.
Data delivered through Internet and mobile technologies will create a new market
transparency that radically alters how business is done. This new era of hypertransparency
will change the way people shop, allowing individuals to save time and money, and tipping
the power dynamic to favor the buyer over the seller. People will gain deeper insights into
what and who they are buying from and, with the helping hand of data, acquire the power to
command a fair price.
Businesses that operate with integrity and values will reap the rewards of this new
transparency as more and more consumers base purchasing decisions not just on price,
but also with an eye on a company’s social reputation. Firms that are authentic, meet their
commitments, provide excellent customer service and strive to create long-term value for
their customers are most likely to survive and thrive.
Intuit 2020 Report 3
4. By 2020, hypertransparency will be the norm with smartphone-based price checkers and
reviews fully integrated into online social applications. Early indicators of this trend include:
• Turbocharged competition, where consumers use increased access to real-time pricing
information and the opinions and experience of others to find better deals. Google
Places, for example, tightly integrates Google’s mobile search and maps with reviews,
giving smartphone-wielding consumers detailed information on local businesses
anytime, anyplace.
• Social shopping, where consumers’ friends and others use technology to become
involved in the shopping experience. For example, the e-commerce site Fabi.com
integrates with Facebook to create a real-time text-and-photo stream of what friends
are buying, sharing and liking. This means that bad experiences will quickly ripple
through groups of friends, while good experiences will drive others to buy.
• Value-influenced decisions, where consumers use access to detailed data on issues they
care about when making purchasing decisions. In response, companies are starting to
make this data readily available. Eco-labels on General Motors’ 2012 Chevy Sonic, for
example, disclose how much energy and resources it takes to build the car, the pollution
generated during production and what happens to the car at end-of-life. A third party
certifies the data to assure environmentally oriented consumers that GM is serious and
transparent about sustainability.
Consumers Delegate Tasks to Digital Concierges
Data-driven smart applications will perform many tasks, with a growing number doing
the work for us. Big data is driving a revolution in machine learning and automation. This
will create a wealth of new smart applications and devices that can anticipate our needs.
In addition to responding to requests, these smart applications will proactively offer
information and advice based on detailed knowledge of our situation, interests and opinions.
This convergence of data and automation will simultaneously drive a rise of user-friendly
analytic tools that help make sense of the information and create new levels of ease and
empowerment for everything from data entry to decision making. Our tools will become our
data interpreters, business advisors and life coaches, making us smarter and more fluent in
all subjects of life.
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5. By 2020, data-driven smart applications and devices will extend and augment the capabilities
of humans, often doing the work for us. Early indicators of this trend include:
• Apple’s Siri, a first-generation, digital personal assistant that mines the Web to respond to
user requests and assist in accomplishing simple tasks. Siri’s machine-learning software
builds upon the requests from millions of users to become smarter every day. Future
generations will move beyond just responding to requests to proactively providing advice.
• IBM’s “Watson in your pocket,” which builds upon the big data-driven machine that
became the “Jeopardy” champion by harnessing and analyzing massive amounts of
data in real-time. Consumers will likely initially see Watson in health care, where it will
answer questions on symptoms, prescriptions and other medical issues. But the use of
Watson will spread to provide real-time advice on a wide array of daily life issues.
• Wolfram Alpha, an online personal analytics tool that helps people analyze their
Facebook feeds and displays their account activity in pie charts, graphs and maps. In
the near future, Wolfram Alpha will expand its personal analytics tools to allow users
to input and analyze a wide range of personal data including emails, instant messages,
tweets and health data.
• Google’s Field Trip, a customizable local discovery engine that runs in the background on
your smartphone. When people approach something interesting, it automatically informs
them about the location. No click is required and it can even read the information to
them. Field Trip bases its recommendations on user inputs and lets users find the cool,
hidden and unique things and places wherever they are.
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6. Data Fosters Community
Around the globe, digital data will turbocharge the rebirth of the village and
reconnect people to their communities in new ways.
In simpler times, people lived in villages where everyone knew each other. Life
centered around the local community; neighbors knew and helped each other, and
civic participation was near universal. The pace, stresses and pressures of modern
life changed this, isolating many of us from our communities and leaving many
yearning for the comfort and connection of belonging to a place.
Digital data will recreate the familiarity of the village. Online location-based services,
local search and new data-driven discovery applications will lead people to more
deeply explore their neighborhoods. Social media will offer new ways to meet and
interact with neighbors as hyperlocal media powers a new wave of civic engagement.
Privacy: Being Good Isn’t Enough
Companies that develop comprehensive and clearly communicated privacy practices will thrive, as
strong data privacy and security become part of the value that successful businesses will offer their
customers.
As personal data increasingly migrates to the cloud, businesses will develop new and more secure
ways to protect this data and thereby earn the trust of their customers. The new era of big data will
spur the updating and modernizing of today’s current privacy frameworks. Successful businesses
will clearly communicate to customers how their data may be used, their options for using and
sharing that information and the benefits they can expect from its use. Industry and regulators will
also have to work together to establish clear, consistent outcome based privacy policies that help
empower consumers and fuel data-driven innovation.
By 2020, responsible data stewardship will be required of both businesses and individuals. Early
indicators of this trend include:
• The Personal Data Ecosystem Consortium, an association of companies working to empower people
to collect, curate and derive value from their personal data. Consisting mostly of startups, association
members are developing tools and systems that provide new controls over personal data.
• BillGuard, a personal finance security service, which enables consumers to monitor their bills by
collecting information on fraudulent credit card transactions using the power of many. When the
system suspects a fraudulent or questionable charge, it alerts the consumer to take action.
• Privacy by Design, an initiative by the Ontario, Canada Information and Privacy Commission.
Supported by U.S. and European policy leaders, it encourages businesses to implement privacy
and data safeguards into their technology and processes. Organizations from around the globe
are adopting their principles-based approach of addressing privacy and security concerns when
designing and developing technology.
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7. By 2020, the use of big data to support, improve and enhance our neighborhoods and
communities will be commonplace. Early indicators of this trend include:
• Walkscore, a startup that uses data and analytics to help prospective and current
residents reduce commute times. It also lets them find communities that fit their
personalities and lifestyles, empowering people to discover the fabric of a community.
• Crime prediction, helping police across the country use data and predictive analytics to
help forecast, disrupt and prevent crime instead of simply reacting to it. The Memphis
Blue CRUSH (Criminal Reduction Utilizing Statistical History) program, for example,
contributed to a 28 percent reduction in serious crime, substantially increasing
neighborhood safety.
• Match Puppy, an online service that connects dog owners to one another to encourage
doggie play dates. This is one example of online social tools that introduce neighbors to
one another based on interests, and increases local community ties.
• Adopt-a-Hydrant, an online program in Boston that allows residents to be responsible
for digging out snow-covered hydrants near their homes. Developed by the nonprofit
Code for America, it coordinates community involvement on a digital map. This large
database of individual civic action improves neighborhood fire safety and the efficiency of
Boston’s under-resourced fire department.
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8. Data Drives Main Street Digital
N e w R u le s fo r B ein g Smart in Small B u sin ess
Big data is changing the rules of commerce and business operations,
creating opportunities and challenges for small businesses.
The convergence of three interrelated computing trends – cloud, mobile
and social – will create cost-effective, data-rich platforms on which to
build new businesses and drive economic growth for small and large
businesses alike, helping increase local economies as well as global
e-commerce and trade.
Digital data will turbocharge the use of analytics, in both small and large
businesses. Proprietary data combined with data from the cloud will create
new insights and a deeper understanding of what consumers need, what
they like and what will keep them happy. The development of new data
sources and unique analytics will drive entrepreneurial growth around the
globe over the coming decade.
Data Brings Back Personal Service
Digital data will give merchants the ability to provide customized goods and services
tailored to the specific needs of individual customers – just as local merchants used to
do – only better. Local shopkeepers once knew what their customers liked, right down to
color, size and taste. The rise of modern commerce, malls and big box retail changed this.
Economic efficiencies flourished as did more choices and lower prices, but at the cost of
personalized service.
Merchant access to digital data is bringing back personalized service with a new dimension:
Businesses can often anticipate and meet customer needs without so much as a
conversation. Customers leave digital footprints when using the Internet, a credit card or
posting on Facebook. These digital footprints reveal individual purchase patterns, lifestyles
and interests – the same information that the traditional shopkeeper once gathered
by personal contact. With our permission, local merchants will use this information to
reacquaint themselves with us as customers and deliver the customized goods and services
we want.
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9. By 2020, the personalization and localization of goods and services will be a regular part of
everyday life. Early indicators of this trend include:
• Startups, such as Scout Mob and Womply, which allow local merchants to personalize
offerings for particular consumers, increasing customer loyalty. These services let local
merchants combine information on purchases with social media data to provide a more
complete picture of customer preferences.
• ValuText, a mobile marketing service, which sends special offers to the smartphones of
shoppers who have opted-in when they enter a “geo-fence,” a predefined, virtual space
surrounding a merchant. These offers can be customized to specific customers using
profiles maintained by the merchant.
• Several global hotel chains are exploring applications that, with guests’ permission,
recognize them via their cell phones when they pull into the parking lot. These apps
let hotels automatically check in guests and have their room key and paperwork – and
perhaps their favorite beverage – waiting at the front desk before they even walk through
the door.
Data Levels the Playing Field
Big data will arm small businesses with insights and capabilities once only available to
corporate giants, empowering entrepreneurs with new ways to operate more efficiently, find
new customers and, most important, improve their top- and bottom-line results. These new
capabilities enable small businesses to be significant contributors to the 21st century digital
economy and will be driven by inexpensive yet powerful cloud-based data and analytical tools
that let small firms better organize, manage and analyze their businesses.
Small businesses will also gain from combining and comparing their own data with that of
their peers, competitors and others. Using the power of many – the cloud-based aggregation
of anonymous data from large numbers of comparable small businesses – small businesses
will be able to identify and incorporate best practices, discover opportunities to cut costs,
refine their business models and improve operations.
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10. By 2020, small businesses will have fully embraced cloud-based data and analytical
tools, using them to participate in and drive growth in the global digital economy. Early
indicators of this trend include:
• Datamart startup Factual, which offers a cloud-accessible database of 58 million
businesses and places of interest in 50 countries, effectively creating an uber Yellow
Pages with a truly global reach. Businesses will be able to use this data to identify,
target and market to business customers anywhere in the world as easily as to those in
their home towns.
• Amazon Web Services, which offers cloud-based services that make it easy and cost
effective for small businesses and startups to process and extract information from
large volumes of data. Customers pay only for the cloud resources used and can easily
increase or decrease their usage as required. Small businesses that use this service can
complete tasks once limited to large corporations, such as mapping genomes, analyzing
complex Web logs and developing sophisticated models of financial markets.
• Startup Compass, which collects data from tens of thousands of startups and
creates best practice information, benchmarks and performance indicators that help
entrepreneurs make better decisions. This new, cloud-based service currently has
17,000 companies submitting data and using it to help run their businesses.
• QuickBooks Online, which includes a Trends feature that anonymously aggregates
customer data and allows small businesses to see how their income and expenses stack
up against similar businesses. For example, a roofer in Philadelphia grossing $250,000
annually can compare results with other roofers in the area or across the country.
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11. Big Data Creates Big Opportunities
The data and analytics revolution is sparking an explosion of opportunities as both startups
and existing small businesses find innovative ways to harness the power of the growing
streams of digital data.
The past decade’s most successful Internet startups illustrate how data and analytics
are creating new business opportunities. From Amazon to Zappos, emerging high-profile
companies build their business and serve customers using data and analytics. And that’s
just the beginning. The large and lucrative opportunities generated by capturing, organizing
and analyzing digital data are driving the formation of thousands of new companies.
The opportunities being created by the power of data and analytics are not limited to tech
startups. Existing small businesses across a wide range of industries are using digital data
and analytical tools to extend existing products and services as well as to create new ones.
As the data economy matures, small businesses will become more facile working with data,
leading to even greater product and service innovation.
Data Means Little if it Can’t be Understood
Historically, we needed statisticians, mathematicians and data scientists to
translate raw sets of data into useful information. A new wave of powerful yet
low-cost, cloud-based tools will help novices and the mathematically challenged
to analyze and interpret data through visually rich interactive maps, charts,
infographics, movies, holographs and other depictive methods. These tools will
democratize the use of data, moving advanced analytics from the domain of
specialists to everyday users.
User-oriented tools, often delivered as specialized tablet applications, will enable
nonspecialists to query databases, conduct “what if” analyses and discover new
information. These apps will be fed by cloud-based data and analytical systems
developed by data scientists, mathematicians and other technical specialists.
Everyday users will be shielded from the complexities of advanced statistics and
math, while still being able to conduct powerful analyses.
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12. By 2020, data will be a key driver of economic growth in the United States and across the
globe, with data and information becoming important components of many goods and
services. Early indicators of this trend include:
• Venture capital firms, which are expected to increase their investments in big data by nearly
$5 billion in 2012, more than doubling the $2.47 billion committed in 2011, according to
Thomson Reuters. This is up from $1.53 billion in 2010 and $1.1 billion in 2009.
• Irish startup Treemetrics, which created the world’s largest international forestry
analytics database with more than 11 million trees. Known in their industry as the
Google of forestry, Treemetrics is improving forest sustainability and increasing lumber
yields by creating data and tools that optimize harvests while reducing waste.
• Small businesses, which are increasingly tapping the big data power of Google Earth
and other online big data sets to find new customers, provide value-added services
and improve operations. EagleView Technologies, for example, was founded in 2008
and provides roofers and solar panel installers with precise measurements of roof
sizes and slopes based on aerial photographs. Local contractors use the images and
measurements to inspect roofs, estimate costs and identify potential customers without
the need for costly site visits.
• 3balls.com, which sells new and used golf equipment through PGA.com, in a partnership
with eBay and the Professional Golf Association. This database provides consumers
and retailers with access to up-to-the-minute trade-in and resale values for used golf
clubs and expanded the market by making it easier to buy and sell used equipment. The
company expanded the market through increased sales.
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13. Putting Data-driven Smart Applications to Work
Business will see intelligent devices, machines and robots taking over many repetitive,
mundane and dangerous activities. Monitoring and providing real-time information about
assets, operations and employees and customers, these smart machines will extend and
augment human capabilities.
Computing power will increase as costs decrease. Sensors will monitor, forecast and report
on environments; smart machines will develop, share and refine new data into knowledge
based on their repetitive tasks. Real-time, dynamic, analytics-based insights will help
businesses large and small provide unique services to their customers on the fly. Both
sources will transmit these rich streams of data as new information to the cloud. Machine-
learned know-how – as well as new analytics apps – will augment and ease human decision
making – and even replace humans in a growing array of tasks.
For small business owners and entrepreneurs, this means less time on data collection and
interpretation and more time on decision making and strategic management.
By 2020, data-driven smart applications and devices will extend and augment the
capabilities of humans, often doing the work for us. Early indicators of this trend include:
• Liquid Robotics, which operates a fleet of wave-propelled, solar-powered ocean robots
designed to capture a wide variety of information on the open seas. The wave-propelled
robots are much cheaper to operate and gather more data than traditional methods of
ocean monitoring, greatly expanding the opportunities for commercial and academic
ocean research.
• SenseAware, from Federal Express, a sensor pod that can be attached to packages. It
provides a shipment’s exact location, precise package temperature and information on
whether a package has been opened or exposed to light. It reports in real-time via the
Internet and replaces the need for human monitoring of packages.
• oDesk, an online talent marketplace that uses predictive analysis to better match
employers with freelancers. Drawing on a database of successfully completed tasks,
this tool simplifies the task of evaluating and selecting part-time or contract workers
and increases project success rates.
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14. Conclusion
Big data is changing the way companies conduct business, from streamlining operations
and increasing efficiencies to boosting productivity and improving decision making. Big data
is also being used to better target customers, personalize goods and services and build
stronger relationships with customers, suppliers and employees.
Data is also playing a growing and vital role in countless facets of our everyday lives.
Government uses data and analytics to improve public safety and reduce crime. Medical
practitioners use it to better diagnose and treat disease. Individuals are tapping into online
data and analytical tools to help with everything from planning their retirement, to picking
places to live, to finding the quickest way to get to work.
Despite being relatively new, big data has already become a major industry, spawning new
businesses and transforming existing firms. It’s also changed how society functions, how we
interact with one another in our daily lives, and how businesses small and large grow and
thrive in the 21st century.
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