20.9.2011 Menesty Skandinavian kuluttajamarkkinoilla 20.9.2011 Wanha Satama. Tapahtuman esitysmateriaali.

1. Menesty Skandinavian kuluttajamarkkinoilla Itämeren maiden valloitus – kuinka se onnistui Itämeren maiden valloitus – k Helsinki 20.9.2011 B9 HELSINKI OY Lönnrotin puistikko 5 A, 00120 Helsinki, Finland WWW.B9NETWORK.COM

2. B9 MAP 19 September 2011

3. BACKGROUNDMARKET AND COMPETITION Marketing communications agencies fall roughly into two groups: 1) big international chains like Publicis, Interpublic, Omnicom, WPP, Aegis, Havas 2) small, local agencies mainly covering just one market area The biggest growth in the industry is, in line with economic growth, in Asia, China, India and Russia. The developed economies are stable and growth of the market size is limited, mainly shifts between channels. Besides, all international agencies suffer from true commitment to networked accounts; objectives, metrics, possible ownerships etc. They are limited to one market area, hence not promoting and advancing co-operation between countries. No player sees the Greater Baltic Sea region as one market area, but international companies operate there with as many as four market areas (Nordic, Baltic, Russia, ex-communist countries or Central and Eastern Europe). 19 September 2011 Confidential

4. BACKGROUNDCUSTOMER NEEDS AND PURCHASE BEHAVIOUR One of five Finnish Top 500 companies state the Baltic Sea region as their home or primary market. In Sweden the proportion is even greater and players have a more prominent role in international marketing. Cost efficiency, building a uniform brand and commitment to improvement of internal processes are the drivers to transformations seeking more uniform operational models in all market areas. It is clear that also marketing will be centralised at some later stage; technological solutions favour this and sometimes even present a prerequisite. All corporations have parts of marketing communications that should be centralised. Also consumer purchase behaviour harmonises rapidly with the internationalisation of retail. The cycle of bringing new innovations to all markets is faster and requires a new kind of model. 19 September 2011 Confidential

5. 19 September 2011 B9 Mission and Vision

6. B9 MISSION AND VISION Mission To be the leading marketing communications service provider in Northern and Eastern Europe. Vision To provide the best business model by combining a centralised and local action plan serving the clients’ needs. 19 September 2011

7. B9 STRUCTURE * Established and existing company 19 September 2011 B9 Helsinki* B9 Group Jukka Järvinen

8. Warsaw 19 September 2011 B9 WARSAW Wlodarzewska 45A 02-384 Warsaw Poland

10. Approx. 100 employees in Red 8 Group

11. Turnover has raised every year since 2002

12. One of the most creative agencies in Poland

13. Several Effie and Kreatura awards

14. 2010: “Advertising Agency of the Year” and “Advertising Group of the Year”19 September 2011

15. B9 WARSAW CLIENTS 19 September 2011

16. 19 September 2011 Kiev B9 KIEV Sagaydachnogo str. 23/4 fl. 3 Kiev 04070 Ukraine

18. TWIGA was established 1993; 16 years of experience in creative strategies and design. TWIGA in Kiev since 2004.

19. Approx. 40 employees in TWIGA

20. Prizes in several nominations in Minsk Advertising Festival White Square

21. Awards in Moscow International Advertising and Marketing Festival (MIAF)19 September 2011

22. B9 KIEV CLIENTS 19 September 2011

23. 19 September 2011 Moscow St. Petersburg B9 ST PETERSBURG Nevskii prospect building 1/4 191186 St Petersburg Russia B9 MOSCOW 4th Syromyatnicheskiy Pereulok 1/8 bld. 6 Moscow 105120 Russia

25. TWIGA was established 1993; 16 years of experience in creative strategies and design. TWIGA in St. Petersburg since 2010.

26. Approx. 350 employees in TWIGA

27. Own media agency Media First

28. Among Top-10 Russian creative agencies according to AKAR advertising creativity rating 2009 (№3 local agency)

29. 18 Effie Awards

30. The Best Agency of 2010 (RAMS)

31. Several awards in Moscow International Advertising and Marketing Festival (MIAF)19 September 2011

32. B9 MOSCOW & ST. PETERSBURG CLIENTS 19 September 2011

33. 19 September 2011 Copenhagen B9 COPENHAGEN Bredgade 6, 4.sal DK-1260 Copenhagen K Denmark

35. Cox Copenhagen was founded in 1996

36. The agency contains 15 years of experience in developing strong B-2-B and B-2-C campaigns across various sectors and marketing platforms

37. Clients are large Danish corporate companies; NGO’s, Healthcare and public sectors

38. Our fields of competence spans over client publishing, advertising campaigns and Healthcare digital communication

39. 10 senior employees19 September 2011

40. B9 COPENHAGEN CLIENTS

41. 19 September 2011 Oslo B9 OSLO Storgata 33 B0184 Oslo Norway

43. Approx. 85 employees in Oktan

44. Third biggest advertising agency in Norway

45. Oktan has agencies in Bergen, Oslo, Stavanger, Trondheim, Stord, Hamar and Drammen

46. Turnover has raised every year since 200219 September 2011

47. B9 OSLO CLIENTS 19 September 2011

48. 19 September 2011 Tallinn B9 TALLINN Tõnismägi 3 Tallinn 10119 Estonia

50. Rakett was established 2003

51. Approx. 12 employees in Rakett

52. Key persons in advertising business more than 15 years

53. 4 Effie awards19 September 2011

54. B9 TALLINN CLIENTS 19 September 2011

55. 19 September 2011 Stockholm B9 STOCKHOLM Kungsgatan 29 4th Floor 111 56 Stockholm Sweden

56. 19 September 2011 Helsinki B9 HELSINKI OY Lönnrotin puistikko 5 A 00120 Helsinki Finland

58. References: Arla Milk, Semper Babyfood, SCA Hygiene, Cederroth / Sana Intimate Soap, Parelle – Swedish Beaty Shop Concept, Hardy´s Wine Company, Gore Bike Wear & Gore Running Wear

59. Several awards at Swedish and International Advertising Competitions19 September 2011

60. B9 HELSINKI CLIENTS 19 September 2011

61. B9 working models 19 September 2011

62. LOCAL WORKING MODEL Client Helsinki i Local client Local client Local client Local client Local client Local client Helsinki Stockholm Warsaw Tallinn Kiev St. Petersburg + Moscow 19 September 2011

63. 19 September 2011 EXAMPLES OF LOCAL CASES Moscow St. Petersburg Client/brand: Atria PIT-PRODUCT Client/brand: Atria CampoMos

64. CENTRALIZED WORKING MODEL Local client St. Petersburg Client Local client Kiev Helsinki Local client Moscow Stockholm Local client Warsaw Tallinnn Local clientt Local clientt 19 September 2011

65. 19 September 2011 CASE FORTUM: THE EMPLOYER IMAGE CONCEPT

66. 19 September 2011 EXAMPLES OF THE EMPLOYER IMAGE CONCEPT Lithuania Sweden Poland Latvia

67. INTERNATIONAL TEAM WORKING MODEL Local client B9 Helsinki International team Local client B9 Moscow + St. Petersburg Local client B9 Kiev Client Local client B9 Stockholm Local client B9 Warsaw Local client B9 Tallinn 19 September 2011

68. INTERNATIONAL TEAM WORKING MODEL Local client B9 Helsinki International team Local client B9 Moscow + St. Petersburg Local client B9 Kiev Client Local client B9 Stockholm Local client B9 Warsaw Local client B9 Tallinn 19 September 2011 (Example)

69. B9 SERVICE PORTFOLIO 19 September 2011

71. B9 offers local know-how, therefore better results and high quality work.

73. Brochures, catalogues, flyers and other products that need heavy processing/page making work can be produced in B9 Tallinn.

74. B9 Helsinki supervises the project from the beginning to the end.

75. Cost saving is 30 – 40 % of the net price.19 September 2011

76. B9 Network 19 September 2011 B9 GROUP OY Lönnrotin puistikko 5 A, 00120 Helsinki, Finland

77. B9 NETWORK CLIENTS 19 September 2011

78. Strenghts of B9 Network Closeness and power of co-operation. One guiding star, the success of our client.  From the local team to the Baltic Sea team. 19 September 2011

81. When you start to do changes, collect all marketing material on one table from all markets - it opens everyone's eyes

82. Build good relationship between your own organization and main partners - let them know each other

83. Build your own dictionary to get full understanding of communication

84. Take key persons with to the process from the beginning and train them to understand overall meaning of marketing for the company/brand

85. Analyze your technical tools/processes and update them

86. Use/create tools that automatize routines, that way people have time to concentrate on more important issues

87. Better to control before than after19 September 2011

88. Kiitos.Tack. Спасибі. Takk. Cпасибо. Aitäh. Paldies. Tak. Dzięki. Ačiū. Thankyou. 19 September 2011 B9 GROUP OY Lönnrotin puistikko 5 A, 00120 Helsinki, Finland