SlideShare a Scribd company logo
How is your digital ecosystem today ?
No matter whether you are an artist,
a
product
designer,
or maybe you have your own business,
or a bright idea just came up
to your mind.
Just make sure
you always think about integrating a
digital ecosystem
in your strategy
because
if you don’t have any
…
you won’t make it
How can I
determine the
digital ecosystem
for my business
strategy ?
Step 1 > a responsive website
consider your website as a headquarter for your
digital ecosystem
make sure that mobile users easily can access and
read your information by creating a responsive
website
Step 2 > (big) data marketing
start catching customer data and build out a data
base allowing you to fine-tune your audience when
- sending out newsletters and tailor made offers
- displaying customized content
Step 3 >
social media
set up a social media
plan depending on:
- your type of business or
brand
- your business targets
Step 4 > crosschannel marketing
create traffic between all your offline en online
business activities
Step 5 > content is king
related articles, music, images, movies, infographics,
reports, … Content is the 02 for your digital ecosystem
Step 6 > content is king …
when shared !
Like happiness is only real when shared
Previous steps
are the main pilars
for your
digital ecosystem
now, let’s have a look
how it works
Your potential customers are out here
Adver'sing	–	Op'miza'on	–	News	
	
to	target	audience	
Responsive		
Website	
CONTENT	
collec'ng	
producing	
BIG	
DATA	
Mobile	
Apps	
Social	
Media	
Your	media:	
Push and pull them by deploying your
digital ecosystem
Push and pull them by deploying your
digital ecosystem
As you can see, these customers will
become part of your
digital ecosystem
like for example Robert
who’s just discovered the offer you have
been promoting on your facebook company
page. He’ll certainly contact you or buy it
from your webshop.
Make all your Roberts (or Rita’s) stay,
keep them happy.
They’ll become the best ambassadors
for your business or brand.
So, a digital ecosystem ?
Yes for sure.
Please	do	not	hesitate	using,	sharing	or	commen'ng	this	
video.		Feel	free	to	contact	or	follow	me	on	social	media.	
	#lifeisgood	
	
Tom	
	
	
	
	
Tom	Sweetlove	bvba,		
“Connec'ng	your	business”	
	
T.	+32	498	725	743	
E-Mail:	tom@tomsweetlove.com	
TwiFer:	@tomsweetlove

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