Co-creation teams met in Helsinki on May 20th in workshop to tune their plans. Indian Ambassador in Finland Mr. Manickam was an active contributor during the workshop.

2. HOW TO CO-CREATE SUSTAINABLE IMPACT AND
PROFITABILITY?
Sustainable
impact
&
Profitability
ART & DESIGN EDUCATION
SOCIAL BUSINESS

3. Sustainable
impact
&
Profitability
ART & DESIGN EDUCATION
SOCIAL BUSINESS
B
Social Business &
Art, Design
A
Art, Design
& Education
C
Education &
Social Business
Cultural & social capital
Empowerment, skills
New markets /
Income generation
New products /
value chains and
networks
Linda Lehto, Pia Polsa, Karoliina
Korhonen, Stig Baumgartner
WHAT and HOW: INITIATIVE of Co-creation model

4. HOW: Networks and Resources
Pia Polsa HANKEN
Co-operation
SHARING
LOCAL community MULTINATIONAL
orgnization
Co-operation
OUTCOME
Product Tradional
knowhow
Market knowhow New market for
traditional products
Design Local traditional
design
Design that fits the
market
Modified traditional
design for new
markets
Value chain Local International Combined
Resources Unused International Empowerment, use
of unused resources
Brand None Brand knowledge International brand
Market access Local International Combined, income
generation
Education None or minimal Excellent but limited Co-learning

5. HOW:
DESIGN HELPS -MODEL
co-creation
co-design
co-tradition
co-branding
co-learning

6. IMPACTS IN FINLAND
- Creating sustainable production networks for
Finnish companies. Straight access
- Creating new models for development co-
operation for Finnish institutions and financial
instruments
- Exporting Finnish design -knowhow and
education
IMPACTS IN INDIA
- Access to markets for local entrepreneurs
- Income generation and training for local
communities
- Decreased unemployment and urbanization
locally
- Empowerment of the farmers and artisans
- Preservation and reinvention of old traditions

7. Sustainable
impact
&
Profitability
ART & DESIGN EDUCATION
SOCIAL BUSINESS
B
Social Business &
Art, Design
A
Art, Design
& Education
C
Education &
Social Business
Linda Lehto, Pia Polsa, Karoliina
Korhonen, Stig Baumgartner
IMPACT: Growth of Finnish Economy
EDUCATION EXPORT
INCOME
INCOME FROM NEW
PRODUCTS,
NEW EMPLOYMENT
EDUCATION EXPORT
INCOME,
NEW START UPS

8. Tikau - Bombroo
Design by Klaus Haapaniemi

9. When: timeline + key steps
June - September 2014
– Budgeting and detailed project plan
September - December 2014
– Meetings with new partners, investors and funders
– Mapping customers in the developing country for education export (private &
public)
– Mapping rural locations for production line & education co-operation
2015
– Implementing phase 1 of the pilot
- Exporting modules to local educational institutions (pedagogical)
- Design co-operation in Finland. Testing the production line
- Bringing education from Institutions to rural locations
2016
– Implementing phase 2 of the pilot
- Strengthening of the production line & building up the value chain
- Implementing more focused education modules in rural locations
- Exit strategy including future business contracts between communities and
companies

10. Sustainable
impact
&
Profitability
ART & DESIGN EDUCATION
SOCIAL BUSINESS
B
Social Business &
Art, Design
A
Art, Design
& Education
C
Education &
Social Business
Linda Lehto, Pia Polsa, Karoliina
Korhonen, Stig Baumgartner
GAPS of Co-creation model
CO-FINANCING OF PILOTING

11. What are the gaps?
Needed elements to take Initiative onwards
- Funding for planning and implementing the pilot (joint or
separate components?)
- Support for education export
- Support measures for bringing together Finnish business,
education and social /development actors.

13. INVISIBLE PRODUCERS
- Developed regions concentrate only
in giving aid to less developed
regions
- Need for vocational training and skill
development
- Developed regions buy raw
materials and hence the production
is vulnerable for fluctuating world
prices
- Handmade products not price
compatible with industrially made
products
- Lack of infrastructure

14. LINKS
www.kehrainterior.fi
www.guardian.fi
www.tikau.com
www.tikaushare.org
http://bwi-india.blogspot.fi
http://www.hanken.fi/staff/polsa/
Linda Lehto
+358447615200
linda@tikaushare.org / linda@kehrainterior.fi
Pia Polsa
+358403521419
pia.polsa@hanken.fi

15. Table of Contents
1. General Context
2. Objectives
3. Intervention strategy
4. Stakeholder assessment
5. Resources
6. Risk management
7. Monitoring and steering