Digital ecosystem: how to manage your paid, owned and earned mediaReading Room Singapore
This document discusses how customer experience ecosystems have become more important as the world has changed. It used to be that one message could reach many people, but now the landscape is more complex with paid, owned, and earned media interacting in an ecosystem. An effective ecosystem involves interrelated owned media platforms like websites and mobile apps that share content and drive distribution across various paid and earned channels. Building a strong customer experience ecosystem requires testing, learning, and evolving constantly by understanding customers, engaging them through relevant content, analyzing data, and adapting marketing plans on a quarterly basis.
Whirlpool EMEA presents: Digital school, lesson 3. The third part of an online course about social media and digital life. In these slides you will understand how the communication has changed, from radio, print and tv to websites and, now, social media. For an integrated marketing and communication system.
The document discusses how the digital world is changing how brands market themselves and connect with consumers. It notes that consumers now spend more time interacting with brands across social media, mobile apps, and owned digital channels than traditional media. It advocates that brands should engage consumers through interactive content on owned channels, distribute that content through social and mobile media, and reach broader audiences with paid media to build an effective brand ecosystem. It provides Smirnoff as an example of a brand that successfully implemented this approach.
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
HEC Digital Business. Sharing Economy and other trendsAndré Blavier
This document provides an overview of the course "Digital Business 2015-2016" which covers major digital trends like the sharing economy, mobile technologies, cloud computing, data, and their impact on digital transformation. It discusses key concepts like digital platforms, e-business, data analytics, big data's four V's, and cloud computing. The rise of the sharing economy is explained by societal and economic drivers like population density, sustainability, community desires, and monetizing excess capacity. Governance challenges from digital disruption are also summarized.
Transformation of media - technology and business modelsJohan Winbladh
Digital technology is transforming the media industry. The music and news industries have fragmented, with revenue streams changing. Television is also fragmenting with new content and streaming services. This presents challenges for media companies as consumer behavior changes. New business models are needed to generate new revenue through activities like content paywalls or reducing costs. Data and analytics can help media companies improve targeting and effectiveness. Innovation is also key through incubators and startups to disrupt the industry from within. Culture change and cross-functional collaboration are important for organizations to adapt successfully to these transformations in media.
The document discusses how the transition to the digital economy has changed the role of the CIO. It describes how work is becoming more collaborative and mobile as work is defined by where people choose to work rather than fixed offices. The strategic role of the CIO needs to shift from technology manager to business enabler by using technologies like big data, social media, and mobility to help the business deliver more value. The CIO should take action to build trust with other executives and propose solutions aligned with business strategy to remain a critical lynchpin between IT and the organization.
Digital ecosystem: how to manage your paid, owned and earned mediaReading Room Singapore
This document discusses how customer experience ecosystems have become more important as the world has changed. It used to be that one message could reach many people, but now the landscape is more complex with paid, owned, and earned media interacting in an ecosystem. An effective ecosystem involves interrelated owned media platforms like websites and mobile apps that share content and drive distribution across various paid and earned channels. Building a strong customer experience ecosystem requires testing, learning, and evolving constantly by understanding customers, engaging them through relevant content, analyzing data, and adapting marketing plans on a quarterly basis.
Whirlpool EMEA presents: Digital school, lesson 3. The third part of an online course about social media and digital life. In these slides you will understand how the communication has changed, from radio, print and tv to websites and, now, social media. For an integrated marketing and communication system.
The document discusses how the digital world is changing how brands market themselves and connect with consumers. It notes that consumers now spend more time interacting with brands across social media, mobile apps, and owned digital channels than traditional media. It advocates that brands should engage consumers through interactive content on owned channels, distribute that content through social and mobile media, and reach broader audiences with paid media to build an effective brand ecosystem. It provides Smirnoff as an example of a brand that successfully implemented this approach.
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
HEC Digital Business. Sharing Economy and other trendsAndré Blavier
This document provides an overview of the course "Digital Business 2015-2016" which covers major digital trends like the sharing economy, mobile technologies, cloud computing, data, and their impact on digital transformation. It discusses key concepts like digital platforms, e-business, data analytics, big data's four V's, and cloud computing. The rise of the sharing economy is explained by societal and economic drivers like population density, sustainability, community desires, and monetizing excess capacity. Governance challenges from digital disruption are also summarized.
Transformation of media - technology and business modelsJohan Winbladh
Digital technology is transforming the media industry. The music and news industries have fragmented, with revenue streams changing. Television is also fragmenting with new content and streaming services. This presents challenges for media companies as consumer behavior changes. New business models are needed to generate new revenue through activities like content paywalls or reducing costs. Data and analytics can help media companies improve targeting and effectiveness. Innovation is also key through incubators and startups to disrupt the industry from within. Culture change and cross-functional collaboration are important for organizations to adapt successfully to these transformations in media.
The document discusses how the transition to the digital economy has changed the role of the CIO. It describes how work is becoming more collaborative and mobile as work is defined by where people choose to work rather than fixed offices. The strategic role of the CIO needs to shift from technology manager to business enabler by using technologies like big data, social media, and mobility to help the business deliver more value. The CIO should take action to build trust with other executives and propose solutions aligned with business strategy to remain a critical lynchpin between IT and the organization.
Managing mobile devices proactively depends on more than the tools — such as mobile device management — that offer a “silver bullet” for the onslaught of mobile support requests. IT has two choices: 1) work to patch and fix by continually amending policies and myopic infrastructure or 2) establish a stance rooted in control over the devices in place today and those likely to be requested tomorrow and well into a multi-device, connected future.
Solving this problem and establishing control is an issue not only of the proper technology but key relationships across the organization, informed and enforceable policy, and a multi-part technology stack to operationalize said policy. We call this the mobile control plane, a complex but critical layer of support that serves as the foundation for enterprise mobile rollouts that’s lacking in most companies today.
2011 Agency Landscape: Social Media ConvergenceKevin Briody
A brief presentation for Elon University students in November, 2011. Touching on the growing convergence of traditional agency roles when it comes to digital and social media, and how that creates opportunities for them.
Technology in 2022 by Cassandra Van BroekhuizenCassandravanb
My final project discusses what cell phones, television and social media will look like in the year 2022, and how these technologies will influence our day to day lives. I look at Roger's Diffusion of Innovation, Uses and Gratification Theory, Social Cognitive Theory and Media System Dependency Theory to see how these technologies will develop between now and 2022.
HEC Digital Business. Digital Transformation. Global Platform André Blavier
André Blavier provides contact information for himself including email addresses and social media accounts under several categories: @Home, @School, and @Work. The document also includes a table of contents for a course on digital business that André will be teaching, covering topics like the digital transformation, e-business, digital marketing, and the impact of digital technologies on companies. Additionally, the document discusses concepts like content curation, technology watch, tools for gathering information online, and the forces driving the digital transformation such as mobile, cloud, data, and empowerment.
Maxus Global - the future of retail report by MetalworksAbbie Baisden
How will technology change the way consumers shop and interact with retailers?
Maxus Global's technology arm Metalworks has identified the top five biggest trends in retail tech, and how they will affect businesses.
Disruption, Decentralisation and a Debrief of the rest. A round up of the key themes from The Next Web, Amsterdam, May 2014 given as talks to Sky TV, UK.
Includes Duolingo, Bitcoin, Ethereum, Digital Darwinism, Game changers today, Free is a lie, Post-Snowden Web and the Future of shopping.
Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. "The Rise of Digital Influence," the new report by Altimeter Group Principal Analyst Brian Solis, is a 'how-to' guide for businesses to spark desirable effects and outcomes through social media influence. The report helps companies understand how influence spreads, and includes case studies in which brands partnered with vendors to recruit connected consumers for digital influence campaigns. Brian evaluates the offerings of 14 Influence vendors, organizing them by Reach, Resonance, and Relevance: the Three Pillars that make up the foundation for Digital Influence as defined in the report. Also included are an Influence Framework and an Influence Action Plan to help brands identify connected consumers and to define and measure strategic digital influence initiatives.
This document discusses strategies for creating habit-forming products by leveraging principles of human psychology. It explains that successful products like Candy Crush, Facebook, and Netflix foster habits through triggers, actions, and rewards. Products should provide variable rewards to maintain user attention and interest. Triggers can be internal, associated with user emotions and routines, or external like notifications. Actions must be easy to perform. Rewards should satisfy intrinsic human desires for social approval, achievement, and self-expression. The document advocates applying these concepts, like goal-setting and customization, to design a hypothetical news app intended to form an "informed citizen" habit in users.
Every six months, SapientNitro's Research & Insights team identifies a set of digital trends shaping the marketing landscape.
This is the public version of these trends, which are shared with clients and our 11,000 employees.
From native advertising to shopping-in-increments, this presentation reveals key consumer behavior trends shaping the marketing landscape for Fortune 500 companies.
Similar to Mary Meeker, we attempt to highlight the current state, and point towards a vision of the future.
If you'd like to talk more about these and other insights, feel free to reach out to Hilding Anderson on twitter or LinkedIn.
Thank you.
The document provides 14 predictions for the technology industry in 2014. Some of the key predictions include:
1) Software-as-a-Service will become standard practice for technology providers as cloud computing spending increases.
2) Companies will shift their focus from customer acquisition to retention as the subscription economy matures and retaining existing customers becomes more important.
3) Mobile payment technology will advance to the point that people can say goodbye to their wallets and use mobile devices for most purchases.
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.
This document presents Web Analytics Demystified and Altimeter Group’s recommendations for measuring social media. Our hope is that by setting reasonable and realistic expectations, our clients and companies around the world can begin to make better, more objective decisions regarding their own investment in these emerging channels.
Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.
As marketers, you need to sell. That is why the mantra of David Ogilvy, our founder was “we sell, or else.”
But in today’s digital world, the customer is in charge. She decides when and where to engage, how to communicate, where to get information.
Today’s customers engage only on their terms, not yours.
Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively.
You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?
Michele berkhout emergence of digital_brand_slideshareMichele Berkhout
Presentation from several years ago which discusses the emergence of organisations that use data and ubiquity of connected devices to connect with their markets. It ends with a model of what makes a digital brand.
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
This document summarizes research on self-optimization apps that track personal data ("Me Data"). Key findings include:
- Users are largely unconcerned with data privacy and willing to share data publicly in exchange for benefits like performance tracking and visualization.
- Motivation for using these apps is mainly self-improvement through goals like better organization, knowledge, and behavior changes.
- Emerging opportunities exist for innovation in apps that optimize new lifestyle areas like productivity, travel, shopping and leisure using personal data.
- Developers should focus on effectively analyzing, storing and visualizing personal data as well as ensuring intuitive user interfaces and accurate, easy-to-use data collection.
The Interactive Brand Ecosystem: Putting Digital At The Heart Of Your Brand C...iCrossing
The Interactive Brand Ecosystem: Putting Digital At The Heart Of Your Brand Campaigns by Nate Elliott from Forrester at iCrossing UK Client Summit May 2011.
The Technology Horizon: Essential Technologies for Legal MarketersAdam Stock
The document discusses 14 trends in marketing technology that law firms need to follow: 1) Chief Marketing Technologist, 2) Cloud computing, 3) Niche marketing, 4) Multi-device support, 5) Marketing automation, 6) Generational marketing, 7) Relationship capital, 8) Sales automation, 9) Intelligence tools, 10) Information platforms, 11) Content marketing, 12) Content branding, 13) Social marketing, 14) Multi-modal learning. It emphasizes that marketers need to master emerging technologies to effectively reach clients. Law firms should develop integrated marketing technology strategies and toolsets to optimize efforts in planning, creating, distributing, converting, and analyzing content.
The document discusses various trends related to digital disruption including the rise of social media, mobility, cloud computing, big data, and the digital customer. Key points made include that digital technology will radically change business, social media has changed communication and work, mobile devices now surpass PCs for internet access, and the cloud will drive 67% of enterprise IT spending by 2020. It also notes that digital transformation is the center of business strategy and effective customer experience requires digital transformation.
This document discusses how emerging technologies like 5G internet, renewable energy networks, and driverless transportation could enable a new sharing economy with near-zero marginal costs of production. It argues that businesses need to understand shifts in audiences, particularly younger generations that value freedom, power and community differently. The document recommends that companies communicate their brands through immersive virtual reality experiences that engage emotions rather than just information. Several examples are provided of brands like McDonald's and Jaguar using VR to help achieve marketing goals.
The Razorfish 5: Five Technologies that will change your businessJulius Trujillo
The document discusses five technologies that will change businesses in 2010:
1. Cloud services and infrastructure will allow businesses to do more, faster by provisioning servers in minutes rather than weeks and scaling applications on demand.
2. Touchscreen and gesture-based technologies like those seen in "Minority Report" will start becoming reality and change customer experiences in stores and on devices.
3. Mobile applications will become standard for businesses as platforms like the iPhone and Android grow in popularity.
4. Agile development practices will help businesses innovate faster and communicate better for distributed development teams.
5. These technologies, especially cloud computing, will shape business models in 2010 and beyond by enabling new opportunities for
This document summarizes key trends in digital strategy and platforms according to a 2010 report. It discusses the importance of user experience and online storytelling. It notes that banner ads are less effective now. Emerging trends include cloud computing, mobile computing, and information consumption on multiple platforms. Content is increasingly shared by consumers. The principles of gaming are changing conversations. Technologies like augmented reality are merging online and offline experiences. The report also notes that 40% of opportunities will shift to mobile and that social media, measurement, and transparency are critical to digital strategy evolution. Producer, advertiser and audience roles are also evolving.
Digital Ecosystem Management - Der neue Weg des Wachstums - BearingPointMarcel Nickler
Führende Unternehmen in verschiedenen Branchen arbeiten intensiv daran, Digital Ecosystem Management (DEM) in ihr Geschäftsmodell zu integrieren. Es geht nicht darum, das nächste Apple oder Uber zu werden, sondern durch Übernahme und Anpassung von DEM schnelles Wachstum zu generieren.
When posting messages on social media ?Tom Sweetlove
This document provides guidance on the optimal times to post on various social media platforms. It discusses how the best times can vary based on the platform, audience, and type of business. Tools are mentioned that can help analyze timing, such as Hootsuite, SocialBro, and Engagor. For each major platform - Facebook, Twitter, LinkedIn, Google+, Pinterest, blogs - usage statistics are given and recommended best and worst times to post are provided based on when audiences are most active. The goal is to maximize reach and engagement by respecting platform differences and audience behaviors.
Managing mobile devices proactively depends on more than the tools — such as mobile device management — that offer a “silver bullet” for the onslaught of mobile support requests. IT has two choices: 1) work to patch and fix by continually amending policies and myopic infrastructure or 2) establish a stance rooted in control over the devices in place today and those likely to be requested tomorrow and well into a multi-device, connected future.
Solving this problem and establishing control is an issue not only of the proper technology but key relationships across the organization, informed and enforceable policy, and a multi-part technology stack to operationalize said policy. We call this the mobile control plane, a complex but critical layer of support that serves as the foundation for enterprise mobile rollouts that’s lacking in most companies today.
2011 Agency Landscape: Social Media ConvergenceKevin Briody
A brief presentation for Elon University students in November, 2011. Touching on the growing convergence of traditional agency roles when it comes to digital and social media, and how that creates opportunities for them.
Technology in 2022 by Cassandra Van BroekhuizenCassandravanb
My final project discusses what cell phones, television and social media will look like in the year 2022, and how these technologies will influence our day to day lives. I look at Roger's Diffusion of Innovation, Uses and Gratification Theory, Social Cognitive Theory and Media System Dependency Theory to see how these technologies will develop between now and 2022.
HEC Digital Business. Digital Transformation. Global Platform André Blavier
André Blavier provides contact information for himself including email addresses and social media accounts under several categories: @Home, @School, and @Work. The document also includes a table of contents for a course on digital business that André will be teaching, covering topics like the digital transformation, e-business, digital marketing, and the impact of digital technologies on companies. Additionally, the document discusses concepts like content curation, technology watch, tools for gathering information online, and the forces driving the digital transformation such as mobile, cloud, data, and empowerment.
Maxus Global - the future of retail report by MetalworksAbbie Baisden
How will technology change the way consumers shop and interact with retailers?
Maxus Global's technology arm Metalworks has identified the top five biggest trends in retail tech, and how they will affect businesses.
Disruption, Decentralisation and a Debrief of the rest. A round up of the key themes from The Next Web, Amsterdam, May 2014 given as talks to Sky TV, UK.
Includes Duolingo, Bitcoin, Ethereum, Digital Darwinism, Game changers today, Free is a lie, Post-Snowden Web and the Future of shopping.
Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. "The Rise of Digital Influence," the new report by Altimeter Group Principal Analyst Brian Solis, is a 'how-to' guide for businesses to spark desirable effects and outcomes through social media influence. The report helps companies understand how influence spreads, and includes case studies in which brands partnered with vendors to recruit connected consumers for digital influence campaigns. Brian evaluates the offerings of 14 Influence vendors, organizing them by Reach, Resonance, and Relevance: the Three Pillars that make up the foundation for Digital Influence as defined in the report. Also included are an Influence Framework and an Influence Action Plan to help brands identify connected consumers and to define and measure strategic digital influence initiatives.
This document discusses strategies for creating habit-forming products by leveraging principles of human psychology. It explains that successful products like Candy Crush, Facebook, and Netflix foster habits through triggers, actions, and rewards. Products should provide variable rewards to maintain user attention and interest. Triggers can be internal, associated with user emotions and routines, or external like notifications. Actions must be easy to perform. Rewards should satisfy intrinsic human desires for social approval, achievement, and self-expression. The document advocates applying these concepts, like goal-setting and customization, to design a hypothetical news app intended to form an "informed citizen" habit in users.
Every six months, SapientNitro's Research & Insights team identifies a set of digital trends shaping the marketing landscape.
This is the public version of these trends, which are shared with clients and our 11,000 employees.
From native advertising to shopping-in-increments, this presentation reveals key consumer behavior trends shaping the marketing landscape for Fortune 500 companies.
Similar to Mary Meeker, we attempt to highlight the current state, and point towards a vision of the future.
If you'd like to talk more about these and other insights, feel free to reach out to Hilding Anderson on twitter or LinkedIn.
Thank you.
The document provides 14 predictions for the technology industry in 2014. Some of the key predictions include:
1) Software-as-a-Service will become standard practice for technology providers as cloud computing spending increases.
2) Companies will shift their focus from customer acquisition to retention as the subscription economy matures and retaining existing customers becomes more important.
3) Mobile payment technology will advance to the point that people can say goodbye to their wallets and use mobile devices for most purchases.
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.
This document presents Web Analytics Demystified and Altimeter Group’s recommendations for measuring social media. Our hope is that by setting reasonable and realistic expectations, our clients and companies around the world can begin to make better, more objective decisions regarding their own investment in these emerging channels.
Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.
As marketers, you need to sell. That is why the mantra of David Ogilvy, our founder was “we sell, or else.”
But in today’s digital world, the customer is in charge. She decides when and where to engage, how to communicate, where to get information.
Today’s customers engage only on their terms, not yours.
Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively.
You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?
Michele berkhout emergence of digital_brand_slideshareMichele Berkhout
Presentation from several years ago which discusses the emergence of organisations that use data and ubiquity of connected devices to connect with their markets. It ends with a model of what makes a digital brand.
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
This document summarizes research on self-optimization apps that track personal data ("Me Data"). Key findings include:
- Users are largely unconcerned with data privacy and willing to share data publicly in exchange for benefits like performance tracking and visualization.
- Motivation for using these apps is mainly self-improvement through goals like better organization, knowledge, and behavior changes.
- Emerging opportunities exist for innovation in apps that optimize new lifestyle areas like productivity, travel, shopping and leisure using personal data.
- Developers should focus on effectively analyzing, storing and visualizing personal data as well as ensuring intuitive user interfaces and accurate, easy-to-use data collection.
The Interactive Brand Ecosystem: Putting Digital At The Heart Of Your Brand C...iCrossing
The Interactive Brand Ecosystem: Putting Digital At The Heart Of Your Brand Campaigns by Nate Elliott from Forrester at iCrossing UK Client Summit May 2011.
The Technology Horizon: Essential Technologies for Legal MarketersAdam Stock
The document discusses 14 trends in marketing technology that law firms need to follow: 1) Chief Marketing Technologist, 2) Cloud computing, 3) Niche marketing, 4) Multi-device support, 5) Marketing automation, 6) Generational marketing, 7) Relationship capital, 8) Sales automation, 9) Intelligence tools, 10) Information platforms, 11) Content marketing, 12) Content branding, 13) Social marketing, 14) Multi-modal learning. It emphasizes that marketers need to master emerging technologies to effectively reach clients. Law firms should develop integrated marketing technology strategies and toolsets to optimize efforts in planning, creating, distributing, converting, and analyzing content.
The document discusses various trends related to digital disruption including the rise of social media, mobility, cloud computing, big data, and the digital customer. Key points made include that digital technology will radically change business, social media has changed communication and work, mobile devices now surpass PCs for internet access, and the cloud will drive 67% of enterprise IT spending by 2020. It also notes that digital transformation is the center of business strategy and effective customer experience requires digital transformation.
This document discusses how emerging technologies like 5G internet, renewable energy networks, and driverless transportation could enable a new sharing economy with near-zero marginal costs of production. It argues that businesses need to understand shifts in audiences, particularly younger generations that value freedom, power and community differently. The document recommends that companies communicate their brands through immersive virtual reality experiences that engage emotions rather than just information. Several examples are provided of brands like McDonald's and Jaguar using VR to help achieve marketing goals.
The Razorfish 5: Five Technologies that will change your businessJulius Trujillo
The document discusses five technologies that will change businesses in 2010:
1. Cloud services and infrastructure will allow businesses to do more, faster by provisioning servers in minutes rather than weeks and scaling applications on demand.
2. Touchscreen and gesture-based technologies like those seen in "Minority Report" will start becoming reality and change customer experiences in stores and on devices.
3. Mobile applications will become standard for businesses as platforms like the iPhone and Android grow in popularity.
4. Agile development practices will help businesses innovate faster and communicate better for distributed development teams.
5. These technologies, especially cloud computing, will shape business models in 2010 and beyond by enabling new opportunities for
This document summarizes key trends in digital strategy and platforms according to a 2010 report. It discusses the importance of user experience and online storytelling. It notes that banner ads are less effective now. Emerging trends include cloud computing, mobile computing, and information consumption on multiple platforms. Content is increasingly shared by consumers. The principles of gaming are changing conversations. Technologies like augmented reality are merging online and offline experiences. The report also notes that 40% of opportunities will shift to mobile and that social media, measurement, and transparency are critical to digital strategy evolution. Producer, advertiser and audience roles are also evolving.
Digital Ecosystem Management - Der neue Weg des Wachstums - BearingPointMarcel Nickler
Führende Unternehmen in verschiedenen Branchen arbeiten intensiv daran, Digital Ecosystem Management (DEM) in ihr Geschäftsmodell zu integrieren. Es geht nicht darum, das nächste Apple oder Uber zu werden, sondern durch Übernahme und Anpassung von DEM schnelles Wachstum zu generieren.
When posting messages on social media ?Tom Sweetlove
This document provides guidance on the optimal times to post on various social media platforms. It discusses how the best times can vary based on the platform, audience, and type of business. Tools are mentioned that can help analyze timing, such as Hootsuite, SocialBro, and Engagor. For each major platform - Facebook, Twitter, LinkedIn, Google+, Pinterest, blogs - usage statistics are given and recommended best and worst times to post are provided based on when audiences are most active. The goal is to maximize reach and engagement by respecting platform differences and audience behaviors.
Rekruteren met sociale media - Voorstel 2 dagen trainingTom Sweetlove
Sociale Media is niet meer weg te denken in je bedrijfsstrategie. Studies hebben uitgewezen dat dankzij het inzetten van sociale media in je rekrutering proces, je vacatures sneller en efficiënter worden ingevuld, en dit aan een lagere kostprijs. Deze 2-daagse opleiding leert je de best practices en de vele mogelijkheden.
Presentation by Jeb Banner for the American Marketing Association in Indianapolis covering the future of Search Engine Optimization (SEO) and digital marketing. Ideas originally posted on the SmallBox blog here: http://blog.smallboxweb.com/2011/09/12/the-future-of-seo/
See What I Mean: How to Communicate Ideas With ComicsKevin Cheng
Get the Rosenfeld Media book "See What I Mean: How to Communicate Ideas with Comics" http://seewhatimean.org
Storyboards capture an experience in a visual way. They communicate complex ideas in succinct, understandable ways—whether for planning a feature film or the user experience of an application.
In this presentation, I talk about how organizations like AirBnB, Google, eBay, and the U.S. Postal Service have opted for comics (instead of lengthy reports or requirements docs) to tell the stories of their users and their products.
You don’t need illustrator skills to do it, either. Learn how to:
Teach people by using comics
- Your audiences will learn before they even know they’re learning.
- See why comics are a “trojan horse” of information
- Convey who, what, why, and how a product fits into someone’s life
Draw without fear
- You'll start to combine communication, imagination, expression, and time.
- Get basic tools for drawing—even if you think you can’t draw
Engage users early to solicit feedback, then document that with more drawings
- Fit your comics into storyboards
- You'll establish a repeatable process in your organization.
- Capture how things currently are done—and how you want them to change
Reach users, teams, and stakeholders with a “show, don’t tell” approach
- Sell comics to stakeholders
- You’ll persuade your boss using real data.
- Hear examples of how the USPS and the U.S. Navy reached consumers via comics
- See how Adobe and eBay used comics for customer support and internal processes
Digital Ecosystem Mapping: Chicago IxDA at DigitasLBi July 2014dsplant
The document discusses digital ecosystem mapping and provides guidance on how to conduct the process. It outlines assembling a team, gathering tools, evaluating digital properties according to usability, content, visual and user experience criteria. The mapping process involves researching and categorizing digital assets, conducting brand, competitive and parallel evaluations, and developing recommendations and a roadmap to improve the ecosystem based on the findings.
Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...Doyle Buehler
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets with a remarkable digital strategy? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pieces together, to work FOR you.
Digital disruption: Embracing an Integrated Digital Ecosystemaccenture
Investment banking firms are under pressure from all sides. Non-traditional competitors, commoditization and new competitive threats combine with cost-cutting that has reached the point of diminishing returns. Complex, inflexible operating and technology platforms make innovation difficult.
As the technology consumerization continues, flexible sourcing of people, infrastructure, software and information—using cloud computing and “everything as a service” (XaaS)—has converged with new design, development and deployment approaches and tools.
The central investment banking concept is changing. Big ideas come from unexpected places. A digital ecosystem is emerging—one that depends on the customers, capabilities and value proposition of each firm.
ACCELERATED DIGITAL MARKETING PROGRAME 2018Stephen Dube
The document provides an overview of online marketing fundamentals and digital marketing strategies. It discusses key concepts like the digital transformation, what online marketing is, key drivers and elements. It emphasizes that companies must adapt to the digital age or risk failing. It also provides insights on digital realities in Zimbabwe and covers topics like search marketing, social media marketing, content marketing, customer journeys, and using web analytics tools to measure performance. The document stresses that businesses should have a clear digital marketing strategy and objectives to maximize results.
This document summarizes the social media and marketing services offered by TechKnowDealer.com to automotive dealerships. It discusses setting up dealership profiles on various social networks like Facebook, Twitter, LinkedIn, YouTube and maintaining regular posts. This includes searching customer databases to connect with users, creating custom content like videos and presentations, and tracking engagement metrics. Price packages starting at $2,995 are offered to set up basic social media profiles and search engine optimization. Maintaining an active online presence across multiple networks is presented as a way for dealerships to regularly communicate with customers and increase sales.
The document provides an overview of digital marketing fundamentals. It begins by defining key aspects of the digital landscape including the internet, world wide web, and evolution from Web 1.0 to Web 2.0. It then defines digital marketing as using digital channels to create, communicate, and deliver value. The digital marketing ecosystem is described as consisting of four key elements - customers, content, channels, and data/analytics. Various digital marketing channels, content strategies, and the role of data in digital marketing are also outlined. The duties of a digital marketer are discussed as including both strategic and operational roles like planning, content creation, and analytics.
Creative Spark is an innovative full service digital agency with a specialisation in digital strategy, content marketing, social media and web, mobile and app development.
Mgcash.com offers a content locking solution that allows website owners and content creators to monetize their digital content. The content locker tool is free to use and allows users to lock content like videos, guides, in-game items and more behind a paywall. It is a simple three step process to register, lock content and start earning profits from content monetization. The content locker solution has global reach and is compatible with various devices and content types, providing users opportunities to earn money from their online content.
UX is one part of the Digital Landscape and I call it the Monster Truck of the digital world. In this presentation I get you across the entire digital landscape and how UX fits into that. This is more a look into the Digital Landscape than the UX Landscape. Take a look at the UX Overview slide presentation too.
SocialMedia.ie is an Irish digital and social media marketing agency. They provide strategies, analytics, monitoring and training services to help businesses succeed online. Their services include digital marketing reports, audits, competitor reports, brand monitoring, strategy development, training, and website/video creation through their in-house studio. They work with a variety of clients across industries to deliver improved audience engagement and return on investment.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
This document summarizes various digital marketing and advertising services provided by Inotrend International including email marketing, website content hosting, search engine optimization, social media marketing, video marketing, SMS alerts, toolbar alerts, forums/blogs, surveys, and more. The services are aimed at helping clients attract potential customers online through inbound marketing strategies and targeted digital communications across multiple online channels.
This document provides steps for taking B2B marketing automation to the next level. It discusses creating a lifecycle engagement plan, integrating content marketing, starting with simple campaigns and multi-step welcome sequences, adding targeting and segmentation, getting frequency right through nurturing, adding lead scoring and grading, and using machine learning and predictive analytics in the future. The overall aim is to provide guidance on advanced uses of marketing automation to engage prospects and customers at different stages of the buyer journey.
Presentation on how to start, and how to fine-tune digital marketing. Start by understanding the digimarketing mindset...everything else follows from that.
New Tools for your Marketing Technology ArsenalDeb Evans, CFE
The document discusses new tools that can be used in digital marketing strategies for franchises. It describes tools for content curation and storytelling like BizSugar and Scoop.it that can be used to find quality content. Social listening tools like Google Alerts and Talkwalker are recommended to understand customer interests and conversations. Content sharing tools such as SlideShare, Instagram and Vine can then be used to distribute content. The document also outlines infographic design tools, podcasting options, and FranSocial, a private social network for franchise businesses.
The document discusses how businesses can use content marketing and social media to drive engagement, leads, and business results by creating and sharing fresh, premium content across their website and social media platforms to attract and inform visitors while also capturing leads and proving their solutions. It provides recommendations for the types of content and assets to create, where to distribute them, and how a company called Crowd Hydrant can help businesses with their content marketing and social media strategies.
Big data and analytics ibm digital game plan short v2 nonconfFriedel Jonker
This document provides an agenda and overview for a presentation on activating the individual enterprise through customer centricity and big data and analytics strategies. The presentation discusses developing a 360 degree view of customers, moving from traditional analytics 1.0 to more advanced analytics 3.0, and focusing on cognitive solutions from IBM Watson such as Watson Explorer. It emphasizes building a customer centric model and activating the individual enterprise to better understand and serve customers.
ClickBank is an online marketplace established in 1998 that connects digital content creators with affiliate marketers who promote the creators' products. It offers several products and services to help people sell digital information products through its network, including a website builder, tools for affiliates to promote products, and services to help build an audience and generate affiliate revenue. ClickBank makes money by charging activation fees for products listed on its marketplace and taking a percentage of each sale, and by offering paid subscription plans for additional features and support on selling products.
TechChili is a social media marketing agency that helps brands improve their customer experience, branding, and marketing through social media management and advertising. They create custom content, publish to social channels, manage communities, and provide reporting and insights. Their services include managing platforms like Facebook, Twitter, LinkedIn, and Instagram. They develop strategic social media plans and handle posting, promotions, and community engagement. Their goal is to help companies connect with customers at scale through social media.
The document discusses developing a successful digital media strategy. It emphasizes the importance of defining goals, understanding audiences, choosing appropriate technologies, and developing a consistent message. It also stresses engaging audiences, measuring success through analytics, analyzing results, and continually refining the strategy based on insights. The strategy cycle involves planning, creating content, measuring engagement, and using results for future analysis and strategy. A variety of digital tools and channels are mentioned for communication.
This document summarizes Brand New Media's services around helping brands become broadcasters by owning and distributing branded video content. It discusses how 79% of marketers are shifting to branded content and the opportunity for brands to build relationships and drive transactions. Brand New Media provides end-to-end digital marketing solutions including its channelPLAY platform, which is a video distribution and data platform that helps brands monetize content and audiences. The document provides statistics on the power of video and outlines Brand New Media's approach to content creation, audience acquisition, and using data to inform strategy.
Boost Your Brand Along With Sales- Unboxd Business - BYOQChinmay Panda
We have not spent a single rupee in Ads in our 6 months of marketing journey - What we did for us, We can do for your business/company too.
We rely on Original Content Creation, Social Media Integration, Search Engine Optimisation & Content Amplification, Analytics tools to do the job for us. A very big part of it depends on our network of Associates n Influencers who spread the message organically. When you associate with us, you get the benefit of our whole network of associates, resellers, influencers working for you which will not only boost your sales but also build your brand organically for the long term.
Boost Your Brand Along With Sales - Unboxd BusinessChinmay Panda
We rely on Original Content Creation, Social Media Integration, Search Engine Optimisation & Content Amplification, Analytics tools to do the job for us. A very big part of it depends on our network of Associates n Influencers who spread the message organically. When you associate with us, you get the benefit of our whole network of associates, resellers, influencers working for you which will not only boost your sales but also build your brand organically for the long term.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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8. Step 1 > a responsive website
consider your website as a headquarter for your
digital ecosystem
make sure that mobile users easily can access and
read your information by creating a responsive
website
9. Step 2 > (big) data marketing
start catching customer data and build out a data
base allowing you to fine-tune your audience when
- sending out newsletters and tailor made offers
- displaying customized content
10. Step 3 >
social media
set up a social media
plan depending on:
- your type of business or
brand
- your business targets
11. Step 4 > crosschannel marketing
create traffic between all your offline en online
business activities
12. Step 5 > content is king
related articles, music, images, movies, infographics,
reports, … Content is the 02 for your digital ecosystem
13. Step 6 > content is king …
when shared !
Like happiness is only real when shared
14. Previous steps
are the main pilars
for your
digital ecosystem
now, let’s have a look
how it works
17. Push and pull them by deploying your
digital ecosystem
18. As you can see, these customers will
become part of your
digital ecosystem
like for example Robert
19. who’s just discovered the offer you have
been promoting on your facebook company
page. He’ll certainly contact you or buy it
from your webshop.
20. Make all your Roberts (or Rita’s) stay,
keep them happy.
They’ll become the best ambassadors
for your business or brand.
So, a digital ecosystem ?
Yes for sure.